Mission Statement: The Coca-Cola Company exists to ... - Webs

Coffee
24%
Tea
32%
Carbonated Soft Drinks
• In Great Britain, carbonated soft drinks
represent 48% of the Total Soft Drinks
Category. [1]
• In 2002, the products of Coca-Cola
Great Britain accounted for approximately
45.8% of all carbonated soft drink
sales in the country. [1]
• Coca-Cola is the number one soft drink
in Great Britain, and diet Coke is
number two. [2]
There are many factors that
affect the growth of the
soft drinks category such as:
•
Availability
•
Disposable income
Product innovation
• Marketing
• Weather
• Price
Milk/Milk Drinks
3%
by volume
Category Factors
We operate in the Non Alcoholic Beverage Sector
Soft Drinks
41%
[1] Canadean 2002
• In
Litres per Person
• Annual
• Per
220
200
180
160
140
120
100
[2] AC Nielsen RMS
(value) 2002
[3] The Coca-Cola Company
Great Britain, the Non Alcoholic Beverage sector is
made up of the following categories: Total Soft Drinks
(41%), Tea (32%), Coffee (24%) and Milk/Milk Drinks (3%). [1]
per capita consumption of Soft Drinks for
Great Britain is 204 litres, compared to 255 in
Germany, 268 in Belgium and 377 in U.S.A. [1]
capita consumption for tea and coffee is
155 and 113 litres respectively. [1]
164
1996
• Coca-Cola
GB per capita consumption
of soft drinks
171
170
183
188
198
204
1997 1998 1999 2000 2001 2002
• Per
• In
Consumer Research
capita consumption
of soft drinks in Great
Britain has grown by
24% over the last six
years [1] and there is
therefore opportunity
for continued growth.
2002, nearly 12 billion
servings of Coca-Cola
products were enjoyed
in Great Britain. [3]
is continuously looking to deliver
against consumer needs and uses consumer
insights, through extensive consumer research,
to help shape progressive new solutions
to packaging and product offerings.