Mission Statement: The Coca-Cola Company exists to ... - Webs
Mission Statement: The Coca-Cola Company exists to ... - Webs
Mission Statement: The Coca-Cola Company exists to ... - Webs
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• We<br />
Wherever <strong>Coca</strong>-<strong>Cola</strong> does business we strive <strong>to</strong> be<br />
trusted partners and good citizens<br />
are committed <strong>to</strong> managing our business<br />
with a consistent set of values – honesty, integrity,<br />
diversity, quality, respect, responsibility and<br />
accountability. That is the essence of the<br />
<strong>Coca</strong>-<strong>Cola</strong> Promise – <strong>to</strong> benefit and refresh<br />
everyone that is <strong>to</strong>uched by our business.<br />
We aim <strong>to</strong> achieve this through four<br />
principle<br />
•<br />
areas of citizenship<br />
•<br />
in the:<br />
•<br />
Community<br />
•<br />
Workplace<br />
Environment Marketplace<br />
• <strong>The</strong><br />
mission of <strong>Coca</strong>-<strong>Cola</strong> Great Britain<br />
is <strong>to</strong> help young people <strong>to</strong> achieve their<br />
personal best, and we aim <strong>to</strong> achieve<br />
this through three key strategies –<br />
supporting education, encouraging<br />
physical activity and improving<br />
the environment.<br />
COMMUNITY<br />
• <strong>The</strong> <strong>Coca</strong>-<strong>Cola</strong> Valued Youth programme is an<br />
initiative cross-age reading/tu<strong>to</strong>ring scheme which<br />
enables secondary school students <strong>to</strong> reflect upon<br />
their own learning and make choices and changes<br />
<strong>to</strong>wards a more positive future.<br />
• <strong>The</strong> initiative helps <strong>to</strong> build young people’s<br />
self-confidence and esteem by training them <strong>to</strong><br />
tu<strong>to</strong>r primary pupils and help them <strong>to</strong> enjoy<br />
reading over the course of the year.<br />
• As part of the <strong>Company</strong>’s global three year<br />
partnership with Warner Brothers’ Harry Potter<br />
films which commenced in 2001, <strong>Coca</strong>-<strong>Cola</strong> will<br />
be bringing an extra benefit <strong>to</strong> the young people<br />
participating in Valued Youth. In recognition of their<br />
achievements, <strong>Coca</strong>-<strong>Cola</strong> will enable them<br />
<strong>to</strong> donate 300,000 books of their choice <strong>to</strong> a local<br />
school or community library during this period.
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