Mission Statement: The Coca-Cola Company exists to ... - Webs

• After
Coca-Cola was first invented on May 8th 1886 by
Dr John Stith Pemberton in Atlanta, Georgia, U.S.A.
Thinking that the two Cs would look good in
advertising, Dr Pemberton's partner and book
keeper, Frank M. Robinson, suggested the
name and penned the now famous trademark
Coca-Cola in his flowing script known as
‘Spencerian script ’.
The Coca-Cola Company
Pemberton’s death in 1888, his
rights were purchased by Asa G. Candler
who by 1891 had sole ownership of the
formula for the sum of $2,300.
In 1892, The Coca-Cola Company was formed.
• In 1899, Benjamin F. Thomas and
Joseph B. Whitehead secured with
Asa Candler the exclusive rights to
•
bottle and sell Coca-Cola in the U.S.
In 1919 the Candler family sold
The Coca-Cola Company to Atlanta
banker Ernest Woodruff and a group
of business men for $25 million.
Early Sales
• Coca-Cola was first sold at a soda fountain
in Jacobs' Pharmacy in Atlanta for 5 cents
•
a glass.
During the first year, sales of Coca-Cola
averaged nine drinks a day, adding up
to total sales for that year of $50.