Mission Statement: The Coca-Cola Company exists to ... - Webs

More documents

Recommendations

Info

• The The Coca-Cola Company creates innovative packaging to meet consumers’ needs Innovation Coca-Cola Bottle Over the years, The Coca-Cola Company has pioneered the development of lightweight, convenient packaging and innovations such as six packs, litter-free ringpulls and vending technology. Our cans use 35% less aluminium and some of our bottles use up to 40% less plastic and 15% less glass than when first introduced. Range of Packs brands are packaged to suit all requirements from single aluminium cans (150 & 330ml) and 500ml plastic PET bottles for when you are drinking on the move, to multipacks and 1.25, 1.5, 2 and 3 litre plastic PET bottles for home and family consumption. Glass bottles and dispensed products •are supplied in outlets like restaurants and bars. In Great Britain, changing demographics and the growing number of two-person households drove the 2002 launch of a new sized 1.25 litre bottle for Coca-Cola, diet Coke and Fanta. Tetra Pak • Our Five Alive and Disney Winnie the Pooh Roo Juice products are sold in Tetra-Pak cartons, made from multi-layers of board, (using paper from a renewable resource) with some polyethylene and aluminium. Disney Winnie the Pooh Roo Juice launched in August 2002 with a new-style 180ml Tetra-Wedge specially designed for younger children to limit wastage and spillage. This was the first time the wedge-shaped carton had been seen on-shelf in GB. • In October 2002, Five Alive was re-launched with a new shaped pack. The 250ml carton now has a unique octagonal shape making it easier to hold and has a peel back foil for easy drinking. It is known as the Tetra Prisma pack. • The • ...and 500ml Coca-Cola plastic (PET) bottle is a great success, combining the powerful shape of the Original Glass bottle with a revolutionary new light-weight pack... combining classic with contemporary, the famous Original Glass bottle returned to Great Britain in 1997 for the first time in a 330ml serving. Fanta Bottle In April 2002, Fanta introduced its own specially designed plastic PET bottle with a unique embossed grip giving it a fun and modern bubble effect. Then in October 2002, Fanta launched the same distinctive curvy design in a 330ml glass bottle in pubs and bars. The glass bottle is decorated with a vibrant and colourful pressure-sensitive label.
• In • Hundreds • In • While Coca-Cola has a long-standing heritage of supporting sport ranging from grass-roots programmes to global sporting events Coca-Cola and sports are a natural fit. Coca-Cola strives to be everywhere people gather for fun, enjoyment and good times – all of the things that make sports popular for so many fans around the world. Football England and Scotland, Coca-Cola has earned its place in the fabric of football, through its history of support of Football Associations, grass roots and school development programmes, and Coca-Cola Cups. of thousands of young hopefuls have learned their first skills through the Football Development Programme, which Coca-Cola sponsored from 1978-2002, helping them to develop the essential values of good behaviour and fair play. 2002 Coca-Cola joined with the English Schools Footbal Association (ESFA) to launch the U13 Coca-Cola National Schools Cup – the biggest national schools tournament in the country for under 13 boys and girls teams. in Scotland the Coca-Cola 7’s U13 competitions give boys and girls the dream opportunity to play at the famous Hampden ground. • In 2001 Coca-Cola further strengthened its support of top level English domestic football in the signing of a three year deal to sponsor ITV1’s The Premiership weekly football highlights programme, showing some of the best football action on television. WORLDWIDE In Wales, where Rugby is the national sport, Coca-Cola sponsors the Welsh Rugby Union offering support to the game at all levels from the Dragon’s Trust (Youth Development Section of the Welsh Rugby Union) through to the national team. Internationally Coca-Cola has sponsored every FIFA World Cup tournament since 1978, has maintained an unbroken presence at every Olympic Games since 1928 and sponsors the UEFA European Championships, the World Championships in Athletics and the Rugby World Cup.
Page 1 and 2: Mission Statement: The Coca-Cola Co
Page 3 and 4: Coca-Cola was first enjoyed in Grea
Page 5 and 6: We offer a wide range of soft drink
Page 7 and 8: • Schweppes Schweppes was founded
Page 9 and 10: • We • In • The The Coca-Cola
Page 11 and 12: • The • The • These • Cokea
Page 13: • The • In Coca-Cola has create
Page 17 and 18: • We Wherever Coca-Cola does busi
Page 19 and 20: Coca-Cola Great Britain believes th

Mission Statement: The Coca-Cola Company exists to ... - Webs

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?