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Mission Statement: The Coca-Cola Company exists to ... - Webs

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Sprite Urban Games<br />

• Sprite Urban Games is GB’s leading<br />

celebration of urban street culture<br />

and is in its fifth year.<br />

• <strong>The</strong> event, which takes place on Clapham<br />

Common in London, invites seasoned skate<br />

fans and the skate curious, <strong>to</strong> express themselves<br />

through a variety of street disciplines, including skateboarding,<br />

BMXing, aerosol art and breakdancing. In 2002, the event attracted<br />

the largest ever crowd of 25,000.<br />

Wimbledon<br />

<strong>Coca</strong>-<strong>Cola</strong> has been associated<br />

with <strong>The</strong> Lawn Tennis Association<br />

Championships at Wimbledon since<br />

1975. In 1996 diet Coke announced<br />

an exciting five year partnership as<br />

the official Carbonated Soft Drink<br />

for <strong>The</strong> Championships supported<br />

by advertising, PR and promotional<br />

campaigns. Since 2001, <strong>Coca</strong>-<strong>Cola</strong><br />

continues <strong>to</strong> be the official supplier<br />

<strong>to</strong> <strong>The</strong> Championships.<br />

Powerade<br />

• Powerade has<br />

sponsored a number<br />

of leading sports people who are at the <strong>to</strong>p of their<br />

game and demonstrate real passion for their chosen<br />

sport, for example Liverpool and England football player,<br />

Steven Gerrard and England Rugby player, Jason Robinson.<br />

• Powerade is also the<br />

official sports drink<br />

for a number of sports<br />

teams and clubs<br />

including Scottish Rugby<br />

Union, Sale Sharks RFC<br />

and Rangers FC.

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