Mission Statement: The Coca-Cola Company exists to ... - Webs

Advertising & PR
To celebrate the unique iconic shape and sensual
form of the Original Coca-Cola Glass bottle as
the ultimate brand experience, Coca-Cola Great
Britain launched a number of initiatives in 2002.
• A summertime television advertisement
‘Mowerman’ showed the thirst quenching
appeal of drinking from a refreshing ice cold
glass bottle.
• Also, a national outdoor advertising campaign,
with four stylish executions, celebrated the
unique shape and form of the Original Glass
bottle in contrast to the
curves and silhouette of
the human form, with
the strapline ‘Get your
•
Hands on a Contour ’.
The exhibition of the
‘Contour ’ lifestyle
collection was supported by a strong PR
campaign – see Original Glass bottle page
for details.
‘Schweppes ’ re-launched the ‘Sch…You Know Who?’
strapline at the end of 2001, with a stylish and
award-winning print advertising campaign that used
the work of Alison Jackson, an artist well known
for creating stylish and playfully witty photographs
of lookalike celebrities, capturing them in their
supposed unseen off-guard moments.
Christmas 2001 saw Coca-Cola unveil the
record-breaking World’s Biggest Advent Calendar
on the side of Birmingham’s Town Hall. The
huge scale of the 3D calendar gave a sense of
festive drama to the city centre, while themed
events brought the community together as each
window came to life every day with music,
fireworks and, on Christmas Eve, Father Christmas
appeared with ‘real’ snow.