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Fanta<br />

• Fanta is the<br />

number one<br />

selling fruit<br />

flavoured carbonated soft drink in GB. [1]<br />

• Fanta Orange has been tantalising the taste<br />

buds of Britain since 1960, with Fanta light<br />

Orange being launched in 1989.<br />

• Fanta Icy Lemon was introduced in February<br />

2001, in response <strong>to</strong> thousands of calls from<br />

British holidaymakers who wanted <strong>to</strong> bring the<br />

taste of summers abroad back home. Fanta light<br />

•<br />

Icy Lemon was launched in November 2002.<br />

Fanta Fruit Twist and Fanta Zesty Berry were<br />

launched in February 2002 and February 2003<br />

respectively.<br />

Powerade<br />

Powerade is an iso<strong>to</strong>nic<br />

sports drink, launched<br />

in 2001, developed by<br />

scientists <strong>to</strong> help people<br />

participating in sports<br />

activity or exercise perform<br />

at their best for longer.<br />

It helps prevent dehydration and delay<br />

the onset of muscle fatigue during exercise<br />

thanks <strong>to</strong> its unique Liquid8 System, an optimum<br />

combination of fast acting carbohydrates, minerals<br />

and electrolytes. Powerade comes in three flavours<br />

Citrus Charge, Gold Rush & Ice S<strong>to</strong>rm.<br />

Lilt<br />

• Lilt, unique <strong>to</strong> Great<br />

Britain and Ireland,<br />

was introduced in<br />

1975. Its ‘<strong>to</strong>tally tropical’ taste<br />

brings the Caribbean feel good<br />

feeling in<strong>to</strong> the lives of those who<br />

drink it. Lilt light and Lilt Mango & Mandarin<br />

•<br />

were introduced in 1987 and 1994 respectively.<br />

<strong>The</strong> Lilt ladies first appeared in advertising in 1998.<br />

<strong>The</strong>ir Caribbean perspective results in a fresh and<br />

humorous take on life.<br />

Dr Pepper<br />

• Dr Pepper first came in<strong>to</strong><br />

existence in 1885, when it<br />

was invented by a pharmacist,<br />

Charles C. Alder<strong>to</strong>n in<br />

Texas, U.S.A. With a secret<br />

blend of twenty three different<br />

flavours, Dr Pepper was named<br />

after the owner of the pharmacy,<br />

•<br />

Dr Charles Pepper.<br />

<strong>The</strong> brand, which is the number<br />

five carbonated soft drink<br />

in the USA [2] , was introduced<br />

in<strong>to</strong> Great Britain in 1995.<br />

Sprite<br />

[1] Canadean 2002<br />

[2] Canadean 2001<br />

Sprite and Sprite light hit the streets of Britain<br />

in 1989 and Sprite is now the world’s best selling<br />

lemon and lime drink. [2]

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