Mission Statement: The Coca-Cola Company exists to ... - Webs

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“We need a Coca-Cola bottle which a person will recognise even if he feels it in the dark” • The bottler, Benjamin F. Thomas, recognised the requirement for a completely unique and easily recognisable bottle for Coca-Cola and in 1915 wrote a short brief which landed in the hands of Alexander Samuelsson, a Swedish innovator whose passion was working with glass. • Samuelsson’s search for inspiration found him poring through the pages of the Encyclopaedia Britannica where the image of a cocoa bean set him thinking. His work resulted in the unique design of the Original Coca-Cola Glass bottle which was given a patent in 1915, went into production the following year and consequently became one of the most iconic pieces of packaging design of the 20th Century. The Original Coca-Cola Glass bottle has also attracted the attention of some of the world’s most influential icons including U.S. Presidents, Eisenhower and Kennedy; rock ‘n’ roll icons, The Beatles and Elvis Presley; plus cutting-edge style gurus Terry O’Neil and Terence Conran. In 2002, a unique lifestyle collection was designed with some of Great Britain’s most influential young artists/designers who each used the Original Coca-Cola Glass bottle as the inspiration behind their one-off pieces. These included a set of glasses, a sumptuous red velvet sofa, a limited edition remix record and a silver corset. Inspirational icon The Original Coca-Cola Glass bottle has been an inspiration to many people: pop artist Andy Warhol, whose background lay in advertising, was taken with the powerful image of the bottle. He initially hand drew it and then screen printed repetitive images on large canvasses to dramatic effect.
We offer a wide range of soft drinks to suit all tastes to ensure that our brands remain the first refreshment choice for every generation Coca-Cola •Coca-Cola is the world’s best known brand and the number one soft drink in Great Britain. [1] •The Coca-Cola brand will always be our number one focus but product innovation plays a vital role in our business and our future. Cherry Coke Diet Coke Diet Coke – was first introduced in Great Britain in 1983 with caffeine free diet Coke being introduced in 1988. Diet Coke is the most popular diet soft drink in the world and is the number two soft drink in Great Britain, after Coca-Cola. [1] Cherry Coke – was launched in 1986 for those with a “do something different” attitude to life! Vanilla Coke Vanilla Coke and Vanilla diet Coke launched in Britain in April 2003. This new addition to the Coca-Cola brand offers the much loved taste of Coca-Cola and diet Coke combined with a smooth hint of vanilla flavour. Diet Coke with Lemon • Diet Coke with Lemon – Coca-Cola Great Britain launched diet Coke • with Lemon in June 2002. This was the first time a flavour has been added to diet Coke since its launch. It offers consumers their favourite diet Coke with a refreshing citrus taste. [1] AC Nielsen RMS (Value) 2002
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Mission Statement: The Coca-Cola Company exists to ... - Webs

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