63 - Stash

stash 63.06IBCC “Excuses”TVC :90Agency:Ogilvy, Sao PauloDirector:Rick ThieleProduction:BlackNail PicturesAnimation:BlackNail Pictureswww.blacknail-pictures.comWorking under their BlackNailbanner, London VFX artists RickThiele and Mario Ucci laboredevenings after their day jobs (atThe Mill and MPC respectively)to help Ogilvy, Sao Paulo raiseawareness of breast cancer.Director Rick Thiele: “The brief wasto create a microscopic/scientificview of the excuses women givefor not doing the breast cancerself-exam. Forming from cells,those phrases would then becomean amalgam of excuses and theorigin of the tumor.“A challenging bit was the way thecells would blend in and out oneach other and having to deal withmillions of particles reacting witheach other and pulsing in the manydifferent streams of fluids insidethe body.“It would have been impossibleto finish this film using ourhome machines so the help of acompany was essential. It wasvery hard to find this company butwhen we asked Passion Pictures,it took literally one day for themto set up a project for us in theirserver and give us the keys to thestudio. For this level of supportand confidence we will forever begrateful.”For Ogilvy, Sao PauloADs: Fernando Reis,Guilherme Nobrega (Ruivo!)Copy: Marcelo PadocaHead of art: Denis KakazuCDs: Anselmo Ramos,Fred SaldanhaFor BlackNail PicturesDirector/Editor: Rick ThieleDoP: Mario UcciSound: Dr. DD/Bonde FumeganteToolkitPremiere, XSI, Shake, DigitalFusion, After Effects