63 - Stash

stash 63.07Adidas “It’s On Me for We”TVC :45Agency:180 Los AngelesDirector:Patrick MurphyProduction:ElasticVFX:Elastica52www.elastic.tvwww.a52.comWith a strict two-hour window toshoot each athlete, director PatrickMurphy and the Elastic/a52 teamdecided less would be more. “Toallow us to get what we wantedon the compressed schedule, weused only three camera positionsfor the whole shoot. By shootingwith the RED camera in 3K, wewere able to adjust the framingof players in post and therebymake it feel like we’d moved thecamera. The layering of the playerswas done in Flame, along withadding the regulation lines of thebasketball court.”For 180 Los AngelesEx CD: William GelnerCDs Gavin Milner, Grant HollandAD: Erwin FederizoCopy: Tom Hamling, Amir FarhangEx producer/managing partner:Peter ClineSr producer: David EmeryFor ElasticDirector: Patrick MurphyDP: Jeff CronenwethEP: Jennifer Sofio HallLine producer: Annie JohnsonFor Rock Paper ScissorsEditor: Jon HoppEPs: Linda Carlson, Carol LynnWeaverProducer: Mike GobleFor a52VFX super: Patrick MurphyLead Flame: Stefan GaillotPost producer: Sarah HaynesEP: Jennifer Sofio HallFor LIME StudiosMixer: Rohan YoungFor Squeak E CleanProductions, Los Angeles“It’s On Me for We”by Brian WattersToolkitFlame