63 - Stash

stash 52.17Greg Johnson “I GotOpinions”Music video 3:15Client:Greg JohnsonDirector:David WayAnimation:Watermarkhttp://watermarkltd.comWatermark is a collective ofillustrators based in New Zealandand this three-minute opus forlocal singer-songwriter GregJohnson connects work bydirector David Way and sevenother Watermark artists into thecompany’s first music video.Director David Way: “Greg’s solespecification was that he didn’twant to be in the music video.The main creative challengeswould have to be creating a storyand narrative structure that wouldnot only allow the artists to get offcreatively, but also would see theproject completed in the eightweektime frame.“We decided on a processwhereby the beginning and end ofeach narrative were clearly definedand storyboarded, but the core ofthe narrative would be left opento the artists who all approached