63 - Stash

stash 63.04TARGET “ART EXPANDS”Branded film :60Agency:CatalystDirectors:Jory HullLimore ShurAnimation/VFX:Eyeballwww.eyeballnyc.comEyeball’s third project for Target’s“Art for All” video installationseries (seen on giant LED screensoutside the Staples Center inLA) finds the NY studio’s founderand CD Limor Shur sculpting theMomix dance troupe into a vibrant,abstracted branding exercise.“Target approached us with Momixin mind and a well-thought-outstoryboard,” said Shur, the sonof a choreographer. “We held aworkshop at the Momix studio, aconverted barn in Connecticut, toshape the storyline for the spot.”The Eyeball team capturedcompositions with digital still andvideo cameras then modified themto fit their shot selections. The finalfootage of the dancers was filmedin 35mm against greenscreen withthe CG origami elements createdin 3ds Max.For TargetGroup creative manager:Connie SoteropulosGroup manager, mediaproduction: Mark BennettProducer: Barth WardFor CatalystDirector of client services:Betsy TreinenCD: Shannon PettiniFor EyeballDirectors: Jory Hull, Limore ShurDP: Joe ArcidiciaonoProducer: Jenn PearlmanChief creative: Limore ShurCreative partner: Hyejin HwangCD: Jory HullEP: Mike SulloProducer: Allison PickardEditor: Tom DownsCG director: Carl MokCG modeling & animation:Anthony Jones, Jin YuAnimaton/composite: Neil Stuber,Johan Wiberg, Mauricio Leon2D Design: David PocullRotoscoping: Ghazia JalalFor MomixArtistic director/choreographer:Moses PendletonAssociate director: Cynthia QuinnAgent/president, CAMI spectrum:Margaret SelbyToolkit3ds Max, After Effects, Final Cut