63 - Stash

stash 63.23Fiat 500 “New Times”TVC 1:00Agency:Leo Burnett, BrazilDirectors:Cadu MacedoMateus de Paula SantosProduction:The Ebeling GroupAnimation:LoboVetor Zerowww.lobo.cxwww.vetorzero.com.brThe Fiat Cinquecento hits theBrazilian market with a shiny 3Dbang via this :60 spot from Loboand Vetor Zero.Bryan Wilson, associate producerat The Ebeling Group in NY: “Theinitial idea linked a reference tothe car’s original run in the 1960sto the concept of a ‘new age’,employing assorted oriental mysticsymbols. We soon realized theresult of this treatment would betoo old-fashioned and psychedelic,so we opted for a much morecontemporary and forwardthinkingdirection, also allowing forsome comical touches.“Once we decided on a futuristicenvironment, the technicalchallenges multiplied – a lot of newvisual elements were added butwe still had the original productionschedule. Especially tricky werethe hairy creatures working thecar wash.” Schedule: three weeksof planning, seven weeks inproduction.Watch Behind the Scenes onthe DVD.For FiatClient: C. Belini, Lélio Ramos,João Batista Ciaco, Malú Antonio,Ana BrantFor Leo Burnett BrazilEx Cd: Ruy LindenbergCreatives: Ruy Lindenberg,Javier Talavera, Breno Balbino,Fábio NaganoProduction: Iracema NogueiraLima, Celso Groba, FernandaMoura, Camila AquinoFor Lobo/Vetor ZeroDirector: Cadu Macedo,Mateus De Paula SantosEP: Alberto LopesProducer: Loic Lima Dubois,Roberta ReigadoLead composer: Ed CôrtesMusic/sound design: TentáculoToolkitMaya, After Effects