63 - Stash

stash 63.09Sony “Macho Que SeRespeta”Broadcast design :60 (montage)Client:Sony EntertainmentTelevision Latin AmericaDirector:Vladimir MihalkovProduction:Totuma communications +designAnimation:Totuma communications +designwww.totuma.netHubert Reinfeld, creative directorat the Totuma studio in HarborIslands, Florida: “Sony decided tosplit their programming betweenfeminine and masculine audiences,assigning them specific days ofthe week. ‘Macho que se respeta’became a franchise fully orientedto their male audience.We never thought the idea ofgraphically representing ‘pissall over the toilet’ was gonna gothrough client approval but onthe contrary, they loved it.” Seenacross 35 countries in LatinAmerica and the Caribbean.Schedule: two months.For Sony EntertainmentTelevision Latin America.Art/CD station: Andrea AyalaSr designer: Juan Pablo ValdiviesoFor Totuma communications +designDirector: Vladimir MihalkovADs: Cristina Briceño,Marcos MedvedovProducer: Pedro GonzálezTD: Manuel PiñaDesign: Andreina Diaz, GlenisDias, Fabiana Daly, NicomedesZuloaga, Marcos MedvedovAnimation: Marcos Medvedov,Glenis Dias, Marcos Andrade,Manuel Piña, Fabiana Daly,Nicomedes ZuloagaToolkitIllustrator, Photoshop, AfterEffects, Maya