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stash <strong>63</strong>.20Sony Ericsson MH907 “PutYour Ears in Control”Viral 1:36Agency:Top DollarDirector:Kristofer StrömProduction:Blink InkVarelsenAnimation:Kristofer Strömwww.ljudbilden.comSTASH: What was the client brief?Kristofer Ström: “We have thesenew amazing headphones, makean amazing video!”Biggest creative challenge?Finding the right bus. I tested awhole lot of plastic toy buses first,but since I couldn’t find the rightone I built my own in clay. This wasthe best decision during the wholeproject.Technical challenges?Getting the smooth dollyshot andbus turning at the same time. Youcan do magic with a spinningcheese plate and a flexible arm.Watch Behind the Scenes onthe DVD.For Top DollarAD: Tomas MelinderFor Blink InkProducer: Bart YatesFor VarelsenProducer: Nicholas WakehamDirector/animation/clay/characterdesign: Kristofer StrömVFX/compositing/animation:Eric BuchholtzMusic/sound effects:Douglas HolmquistToolkitFlash, After Effects
stash <strong>63</strong>.21“Beerenberg”TVC :30Agency:Kitchen ASDirectors:Jamie McCarterJakob ThommessenProduction:Storm Studios ASVFX:Storm Studios ASwww.stormstudios.noOslo VFX studio Storm Studioswrangles photo-real CG wildlife tointroduce a Norwegian outdoor/ski apparel brand. Storm producerAnja Nicolas: “The idea is thatthe clothes are so good for roughweather conditions even arcticanimals want to wear them.“The CG bear was createdas part of a creature pipelinedevelopment project for which wereceived funding from InnovationNorway. But this commercial wascommissioned before the polarbear was completed so initiallywe were uncertain how close wecould get to the bear while stillmaintaining the realism. Once wesaw it was working, we scared/surprised the client with the closeup bear-attack shot.”For Kitchen ASCopy : Thomas AskimAD: Eirik StensrudProducer: Caroline Werring OtnesPA: Suzanne BonnevieFor Storm Studios ASDirectors: Jamie McCarter, JakobThommessenProducer: Anja NicolasVFX super: Jamie McCarterModeling: Martin AnderssonRendering/lighting: Espen NordahlCloth/fur simulation: HenrikKarlssonParticles: Magnus PetterssonAnimation: Stig Saxegaard, NicolaiLockertsen, Martin AnderssonMatte painting: Nicolai LockertsenComp: Samuel KarlssonPMs: Tom Joelsen, Martine StolpDoP: Theodor KristensenCast: Kristofer HivjuSound: Egg & BaconToolkitMaya, RenderMan, Mudbox, Silo,Shave and a Haircut, Houdini
Page 5 and 6: stashDVD MAGAZINE 63Stash Media Inc
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