Oracle Railway Presentation - UIC

OracleThe Information CompanyComplete, Open• Database• Real Application Clusters. Partitioning. OLAP and Data Mining• Security• SpatialDatabase• Oracle Lite• Times TenMiddleware• Application Server• SOA / Integration• Business Intelligence•Content Management• Identity Management• Data Hubs• Collaboration Services• Java Development Tools• Enterprise PerformanceManagementApplications• Oracle E-Business Suite• PeopleSoft Enterprise• Siebel• JD Edwards• Oracle Retail• i-flex Banking• Communications Billing• Utilities• ProfitLogic• G-LogServices : Support, Education, Consulting, On Demand

The Challenges We’re HearingIncrease ProfitableBusiness & Loyalty“How can I identify, retain and develop my high-yieldingcustomers and win business from other modes oftransport?”“Current EU regulations are promoting the liberalisation of the European rail industry, with full liberlaisation anticipated by2010…….. The continued growth in demand for freight services due to the increased amount of manufacturing indeveloping regions will be a key growth driver for the industry moving forward.”DatamonitorOptimize OperationalEfficiency“How do I optimize my operational efficiency andmodernize my infrastructure without adversely affectingmy business?”“Business experience shows that sub-optimal use of maximum train capacity can be due to technical parameters but alsoto poor operational capacity management.”UICEnsure RegulatoryCompliance & Security“How can I ensure that all my staff are qualified and myassets are managed in line with regulatoryrequirements?”“The FRA’s (Federal Railroad Administration) Safety Program...includes initiatives in several areas: reducing human factorcausedtrain accidents; acting to address the serious problem of fatigue among railroad operating employees; improvingtrack safety; enhancing hazardous materials safety and emergency preparedness…”Federal Railroad Administration6

Industry Quotes“Oracle's G-Log has the potential to dominate the market.”- “The Forrester Wave: Transportation Management Solutions, Q1 2006”, Feb 2006“Oracle’s strong middleware platform and greater supportof standards make it a better choice than SAP forcustomers who will rely on custom development as wellas packaged apps.”- “Oracle Versus SAP In Enterprise Applications: Let The Battle Of ArchitecturesBegin!”, Mar 20067

Agenda• Leadership in the Rail Industry• Innovation in the Rail Industry• Results Achieved by Oracle Customers8

Oracle Rail SolutionsProvide Industry-leading Capabilities Used by Major Railroads to DeliverProfitable Growth in an Increasingly Competitive MarketIntelligenceBusinessPlanningOperationsSalesMarketing &ServiceHumanResourcesCost &Revenue MgmtEngineering &MaintenanceMgmtTechnologyIncrease Profitability by Identifying and Retaining High-valueCustomersReduce Costs by Optimizing Operations EfficiencyEnsure Regulatory Compliance, Certification and Security9

Increase Profitability by Identifying andRetaining High-value CustomersRequirement Oracle Capability The Oracle DifferenceIncrease revenue byidentifying, retaining anddeveloping high yieldpassenger or freightcustomersDaily BusinessIntelligence to IdentifyKey Customer Trends forBoth Passenger andFreight EnvironmentsOnly Oracle provides industrytailoredbusiness intelligence tosell and market to bothpassenger and freightcustomersIntroduce new andifferentiated products andservices tailored to highvalue customersComprehensive Set ofIntegrated Front OfficeApps IncludingCampaign Mgmt,Marketing, andCustomer SupportOnly Oracle provides loyalty,campaign management andmarketing solutions tailored tothe rail industryManage and reward regular,high value customersIntegrated Loyalty, CallCenter, Marketing &AnalyticsOracle provides a singlesolution from loyalty programmanagement to data miningand call centers10

BNSF Leverages Analytics forImproved SalesCOMPANY OVERVIEW• The largest freight railroad in the US• Annual revenues of $10 billion +• More than 36,000 employees – more than 600 customer-facingCHALLENGES/OPPORTUNITIES• Increase sales growth and profitability• Facilitate account information sharing among BNSF• Enhance communication between marketing and sales• Improve sales and marketing employee productivity• Create a better customer experience throughout BNSF• Focus on the people aspect of customer service• Electronically enable all business transactions• Simplify processes and reduce costsSOLUTIONS• Oracle’s Siebel Marketing• Oracle Sales• Oracle Customer Insight/BI• Oracle Call CenterCUSTOMER PERSPECTIVE“Adopting Siebel for various pain pointswithin our business streamlined manydisparate aspects of our business andenable BNSF to focus on the customerand drive new opportunities and increaseexisting business.”RESULTS• 600+ users• 72 application views consolidated• 48,000 accounts enabled online• 77,000 customer contacts• 2.2 million activities tracked• 450,000 customer service requestsactioned12

Optimize EfficiencyReduce Costs Through Improved Operational and Process EfficiencyReceivingChanges to CapitalizedAsset DepreciationTime &AttendanceProcurement Manufacturing Inventory Projects ServiceTimeEntryWO Materials,Reqs Linked toWO & WorkflowProduct &Maint WOTransactionsCostsUpdatesProject / Task,WO CostsService RequestLinked toWOR / WOSuppliersWO Updates,CatalogseAMCustomersRequisition & PO Changes, AP-to-PO Matching & ReconciliationEmployees &SkillsPostingIntegrationChart ofAccountsWOBillingDepreciableAssetsMaintainableAssetsHumanResourcesAccountsPayableGeneralLedgerAccountsReceivableFixedAssetsPropertyManagementAutomate back-office processesReduce corporate back-office cost as a percent of revenueFocus on strategic and value added activitiesMaximise use of valuable assets & equipment15

CSX Achieves Back OfficeIntegrationCOMPANY OVERVIEW• Headquartered in Richmond, VA• Provides efficient, competitive transportation and relatedservices for customers including rail transportation anddistribution services• Services provided over a 22,700 route-mile network in 23 statesCHALLENGES/OPPORTUNITIES• Speed up customer invoicing• Eliminate silo applications and duplicate data• Real-time updates reduce budget over-runsSOLUTIONS• Oracle Receivables• Oracle Cash Management• Oracle General Ledger• Oracle Assets• Oracle BOM• Oracle Inventory• Oracle Payables• Oracle Project Billing• Oracle Project Costing• Oracle PurchasingRESULTS• Dynamic, daily, real-time updates of thedata, reduced budgetary over-runs,improved turn-around time for revenuegeneration and customer invoicing• Oracle Applications has allowed for theelimination of silo applications at CSX• The systems and the information is moreintegrated• Significant system / businessperformance improvement16

Ensure Regulatory Compliance,Certification and SecurityRequirement Oracle Capability The Oracle DifferenceEnsure regulatory staffqualification & complianceOracle HR, LearningManagementOracle provides rail-specificcapability to manage skills,qualifications, certifications &works order assignmentManage assets efficiently inline with operationalrequirementsComprehensive AssetManagement Capabilityfor Infrastructure andMoving AssetsOracle provides an end-to-endMRO solution fully integratedwith back office including HR,procurement and warehousingEnsure regulatory andoperational complianceEAM, MRO, HCM,Financials,ProcurementOracle delivers a rail-provensolution that addresses legalrequirements of rail operatorsin finance, maintenance, andhuman capital18

Ensure Compliance and SecurityComplianceReportAnalyseRetainAttractORACLEe-HRCompliantEnterpriseIncentivesDeployRewardDevelopMeasureOracle provides a completesolution that supports anddemonstrates improved regulatorycompliance, greater control oversecurity, and auditability• Identify the right employees• Develop employee skills and qualifications• Measure and reward success• Retain qualified employees• Define resource requirements based onskills, qualifications and permissionsrequired to undertake specific tasks• Ensure compliance and deployappropriately qualified resources:• Regulatory (e.g. crew and engineerqualifications)• Security (e.g. access control)• Currency (e.g. qualification expiry andretraining)19

True Information ManagementWith KPIs Across the EnterpriseCOMPANY OVERVIEW• Responsible for the safety and management of UK railinfrastructure:• 34,000 km track• 40,000 bridges and structures• 2,500 stationsCHALLENGES/OPPORTUNITIES• Needed single view of:• track condition• inspection regimes• impact of infrastructure failure on train running• financial and time management of projects• deployment of right resources (people & materials)SOLUTIONS• Oracle eBusiness Suite• Oracle Balanced Scorecard• Management PortalCUSTOMER PERSPECTIVEIncrease in passenger numbers of 35%Operating and maintenance costs reducingfrom $2.3bn to £1.9bn 3 year period15,000 new staff brought in last 2 yearsRESULTS• Complete visibility at variousmanagement and functional levelsagainst ‘regulatory’ and businessdefined indicators20

Oracle Rail Solutions SummaryIncreaseProfitability &Loyalty• Comprehensive customer management and analytics• End-to-end customer data provision at all touch points• Complaint & adverse events trackingOptimize Efficiency• Construction industry project based solutions for build,maintenance and modernization• Optimized buying• Process flows proven in the industryEnsureCompliance &Security• Full training, certification and security qualification andexpiry tracking• Integration of qualification and clearances with staffscheduling, MRO operations and security systems• Regulatory compliance21

Agenda• Leadership in the Rail Industry• Innovation in the Rail Industry• Results Achieved by Oracle Customers22

What Customers are Achieving…Saw subscription purchasing and renewals increase by 10%(Call Centre, Analytics, Marketing and Loyalty)Increased sales to existing and new customers(Sales, Call Centre, Analytics, and Marketing)Eliminated silo applications (finance, project costing,purchasing and inventoryEliminated the usage of external lists and 3 rd party research(Call Centre, Analytics, Marketing and Loyalty)Enhanced Domestic and International Freight Tracking withXML Database Technology23

What Customers are Achieving…Improved cost schedule and deliverable managementwith Oracle Project Management and CostingManages the CTRL (Channel Tunnel Rail Link) RailwayInfrastructure with Oracle Enterprise Asset ManagementPakistan RailwaysStays on Track for Future Growth with New IT Infrastructure(Oracle Collaboration Suite)DenmarkSwedish RailGains Competitive Advantage with Service-OrientedArchitecture Platform (Oracle Fusion Middleware)Implemented Siebel Loyalty , Marketing, Analytics andCall Centre24

The Oracle DifferenceOnly Oracle…• Balances implementation speed with risk and cost considerations byintroducing new solutions alongside legacy and 3 rd party applicationsin a controlled manner with applications that can be deployed in amodular approach• Allows safe and secure sharing of processes and information acrossorganisation, company and national boundaries• Has a complete end-to-end resource solution with deep and broadfunctionality for all areas: recruiting, learning, performance, rewards,career and succession planning, resource deployment and businessintelligence.• Innovates for competitive advantage with emerging technologiessuch as RFID for Freight handling or Smart cards for PassengereTicketing and Loyalty schemes25

For More InformationVisitwww.oracle.com/industries/travel_transportation/Or contactdaniel.giblin@oracle.com 00 44 77 68 305 75426