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Oracle Railway Presentation - UIC

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Increase Profitability by Identifying andRetaining High-value CustomersRequirement <strong>Oracle</strong> Capability The <strong>Oracle</strong> DifferenceIncrease revenue byidentifying, retaining anddeveloping high yieldpassenger or freightcustomersDaily BusinessIntelligence to IdentifyKey Customer Trends forBoth Passenger andFreight EnvironmentsOnly <strong>Oracle</strong> provides industrytailoredbusiness intelligence tosell and market to bothpassenger and freightcustomersIntroduce new andifferentiated products andservices tailored to highvalue customersComprehensive Set ofIntegrated Front OfficeApps IncludingCampaign Mgmt,Marketing, andCustomer SupportOnly <strong>Oracle</strong> provides loyalty,campaign management andmarketing solutions tailored tothe rail industryManage and reward regular,high value customersIntegrated Loyalty, CallCenter, Marketing &Analytics<strong>Oracle</strong> provides a singlesolution from loyalty programmanagement to data miningand call centers10

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