Elevation to Krsna Consciousness - Original 1973 ... - Prabhupada

16 Elevation to KJ;qa Consciousnessiibrahma-bhuvaniil lokii[tpunar iivartino 'rjunamiim upetya tu kaunteyapunar janma na vidyate"From the highest planet in the material world, downto the lowest, all are places of misery, where repeatedbirth and death take place. But one who attainsto My abode, 0 son of Kunti, never takes birthagain." (Bg. 8.16)The ambition for happiness is natural and good,hut the attempt to derive it from inert matter byso-called scientific arrangements is an illusory attemptdoomed to frustration. Those who are befooledcannot understand this. How a person is driven bythe lust for material happiness is also described inBhagavad-gita.idam adya maya labdhamimam priipsye manorathamidam astl:dam api mebhaviflyati punar dhanam"The demoniac person thinks: 'So much wealth doI have today, and I will gain more according to myschemes. So much is mine now, and it will increasein the future, more and more.'" (Bg. 16.13)This atheistic or godless civilization is a hugeaffair contrived for the gratification of our senses,and now we are all mad after money in order tomaintain this empty shell. Money is sought after byeveryone because that is the medium of exchange