View As PDF - Wine Country This Week

NApA VALLEY | WiNE COuNtRY tHiS WEEKSutter Home Family Vineyards Launches TwoNew Products: Pink Pinot Grigio And Red MoscatoSutter Home Family Vineyards producedthe first White Zinfandel, launching aninternational wine trend that helped shapethe way wine is enjoyed – and perceived –DAVID FULTONBERINGERMADRONATamber BeyOrin SwiftCovenantSt. Helena Wine Center36ADAMSPRAGERCHARLESKRUGSPRINGSalvestrinMaterraBello FamilyTayson PierceLEWELLING AVESUTTER HOMEARGER-MARTUCCIWittS T . H E L E N ANot to ScalePRATTFULTONHallPOPEMERRYVALEFlora SpringsINGLEWOODLong Meadow RanchCorisonWHITEHALL LANEWHITEHALL LANECalafia CellarsCHARTER OAKMilatLOUIS M MARTINIHeitzDel DottoRutherfordGroveTres Sabores &Pedemonte CellarsWHITEV. SATTUIWINERY& DELIZINFANDELRAYMONDTO OAKVILLEFransicanGALLERONWine Country This Week PreferredOpen to the publicOpen by appointmentFleurynot only in California, but the worldover. Committed to preserving SutterHome’s legacy and providingconsumers affordable, yet qualitywine, the Trinchero familycontinues to expand the SutterHome portfolio which todayincludes 20 varietals such asChardonnay, Bubbly PinkMoscato, Merlot, Pinot Grigio,Chenin Blanc, White Merlot andGewürztraminer. In an effort toprovide consumers with exciting,new wines to enjoy, Sutter Hometoday announced the launch ofPink Pinot Grigio and RedMoscato.Sutter Home’s Senior Director ofMarketing, Wendy Nyberg commented“Sutter Home has stayed relevant withconsumers, by producing the wines theywant. Pink Pinot Grigio and Red Moscatowill resonate with wine drinkers –especially Millennial of legal drinkingage – as these wines are accessible, inboth price and style.”Sutter Home’s creation of WhiteZinfandel may have beenserendipitous, but the winery’sformula for success has always beenstrategic, with one goal in mind:Create approachable, affordablewine that appeals to today’sconsumers.The Trinchero family has alwaysbelieved expansion and leveragingnew trends is the best way to keepthe Sutter Home brand relevant andremain on top in the industry,according to Trinchero FamilyEstates’ President and COO, BobTorkelson. “Our focus is to expandthe number of wine drinkers and tohelp grow the wine industryoverall.”Sutter Home brought innovationand influence early on: Packaging diversitywith the adaption of the groundbreaking 187ml in PET bottles in 2005 and theproduction of Moscato over 60 years ago.Today, the Moscato category is indeedgrowing. Impact Databank estimates that7.8 million (nine-liter) cases of Moscatowere sold in the U.S. last year, surpassingSauvignon Blanc to become the #3 whitevarietal with sales up 73%. Sutter Homehas continued to be a leader in thecategory, commanding a 23% share. Inthe past year alone, Sutter Homelaunched the following products: PinkMoscato, Bubbly Moscato and BubblyPink Moscato; and now Red Moscato.Not only is the Moscato categorygrowing, but so is Pinot Grigio, and ata pace faster than the #1 Chardonnayand #2 Cabernet Sauvignon. PinotGrigio surpassed Merlot to become the#3 wine varietal and has grown over10% in sales. Domestic sales of SutterHome Pinot Grigio increased over18%, according to Nielsen 26 weeksending September 15, 2012.The new Sutter Home PinkPinot Grigio, very similar to an offdryrosè, is made from grapescarefully selected fromCalifornia’s premium PinotGrigio producing vineyards. Onthe palate, strawberries andwhite peach balance well withthe Pink Pinot Grigio’s crispacidity, creating a refreshing, offdryfinish. Sutter Home RedMoscato is the perfect harmonyof California Moscato andMerlot. The Red Moscato is richwith strawberry and cherryaromas and lingering sweetberry fruit and rose notes on thepalate.Visit www.sutterhome.com tolearn more.Sign up for our email newsletter at www.WineCountrythisWeek.com