Marketing & Product Guide P3 - Doing Business with LCBO

TotallyTikiPromotionalSign GalleryAll promotional sign components areavailable for re-order using their correspondingre-order number.If a sign component is missing or damaged, callhelloLCBO (416-365-5932) and quote its re-ordernumber. Please have a copy of this Marketing& Product Guide on hand for reference.Thank you.TRADE COPY ONLY-13

Promotional Signs - End AislesComponentEnd Aisle BackerCardsDimensions:30” w x 24” hEndAisle ProductsRe-orderCode1 Minty Mang-Tang/Cocktail Must-Haves 13030-012 Mahalo Melon/Today's Wine Discovery 13030-023 Tiki Torch/For Whisky Lovers 13030-034 Paradise Punch/Beer Headquarters 13030-045 Coconut Breeze/ No Fuss Cocktails 13030-056 Kanaloa Cucumber/Cocktail Must-Haves 13030-067 Lychee Luau/Today's Wine Discovery 13030-078 Bananarama/For Whisky Lovers 13030-089 Maui Mango/Beer Headquarters 13030-09COPY10 Kahili Kiwi/ No Fuss Cocktails 13030-1011 Blueberry Beach/Cocktail Must-Haves 13030-1112 Loki Lemon/Today's Wine Discovery 13030-1213 Lemon Lagoon/For Whisky Lovers 13030-1314 Apricot Oasis/Beer Headquarters 13030-1415 Kahili Crown/ No Fuss Cocktails 13030-1516 Berry Lagoon/Cocktail Must-Haves 13030-1617 Tiki Colada/Today's Wine Discovery 13030-1718 Lava Martini/For Whisky Lovers 13030-1819 Krakatoa Cream/Beer Headquarters 13030-1920 Coral Reef/ No Fuss Cocktails 13030-20P3 Recipe BookThe P3 Recipe Book will be distributed to all stores and is to be merchandisedon the end aisles in wire baskets. It features 28 delicious cocktails withfive pitcher sized entertaining options. This is the must-have items for yourbackyard entertaining this summer!Re-order# 13035-04Bundled 100 per boxSlotwall Brochure HolderRe-order# 69066-02TRADEONLY4 Promotional Turn 3

Promotional Signs - PodsComponent Where to install sign Re-order Code ImagesPod Display BackersFlat Backer CardWatermelon WaveAB+80127Backer Card+217257Watermelon WavePod Display BackersFlat Backer CardABPod Display BackersFlat Backer CardABBora Boroa Ras & Blue+566182Backer Card+34645Sour Splash+914127Backer Card+914127Sour Splash+68056+253492Coconut & LimePod Riser Wrap(3 version)Power Aisle or prominent areas of thestore.WatermelonWaveWatermelonWave13034-2180127 Sailor Jerry Spiced Rum 750 mL217257 Sailor Jerry Spiced Rum 1140 mLPower Aisle or prominent areas of thestore.Bora BoraRaspberry &Blueberry566182 Smirnoff Raspberry Vodka68056 Smirnoff Blueberry VodkaCoconut & Lime 34645 Smirnoff Lime Vodka253492 Smirnoff Coconut VodkaPower Aisle or prominent areas of thestore.Sour Splash 914127Wrap around the riser width wise only.13034-2213034-23Devil’s Cut Kentucky StraightBourbon WhiskeyTRADE COPY ONLY13034-29Each store will receive atotal of 12 pieces (four foreach pod display.Note: Riser wraps will bebundled all together.8 Promotional Turn 3

Promotional Signs – PerimeterComponent Where to install sign Re-order Code ImagesPerimeter BannerTotally Tiki Text /Female ModelDimensions:30” w x 30” hPerimeter BannerTotally Tiki Text /CocktailDimensions:30” w x 30” hPerimeter TransparencyVertical:Totally Tiki TextDimensions:28.5” w x 28.5” hOn the hangers around theperiphery of the store.ALTERNATE BETWEENVERSIONSVendor installed betweenSunday, May 27 andWednesday, May 30.13031-0113031-02TRADE COPY ONLY13033-1510 Promotional Turn 3

Promotional Signs – Perimeter TransparenciesComponent Where to install sign Re-order Code ImagesPerimeter TransparencySquare:Totally Tiki TextDimensions:28.5” w x 28.5” hPerimeter TransparencySquare:Female ModelDimensions:28.5” w x 28.5” hPerimeter TransparencySquare:CocktailDimensions:28.5” w x 28.5” hPerimeter TransparencyHorizontal:Totally Tiki TextDimensions:45.5” w x 28.5” hPerimeter TransparencyHorizontal:Female ModelDimensions:45.5” w x 28.5” hPerimeter TransparencyHorizontal:CocktailVendor installed betweenSunday, May 27 andWednesday, May 30.13033-0113033-0213033-0313033-1113033-12TRADE COPY ONLY13033-13Dimensions:45.5” w x 28.5” hMarketing & Product Guide - Totally Tiki 11

Promotional Signs - On ShelfSigns’Location Signs’ Message Component Specifications Re-order # ImagesOn ShelfOn ShelfOn ShelfOn ShelfOn ShelfOn ShelfOn Shelf“SAVE” Shelf TalkersPre-printed(Limited Time Offer Program)Air Miles Shelf TalkersPre-printed(Bonus Air Miles Program)“NEW” Shelf TalkersPre-printed(New Product Program)More Miles Shelf TalkersPre-printed(BBAM Program)“In The Spotlight” Shelf TalkersPre-printed(IMAGE Program)“SAVE” Shelf TalkersPre-printed(Limited Time Offer Program)Air Miles Shelf TalkersPre-printed(Bonus Air Miles Program)6” w x 3” hEnglish/No PricePrice/No Price6” w x 3” hEnglish/No PricePrice/No Price6” w x 3” hEnglish/No PricePrice/No Price6” w x 3” h6” w x 3” hEnglish/No PricePrice/No Price6” w x 3” hBilingual/No PricePrice/No Price6” w x 3” hBilingual/No PricePrice/No PriceDMS-13037-01DMS-13037-02DMS-13037-03DMS-13037-04DMS-13037-05DMS-13037-06TRADE COPY ONLYDMS-13037-07On ShelfNew Shelf TalkersPre-printed(Bonus Air Miles Program)6” w x 3” hBilingual/Now PricePrice/No PriceDMS-13037-08On Shelf“In the Spotlight” Shelf TalkersPre-printed(New Product Program)6” w x 3” hBilingual/No PriceDMS-13037-09Marketing & Product Guide - Totally Tiki 15

14334Promotional Signs – On-ShelfSigns’Location Signs’ Message Component Specifications Re-order ImagesOn EndAislesOn shelfOn shelfOn shelfOn shelfCutCasesOn shelfOn shelfPre-printed - Thematic(65 versions) Shelf Talkers 6” x 3” DMS-13037-19Pre-printed(Regular Program - 65versions)Pre-printed(Community Program - 10versions)Pre-printed(Discovery Program - 9versions)Blank Shelf TalkersLCBO stamp(1 version x 50 per bundle)Blank Pricer CardsLCBO stamp(1 version x 30 per bundle)Blank Extender StripsLCBO stamp(1 version x 15 per bundle)Pre-printed Go Green Extenderinsert - 1 versionExtender stripsPre printed - 12” x 2.5”Extender stripsPre printed - 12” x 2.5”Extender stripsPre printed - 12” x 2.5”DMS-13037-12DMS-13037-13DMS-13037-14Shelf Talkers 5” x 4” - Blank DMS-13037-15Pricer Cards - 8” x 7” -BlankExtender strips - Blank12” x 2.5”Extender stripsPre printed - 12” x 2.5”DMS-13037-16TRADE COPY ONLYDMS-13037-17DMS-13037-18Podsand HeroDisplaysPre-printed - ThematicPricer Card for Pod and Hero(9 versions)Thematic Pricer CardPre printed -8” x 7”DMS-13034-2616 Promotional Turn 3

TotallyTikiAdvertisingTotally TikiThe essence of the Totally Tiki summer promotioncan be seen in the show-stopping cocktailsfeatured in the Totally Tiki external promotionthrough free Standing Inserts, radio adverts, andTransit Shelter Ads.TRADE COPY ONLY-13

14334Advertising - Father’s Day FSIOverviewFather’s Day is our opportunity to give back to our beloved dads for all that they havegiven us. Our knowledgeable LCBO and VINTAGES buyers have prepared this guideto help find the perfect gift for dad with 21 suggestions. Some selections may be oldfavourites, while some are new introductions, and all will show that he’s raised someone withimpeccably good taste.FSI Drop datesThe Father’s Day FSI will be dropping in the following publications:June 14, 2012• Globe And Mail• Hamilton Spectator• Kingston Whig-Standard• Kitchener-Waterloo Record• London Free Press• Toronto Sun• Ottawa Sun• Sudbury Star• Windsor Star• Ottawa Citizen• Niagara This Week• Toronto StarJune 15, 2012• National Post OntarioTRADE COPY ONLY20 Promotional Turn 3

Summer Rosé ProgramOverviewThe Summer Rosé Program continues to be a huge success, generating over $4.8 Million in netsales last year.This year, the program has a large number of new and exciting Rosé wines from around theworld. Customers will have the opportunity to try Rosés throughout the year, as the program willrun from April to October. In-store signage will capitalize on seasonal timing from Spring to Fall.The participating products are not to be planogrammed on shelf and the 1-in/1-out rule will notapply. They will also be excluded from actual SKU count on the stores’ Flash report and shouldnot be included on the Back Room Tracker.Phase 2: May 27 - September 15Participating Stores1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32,34, 35, 36, 37, 38, 39, 40, 42, 43, 44, 45, 46, 47, 48, 49, 50, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63,64, 65, 68, 69, 70, 72, 73, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 90, 91, 93, 94, 95, 97, 98,99, 101, 102, 103, 106, 107, 109, 110, 112, 113, 115, 116, 119, 122, 123, 124, 125, 128, 130, 132, 136,137, 139, 140, 141, 143, 144, 145, 148, 149, 152, 153, 154, 155, 156, 157, 160, 163, 164, 165, 166, 167,168, 169, 171, 174, 175, 178, 179, 181, 182, 183, 185, 186, 187, 188, 190, 191, 192, 193, 194, 195, 196,197, 198, 199, 200, 201, 202, 203, 205, 207, 208, 209, 210, 211, 212, 213, 214, 216, 217, 218, 219, 220,221, 222, 223, 224, 225, 226, 227, 228, 229, 230, 231, 232, 233, 234, 236, 237, 238, 239, 242, 243, 244,246, 247, 248, 249, 250, 251, 252, 253, 254, 255, 259, 260, 261, 263, 264, 265, 266, 267, 268, 269, 270,273, 275, 276, 278, 279, 281, 284, 286, 287, 288, 289, 293, 294, 295, 297, 298, 299, 300, 301, 302, 305,306, 310, 311, 312, 313, 314, 316, 318, 320, 321, 324, 325, 326, 327, 329, 330, 331, 333, 334, 335, 340,343, 344, 345, 346, 348, 349, 351, 353, 354, 355, 358, 359, 360, 361, 362, 363, 364, 365, 366, 367, 369,370, 371, 372, 373, 374, 378, 380, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 395,397, 398, 399, 400, 401, 402, 403, 404, 406, 407, 408, 411, 412, 414, 415, 416, 417, 418, 419, 420, 423,425, 426, 427, 428, 429, 430, 431, 432, 434, 435, 436, 437, 438, 441, 443, 444, 445, 446, 448, 449, 450,452, 453, 454, 455, 456, 457, 458, 459, 461, 462, 465, 467, 468, 469, 470, 471, 473, 474, 475, 481, 482,483, 484, 485, 486, 489, 490, 491, 492, 494, 495, 496, 497, 499, 501, 502, 504, 505, 509, 511, 512, 515,517, 518, 521, 522, 523, 526, 527, 528, 529, 530, 532, 533, 534, 536, 537, 538, 539, 540, 542, 544, 545,546, 547, 549, 550, 552, 553, 555, 556, 559, 560, 561, 563, 564, 566, 568, 569, 571, 572, 573, 575, 578,579, 581, 582, 584, 586, 587, 590, 593, 598, 599, 601, 602, 605, 612, 614, 616, 617, 618, 619, 623, 624,626, 629, 630, 631, 632, 634, 635, 636, 637, 638, 641, 642, 677, 697, 698, 700, 702, 703, 742, 771, 776TRADE COPY ONLY23 Promotional Turn 3

Summer Rosé ProgramContinuedParticipating Products - (13 from Phase 1 & 17 from Phase 2)LCBO# Description Retail Price Size (mL)273771 20 Bees Rosé VQA $9.95 750274399 Adobe Reserva Rosé (Organic) $11.95 75079384 Barefoot White Zinfandel $9.95 750278192 Bieler Pere et Fils Sabine Rosé $12.95 750277863 Botter Raboso Moscato $9.95 750175620 Campo Viejo Tempranillo Rosé $11.95 750122481 Cono Sur Merlot Rosé $9.95 750234872 Flourish Rosé VQA $10.95 75043588 Folonari Pink Pinot Grigio $11.95 750122424 Fuzion Shiraz Rosé $7.75 750275693 Hardys Chronicles Twice LostShiraz Rosé $13.95 750275727 Innocent Bystander Pink Moscato $18.95 75037622 Jacob's Creek Shiraz Rosé $11.95 750274381 KWV Classic Pinotage Rosé $10.95 750279661 L'Orangeraie Rosé, Pays d'Oc $9.95 750587725 Masi Modello delle Venezie Rosato $10.95 750273763 Santa Digna Cabernet Sauvignon Rosé $12.95 750277855 Mythique Languedoc Rosé $12.95 750622134 La Vieille Ferme Rosé $10.95 750244616 Sandbanks Rosé VQA $12.95 75034322 Santa Julia Syrah Rosé $9.95 750274340 Stoneleigh Marlborough Pinot Noir Rosé $16.95 750274373 Sutter Home Pink Moscato $8.95 750283952 Terrasse de Lalande Rosé $10.95 750234575 Terres de Saint Louis Rosé $11.35 750164343 The Beachhouse Rosé $9.95 750275685 Union Rosé VQA $12.95 750279968 VIVACE Rosé Dolce $13.95 750159269 Voga Rosé IGT $13.95 750126110 XOXO White Zinfandel Gamay Rosé $9.95 750TRADE COPY ONLY*Prices subject to change without notice.Merchandising Instructions• Merchandise the participating products In Section, on the Seasonal & New ProductFixture and/or used as discretionary selections for the Wine Fridge.• Ensure the pre-printed Shelf Talkers are in front of participating products.Marketing & Product Guide - Totally Tiki 23

14334Summer Rosé ProgramContinuedPromo Table #1 - (PT3 & PT4)LCBO# Description Retail Price Size (mL) Merchandising Location273771 20 Bees Rose $9.95 750 Promo Table/Seasonal & NewProduct Fixture274399 Adobe Syrah Rose $11.95 750 Promo Table/Seasonal & NewProduct Fixture278192 Bieler Pere ef Fils Sabine Rose $12.95 750 Promo Table/Seasonal & NewProduct Fixture122481 Cono Sur Merlot $9.95 750 Promo Table/Seasonal & NewProduct Fixture37622 Jacob's Creek Shiraz Rose $11.95 750 Promo Table/Seasonal & NewProduct Fixture34322 Santa Julia Syrah Rose $9.95 750 Promo Table/Seasonal & NewProduct Fixture234575 Terres de Saint Louis Rose $11.35 750 Promo Table/Seasonal & NewProduct Fixture275685 Union Rose VQA $12.95 750 Promo Table/Seasonal & NewProduct Fixture*Prices subject to change without notice.NOTE: Additional pre-printed shelf talkers are available for all stores to order. Pleasecall helloLCBO@416-365-5932 and quote the re-order# above.Merchandising InstructionsPromo Table Signs• Stores with Promo Table #1 will feature 8 of theparticipating Rosé wines on the fixture. See the DisplayTable Guide for details.• Merchandise the pre-printed shelf talkers in frontof participating products.TRADE COPY ONLY24 Promotional Turn 3

TotallyTikiParty ZoneBlock Pile -Turn 2Unlike past years, our Ready-to-Drink (RTD)category will not have it own dedicated promotion.In 2012, we will bring the category to the forefrontwith a splash, keeping Ready-to-Drink products atthe top of the customers mind for a long period oftime (from Period 2 through to Period 7).An extensive advertising campaign will supportthis summer long initiative. We will be featuringindividual products on a variety Transit Shelter Ads(TSAs), Superboards, Poster, ROP (Run of Press)in newspapers, and TV.Advertising will begin to appear in communitypapers as early as May 17, 2012. TV ads will air onthe Thursdays and Fridays leading into every longweekend, beginning with the Victoria Day longweekend. These ads will showcase the big tasteand flavour of all RTD products.TRADE COPY ONLY-13

Party Zone Block PileOverviewThe Ready-To-Drink Block Pile program is back for 2012. Last year, products featuredon the block pile accounted for $14 million in net sales dollars and 295,000 in salescases. The format for the block pile will continue as last year:• Block pile turns will coincide with promotional turns, running from PT2 to PT7• Six products per turn, high volume products may run back to back to simplifyinventory management.• Staggered end dates to accommodate regional selling seasonsThe Summer Refreshment Guide was sent to all stores in early May. It has the completelist of all Party Zone / Ready to Drink products available this summer.We would also like to remind all participating stores that our suppliers have bought intothis program. Please implement it as any other sold program, the display must be builton time, maintained with sufficient inventory for the entire duration and signed with theapproved material.Participating ProductsLCBO# Description569418 Mott's Clamato Caesar Original 4 Pk-B29231 Smirnoff Ice 4-Pk-B211219 Palm Bay Pineapple Mand Orange Spritz 6 Pk-C166033 Mike's Hard Lime 4 Pk-B272815 Woody's Pink Grapefruit 1000 mL211185 Rockstar OriginalParticipating StoresTRADE COPY ONLYParticipation is mandatory for the following stores:1, 5, 8, 9, 10, 14, 15, 19, 20, 21, 22, 23, 24, 27, 28, 29, 31, 34, 35, 36, 38, 39, 42, 43, 44, 45, 46, 47,48, 49, 50, 52, 55, 56, 58, 61, 62, 63, 64, 68, 69, 70, 72, 73, 74, 77, 78, 80, 82, 83, 84, 85, 86, 87,89, 90, 91, 93, 94, 95, 97, 98, 99, 101, 103, 104, 106, 107, 108, 109, 110, 113, 114, 115, 116, 122,123, 125, 126, 127, 128, 130, 132, 133, 136, 137, 139, 140, 141, 144, 145, 148, 149, 151, 152, 153,155, 156, 157, 158, 160, 166, 168, 169, 171, 173, 174, 175, 176, 179, 181, 182, 184, 185, 186, 187,188, 190, 191, 193, 194, 195, 196, 198, 199, 200, 201, 202, 205, 207, 209, 211, 212, 213, 214, 217,26 Promotional Turn 3

Party Zone Block PileContinued218, 220, 222, 223, 224, 225, 226, 228, 229, 230, 231, 232, 236, 237, 238, 239, 240, 242, 243, 248,249, 250, 252, 253, 255, 256, 258, 262, 263, 265, 266, 267, 269, 269, 270, 271, 275, 276, 277, 278,279, 284, 286, 288, 292, 295, 297, 298, 299, 300, 302, 303, 304, 308, 309, 310, 311, 312, 315, 321,322, 324, 325, 326, 327, 329, 330, 334, 335, 340, 343, 344, 345, 346, 348, 351, 355, 359, 361, 362,365, 366, 367, 370, 371, 372, 373, 375, 377, 378, 379, 380, 381, 382, 383, 385, 386, 388, 390, 392,393, 394, 397, 398, 399, 400, 402, 404, 405, 407, 408, 409, 410, 412, 416, 417, 418, 421, 422, 425,427, 428, 430, 431, 432, 434, 435, 437, 438, 441, 443, 444, 445, 446, 448, 449, 451, 452, 453, 454,457, 458, 459, 461, 462, 464, 465, 470, 471, 473, 475, 481, 484, 485, 486, 487, 488, 489, 490, 491,494, 495, 497, 499, 501, 505, 507, 509, 510, 511, 517, 518, 519, 521, 522, 523, 527, 528, 529, 531,533, 534, 536, 539, 540, 542, 543, 544, 545, 546, 549, 550, 553, 555, 556, 558, 559, 562, 563, 564,565, 566, 568, 569, 572, 573, 575, 576, 578, 581, 582, 584, 586, 587, 589, 590, 591, 593, 596, 598,599, 601, 602, 603, 605, 616, 617, 618, 619, 623, 624, 629, 630, 631, 632, 632, 634, 635, 637, 638,641, 698, 700, 702, 703, 771, 776Merchandising InstructionsBuild one block pile with all six of the participating products in a high traffic area of the store.PRODUCT #12 Cases Wide (min)7 Cases High (max)PRODUCT #42 Cases Wide (min)7 Cases High (max)PRODUCT #22 Cases Wide (min)7 Cases High (max)PRODUCT #52 Cases Wide (min)7 Cases High (max)PRODUCT #32 Cases Wide (min)7 Cases High (max)POLE TOP SIGN POLE TOP SIGN POLE TOP SIGNPRODUCT #62 Cases Wide (min)7 Cases High (max)• This block pile should not be built in the seasonal discretionary block pile spaceallocated by Supply Chain. Build it in another high profile location.• The block pile should consist of two cases of each product (minimum), stackedseven cases high.• PRODUCT Do not build #1 too close PRODUCT to other #2 sold space displays PRODUCT (Hero, #3 Pod, etc.).• 2 Cases Use Wide Poles (min) and the 2 supplied Cases Wide pole (min) top signs (re-order# 2 Cases Wide 13035-51) (min) on the block pile7 Cases High (max) 7 Cases High (max)7 Cases High (max)displays.• POLE Use TOP the SIGN pricer cards POLE (re-order# TOP SIGN13035-52) supplied POLE TOP to communicate SIGN the price ofthe products.PRODUCT #4PRODUCT #5PRODUCT #62 Cases Wide (min) 2 Cases Wide (min)2 Cases Wide (min)7 Cases High (max) 7 Cases High (max)7 Cases High (max)TRADE COPY ONLYMarketing & Product Guide - Totally Tiki 27

14334PRODUCT #12 Cases Wide (min)7 Cases High (max)PRODUCT #22 Cases Wide (min)7 Cases High (max)PRODUCT #32 Cases Wide (min)7 Cases High (max)Party Zone Block PilePOLE TOP SIGN POLE TOP SIGN POLE TOP SIGNPRODUCT #42 Cases Wide (min)7 Cases High (max)PRODUCT #52 Cases Wide (min)7 Cases High (max)PRODUCT #62 Cases Wide (min)7 Cases High (max)Continued• PRODUCT Use #1 the shelf PRODUCT talkers #2 (re-order# PRODUCT #3 13035-53) provided if the products are also2 Cases Wide (min) 2 Cases Wide (min) 2 Cases Wide (min)7 Cases merchandised High (max) 7 Cases High (max) on-shelf 7 Cases or High in (max)PRODUCT #1PRODUCT #2PRODUCT #3the fridge.2 Cases Wide (min) 2 Cases Wide (min)2 Cases Wide (min)POLE TOP SIGN POLE TOP SIGN POLE TOP SIGN7 Cases High (max) 7 Cases High (max)7 Cases High (max)• If the store does not have enough available floor space for one, six product blockPRODUCT #4PRODUCT #5PRODUCT #6POLE TOP SIGN POLE TOP SIGN POLE TOP SIGN2 Cases pile, Wide (min) build 2 Cases multiple Wide (min) block 2 Cases Wide piles (min) in either a four product/two product configuration7 Cases High (max) 7 Cases High (max) 7 Cases High (max)PRODUCT #4PRODUCT #5PRODUCT #6or a two product/two product/two product 2 configuration.Cases Wide (min) 2 Cases Wide (min)2 Cases Wide (min)PRODUCT #12 Cases Wide (min)7 Cases High (max)PRODUCT #42 Cases Wide (min)7 Cases High (max)PRODUCT #22 Cases Wide (min)7 Cases High (max)PRODUCT #52 Cases Wide (min)7 Cases High (max)PRODUCT #32 Cases Wide (min)7 Cases High (max)POLE TOP SIGN POLE TOP SIGN POLE TOP SIGNPRODUCT #12 Cases Wide (min)7 Cases High (max)PRODUCT #42 Cases Wide (min)7 Cases High (max)PRODUCT #22 Cases Wide (min)7 Cases High (max)PRODUCT #52 Cases Wide (min)7 Cases High (max)PRODUCT #62 Cases Wide (min)7 Cases High (max)4 Products / 2 Products Configuration 2 Products / 2 Products / 2 Products ConfigurationPRODUCT #32 Cases Wide (min)7 Cases High (max)PRODUCT #62 Cases Wide (min)7 Cases High (max)OR7 Cases High (max)PRODUCT #12 Cases Wide (min)7 Cases High (max)PRODUCT #42 Cases Wide (min)7 Cases High (max)7 Cases High (max)PRODUCT #22 Cases Wide (min)7 Cases High (max)PRODUCT #52 Cases Wide (min)7 Cases High (max)7 Cases High (max)PRODUCT #32 Cases Wide (min)7 Cases High (max)POLE TOP SIGN POLE TOP SIGN POLE TOP SIGNPRODUCT #62 Cases Wide (min)7 Cases High (max)Component Where to install sign Re-order Code ImagesPole POLE Top TOP Signs SIGN POLE TOP SIGN Cut case display POLE TOP SIGN 13035-51Summer Sold Block PilePricer CardsSummer Sold Block PileOn block pile dislay 13035-52TRADE COPY ONLYShelf TalkersSummer Sold Block PileOn shelf in section 13035-5328 Promotional Turn 3

TotallyTikiSummer Wine ProgramStart date: May 27, 2012Take down: September 15, 2012Sign Package re-order# 13038-75Partcipating Stores:1, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21,22, 23, 25, 26, 27, 31, 34, 35, 36, 37, 38, 39, 40, 44, 45, 48,55, 57, 59, 60, 61, 62, 65, 68, 70, 72, 77, 79, 82, 83, 84, 85,95, 101, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148,149, 154, 155, 156, 163, 164, 167, 168, 171, 175, 179,182, 185, 187, 188, 191, 192, 195, 196, 198, 200, 201,207, 209, 210, 211, 212, 214, 217, 218, 226, 227, 228,229, 233, 234, 237, 242, 243, 244, 248, 249, 252, 253,255, 263, 265, 269, 278, 279, 287, 288, 295, 298, 300,310, 311, 321, 324, 325, 326, 329, 334, 340, 344, 346,351, 353, 355, 356, 359, 360, 361, 367, 371, 373, 378,381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392,393, 394, 398, 400, 404, 407, 411, 412, 415, 416, 417,425, 426, 428, 431, 432, 434, 437, 438, 443, 445, 452,453, 454, 456, 457, 459, 461, 465, 467, 470, 481, 483,485, 486, 490, 494, 495, 497, 499, 501, 505, 511, 518,521, 522, 523, 528, 532, 533, 534, 537, 540, 542, 544,545, 546, 549, 553, 555, 556, 559, 563, 566, 568, 569,572, 573, 575, 579, 587, 589, 590, 593, 602, 616, 617,619, 623, 624, 629, 630, 631, 632, 634, 635, 637, 638,641, 677, 698, 700, 702, 703, 742, 771, 776TRADE COPY ONLY-13

Mini Thematic – Promotional FixtureContinued126, 127, 128, 130, 132, 133, 136, 137, 139, 140, 141, 143, 144, 145, 148, 149, 151, 152,153, 154, 155, 156, 157, 158, 160, 164, 165, 166, 168, 169, 171, 173, 174, 175, 176, 179,181, 182, 184, 185, 186, 187, 188, 190, 191, 192, 193, 194, 195, 196, 198, 199, 200, 201,202, 205, 207, 209, 210, 211, 212, 213, 214, 217, 218, 220, 222, 223, 224, 225, 226, 228,229, 230, 231, 232, 234, 236, 237, 238, 239, 240, 242, 243, 244, 248, 249, 250, 252, 253,255, 256, 258, 262, 263, 265, 266, 267, 269, 270, 271, 275, 276, 277, 278, 279, 284, 286,287, 288, 292, 295, 297, 298, 299, 300, 302, 303, 304, 308, 309, 310, 311, 312, 315, 320,321, 322, 324, 325, 326, 327, 329, 330, 334, 335, 340, 343, 344, 345, 346, 348, 351, 353,355, 359, 360, 361, 362, 365, 366, 367, 370, 371, 372, 373, 375, 377, 378, 379, 380, 381,382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 399, 400, 402, 404,405, 407, 408, 409, 410, 412, 416, 417, 418, 421, 422, 425, 426, 427, 428, 430, 431, 432,434, 435, 437, 438, 441, 443, 444, 445, 446, 448, 449, 451, 452, 453, 454, 456, 457, 458,459, 461, 462, 464, 465, 470, 471, 473, 475, 481, 484, 485, 486, 487, 488, 489, 490, 491,494, 495, 497, 499, 501, 505, 507, 509, 510, 511, 517, 518, 519, 521, 522, 523, 527, 528,529, 531, 533, 534, 536, 539, 540, 542, 543, 544, 545, 546, 549, 550, 553, 555, 556, 558,559, 562, 563, 564, 565, 566, 568, 569, 572, 573, 575, 576, 578, 579, 581, 582, 584, 586,587, 589, 590, 591, 593, 596, 598, 599, 601, 602, 603, 605, 616, 617, 618, 619, 623, 624,629, 630, 631, 632, 634, 635, 637, 638, 641, 643, 698, 700, 702, 703, 771, 776Promotional Fixture OverviewThe PT3 Promotional Fixture will feature 12 of Summer’s NEW Ready to Drink flavours.Additional to the pre-printed Shelf Talkers, stores will receive pre-printed hot buttons todisplay on this fixture. These buttons will allow customers access to additional productinformation and a full list of the Summers RTD products, through their mobile devices instores or by visiting www.lcbo.com/readytodrinkNOTE: In this instance, customers are permitted to used their smart phones in stores.TRADE COPY ONLYMarketing & Product Guide - Totally Tiki 33

Mini Thematic Program – Cross PromotionCross Promotion OverviewTo encourage multiple product purchases, 8 of the Summer’s NEW RTD flavours are tobe featured in your store. You will receive a set of 8 Shelf Talkers to be merchandised insection.Please merchandise these shelf talkers in front of the assigned products.Cross Promotional Component1. Cross Promotion Shelf talkers (8 per bundle)(Re-order DMS-13032-68)Cross Promotional Merchandising Instructions:Install the 8 pre-printed shelf talkers in front of the corresponding assigned products insectionas listed below:LCBO# Description Format LCBO# Description Format272757 Smirnoff Mixed Drinks - 4 x 330 mL 67 Smirnoff Vodka 750 mLOrange Screwdriver272807 Crabbies Original Alcoholic 500 mL 337949 Heineken Lager 500 mLGinger Beer273060 Naked Grape Spritzer Sangria 4 x 330 mL 665216 Naked Grape Shiraz 750 mL273102 Canadian Club & Ginger Ale 6 x 355 mL 904144 Molson Canadian 6 Pk-C 6 x 355 mL273151 Rockstar + Vodka Electro 473 mL 191874 Corona Extra+ 473 mLLemonade273169 Mike’s Hard Black Cherry 4 x 330 mL 904334 Budweiser 6 Pk-C 6 x 355 mL273177 Bacardi Oakheart & Cola 473 mL 269027 Bacardi Oakheart Spiced Rum 750 mL286054 Seagram Iced Lemon Tea 4 x 330 mL 906628 Coors Light 6 Pk-C 6 x 355 mLTRADE COPY ONLYMarketing & Product Guide - Totally Tiki 35

TotallyTikiPromotional FixtureFeatured GiftsFather’s DayThe perfect assortment for Father’s Day gifts!TRADE COPY ONLY-13

Promotional Fixture Featured Gifts - Father’s DayGift ComponentsLCBO# Description Price290700 Drawstring Father’s Day Bag $5.95 each290726 Nautical Father’s Day Bag $5.95 each289900 Father’s Day Pail $5.95 each292540 Father’s Day Wrap Kit $3.50 eachNote: All items are packed in cases of 12 units.Participating Stores1, 5, 6, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 34, 35, 36, 38, 40, 44, 50, 57, 58, 60, 61, 62, 63,64, 65, 68, 72, 79, 80, 82, 83, 90, 93, 95, 97, 101, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148,149, 153, 154, 155, 156, 164, 165, 166, 168, 171, 175, 179, 182, 183, 185, 186, 187, 190, 191, 192,195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 218, 221, 226, 228, 237, 242, 243, 244,249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 295, 298, 300, 311, 324, 325, 326, 329, 334,340, 341, 343, 344, 346, 351, 353, 355, 359, 360, 361, 362, 367, 371, 373, 378, 381, 382, 383, 384,385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 402, 404, 407, 412, 416, 417, 425, 426,427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 459, 465, 469, 470, 481, 484, 486,490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 534, 536, 540, 542, 544, 545,546, 549, 553, 555, 556, 559, 566, 569, 572, 573, 575, 579, 584, 586, 587, 590, 593, 601, 602, 605,616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 638, 641, 643, 698, 700, 702, 703, 771, 776ADVERTISINGFeatured in the Father’s Day FSITRADE COPY ONLYMerchandising Instructions - Promotional FixtureTop ShelfMerchandise the Father’s Day Fabric Bags on the top shelf of the Promotional FixtureEnd. Remove 1-2 of each bag versions from their packaging and display them with thefeatured Father’s Day FSI products. The balance of the bags must be merchandisedin the Acrylic Fabric Bag Holder.38 Promotional Turn 3

Promotional Fixture Featured Gifts - Father’s DayContinuedMiddle and bottom shelfMerchandise the assembled Father’s Day Pails, on the middle and bottom shelves. Allpails should be pre-wrapped with product featured in the Father’s Day FSI. When thePails sell down, merchandise the Year-Round Boxes (LCBO #178723 One-Bottle Boxand #LCBO 178764 Two-Bottle Box) along side the Father’s Day Pails and/or residualpre-wrapped vessels from previous promotions.Participating ProductsDisplay the Father’s Day Pails with products that are highlighted in the Father’s Day FSI.Ensure the Father’s Day Pails are pre-wrapped with product as we do not recommendthey are sold on their own.As an alternative option, display the gifting items with products that best suit your storesdemographics and/or according to Store Manager’s discretion.LCBO# Description Size (mL)602722 Canadian Club 20 Year Old Whisky 750269639 Mackmyra The First Edition 700204560 Highland Park 12 YO Single Malt 750256230 Four Roses Small Batch Bourbon 75069914 Louis Latour Pinot Noir 750230466 Sledgehammer Zinfandel 750650432 06 Castelgiocondo Brunello Marchesi Frecoba 750255513 Robert Mondavi Cabernet Sauvignon 750308155 Johnny Walker Blue Label Whisky 750212761 Stone Dwellers Cabernet Sauvignon 750TRADE COPY ONLY286476 St. Ambroise Summer Taste Pack 6 Pack294256 Mill Street Summer Sampler Pack 6 Pack271932 Sierra Milenario Extra Añejo Tequila 70031153 Don Julio 1942 Anejo 750179457 Hennessy Black Cognac 750583468 Remy Martin XO Excellence Cognac 750705418 El Dorado Special Reserve 15 Year Old Rum 750273516 Ron Zacapa 23 Year Old Rum 75063966 Wayne Gretzky Merlot 750591313 Malivoire Gamay 750Marketing & Product Guide - Totally Tiki 39

14334Promotional Fixture Featured Gifts - Father’s DayContinuedPreparation GuidelinesWe recommend making 12 gifts at a time as there is enough material in each Father’s DayWrap Kit to prepare 12 vessels. If you run out of the Father’s Day Wrap Kits, order theYear Round Wrap Kit LCBO #151688 from your supplying warehouse. Ensure you usea Generic Gift Tag to itemize the components and products in the pre wrapped vessel.Write the following on the Generic Gift Tags (available from Central Supply re-order # 691311).Product Name(s)Product LCBO#(s)Product Price(s)Vessel LCBO#Featured Gift Signs and Re-OrderingItem Description Re-order# Where to installFeatured Gift Promo 13032-65 Promo FixtureFixture SignSign BandGift Tags DMS 13032-66 On pre-wrappedvesselsShelf Talkers DMS 13032-67 On shelf in frontof bags & vesselsShippingVessel PriceWrap Kit LCBO#Wrap Kit Charge ($3.50)Total PriceTRADE COPY ONLYGifting items and signage will be shipped to the participating stores one week priorto PT3’S start date.40 Promotional Turn 3

14334Special Promotions FixturesPreviously Mixed Drink FixtureFixture #1 - Bonus AIR MILES® Reward MilesSelect any products with a Bonus AIR MILES ® Reward Miles offer (selectionis at the Store Manager’s discretion). Install the regular Bin Tags in the Bin Tagchannel and AIR MILES ® Shelf Talkers on the fixture to communicate the offers.Component Re-order #Posters - 22” x 39.5” (English over Bilingual)Drum Signs - 48” x 6 3/8” (English over Bilingual)Roll of blue Bin Ticket Strip (REUSE EXISTING BLUE STRIP)Fixture #2 – New DiscoveriesComponentsBAM001BAM002BAM003Description Component Re-order #New! New! New! Special Promotions Fixture: Posters - 22” x 39.5” 13034-11New Discoveries Special Promotions Fixture: Drum Signs - 48” x 6 3/8” 13034-16Key DatesInstall: May 27, 2012Takedown: June 24, 2012InstallationTRADE COPY ONLY• Install the new poster and drum sign.• At store manager’s discretion, order and display new productsfrom PT1 to PT3 to maintain the display through PT3.42 Promotional Turn 3

TotallyTikiExterior Springer Sign“Check 25”PT3 Exterior Springer SignTRADE COPY ONLY-13

14334Exterior Springer SignKey DatesInstall: May 27, 2012Takedown: June 24, 2012Participating StoresAll Stores.Components and Re-ordering“Check 25” – Exterior Springer Sign (English/French) Re-order# 13038-32PT3 Exterior Springer SignMerchandising Instructions• Remove the “Social Responsibility Kid” sign.• Install the”Check 25” sign.• Stores with an LCBO owned parking lot will receive two signs. One sign is for theentrance of the parking lot or store manager’s discretion; the other one is to beplaced near the stores entrance.• All remaining stores will receive one sign to be placed near the entrance of the store.TRADE COPY ONLYNOTE: Please ensure the sign placement does not pose a potential health and safety risk.44 Promotional Turn 3

14334Shopping Cart SignsOverviewThe inside of the shopping cart should always feature the Sold Supplier Program and theoutside is always reserved for Social Responsibility messaging. The Social Responsibilitysign is bilingual. The supplier sign is English only. Signs are to be installed by the start ofthe promotion.Participating Product:Thematic Sign (Sold to the Trade)• Install the Thematic sign inside the frame of the Shopping Carts. “Bacardi BreezerPeach Mango Spritzer LCBO #288480”• Re-order DMS-13035-02Start Date: May 27, 2012Takedown: June 24, 2012Continue to use PT2 “25 or under. Please be ready to show your I.D.”(Social Responsibility)• Re-order# DMS- 13025-10Start Date: May 27, 2012Takedown: June 24, 2012Merchandising InstructionsThematic Sign“Social Responsibility” SignTRADE COPY ONLY• Remove the PT2 “Wine Shopping Made Easy (Two Oceans)” and PT2 “25 or under.Please be ready to show your I.D.” signs and recycle.• Install the new PT3 “Bacardi Breezer Peach Mango Spritzer” sign on the inside ofthe frames of the cart.• Keep the PT2 “25 or under. Please be ready to show your I.D.” sign on the outsidethe frames of the cart.46 Promotional Turn 3

TotallyTikigoLOCALOntario WinesVQA FSI FixtureOntario SuperstarsOntario Popular PickTRADE COPY ONLY-13

goLOCAL FSI FixtureProgram OverviewThe display must be maintained for the duration of PT3 to PT4.Participating ProductsLCBO# Description Size (mL)177477 Sandbanks Estate Shoreline White VQA 750197921 Steven & Chris Trend Merlot -Cabernet VQA 750249078 Southbrook Connect Organic White VQA 750171033 Sibling Rivalry Pink VQA 750Note: The products are on the fixture for PT3 & PT4.Key DatesInstall: May 27, 2012Takedown: June 24, 2012Components1. Merchandise the four participating products on the top shelf of the VQA gondolaretro-fitted fixture2. Install the goLOCAL Centre sign on the retrofitted end.3. Install the goLOCAL Category signs in the side bands on either side of the Centre Sign.4. Install the pre-printed Shelf Talkers in front of each participating product in theirregular shelf location.There are no recipe cards for this period. Please save the recipe card holders forfuture use on this fixture.Re-orderingGo Local Sign Kit - Re-order# 13038-04• VQA goLOCAL Category Signs x 2 per kit• VQA cube centre sign x 1 per kit• Shelf Talkers 6” W x 3”H Bundles of 4 x 2 per kitVQA goLOCAL CategoryBilingual shelf talkerVQA Cube Centre SignEnglish Shelf TalkerTRADE COPY ONLY48 Promotional Turn 3

Ontario SuperstarsOntario SuperstarsCave Spring Sauvignon Blanc VQALCBO# 529933 • 750 mL • $15.95“With delicate flavours of citrus and a hint ofpeach, enjoy this white with shellfish, pestopasta dishs or white fish like pickerel orhalibut.”Wayne Gretzky Estates CabernetMerlot VQALCBO# 75689 • 750 mL • $15.95“Great for the barbecue. Serve thisapproachable blend of raspberry and plumflavours with burgers or other robust meatdishes like lamb with roasted vegetables.”Component Where to install sign Re-order CodeSuperstars KitCut case display at 13038-01Includes:VQA CubeFull kit: Backer Cards x 2, Shelf Talkers, Pricer Cards• Kit A• Kit B13038-02• Kit CShelf Talkers and Popular Picks Backer CardTRADE COPY ONLYDimensions:14” w x 24” hDMS-13038-03Shelf Talkers onlyMarketing & Product Guide - Totally Tiki 49

14334Ontario Popular PickPopular PickDois Amigos Branco WhiteLCBO# 223511 • 3000 mL“With a hint of sweetness and a refreshing,fruity peach and citrus finish this whiteis great as a party sipper. Try with lightappetizers, grilled shrimp and mango salsa,and honey garlic chicken wings.”LIMITED TIME OFFERValid until June 24, 2012Was: $24.95Save: $2.00Now: $22.95Component Where to install sign Re-order CodePopular Picks KitIncludes:Cut case display in Ontario Section 13038-02• Backer Cards x 1Dimensions:14” w x 24” hTRADE COPY ONLY50 Promotional Turn 3

TotallyTikiOntario Craft BeerEnd Aisle ProgramOntario Craft Beer End AisleBrewery Spotlight: Tree Brewing Co.Craft Beer ProgramOntario Craft Beer (Quarterly Program)TRADE COPY ONLY-13

Ontario Craft Beer End AisleProgram DetailsThe Ontario Craft Beer End Aisle is a year-round program. Implementation is mandatory for allparticipating stores.Direct any inquiries about the fixtures to the Beer and Cider department at 416-365-5879.Key DatesInstall Date: May 27, 2012Take Down: June 24, 2012ComponentsPre-Printed Pricer Cards (ENG) – DMS - 13038-42Pre-Printed Pricer Cards (FRE) – DMS -13038-43End Aisle Backer Card (same) – OCBEA01Participating ProductsLCBO# Brand Price Size (mL) Brewery Distributor Code911388 King Pilsner $12.95 6 x 341 King Brewery 132927623 Mill Street Stock Ale $12.95 6 x 341 Mill Street Brewery 1950169334 Beau's Lug Tread $15.85 4 x 600 Beau's All Natural Brewing 9654Participating StoresOCB End Aisle Backer CardRe-order # OCBEA01TRADE COPY ONLY1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243,288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549,556, 579, 619, 623, 624, 630, 70252 Promotional Turn 3

Brewery Spotlight: Tree Brewing Co.Key DateInstall Date: May 27, 2012Take Down: September 15, 2012ComponentsPre-Printed Shelf Talkers (English)DMS – OCB013Pre-Printed Shelf Talkers (French)DMS –OCB014Note: FLS designated stores need to display both French and English versionsof the product shelf talkers.Participating ProductsBrewery LCBO# Description Size (mL) PriceTree Brewing Co.Participating StoresOCB Shelf TalkerRe-order # OCB008286849 Raspberry Porter 650 $5.95286856 Hefeweizen 650 $5.95288951 Captivator Doppelbock 650 $6.25288514 Hophead Black IPA 650 $6.25209346 Hophead Double IPA 650 $5.40TRADE COPY ONLY1, 5, 10, 15, 17, 18, 31, 38, 40, 115, 164, 187, 212, 217, 243, 334, 393, 417, 445, 486, 457, 495,499, 511, 568, 623, 624, 630Marketing & Product Guide - Totally Tiki 53

Craft Beer ProgramFormerly known as the Premium/Specialty Beer ProgramProgram DetailsStores participating in the Craft Beerprogram will receive a new “CRAFT BEER”category signage package. Please reviewthe merchandising instructions includedin that package.Key DatesInstall Date: May 27, 2012Take Down: September 15, 2012Components• Pre-Printed Shelf Talkers (ENG)DMS –OCB012• Pre-Printed Shelf Talkers (FRE)DMS –OCB011Participating ProductsItem# Product Name Size (mL) Price Country272369 Thornbridge Kipling South Pacific Pale Ale 500 $4.75 United Kingdom280065 Schneider Nelson Sauvin 750 $8.95 Germany288522 Rosée D'hibiscus 1364 $11.85 Canada271783 Weihenstephaner Kristallweissbier 500 $3.10 Germany283945 Phillips Ginger Beer 650 $5.15 Canada273656 Ayinger Brau-Weisse 500 $3.45 Germany224600 Celt Golden Crafted Ale 500 $3.45 United Kingdom676858 Fuller's Organice Honey Dew 500 $3.25 United Kingdom149773 Brewdog Punk Ipa 330 $2.75 United Kingdom273706 New Morning 330 $3.95 Italy224824 Lindeman's Cuvee Rene 355 $6.45 Belgium271700 Shipyard Smashed Blueberry 624 $7.95 United States164046 Schneider Hopfen Weisse 500 $3.25 GermanyParticipating storesThe following NEW signage will beshipped to participating stores:• CRAFT BEER Perimeter/Gondola sign47.5 “ x 6.375”h (Re-Order #PGON085)• CRAFT BEER Category subset sign8” x 3”h (Re-Order #NIST164)• Silver CRAFT BEER Perimeter/Gondola sign 47.5 “ w x 6.375”hRe-Order #BSS035NOTE: FLS designated stores needto display both French and Englishversions of the product Shelf Talkers.OCB Shelf TalkerRe-order # OCB012TRADE COPY ONLY1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 143, 148, 149,156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329,334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445,452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568,573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 77654 Promotional Turn 3

Ontario Craft Beer (Quarterly Program)Formerly known as the Ontario Craft Beer FixtureOverviewStores that previously used the Fixture tomerchandise participating products willreceive new merchandising instructionsincluded with the Shelf Talkers.Participating stores1, 2, 3, 4, 6, 9, 11, 14, 20, 21, 25, 31, 35, 36, 37, 38, 40, 60, 95, 106, 130, 156, 163, 171, 185, 200,209, 212, 214, 217, 243, 288, 298, 300, 329, 346, 360, 367, 371, 373, 378, 385, 393, 407, 411, 420,432, 437, 438, 452, 457, 485, 499, 522, 528, 532, 544, 545, 549, 553, 568, 572, 573, 575, 579, 624,629, 630, 700, 702, 742, 771, 776NOTE: FLS designated stores need to display both French and English versionsof the product shelf talkers.Participating ProductsSignage Components• Pre-Printed Shelf Talkers (ENG)DMS – OCB008• Pre-Printed Shelf Talkers (FRE)DMS - OCB009Key DatesInstall Date: May 27, 2012Take Down: September 15, 2012LCBO# Brand Price Size (mL) Brewery Distributor Code191098 Amsterdam Entertainer Pack $8.95 4 x 473 Amsterdam 3842275172 Headstock IPA $2.65 473 Better Bitters 6699290643 Lake of Bays IPA $8.95 750 Lake of Bays 8958132670 Hoptical Illusion $13.25 6 x 355 Flying Monkeys 6309TRADE COPY ONLYMarketing & Product Guide - Totally Tiki 55

TotallyTiki“Vintages Loves” ProgramTRADE COPY ONLY-13

14334“Vintages Loves” ProgramOverviewThe “Vintages Loves” program will feature a single Ontario Essentials product eachpromotional period highlighting three reasons why Vintages “loves” this particular wine.The participating product will also be supported by a Limited Time Offer.Participating ProductMALIVOIRE GAMAY (V)VQA Niagara Escarpment591313 (D) 750 mLWas: $17.95SAVE: $1.00Now: $16.95Key DatesEffective: May 27, 2012 - June 24, 2012Advertising• Online Support on vintages.com• LCBO FSI Inclusion: June 2, 2012Signage and Merchandising InstructionsVintages Loves Basket InsertTRADE COPY ONLYVintages Loves Shelf TalkerBasket Sign• Merchandise the participating product in a basket. Install the basket sign insert inthe basket signage metal holder. Display the fully merchandised basket in the LCBOsection across from/near the VQA fixture. Take down once stock is sold out, or byJune 24, 2012.Pre-printed Shelf Talker• Install the pre-printed shelf talker in front of the featured product, in its on-shelfposition within the Vintages section, with a miracle stick (available at Central Supply#692012). Take down once stock is sold out, or by June 24, 2012.58 Promotional Turn 3

TotallyTikiParticipating StoresColumn HeadingKeyStore #Banner InsertsH= Hero DisplayT= Thematic Banner InsertPod ProgramBuilds all PodsSold End AislesNumber of Sold End Aisles and(P)remium or (S)tandard FlightEnd Aisle Backer Cards # of Number of signs shippedNumber of Regular Extenders In StoreSee Sold Space Program ExtenderRegular ExtendersSection for participating extenderlocations.C = Community Extender ProgramDiscovery Extenders Spirits # of ExtendersDiscovery Extenders Wine # of ExtendersDiscovery Extenders BSM # of ExtendersGreen Extender# of ExtendersExterior Banner# of Number of signs shippedShowcards# of Number of signs shippedPower Aisle Banners # of Number of signs shippedPerimeter Banners# of Number of signs shippedTransparencies Vendor installed, see page 11Special Promotions Fixtures Y = Participating Store (2 Fixtures)goLOCAL FSI Fixture Y = Participating StoreOntario Wine Superstars Y = Participating StoreOntario Popular Picks Y = Participating StoreMini Thematic ProgramY = Participating Store(on Promo Fixture)Featured Gift Program Y = Participating StoreF = LCBO stores located in FLSdesignated areasFLSFF = LCBO FLS designated storesSee back/inside cover fordefinitionsTRADE COPY ONLY-13

Participating StoresThis list is included in the P3 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsOntario Wine SuperstarsOntario Wine POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)1 H 20S 45 Y 65 3 3 5 3 8 Y Y Y Y Y Y F2 6S 8 ST ST Y F3 8P 15 40 2 Y Y F4 T 8P 15 40 3 2 3 4 Y Y F5 H 10P 20 Y 55 9 5 4 Y Y Y Y Y Y F6 H 5 15 40 3 6 12 Y Y Y Y Y Y F7 16S 2 16 ST ST Y FF8 T 10S 10 40 5 2 6 Y F9 T 10 3 4 6 ST ST Y F10 H 20P 40 Y 55 3 3 7 8 2 Y Y Y Y Y FF11 H 8S 15 40 2 6 12 Y Y F12 T 8P 15 40 4 Y F13 5 20 1 4 Y Y F14 8S 15 40 3 2 Y Y Y Y Y F15 H 10P 25 Y 40 10 7 4 2 Y Y Y Y Y Y F16 ST Y Y F17 H 105 30 Y 40 6 3 6 2 Y Y FF18 H 5 20 40 3 Y Y Y Y Y F19 H 15S 25 65 3 6 5 4 Y Y Y Y Y Y FF20 H 8S 15 40 3 3 4 Y Y F21 H 20P 40 Y 55 3 3 4 7 6 2 Y Y Y Y Y Y22 H 20S 40 65 3 3 6 1 4 2 Y Y Y Y23 H 15S 30 Y 50 7 4 4 2 Y Y Y Y FF24 8S 20 40 3 1 4 Y FF25 8P 20 45 3 5 3 6 Y Y Y Y Y Y26 H 10P 25 40 3 3 6 Y Y Y F27 H 15S 25 45 1 Y Y Y Y F28 T 5 10 2 6 12 Y29 10 1 10 Y Y30 T 5 15 2 6 8 ST Y31 H 20P 25 Y 55 3 6 6 2 Y Y Y Y Y32 5 10 3 4 ST ST Y F34 H 15S 25 40 4 5 6 2 Y Y Y Y F35 H 10P 20 40 3 7 7 4 2 Y Y Y Y Y36 H 15S 20 50 3 3 4 8 4 Y Y Y Y Y Y FF37 H 8P 15 40 3 10 Y Y F38 H 15P 30 Y 55 12 1 2 Y Y Y Y Y FF39 15 3 Y Y40 H 20P 25 40 3 3 4 19 6 Y Y Y Y Y Y FF42 T 10 3 6 12 ST Y43 H 10S 15 40 2 6 Y Y44 H 10S 25 Y 40 3 3 5 4 2 Y Y Y YStore #Banner InsertSold End AisleEnd Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsOntario Wine SuperstarsOntario Wine POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)45 5 15 2 2 6 Y Y46 10 1 ST Y47 10S 15 40 2 3 6 12 Y Y48 10 4 6 ST ST49 T 10 3 6 8 ST ST FF50 H 10S 15 40 6 3 6 Y Y Y Y FF51 ST ST52 ST Y FF53 5 3 1 ST ST Y54 5 10 3 Y F55 H 15S 20 40 3 3 6 12 Y FF56 T 5 10 3 4 Y57 H 15S 25 Y 60 3 7 8 6 2 Y Y Y Y Y Y58 8S 20 40 4 1 Y Y Y FF59 10S 15 40 3 Y Y Y60 H 10S 15 45 3 2 4 Y Y Y Y Y Y61 H 8S 10 40 1 Y Y Y Y62 H 15S 20 40 4 4 4 Y Y Y Y63 H 10S 20 50 7 4 Y Y Y Y F64 H 10S 30 Y 45 3 3 4 6 Y Y Y Y65 H 10S 25 Y 45 6 4 4 2 Y Y Y Y66 T 10 2 4 6 ST Y FF67 5 3 4 4 ST Y FF68 H 15S 25 40 3 1 6 12 Y Y Y Y69 5 10 6 8 ST Y70 8S 20 40 4 2 6 ST Y Y71 T 5 2 1 6 12 ST ST72 10S 15 55 3 6 Y Y Y Y73 H 8S 15 40 3 Y Y74 H 10S 15 Y 40 2 6 12 Y Y75 T 5 2 4 6 ST Y FF76 3 2 4 ST Y FF77 T 15 2 6 8 Y Y FF78 5 10 4 6 ST Y FF79 H 8S 10 50 1 10 Y Y Y80 H 10S 15 45 1 Y Y Y81 T 5 15 3 2 4 6 ST Y FF82 H 8S 20 40 2 3 Y Y Y83 20 2 2 4 Y Y Y Y Y FF84 T 5 2 4 6 ST ST Y85 H 10S 20 40 3 4 Y86 H 8S 20 40 Y YTRADE COPY ONLY60 Promotional Turn 3

Participating StoresThis list is included in the P3 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsOntario Wine SuperstarsOntario Wine POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)87 T 10 6 12 ST Y88 T 5 20 1 6 8 ST Y89 5 1 4 ST Y FF90 H 10S 15 40 1 Y Y Y Y91 T 5 15 3 6 8 ST Y FF92 T 10 3 4 4 ST Y F93 H 8S 15 45 6 Y Y94 T 10 2 6 8 ST Y95 H 10S 30 55 3 3 3 3 4 Y Y Y Y Y96 T 5 2 4 6 ST Y97 10S 25 40 6 2 4 Y Y Y Y98 T 5 3 6 12 ST Y FF99 5 10 5 4 ST Y FF101 H 15S 25 40 3 4 Y Y Y102 H 10S 25 Y 45 4 2 4 2 Y Y Y Y103 T 5 10 3 Y FF104 T 10 2 4 ST Y F105 5 1 4 ST Y106 H 15S 30 55 3 4 6 2 Y Y Y Y Y107 T 5 1 4 6 ST Y108 T 15 3 4 ST Y FF109 T 5 10 1 4 6 ST Y110 5 15 3 4 6 ST Y Y111 T 5 3 4 4 ST Y112 10 4 4 6 ST Y FF113 T 5 2 6 8 ST Y114 5 4 ST Y115 H 20P 40 55 3 3 5 8 6 2 Y Y Y Y Y Y116 T 2 4 4 ST Y117 T 10 3 4 6 ST Y FF118 T 5 2 4 6 ST Y FF119 5 1 4 ST Y120 1 4 ST Y121 1 ST Y FF122 T 5 2 4 4 ST Y FF123 T 10 3 6 8 ST Y FF124 3 Y125 H 10S 25 40 4 4 4 Y Y Y Y FF126 10 1 ST Y FF127 10 1 4 ST Y128 T 10 2 4 6 ST Y F129 5 1 4 4 ST Y FFStore #Banner InsertSold End AisleMarketing & Product Guide - Totally Tiki 61End Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsOntario Wine SuperstarsOntario Wine POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)130 H 10S 25 50 2 4 Y Y Y Y131 5 1 4 ST Y132 H 10S 25 40 7 1 4 2 Y Y Y Y133 10 1 4 ST Y134 3 1 4 ST Y FF135 T 15 2 6 8136 T 5 10 2 4 ST Y137 10 4 ST Y138 5 1 4 ST Y139 T 10 2 4 6 ST ST140 H 15P 20 55 3 3 6 Y Y Y Y FF141 5 1 4 ST Y142 10 1 4 ST Y143 H 8P 25 40 4 4 Y Y Y Y Y Y F144 H 10S 15 40 2 6 12 Y145 15S 30 40 6 2 4 2 Y Y Y Y146 5 1 ST Y147 5 1 4 ST Y148 H 15P 45 Y 55 3 3 4 2 Y Y Y Y Y Y149 H 20P 30 Y 55 10 6 2 Y Y Y Y Y F151 5 1 4 4 ST Y FF152 H 10S 20 40 2 6 12 Y153 8S 20 40 6 4 6 Y Y Y Y154 H 15S 25 40 6 3 4 Y Y Y Y Y F155 8S 15 40 3 4 3 Y Y Y Y156 H 20P 25 55 3 3 4 5 4 Y Y Y Y Y157 T 15 3 4 ST Y158 T 10 3 4 ST Y159 T 5 1 4 ST Y160 5 1 4 6 Y161 T 5 4 4 ST Y162 T 10 2 4 4 ST Y FF163 H 8S 15 40 3 2 5 6 Y Y F164 H 10P 20 55 3 3 5 4 Y Y Y Y Y FF165 H 8S 20 45 4 4 Y Y Y F166 T 10 3 6 12 ST Y Y167 H 10S 20 45 3 3 4 6 Y Y F168 H 10P 20 40 3 5 4 2 Y Y Y Y169 T 10 3 6 8 ST Y170 T 10 4 6 ST Y171 H 20S 25 Y 60 3 3 2 8 6 2 Y Y Y Y Y F172 5 1 4 6 ST YTRADE COPY ONLY

Participating StoresThis list is included in the P3 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsOntario Wine SuperstarsOntario Wine POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)188 H 10S 20 40 3 Y Y Y189 5 1 4 4 ST Y FF190 H 10S 15 40 1 10 Y Y Y F191 H 15S 30 Y 40 3 3 5 4 4 2 Y Y Y Y192 8S 10 40 2 6 12 Y Y Y F193 10 1 4 6 ST Y FF194 T 10 2 6 8 ST Y Y195 H 20S 40 Y 60 3 4 2 Y Y Y Y F196 H 8S 15 40 3 6 12 Y Y Y Y197 T 5 15 2 4 6 ST Y198 H 15S 25 Y 55 6 3 4 2 Y Y Y Y Y F199 5 10 4 Y Y200 H 20S 25 Y 65 3 3 5 7 4 2 Y Y Y Y F201 H 15S 25 55 2 6 Y Y Y Y202 5 10 3 6 12 Y Y203 Y204 5 2 4 ST Y FF205 T 10 3 6 ST Y207 H 15S 20 40 4 7 Y Y Y Y Y F208 T 10 1 6 12 ST Y209 H 15S 20 60 6 6 4 Y Y Y Y210 10S 30 40 5 2 4 Y Y Y Y211 H 8S 10 40 1 4 6 Y Y Y212 H 15P 30 40 7 8 4 2 Y Y Y Y Y Y F213 T 15 3 6 8 ST Y214 10S 25 40 2 6 Y Y Y Y Y FF216 H 8S 15 40 2 5 4 Y Y217 H 20P 30 Y 55 3 3 6 7 Y Y Y Y Y Y FF218 H 15S 25 55 3 3 3 5 6 12 Y Y Y Y Y F219 T 10 2 4 6 ST Y220 T 10 3 4 ST Y FF221 T 10 1 ST ST222 T 5 10 3 4 ST Y223 T 5 15 2 6 ST Y224 T 10 4 4 ST Y225 T 5 10 2 2 4 ST Y FF226 H 20S 30 Y 55 3 3 3 8 9 6 2 Y Y Y Y Y227 T 5 10 2 4 Y228 H 20S 25 40 3 3 4 3 4 Y Y Y Y F229 T 10 3 6 8 ST Y230 15 1 6 12 ST Y231 T 10 2 4 ST YStore #Banner InsertSold End Aisle62 Promotional Turn 3End Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsOntario Wine SuperstarsOntario Wine POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)232 T 5 10 3 6 8 ST Y233 H 8S 15 40 4 6 Y Y F234 10S 15 40 4 4 Y Y Y F235 5 1 4 ST Y236 T 5 10 1 4 6 ST Y FF237 10S 25 40 7 3 4 Y Y Y Y238 T 10 1 6 8 Y Y239 T 10 2 4 6 ST Y240 5 1 4 4 ST Y241 5 1 4 4 ST Y FF242 H 15S 25 45 4 7 4 Y Y Y Y F243 H 20P 30 55 3 3 8 8 2 Y Y Y Y Y Y FF244 H 15S 25 40 5 3 4 Y Y Y Y245 5 1 4 ST Y FF246 T 5 10 3 6 12 Y Y247 T 5 15 3 6 8 ST Y248 H 15P 25 40 3 4 4 4 2 Y Y Y249 H 10S 20 Y 40 3 4 Y Y Y Y F250 5 10 1 4 ST ST Y251 5 1 ST Y252 H 20S 30 Y 40 7 2 3 2 Y Y Y Y Y253 H 20P 30 Y 55 3 6 2 4 2 Y Y Y Y Y FF254 T 10 3 6 8 ST Y255 H 10S 20 55 6 2 6 Y Y Y Y Y F256 5 1 4 ST Y F257 5 1 4 4 ST Y258 T 10 1 ST Y259 10 ST Y260 5 25 4 2 6 ST Y YTRADE COPY ONLY261 T 10 1 4 ST Y262 10 1 4 ST Y263 H 15S 20 45 4 4 Y Y Y Y264 T 10 3 6 8 ST Y265 H 15S 20 40 3 3 6 6 4 Y Y Y Y266 T 5 15 3 ST Y Y267 T 10 3 ST Y268 5 15 3 Y Y269 H 20S 25 Y 40 8 18 4 Y Y Y Y F270 5 25 4 4 6 ST Y271 5 1 10 ST Y272 5 1 ST Y FF273 T 5 4 6 ST Y

Participating StoresThis list is included in the P3 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsOntario Wine SuperstarsOntario Wine POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)274 5 1 4 4 ST Y275 T 10 3 4 ST ST276 T 5 3 10 ST Y277 T 15 3 6 12 ST Y278 H 8S 15 40 7 3 4 Y Y Y Y FF279 5 15 3 Y F280 5 1 4 ST Y281 T 10 3 4 6 ST Y282 T 10 3 6 12 ST Y283 5 1 ST Y284 T 10 2 6 12 ST Y285 3 3 4 ST Y286 1 4 4 ST Y287 H 15S 20 55 3 3 6 Y Y Y Y FF288 H 20P 30 Y 65 3 6 5 4 2 Y Y Y Y Y Y289 T 15 2 6 12 Y290 3 1 4 ST Y291 T 10 2 6 8 ST Y FF292 5 4 4 ST Y293 T 5 1 4 4 ST Y294 T 10 3 6 12 ST Y295 H 10P 15 40 3 3 Y Y Y Y Y Y F296 T 10 3 4 6 ST Y297 T 15 4 3 4 ST Y Y298 H 20P 30 Y 40 3 6 6 4 Y Y Y Y Y299 T 15 2 4 4 Y300 H 10S 30 55 3 6 5 Y Y Y Y Y301 10 1 4 6 ST Y302 5 5 ST Y303 T 10 3 4 6 ST Y304 T 5 15 3 4 6 ST Y305 10 1 ST Y306 T 10 2 4 4 Y307 5 1 ST Y308 10 1 4 ST Y FF309 5 1 4 ST ST F310 5 10 2 4 Y Y F311 H 10P 20 55 5 3 Y Y Y Y312 8S 20 40 2 4 Y Y F313 10 2 Y Y314 T 10 3 4 ST Y315 3 1 ST STStore #Banner InsertSold End AisleMarketing & Product Guide - Totally Tiki 63End Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsOntario Wine SuperstarsOntario Wine POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)316 T 10 3 4 6 ST Y317 T 5 1 4 6 ST Y318 T 5 4 4 ST Y319 5 1 4 ST Y320 10 6 8 ST ST Y Y F321 H 8S 20 45 3 4 Y Y F322 5 1 4 ST Y FF323 T 10 3 6 ST Y324 H 8P 15 40 3 6 8 Y Y Y Y Y FF325 H 20S 30 50 3 5 3 4 2 Y Y Y Y Y Y326 H 15S 30 Y 50 1 4 2 Y Y Y Y327 T 5 10 3 4 ST Y FF328 T 5 2 4 4 ST Y329 H 20P 45 Y 55 3 8 2 Y Y Y Y Y F330 T 3 3 6 8 ST Y331 5 1 ST Y332 1 4 ST Y FF333 ST ST Y F334 H 20S 30 65 3 3 3 6 8 2 Y Y Y Y Y Y F335 T 5 3 6 8 ST Y336 5 1 ST Y337 5 1 ST Y338 1 4 ST Y FF339 10 1 4 4 ST Y340 H 10S 20 40 6 5 4 Y Y Y Y343 15S 20 45 4 3 4 Y Y Y Y344 H 15S 30 Y 50 6 3 4 2 Y Y Y Y345 T 5S 15 40 2 Y Y Y346 H 20P 45 Y 65 3 3 6 6 6 2 Y Y Y YTRADE COPY ONLY347 5 1 4 ST Y348 5 4 6 ST Y349 5 1 4 ST Y FF350 10 1 4 4 ST Y351 H 10S 15 40 1 4 Y Y Y Y352 T 10 2 4 4 ST Y353 H 10P 15 60 5 4 Y Y Y Y354 3 4 4 Y355 H 20P 30 Y 65 3 3 3 11 10 2 Y Y Y Y Y Y F358 3 3 4 ST ST Y359 H 20S 40 Y 65 6 4 4 2 Y Y Y Y FF360 H 10P 25 55 3 3 3 8 5 4 2 Y Y Y Y Y Y F361 H 15S 25 Y 45 6 4 2 Y Y Y Y Y F

Participating StoresThis list is included in the P3 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsOntario Wine SuperstarsOntario Wine POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)377 5 1 4 4 ST Y378 H 20S 45 Y 65 3 3 7 8 2 Y Y Y Y379 T 3 3 6 8 ST Y380 T 10 4 6 ST Y381 H 15S 30 Y 40 6 3 4 2 Y Y Y Y382 H 15S 20 45 3 1 6 Y Y Y Y383 H 15S 25 Y 40 5 2 4 2 Y Y Y Y384 H 8P 15 40 3 3 2 4 Y Y Y Y FF385 H 20S 30 65 3 3 3 7 4 Y Y Y Y Y FF386 H 15S 25 40 3 3 5 3 8 Y Y Y Y387 H 15S 20 55 7 3 4 Y Y Y Y FF388 H 10P 15 40 3 8 4 4 Y Y Y Y F389 H 15S 25 40 4 3 4 Y Y Y Y F390 H 15P 25 Y 65 3 5 5 4 2 Y Y Y Y392 H 10S 25 Y 45 8 4 2 Y Y Y Y393 H 20P 25 65 3 3 3 6 6 2 Y Y Y Y Y FF394 H 20S 40 Y 55 6 5 4 2 Y Y Y Y F395 10 2 10 ST Y FF397 H 15S 30 Y 40 4 4 2 Y Y Y Y398 H 20S 40 55 6 3 4 2 Y Y Y Y F399 20 1 ST Y400 15S 20 40 2 4 Y Y Y Y FF401 8S 15 40 1 6 12 Y Y402 H 10S 15 45 3 6 12 Y Y Y Y403 10 4 4 ST ST404 H 15S 20 55 3 4 6 4 Y Y Y Y405 5 1 4 ST Y FF406 5 15 5 3 4 Y Y FF407 H 20P 30 Y 45 3 7 5 4 2 Y Y Y Y F408 H 15S 20 50 3 3 6 4 Y Y Y F409 5 1 4 ST Y410 10 2 4 4 ST ST411 8P 15 40 1 4 Y F412 H 15P 25 Y 55 10 10 4 2 Y Y Y Y Y Y F413 3 2 ST Y414 T 10 1 4 4 ST Y415 H 10P 20 40 2 6 Y F416 H 20S 25 Y 55 3 3 3 11 7 6 2 Y Y Y Y Y F417 H 15P 40 60 3 3 10 5 6 Y Y Y Y Y Y418 T 5 2 4 4 ST ST419 T 3 3 4 6 YStore #Banner InsertSold End AisleEnd Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsOntario Wine SuperstarsOntario Wine POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)420 5S 3 ST ST Y F421 5 1 ST Y F422 5 1 4 ST Y FF423 10 2 4 ST Y424 FF425 H 10S 20 40 3 4 4 Y Y Y Y Y F426 H 8S 15 40 5 1 6 12 Y Y Y F427 H 15S 30 Y 40 7 6 6 2 Y Y Y Y428 H 20S 40 Y 65 3 3 3 10 3 6 Y Y Y Y F429 5 2 4 6 Y430 5 1 4 4 Y431 H 15S 20 55 3 3 3 6 5 4 Y Y Y Y FF432 H 20S 25 55 3 3 6 4 4 Y Y Y Y Y Y433 1 4 ST Y434 H 15S 20 45 3 1 6 Y Y Y Y435 5 1 4 ST Y FF436 5 25 3 6 12 ST ST F437 H 10S 25 Y 40 6 4 2 Y Y Y Y Y438 H 20S 30 Y 55 3 3 9 5 6 2 Y Y Y Y Y F439 1 ST Y440 T 10 4 4 4 ST Y441 10 3 4 6 ST Y FF442 5 2 4 6 ST Y443 H 15P 20 60 3 3 6 12 Y Y Y Y Y FF444 H 15S 25 Y 40 3 3 3 6 8 Y Y Y Y F445 H 20S 30 60 3 3 9 8 2 Y Y Y Y Y446 T 10 1 6 8 Y447 5 1 6 8 ST Y448 T 5 1 4 4 ST YTRADE COPY ONLY449 3 1 4 ST Y450 T 5 4 4 Y451 5 1 4 4 ST Y452 H 15P 20 65 7 Y Y Y Y Y Y FF453 10P 15 40 4 1 4 Y Y Y454 5 25 2 4 ST Y455 T 10 6 8 ST Y456 10S 30 40 7 5 4 Y Y Y Y457 H 10P 20 Y 55 3 7 4 6 2 Y Y Y Y Y Y F458 H 8S 20 45 2 2 4 6 Y F459 H 20 30 Y 55 5 7 4 2 Y Y Y Y460 3 1 4 ST Y64 Promotional Turn 3

Participating StoresThis list is included in the P3 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsOntario Wine SuperstarsOntario Wine POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)461 T 10 3 6 8 Y Y462 T 10 2 4 6 ST Y463 3 4 ST Y FF464 5 1 ST Y465 H 15S 20 55 3 3 5 4 Y Y Y Y466 1 4 ST Y FF467 H 10S 15 40 3 Y Y468 T 15 3 4 ST Y Y469 5S 20 5 3 6 4 ST Y Y470 H 15S 30 Y 55 6 6 4 2 Y Y Y Y FF471 10 3 10 ST Y472 10 1 4 ST Y473 5 1 4 ST Y474 5 2 4 ST Y475 10 1 ST Y476 1 4 ST Y478 T 10 3 6 12 ST Y479 3 1 ST Y480 5 1 4 ST Y481 H 15P 25 45 5 3 4 Y Y Y Y Y482 5 1 ST Y483 10S 6 Y Y F484 5 15 3 4 4 Y Y F485 H 15P 20 Y 40 6 12 Y F486 10P 20 40 3 Y Y Y Y Y487 5 1 4 ST Y F488 3 1 4 4 ST Y FF489 10 3 10 ST Y490 H 20S 30 Y 55 5 3 4 Y Y Y Y F491 H 15S 30 Y 50 4 7 4 2 Y Y Y Y492 T 5 4 4 ST Y F493 3 1 4 ST Y494 H 15P 25 55 2 4 Y Y Y Y Y F495 H 15S 25 55 3 3 6 9 4 Y Y Y Y Y Y496 T 3 2 6 8 ST Y497 H 15S 30 Y 50 4 6 2 Y Y Y Y498499 H 20P 40 60 3 3 7 3 4 Y Y Y Y Y Y F501 H 15S 25 45 4 4 Y Y Y Y Y502 10 2 4 Y503 3 1Store #Banner InsertSold End AisleEnd Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsOntario Wine SuperstarsOntario Wine POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)504 T 10 2 4 6 ST Y505 H 20P 30 55 3 3 3 6 Y Y Y Y Y F506 5 4 ST Y FF507 T 5 15 2 6 12 ST Y FF509 T 15 2 6 12 ST Y Y510 5 1 4 6 ST Y511 H 10S 25 Y 45 4 5 4 2 Y Y Y Y Y Y F512 2S 1 ST ST F513 5 1514 5 1 ST Y515 ST ST FF516 1 4 4 ST Y517 T 5 15 3 ST Y518 H 10S 25 40 3 1 4 Y Y Y Y F519 5 1 ST Y F520 T 3 4 4 ST Y521 H 10P 20 55 3 1 4 Y Y Y Y FF522 10P 25 Y 55 5 4 4 2 Y Y Y Y523 H 20P 45 Y 40 3 6 3 4 2 Y Y Y Y524 T 2 6 12 ST Y FF526 ST ST FF527 T 10 3 6 12 ST Y528 H 15P 30 Y 40 6 2 Y Y Y Y Y Y F529 T 5 15 3 6 12 ST Y530 T 10 3 6 8 ST Y531 T 3 4 ST Y F532 10 4 Y ST Y Y FF533 10S 20 40 3 1 6 Y Y F534 H 10S 25 Y 40 6 4 4 Y Y Y Y FTRADE COPY ONLY535 5 1 ST ST536 H 15P 25 Y 40 10 7 4 2 Y Y Y Y537 10 2 4 ST Y538 ST ST FF539 T 5 15 2 4 Y Y F540 H 15S 20 55 3 5 4 Y Y Y Y FF541 5 1 4 4 ST Y542 H 20P 30 Y 55 3 4 6 2 Y Y Y Y Y F543 T 10 1 4 4 ST Y544 H 10S 20 Y 60 3 3 6 7 4 2 Y Y Y Y545 H 15S 40 Y 55 5 6 4 2 Y Y Y Y546 H 15S 30 40 5 7 4 2 Y Y Y Y Y FMarketing & Product Guide - Totally Tiki 65

14334Participating StoresThis list is included in the P3 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsOntario Wine SuperstarsOntario Wine POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)559 H 15S 20 40 6 3 4 Y Y Y Y560 T 5 1 ST Y561 T 5 ST Y562 T 1 4 ST Y563 H 10S 20 40 2 4 Y Y564 H 8S 20 40 3 3 3 4 6 Y Y Y F565 5 1 4 ST Y FF566 H 20P 30 Y 55 8 6 4 2 Y Y Y Y567 10 1 4 4 ST Y568 H 8P 20 60 10 Y Y Y Y Y FF569 H 15S 30 Y 40 6 6 4 2 Y Y Y Y F570 5 1 ST Y571 Y Y F572 H 10S 15 40 2 4 Y Y Y F573 H 10P 25 55 4 4 4 Y Y Y Y Y574 1 ST Y FF575 H 15S 25 Y 40 3 7 4 2 Y Y Y Y Y F576 T 10 2 6 ST Y FF577 5 1 4 ST Y FF578 T 5 10 3 4 6 ST Y FF579 H 10S 25 Y 45 6 4 4 2 Y Y Y Y Y Y581 T 5 3 4 4 ST Y Y582 T 5 3 6 8 ST Y583 5 1 4 4 ST ST584 H 15S 15 Y 40 3 3 3 4 2 Y Y Y Y F586 15S 20 40 3 5 3 6 Y Y Y Y Y587 H 10S 20 55 2 10 Y Y Y Y588 5 1 ST Y FF589 20 1 6 Y Y FF590 H 20P 30 60 3 3 5 8 2 Y Y Y Y Y591 3 1 4 ST Y593 H 15P 20 45 2 5 4 Y Y Y Y F594 T 15 3 4 4 ST Y595 T 5 1 ST Y596 T 10 2 4 6 ST Y597 1 ST Y F598 ST ST FF599 T 15 2 4 6 ST Y601 H 15S 30 55 3 7 4 2 Y Y Y Y F602 H 15S 25 40 3 2 1 6 8 Y Y Y Y Y603 10 1 6 8 ST Y604 3 1 ST Y FFStore #Banner InsertSold End AisleEnd Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsOntario Wine SuperstarsOntario Wine POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)605 H 15S 30 Y 40 6 7 4 2 Y Y Y Y606 3 1 ST Y607 5 1 ST Y608610 3 1 4 ST Y611612 T 15 3 6 12 ST Y613 5 1 ST Y614 10S 2 Y Y F615 1 ST Y616 H 10S 15 40 3 4 7 4 Y Y Y Y617 H 15S 25 55 5 6 4 2 Y Y Y Y618 H 10S 25 40 3 4 Y Y619 H 20S 40 Y 65 3 1 4 2 Y Y Y Y Y Y F621 10 1 Y Y622 5 1 ST Y623 H 20P 25 Y 55 3 3 6 4 4 2 Y Y Y Y Y Y624 H 20P 45 Y 55 3 4 6 2 Y Y Y Y Y Y FF626 3 5 1 ST Y629 H 15S 25 45 3 3 3 9 4 2 Y Y Y Y630 H 20P 45 Y 55 3 3 3 8 6 4 2 Y Y Y Y Y Y631 H 20S 40 50 4 6 2 Y Y Y Y Y F632 H 20S 50 Y 65 3 6 4 4 2 Y Y Y Y634 H 15S 30 Y 45 7 4 4 2 Y Y Y Y635 10S 30 40 10 4 4 Y Y Y Y636 6S 3S 3S ST Y F637 13S 2S 3 4 Y Y F638 10S 20 40 6 2 4 Y Y Y Y FF639 9S ST Y F641 H 20S 40 Y 55 6 6 2 Y Y Y Y642 5 15 4S 7 6 Y Y F643 H 10S 20 Y 40 6 7 3 2 Y Y Y Y FF677 8S Y Y F697 2S ST ST F698 H 15S 30 Y 40 2 4 2 Y Y Y Y F700 H 20S 30 Y 50 3 3 3 4 2 Y Y Y Y Y F702 H 15P 25 40 3 4 4 2 Y Y Y Y Y703 H 20S 40 Y 55 3 3 3 8 3 4 2 Y Y Y Y F742 Y F771 H 15P 30 55 5 4 Y Y Y Y Y776 H 20S 40 Y 65 3 3 6 7 4 Y Y Y Y YTRADE COPY ONLY66 Promotional Turn 3

Display Programs – Participating ProductsContinuedLocation LCBO#CaseConversion# Description Size (mL)SupportProgramsPOD#180127 Sailor Jerry Spiced Navy Rum 750 LTO217257 Sailor Jerry Spiced Navy Rum 114034645 Smirnoff Lime Vodka 750POD#268056 Smirnoff Blueberry Vodka 750 Necktag253492 Smirnoff Coconut 750 Necktag566182 Smirnoff Raspberry Twist Vodka 750 NecktagPOD#3 272161 Devil's Cut 750 LTOHero Display216937 Skyy Vodka 1140 LTO410415 Skyy Vodka 750 BAM195935 Grey Goose Vodka 750604868 Grey Goose Vodka 1750 BAM67 Smirnoff Vodka 750 Value Add2 38505 Smirnoff Vodka 1750 LTO456095 Ketel One Vodka 750 Necktag217653 Captain Morgan Spiced Rum 11403 254995 Revel Stoke Spiced Whisky 750 LTO500512 Captain Morgan Spiced Rum 750 Value Add177808 Appleton Estate V/X 750 LTO4 Premium/Standard223529 Appleton Estate V/X 1140 BAM390260 Appleton Estate V/X 1750 LTO217448 Malibu Coconut Rum 1140 LTO5 253575 Malibu Black Coconut Flavoured Rum 750 LTO271890 Malibu Fresh 750217281 Bombay Sapphire London Dry 11406 316844 Bombay Sapphire London Dry 750 Value Add582973 Bombay Sapphire London Dry 1750 BAM209221 Absolut Vodka 1140 LTO7 276287 Absolut Grapevine 750 Necktag602763 Absolut Raspberri Vodka 750 LTO1206 Bacardi Gold Rum 7508 Premium/Standard216812 Bacardi Gold Rum 1140 LTO269027 Bacardi Oakheart Spiced Rum 750 LTO137117 Russian Standard Vodka 750 LTO9 Premium/Standard137125 Russian Standard Vodka 1750 BAM210286 Russian Standard Original 1140174466 Jose Cuervo Especial Silver 750 LTO10 267187 Jose Cuervo Especial Gold 750 LTO267245 Jose Cuervo Especial Gold Tequila 1140 Value AddTRADE COPY ONLY68 Promotional Turn 3

Shelf ExtendersRefer to the Participating Stores Section of this guideto determine how many extenders your store implements.ExtenderLocation LCBO# DescriptionR1 Vodka A 273516Ron Zacapa 23 Year OldRumSize(mL)SupportProgramsAgent# of Extenders40 45 50 55 60 65750 Necktag Diageo Canada Inc. Y YR2 Vodka B 272732 Sobieski Cynamon 750 LTO Charton Hobbs Inc Y Y Y Y YR3 Vodka C 181636 Sobieski Vodka 750 LTO Charton Hobbs Inc Y Y Y Y Y YR4 Vodka D 437772 Belvedere Vodka 750 BAM Charton Hobbs Inc Y Y Y Y Y YR5 Vodka E 275354 UV Cake Vodka 750 LTOR6 Rum A 273524 Pyrat Xo Reserve Rum 750 LTOR7 Rum B 257899 Proof Rum 500 Value AddR8 Rum C 616409R9 Rum D 225698Angostura 1919 Aged 8Years Select RumThe Kraken Black SpicedRumE&J Gallo WineryCanada Ltd.Diamond EstatesWines & SpiritsDiamond EstatesWines & SpiritsY Y Y Y Y YYY Y Y Y Y750 Necktag DB Wine & Spirits Inc. Y Y Y Y Y Y750 LTO The Kirkwood Group Y Y Y Y Y YR10 Rum E 274266 Bacardi Rock Coconut 750 Value Add Bacardi Canada Inc. Y Y Y Y Y YR11R12R13R14R15CanadianWhisky ACanadianWhisky BCanadianWhisky CCanadianWhisky DCanadianWhisky E105858215871Century Reserve Lot 15-25 WhiskyGibson's Finest 12 YearOld750 LTOWoodman Wines &Spirits1140 LTO PMA Canada Ltd. Y Y Y Y Y217471 Canadian Club Reserve 1140 LTO Beam Global Canada Y Y Y Y Y Y54866R16 Scotch A 12385Bulleit Bourbon FrontierWhiskey750 LTO Diageo Canada Inc. Y Y Y Y Y Y550715 Forty Creek Barrel Select 750 Value Add Kittling Ridge Ltd. Y Y Y Y Y YGlenfiddich Single Malt12 Year Old750 LTO PMA Canada Ltd. Y Y Y Y Y YR17 Scotch B 605931 Grant's Family Reserve 1140 LTO PMA Canada Ltd. Y Y Y Y Y YR18 Gin A 31757 Smirnoff Vodka (P.E.T.) 750 Value Add Diageo Canada Inc. Y Y Y Y Y YR19 Liqueurs A 600981 Hpnotiq Liquor 750 BAMR20 Liqueurs B 313049Dr. McGillicuddy's PeachSchnapps750 LTOR21 Liqueurs C 447953 Fireball Whisky Shooter 750 LTOR22 Liqueurs D 217745TRADE COPY ONLYCaptain Morgan WhiteRumDiamond EstatesWines & SpiritsDiamond EstatesWines & SpiritsDiamond EstatesWines & SpiritsYYY Y Y YY Y Y Y Y YY Y Y Y Y Y1140 Value Add Diageo Canada Inc. Y Y Y Y Y Y7070 Promotional Turn 3

Shelf ExtendersRefer to the Participating Stores Section of this guideto determine how many extenders your store implements.ExtenderLocation LCBO# DescriptionSize(mL)SupportProgramsAgent# of Extenders40 45 50 55 60 65R23 Brandy A 10512 Dujardin VSOP Brandy 750 Value Add PMA Canada Ltd. YR24 Brandy B 8284 Hennessy VS Cognac 750 BAM Charton Hobbs Inc Y Y Y Y Y YR25 Tequila A 113241 Cazadores Anejo Tequila 750 LTO Bacardi Canada Inc. Y Y Y YR26R27R28R29R30R31R32OntarioBlend AOntarioBlend BOntarioBlend C593905276170Ontario Non-74062VQA AOntario Non-621110VQA BOntario Non-145458VQA CKittling Ridge WhiteZinfandel/VidalPelee Island Blanc DeBlanc VQA1500 LTO Kittling Ridge Ltd. Y Y Y Y Y Y750 LTO Pelee Island Winery Y Y Y Y Y Y621219 Pelee Island Pinot Grigio 750 LTO Pelee Island Winery Y Y Y Y Y YDan Aykroyd CabernetShiraz VQAJackson-Triggs PinotGrigioInniskillin Riesling PinotGrigio VQA750 LTODiamond EstatesWines & SpiritsY Y Y Y Y750 LTO Vincor International Y Y Y Y Y Y750 LTO Vincor International Y Y Y Y Y YOntario Non-587907 Trius Merlot VQA 750 LTO Andrew Peller Limited Y Y Y Y Y YVQA DR33OntarioWayne Gretzky Riesling144865VQA AVQA750 LTO Andrew Peller Limited Y Y YR34Ontario VQAVon Terra Enterprises197145 Union White VQA 750 LTOBLtd.Y Y Y YR35Australia/Jacob's Creek ReserveCorby DistilleriesNew 212704 750 LTORieslingLimitedZealand AY Y YAustralia/R36 New 93666 Monkey Bay Pinot Grigio 750 LTO Vincor International Y Y Y YZealand BR37Australia/Rosemount DiamondNew 214270Cellar Shiraz/CabernetZealand C750 LTO Treasury Wine Estates Y Y Y Y Y YR38Australia/Hardys Stamp SeriesNew 582395Cabernet/MerlotZealand D750 BAM Vincor International Y Y Y Y Y YR39 USA A 523431Robert MondaviWoodbridge Pinot Grigio750 LTO Vincor International Y Y Y Y Y YR40 USA B 217273R41 Chile A 324590R42 Chile B 275677R43FranceBlend ATRADE COPY ONLY56580Mumm Cuvee Napa BrutPrestigeSanta Carolina MerlotReservaSanta Rita ReservaSauvignon BlancBouchard Pere & FilsPouilly-Fuisse750 BAMCorby DistilleriesLimitedY Y Y Y Y Y750 LTO Charton Hobbs Inc Y Y Y Y750 LTO Mark Anthony Brands Y Y Y Y Y Y750 LTOWoodman Wines &SpiritsYMarketing & Product Guide - Totally Tiki 7171

Shelf ExtendersContinuedExtenderLocation LCBO# DescriptionR44R45R46R47R48R49FranceBlend BFranceSouth AFranceSouth BFranceBordeaux/Burgundy AItaly CentralAItaly CentralBSize(mL)SupportPrograms563122 Fat Bastard Shiraz Vdp 750 LTO581645621995247080R50 Italy North A 269589Louis Bernard Cotes DuRhone RedJ.P Chenet Premier DeCuvee Merlot CabernetMouton Cadet ReserveBlanc750 LTO240416 Montresor Amarone 750 LTOAgentDiamond EstatesWines & SpiritsAuthentic Wine &Spirits Merchants# of Extenders40 45 50 55 60 65Y Y Y Y Y Y750 LTO Mark Anthony Brands Y Y Y Y Y Y750 BAM Vincor International Y Y YWine Lovers AgencyInc.190041 Collavini Prosecco 750 LTO Mark Anthony Brands Y Y Y Y Y YRocca Delle MacieChianti Vernaiolo Docg750 LTONoble Estates Wines& SpiritsYYYYY Y Y Y YR51 Italy North B 33340 Collavini Pinot Grigio Igt 750 LTO Mark Anthony Brands Y Y Y Y Y YR52R53SouthernEurope ASouthernEurope B26965432656R54 Germany A 143321R55 Sparkling A 254912R56 Sparkling B 526251R57R58OntarioBeer A239749Ontario Beer39651BEstate HatzimichalisChardonnayMarques De RiscalReservaMezzomondo SparklingRoseCodorniu Brut ClasicoSparkling (3 x 200 mL)Jackson-Triggs BlackSeries Chardonnay VQAMuskoka Mad Tom Ipa(3436)Sleeman Honey BrownLager (TBS)750 LTO Dionysus Wines Y750 LTO Churchill Cellars Ltd. Y Y Y750 LTO Vincor International Y Y Y Y Y Y600 BAMWoodman Wines &SpiritsY Y Y750 LTO Vincor International Y Y Y Y Y Y6 x355473 LTOR59 Beer 1 272104 Dead Elephant Ale (8447) 473 LTOR60 Beer 2 902619 Budweiser (TBS)6 x341Lakes Of MuskokaCottage BrewerySleeman Brewing &Malting Co.Railway City BrewingCompanyLabatt BreweriesOntarioYYY Y Y Y Y YTRADE COPY ONLYYY Y Y Y Y YR61 Beer 3 232769 Molson M (TBS) 473 BAM Molson Coors Canada Y Y Y Y Y YR62 Beer 4 560532 Strongbow Cider 500 LTO Diageo Canada Inc. Y Y Y Y Y YR63 Party Zone 1 273045Canadian Club & ColaMixed473 LTO Beam Global Canada Y Y Y Y Y YR64 Party Zone 2 123463 Smirnoff Ice 1l Pet 1000 Necktag Diageo Canada Inc. Y Y Y Y Y YR65 Party Zone 3 697797Salvador's OriginalMargarita - Pet1750 LTOKnox & Company Int'lInc.Y Y Y Y Y Y72 Promotional Turn 3

Shelf ExtendersContinuedCommunity Shelf ExtendersLocation LCBO# DescriptionSize(mL)SupportProgramAgentC1: Community Extender 1 216838 Bacardi Superior 1140 LTO Bacardi Canada Inc.C2: Community Extender 2 261768 Canada Gold Whisky (P.E.T). 1750 BAM Kittling Ridge Ltd.C3: Community Extender 3 16394 French Cross Pinot Grigio Crtn 1000 LTOC4: Community Extender 4 628289Philippe De Rothschild PinotNoir VdpC5: Community Extender 5 272518 Gato Negro Merlot 750 BAMNEWC6: Community Extender 6NEWC7: Community Extender 7NEWC8: Community Extender 8NEWC9: Community Extender 95363 Wyborowa Vodka 750 BAM8805271874162602Forty Creek Barrel SelectWhiskyLimonce Natural LemonLiqueurChateau Des Charmes CabFranc Est Bottled VQAAndrew PellerLimited750 LTO Vincor InternationalDiamond EstatesWines & SpiritsCorby DistilleriesLimited1750 BAM Kittling Ridge Ltd.750 LTO Charton Hobbs Inc750 BAMChateau DesCharmesTRADE COPY ONLYMarketing & Product Guide - Totally Tiki 73

Discovery & Green ExtendersIMAGE Shelf TalkersDiscovery Shelf ExtendersSize SupportLocation LCBO# Description(mL) ProgramD1: Discovery Wines 1 230219 20 Bees Buzz & Bubbles 750 LTOD2: Discovery Wines 2 243097 Vina Zaco Tempranillo Rioja 750 LTOD3: Discovery Wines 3 270462D4: Discovery BSM 1 263327D5: Discovery BSM 2 166090Green Shelf ExtenderAgentLCBO# Description Size (mL) Agent134148 Creemore Springs Kellerbier (1757) 473 Creemore Springs Brewery158220 Lamb's Black Sheep Spiced Rum 750 Corby Distilleries LimitedDiamond EstatesWines & SpiritsWoodman Wines &SpiritsKiwi Walk SparklingSauvignon Blanc750 LTO Churchill Cellars Ltd.Waterloo Premium Amber(TBS)473 LTO The Brick Brewing Co.Jack Daniel's And Cola TallCan473 LTOBrown FormanCanadaD6: Discovery BSM 3 273029 Woody’s Cocktails 1100 LTO Bruce Ashley GroupD7: Discovery Spirits 1 147892D8: Discovery Spirits 2 225755D9: Discovery Spirits 3 271924El Dorado 6 Yo Deluxe SilverDemerara RumChase Distillery ElderflowerLiqueurTierras Organic ReposadoTequila750 LTO500 LTOWoodman Wines &SpiritsAmethyst WineAgency Inc.750 LTO Majestic Wine CellarsLocation LCBO# DescriptionSize(mL)SupportProgram AgentG1: Green Extender 21885935 South Cabernet SauvignonDiamond Estates750 BAMMerlot OrganiceWines & SpiritsIMAGE/In The Spotlight Shelf TalkersTRADE COPY ONLY183095 Lake & River Series Moonlight White VQA 750 Colio Estate Wines238212 Muskoka Summer Weissbier (3436) 750 Lakes Of Muskoka Cottage Brewery267773 Hop City Barking Squirrel Lager (W) 473 The Premium Beer Company Inc.268011 Tennent's Export Lager 500 The Premium Beer Company Inc.273599 Polar Ice Raspberry Lemonade Vodka Punch 1750 Corby Distilleries Limited430546 Henry Of Pelham Sauvignon Blanc VQA 750 Henry Of Pelham Family Est. Winery615880 Devil's Pale Ale (1929) 473 Great Lakes Brewing Co699389 Magners Original Irish Cider 500 The Premium Beer Company Inc.74 Promotional Turn 3

Limited Time OffersContinuedLCBO#CaseConversion# Description Size (mL) LTO Display Program86439 Waterloo Dark (TBS) 473 $0.3089862 Girls Night Out Chard Merlot Rose VQA 750 $1.0093666 Monkey Bay Pinot Grigio 750 $1.00 Shelf Extender95315 Wiser's Small Batch Whisky 750 $3.00105858 Century Reserve Lot 15-25 Whisky 750 $2.00 Shelf Extender111443 Chambord Royale 750 $3.00 End Aisle112938 Bacardi Classic Mojito 750 $1.00113241 Cazadores Anejo Tequila 750 $3.00 Shelf Extender121822 Moosehead Cracked Canoe (TBS) 6 x 341 $1.00128348 Bud Light Lime (TBS) 6 x 330 $1.00135970 Pelee Island Gewurztraminer 750 $1.00137117 Russian Standard Vodka 750 $1.00 End Aisle142513 Kittling Ridge Kingsgate Port 750 $1.00143321 Mezzomondo Sparkling Rose 750 $1.00 Shelf Extender143545V) Pinot Noir Le Clos Jordanne Talon Rdg(Vincor)750 $8.00144865 Wayne Gretzky Riesling VQA 750 $1.00 Shelf Extender145458 Inniskillin Riesling Pinot Grigio VQA 750 $1.00 Shelf Extender146837 20 Bees Shiraz VQA 750 $1.00146845 Eastdell Black Cab VQA 1500 $1.00147892 El Dorado 6 Yo Deluxe Silver Demerara Rum 750 $2.00 Discovery Extender155341 Perrier Jouet Grand Brut Champagne 750 $5.00157883 Montes Classic Series Cabernet Sauvignon 750 $1.00157917 Domaine De Canton Ginger Liqueur 750 $5.00158311 Copper Moon Shiraz 750 $1.00TRADE COPY ONLY160952 Domaine Jean Bousquet Malbec Organic 750 $1.00166090 Jack Daniel's And Cola Tall Can 473 $0.50 Discovery Extender168310 Korbel Brut Sparkling 750 $1.00174466 Jose Cuervo Especial Silver 750 $3.00 End Aisle175430 Wente Morning Fog Chardonnay 750 $1.00177808 Appleton Estate V/X 750 $2.00 End Aisle181636 Sobieski Vodka 750 $1.00 Shelf Extender189415 Wyndham Estate Bin 555 Shiraz 750 $1.50190041 Collavini Prosecco 750 $1.50 Shelf Extender76 Promotional Turn 3

Limited Time OffersContinuedLCBO#CaseConversion# Description Size (mL) LTO Display Program192500 Flourish Merlot Pinot Noir VQA 750 $1.00193565 Konzelmann 4 Generations Fresco Secco VQA 750 $2.50197145 Union White VQA 750 $1.00 Shelf Extender197988Chateau Des Charmes Generations Seven WhiteVQA750 $1.00200089 Okocim Pilsner 500 $0.15206870 Evolution White Wine 750 $2.00207613 Jameson Irish Whiskey 1140 $2.00209221 Absolut Vodka 1140 $2.00 End Aisle212167 Linden Bay Cabernet Merlot 1500 $2.00212290 Mount Gay Eclipse. 1140 $2.95 End Aisle212704 Jacob's Creek Reserve Riesling 750 $2.00 Shelf Extender214270 Rosemount Diamond Cellar Shiraz/Cabernet 750 $1.00 Shelf Extender215871 Gibson's Finest 12 Year Old 1140 $2.50 Shelf Extender216812 Bacardi Gold Rum 1140 $1.15 End Aisle216838 Bacardi Superior 1140 $1.15 Comm. Extender216937 Skyy Vodka 1140 $1.00 Hero217356 Havana Club Anejo Blanco Rum 1140 $1.15 End Aisle217448 Malibu Coconut Rum 1140 $1.00 End Aisle217471 Canadian Club Reserve 1140 $1.45 Shelf Extender217950 Crown Royal 1140 $2.50 End Aisle219071 My Time Red VQA 750 $1.00219808 Gabbiano Chianti Classico Docg 750 $2.00220707 Patron Citronge Extra Fine Orange Liqueur 750 $3.00 End Aisle221804 Trius Sauvignon Blanc VQA 750 $1.00TRADE COPY ONLY222190 Emeri Pink Moscato 750 $1.00222265 Deen De Bortoli Vat 4 Petit Verdot 750 $1.50222570 Thelema Mountain Red 750 $1.00223511 Dois Amigos Branco White 3000 $2.00225698 The Kraken Black Spiced Rum 750 $1.00 Shelf Extender225755 Chase Distillery Elderflower Liqueur 500 $3.85 Discovery Extender225870 Vodka Mudshake - Pina Colada 4 Pk-B 1080 $1.00226605 Silver Point Pinot Noir 750 $1.00226746 El Jimador Paloma 4 Pk-C 1420 $1.00Marketing & Product Guide - Totally Tiki 77

Limited Time OffersContinuedLCBO#CaseConversion# Description Size (mL) LTO Display Program273060 Naked Grape Spritze Sangria 4 Pk-B 1320 $1.00273102 Canadian Club & Ginger Ale 6 Pk-C 2130 $1.00273136 Bacardi Breezer Spritzer Lemonade 1320 $1.50273169 Mike's Hard Black Cherry 1320 $1.00273201 Bacardi Breezer Raspberry Citrus Spritzer 1320 $1.50273227Bacardi Breezer 100 Cal Tropical OrangeSmoothie1320 $1.50273524 Pyrat Xo Reserve Rum 750 $5.00 Shelf Extender275354 UV Cake Vodka 750 $1.00 Shelf Extender275677 Santa Rita Reserva Sauvignon Blanc 750 $1.50 Shelf Extender276170 Pelee Island Blanc De Blanc VQA 750 $1.00 Shelf Extender276618 Crown Royal Black 1140 $3.00 End Aisle279323 McGuinness Ice Storm Grape 750 $1.00279331 McGuinness Ice Storm Raspberry 750 $1.00288480 Bacardi Breezer Peach Mango Spritzer 1320 $1.50297119 French Cross Chardonnay Cask 4000 $3.00313049 Dr. McGillicuddy's Peach Schnapps 750 $1.50 Shelf Extender317768 Inniskillin Oaked Chardonnay VQA 750 $1.00321539 Chapoutier Cotes Du Rhone Villages 750 $2.00324590 Santa Carolina Merlot Reserva 750 $2.00 Shelf Extender377994 Gentleman Jack Rare Tennessee Whiskey 750 $2.00 End Aisle388900 Pilsner Urquell 6 x 330 $1.00390260 Appleton Estate V/X 1750 $2.50 End Aisle413070 Two Oceans Sauvignon Blanc 1500 $1.50TRADE COPY ONLY435743 Hobgoblin Extra Strong Ale 500 $0.35443903 Havana Club Anejo Reserva 750 $1.50 End Aisle447953 Fireball Whisky Shooter 750 $1.50 Shelf Extender487249 Lowenbrau Original 500 $0.15504241 Henry Of Pelham Cabernet/Merlot VQA 750 $1.00506741 Kronenbourg 1664 500 $0.25523431 Robert Mondavi Woodbridge Pinot Grigio 750 $2.00 Shelf Extender526251 Jackson-Triggs Black Series Chardonnay VQA 750 $1.00 Shelf Extender535294 Grolsch Premium Lager 500 $0.25Marketing & Product Guide - Totally Tiki 79

Limited Time OffersContinuedLCBO#CaseConversion# Description Size (mL) LTO Display Program545319 Frescobaldi Castiglioni Chianti Docg 750 $1.00557975 Mount Gay Rum Extra Old 750 $3.00 End Aisle560532 Strongbow Cider 500 $0.25 Shelf Extender563122 Fat Bastard Shiraz Vdp 750 $1.00 Shelf Extender572156 Fresh Gewurztraminer/Riesling VQA 750 $1.00581645 Louis Bernard Cotes Du Rhone Red 750 $1.00 Shelf Extender582817 Family Series Dry Riesling VQA 750 $1.00587907 Trius Merlot VQA 750 $1.00 Shelf Extender589069 French Cross Red Cask 4000 $3.00593905 Kittling Ridge White Zinfandel/Vidal 1500 $2.00 Shelf Extender594168 Pelee Island Merlot 1500 $1.50594275 Pelee Island Monarch Vidal VQA 1500 $1.50600163 Tanqueray No. Ten Gin 750 $4.00 End Aisle601484 Amaro Montenegro Liqueur 750 $2.00601765 Malibu Coconut Rum 375 $1.00602763 Absolut Raspberri Vodka 750 $1.00 End Aisle605931 Grant's Family Reserve 1140 $2.80 Shelf Extender611392 Mott's Clamato Caesar Extra Spicy 6 Pk-C 2046 $1.25613471 Henry Of Pelham Rose VQA 750 $1.00614230 Vex Hard Strawberry Pineapple Lemonade 1000 $0.50620849 Chilensis Cabernet Sauvignon Reserva 750 $1.50621003 Montecillo Reserva 750 $2.00 Comm. Extender621110 Jackson-Triggs Pinot Grigio 750 $1.00 Shelf Extender621219 Pelee Island Pinot Grigio 750 $1.00 Shelf Extender621995 J.P Chenet Premier De Cuvee Merlot Cabernet 750 $1.00 Shelf Extender624544 Yellow Tail Shiraz 750 $1.00TRADE COPY ONLY628289 Philippe De Rothschild Pinot Noir Vdp 750 $1.00 Comm. Extender637199 Pelee Island Shiraz/Cabernet 750 $1.00637728 Jackson-Triggs Unity Shiraz 1500 $2.00665224 Naked Grape Sauvignon Blanc 750 $1.00676379 Innis & Gunn Original 330 $0.20676429 Bavaria Holland Beer 3000 $1.00696864 Tyskie Beer 500 $0.20697409 Woody's Pink Grapefruit 4 Pk-B 1320 $1.50697797 Salvador's Original Margarita - Pet 1750 $1.00 Shelf Extender699009 Sapporo Premium Beer (TBS) 650 $0.25895185 Dorlan VS Cognac 750 $1.2580 Promotional Turn 3

Value Added ProgramWarehouse AppliedVALCBO#CaseConversion# Description Size (mL) VA ApprovedMotherCarton#12476 Prince Igor Vodka (P.E.T) 1140 Prince Igor Extreme 50 mL 89331326229 Canada Gold Whisky 1140 Forty Creek Barrel Select 50 mL 893321161950 Bolivar Coffee 750 Prince Igor Extreme 50 mL 294983208363 Amaro Averna 750 Branded Glass 897926215889 Gibsons Finest Sterling 1140 Gibsons 12 YO 50 mL 272237225243 Stolichnaya Vodka 750 Stoli Yuri Gorbachev Limited Edition 288704258954 Spicebox 750 Sortilege 50 mL 294991550715 Forty Creek Barrel Select 750 Forty Creek Barrel Select 50 mL 895698604926 Prince Igor Extreme Vodka 750 Eight Below Vodka 50 mL 622332TRADE COPY ONLYMarketing & Product Guide - Totally Tiki 81

Value Add ProgramSales Representative AppliedLCBO#CaseConversion# Description Size (mL) VA Approved67 Smirnoff Vodka 750 Crown Royal 50 mL414 Pama Pomegranate Liquor 750 Hpnotiq 50 mL1487 Crown Royal 750 Glass with Hockey Stick6502 Cointreau 750 St Remy XO 50 mL10512 Dujardin VSOP Brandy 750 Branded Rock Glasses11130 Dewar's White Label 750 Drambuie 50 mL24075 Blue Nun Deutscher Tafelwein 1500 Branded Pen26229 Canada Gold Whisky (P.E.T) 1140 Forty Creek Barrel Select 50 mL28506 Fat Bastard Cabernet Sauvignon Vdp 750 Sunglasses31757 Smirnoff Vodka (P.E.T.) 750 Smirnoff White Grape 50 mL34637 Canadian Club Premium 1750 CC Ginger 355 mL38281 Schenley O.F.C.(P.E.T) 1750 Black Velvet 50 mL39404 Mcguinness Silk Tassel 1750 Fireball Whisky 2 x 50 mL45898 Bacardi Superior 1750 Oakheart & Cola 473 mL47316 Los Arango Reposado Tequila 750 Caballito Shot Glass53546 Russian Prince (P.E.T) 1140 Bacardi Superior 50 mL64444 Mount Gay Eclipse 750 Cointreau mini 50 mL65284 Black Velvet (P.E.T) 1750 Danfields 50 mL73791 Carlsberg 6 x 330 EURO 2012 cooler bag85316 Blu Giovello Prosecco 750 Hpnotiq 50 mL112789 Alvear's Amontillado 750 Branded Pen114934 Golden Wedding (P.E.T) 1750 Black velvet mini SIZE PLS157933 Three Olives Root Beer Flavoured Vodka 750 1800 Silver Tequila 50 mL157941 Three Olives Bubble Flavoured Vodka 750 Branded Key Chain158741 Alianca Bairrada Reserva Sangalhos 750 Marquis de Villard Brandy 50 mL161950 Bolivar Coffee Liqueur 750 Prince Igor Extreme 50 mL170118 Jacob's Creek Chardonnay 1500 Polar Ice Vodka 50 mL173351 Proof Whisky 500 Pour Spout174094 Moretti Beer 6 x 330 Moretti bottle opener174904 Miller Chill 6 x 355 Cocktail Recipe Booklet200402 Bacardi Razz Original Raspberry Rum 750 Bacardi Oakheart 50 mL208363 Amaro Averna 750 Branded Tumbler Glass215889 Gibson's Finest Sterling Edition 1140 Gibson's 12YO 50 mL216226 Alberta Premium 1140 CC Classic 50 mL216952 Barefoot Bubbly Pinot Grigio 750 Cocktail Recipe Booklet217745 Captain Morgan White Rum 1140 Glass222349 St. Remy A La Creme 750 St Remy XO 50 mL225243 Stolichnaya Vodka 750Stoli Yuri Gorbachev LimitedEdition225896 Mike's Hard Blueberry Lemonade 4 Pk-B 1320 HeadphonesTRADE COPY ONLY82 Promotional Turn 3

Value Add ProgramSales Representative AppliedLCBO#CaseConversion# Description Size (mL) VA Approved226316 Hiram Walker Special Old Rye Whisky Pet 1140 Wiser's Deluxe 50 mL227413 Iceberg Vodka. 1140 Just add vodka (cocktail mix)234351 Barefoot Moscato 750 Cocktail Recipe Book239046 Alianca Foral Reserva 750 Marquis de Villard Brandy 50 mL250266 Girls' Night Out Darkberry Duet 1500 Softlips Lip Balm251058 The Creemore Collection - Summer (1757) 6 x 473 Beer Cocktail recipe book253914 Martini Extra Dry Vermouth White 1000 Bombay Sapphire 50 mL255091 Muskoka Cream Ale (3436) 6 x 355 Wall mounted bottle opener257899 Proof Rum 500 Pour Spout258954 Spicebox 750 Sortilege 50 mL264754 Yankee Jim Silver Reserve 4 x 473 Can coozie267245 Jose Cuervo Especial Gold Tequila 1140 Jose Cuervo Silver 50 mL271643 Tequila Tromba 750 Lime squeezer273086 Canada Cooler Rockaberry 4 Pk-B 1320 Mood ring273193 Vex Exotic Peach 6 Pk-B 1980 Bottle cozy274266 Bacardi Rock Coconut 750 Oakheart 50 mL282210 Hpnotiq Harmonie Liqueur 750 Hpnotiq 50 mL307330 Samuel Adams Boston Lager 6 x 355Samuel Adams Perfect Pint BoxedGlassware316844 Bombay Sapphire London Dry 750 Cazadores Reposado 50 mL500512 Captain Morgan Spiced Rum 750 Captain Morgan Rocks Glass544155 Iceberg Vodka 1750 Cherry Heering X2550715 Forty Creek Barrel Select 750 Forty Creek Double Barrel 50 mL554469 Guinness Draught 8 x 440 Luggage Tag558544 Wild Vines Raspberry Zinfandel 750 Cocktail Recipe Booklet580183 Blu Giovello Pinot Grigio 750 Sunglasses600833 Pitu Cachaca 750 Branded Muddlers605881 Disaronno Originale Amaretto 1140 Tia Maria 50 mL610188Osborne Solaz Tempranillo CabernetSauvignon750 Branded Titleist Golf Ball619205 Mont Gras Cabernet Sauvignon Reserva 750 Branded Drip Stopper620922 Osborne Solaz Shiraz Tempranillo 750 Branded Titleist Golf Ball693093 Miller Genuine Draft 6 x 355 Free Can of MGD 473 mL910026 Laker Lager (TBS) 6 x 341 Laker Light 355 mL910042 Laker Lager (TBS) 24 x 341 Waterloo IPA911396 Moosehead Beer (TBS) 6 x 341 Moosehead GlassTRADE COPY ONLYMarketing & Product Guide - Totally Tiki 83

Bonus AIR MILES® Reward MilesLCBO#CaseConversion# Description Size (mL) Display Program BAM653 Mcguinness Silk Tassel 1140 151743 Ruffino Chianti Docg 750 54465 Teacher's Highland Cream 750 104481 Stock 84 VSOP Brandy 750 65116 Barclay's Brandy 750 85363 Wyborowa Vodka 750 Comm. Extender, 86106 Kronenbourg 1664 6 x 330 46361 Alberta Springs 750 88219 Prince Igor Vodka (P.E.T) 750 108284 Hennessy VS Cognac 750 Shelf Extender 208805 Forty Creek Barrel Select Whisky 1750 Comm. Extender 159365 Small Cask Brandy 750 89902 Courvoisier VSOP 750 3010801 De Valcourt Napoleon VSOP 750 613565 Williams & Humbert Dry Sack Sherry 750 616022 Duff Gordon Brandy 750 630072 Chateau Timberlay 750 631104 Mill Street Tankhouse Ale 6 x 341 431120 Osborne Santa Maria Cream Sherry 750 432938 Naked Grape Chardonnay Bib 3000 1033308 Canada Gold Whisky 750 1235667 Dopff & Irion Crystal D'Alsace Sylvaner 750 538208 Calvet Medoc 750 645195 Ruffino Chianti Classico Riserva Ducale 750 6Docg48181 Danfield's Limited Edition 21 Yr Old Whisky 750 1553082 Alberta Pure Vodka (P.E.T) 1750 1554213 Alberta Premium (P.E.T) 1750 1557281 Labbe Francois Cassis 750 565367 Eastdell Estates Pinot Grigio VQA 750 565599 Reif Chardonnay Sauvignon Blanc VQA 750 468072 Glenmorangie The Quinta Ruban Highland 750 25Malt68080 Glenmorangie The Lasanta Highland Malt 750 2568924 Gnarly Head Cabernet Sauvignon 750 870920 Ochakovo Premium Lager 500 171373 Finlandia Grapefruit Vodka 750 872785 Real Sangria 750 573148 Montalto Pinot Grigio Igt Sicily 750 5TRADE COPY ONLY84 Promotional Turn 3

Bonus AIR MILES® Reward MilesContinuedLCBO#CaseConversion# Description Size (mL) Display Program BAM186429 The Macallan 12 Year Old 750 25187179 James Oatley Tic Tok Cabernet Sauvignon 750 6188177 Inniskillin Merlot VQA 750 6190363 Prince Igor Vodka (P.E.T) 1750 15191858 Pknt Carmenere 750 4192658 Flourish Chardonnay Viognier VQA 750 4193433 Silent Sam Vodka 1750 20195834 Whyte & Mackay Specia Blend 1140 12198028 Nicolas Laloux Sauvignon Blanc 1500 8199216 Robert Mondavi Woodbridge Moscato 750 5207647 Chivas Regal 12 YO Scotch Whisky 1140 20207688 D'Eaubonne VSOP Napoleon Brandy 1140 15209056 360 Double Chocolate Vodka 750 8215020 El Dorado 5 Year Old Rum 1140 10215558 Cattos Rare Blended Scotch 1140 12216663 Appleton Special Gold Rum 1140 15216705 Two Oceans Sparkling Sauvignon Blanc 750 6216978 Seagrams V.O. 1140 10217190 Grand Macnish 1140 15217273 Mumm Cuvee Napa Brut Prestige 750 Shelf Extender 12217331 Grolsch Premium Lager 4 x 450 5217778 Chivas Regal 12 Year Old 1750 30217927 Cook's Brut Sparkling 750 5218859 35 South Cabernet Sauvignon Merlot 750 Green Extender 6Organic218875 Domaine Jean Bousquet Cabernet Sauv 750 4Organic219139 Hardys Butcher's Gold Shiraz Sangiovese 750 5Chr.No.3219147 Hardys The Gamble Chardonnay Pinot Gris 750 5Chr.No.2219253 Dois Amigos Tinto Red 1500 8222307 Gracia De Chile Reserva Syrah 750 5223529 Appleton Estate V/X 1140 End Aisle 12225250 Stolichnaya Vodka 1140 End Aisle 10225938 Lucid Absinthe Superieure 750 20226522 14 Hands Hot To Trot Red Blend 750 5226621 Snap Dragon Red 750 8231787 Beso De Vino Seleccion Do Carinena 750 3232769 Molson M (TBS) 473 Shelf Extender 1234294 Crush Red VQA 750 4TRADE COPY ONLY86 Promotional Turn 3

Bonus AIR MILES® Reward MilesContinuedLCBO#CaseConversion# Description Size (mL) Display Program BAM234344 Naked Grape Fizz Rose Sparkling 750 5235671 Trapiche Cabernet Sauvignon 750 4239756 Beringer White Zinfandel 750 5247080 Mouton Cadet Reserve Blanc 750 Shelf Extender 5247486 Hacker Pschorr Weisse Bier 500 1251009 Mill Street Seasonal Sampler VII (1950) 2206 4253252 Chambord Vodka 750 End Aisle 10254631 Stolichnaya Elit Vodka 750 20254912 Codorniu Brut Clasico Sparkling (3 x 200 600 Shelf Extender 4mL)255133 Copper Moon Pinot Grigio 3000 10255836 Granville Island English Bay Pale Ale (1757) 6 x 341 4258335 Appleton White Jamaica Rum 1140 12259333 Mcclelland's Single Malt Highland Scotch 750 10259432 Belvedere Pure Vodka 1750 30260323 Jack Daniel's Honey 750 End Aisle 8261768 Canada Gold Whisky (P.E.T). 1750 Comm. Extender, 15265157 Jacob's Creek Moscato 750 7268938 A.Le Coq Premium Beer 500 1269688 Hungaria Sauvignon Blanc 750 5272518 Gato Negro Merlot 750 Comm. Extender 3272609 Las Mulas Organic Sauvignon Blanc 750 5Reserve273284 VNC Cocktails Mango Daiquiri 750 2278010 Canadian Club Dock 57 Spiced Whisky 750 10287409 Cortel Napoleon VSOP Brandy 750 6291674 Fetzer Chardonnay 750 4307025 Ruffino Aziano Chianti Classico Docg 750 5314039 Tsantalis Makedonikos White 1000 4335901 The Glenlivet 18 Year Old Single Malt 750 30340851 Domaine Boyar Cabernet Sauvignon 750 3341131 Fetzer Merlot 750 6348359 Santa Rita Reserva Chardonnay 750 8350819 Casarsa Chardonnay Doc 1500 5368241 Banff Ice Vodka 375 4387316 The Balvenie 12 Yr. Doublewood 750 25391458 Louis Bernard Cotes Du Rhone Villages 750 5404160 Mcclelland Islay Malt Whisky 750 10TRADE COPY ONLYMarketing & Product Guide - Totally Tiki 87

Bonus AIR MILES® Reward MilesContinuedLCBO#CaseConversion# Description Size (mL) Display Program BAM407205 Grolsch Premium Lager 6 x 330 5407544 Philippe De Rothschild Merlot Vdp 750 5407551 Philippe De Rothschild Cabernet750 5Sauvignon Vdp410415 Skyy Vodka 750 Hero 8437772 Belvedere Vodka 750 Shelf Extender 20445015 Casarsa Cabernet Sauvignon 1500 5459917 French Cross Blush 1500 4460360 El Jimador Tequila Reposado Gold 750 8497248 Trius Chardonnay VQA 750 4501544 Whyte & Mackay Special Reserve 1750 20525188 Peroni Nastro Azzuro 6 x 330 5556746 Bodega Francois Lurton Pinot Gris 750 7558999 Kittling Ridge Icewine & Brandy 375 10572453 Cesari Merlot Delle Venezie 750 3582205 Chivas Regal 18 Year Old 750 30582395 Hardys Stamp Series Cabernet/Merlot 750 Shelf Extender 5582411 Gato Negro Merlot 1500 4582973 Bombay Sapphire London Dry 1750 End Aisle 15583468 Remy Martin Xo Excellence Cognac 750 50600379 Gianduia Crema Cioccolato Gianduia E 500 8Grappa600981 Hpnotiq Liquor 750 Shelf Extender 10604868 Grey Goose Vodka 1750 End Aisle 30605162 Broker's Premium London Dry Gin 750 8605733 Forty Creek Barrel Select Whisky 1140 10610857 Fat Bastard Merlot Vdp 750 5617720 Corona Light 6 x 330 4619288 Hungaria Grande Cuvee Brut 750 5637389 Dooley's Original Toffee Cream Liquor 750 8640136 Yellow Tail Semillon/Sauvignon Blanc 750 4669473 French Cross Pinot Grigio 1500 5698217 Ekstra 500 1705418 El Dorado Special Reserve 15 Year OldRum750 15TRADE COPY ONLY88 Promotional Turn 3

Bundled Bonus AIR MILES® Reward MilesContinuedBBAMOption LCBO# Description Size (mL) BAM11272518 Gato Negro Merlot 750 3582411 Gato Negro Merlot 1500 4BBAMAmountTotalBAM2 9415661 Sol 6 x 330 6 6616540 Dos Equis Lager 6 x 355 6 62 113183 Estrella Damn Lager 500 3 3470920 Ochakovo Premium Lager 500 1 2 5268938 A. Le Coq Premium Beer 500 1 2 5698217 Ekstra 500 1 2 5Option 1 - “Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®”Option 2 - “Buy two of the same listed product and receive the Bundled Bonus AIR MILES®”Option 3 - “Buy three of the same listed product and receive the Bundled Bonus AIR MILES®”Option 4 - “Buy two of the three listed products and receive the Bundled Bonus AIR MILES®”TRADE COPY ONLYMarketing & Product Guide - Totally Tiki 89

NecktagsLCBO#CaseConversion Description Size (mL) NT Approved794 Szekszardi Voros Kekfrankos 1000 New Product Launch8094 Deinhard Green Label Riesling 750 Lightweight Glass46946 Taylor Fladgate Late Bottled Vintage Port 750 Port Cocktails56283 Soho Lychee Liqueur 750 Recipe60004 Deinhard Riesling Dry 750 Lightweight Glass63826Wayne Gretzky Chardonnay UnoakedVQA750 Father's Day Contest68056 Smirnoff Blueberry Vodka 750 Flavours Neckag75689 Wayne Gretzky Cabernet Merlot VQA 750 Father's Day Contest83444 Leyenda Del Milagro Tequila Silver 750 Recipe Neck Tag93401 Wyndham Estate Bin 222 Chardonnay 750 Product Info107359Auchentoshan 12 Year Old Single MaltScotch750 Cocktails123463 Smirnoff Ice 1l Pet 1000 Smirnoff Ice134155 Equifera Chardonnay VQA 750 New Lower Price134163 Equifera Pinot Noir VQA 750 New Lower Price157974 Absolut Berri Acai Vodka 750 Recipe173617 El Jimador Tequila 100% Agave Blanco 750 TFC sweepstakes209064 Absolut Elyx 750 Recipe215988 Luxardo Amaretto Di Saschira 750 Recipe217687 Canadian Club Premium 1140 10,000 BAM Giveaway229039 Yellow Tail Bubbles 750 Yellow Tail Reserves are Back!234591 Yellow Tail Reserve Chardonnay 750 Yellow Tail Reserves are Back!234609 Yellow Tail Reserve Shiraz 750 Yellow Tail Reserves are Back!240150 Polar Ice Vodka 1140 Great Value243352 Kressmann Selection Chardonnay 750 Bar B Q contest243378 Kressmann Selection Merlot 750 Bar B Q contest246603 Crown Royal Limited Edition 750 Accolade253492 Smirnoff Coconut 750 Flavours Necktag263582 Kir Royal 750 Cocktail Recipe271890 Malibu Fresh 750 Recipe272716 Stolichnaya Vodka 1750 New Size info/Recipe273516 Ron Zacapa 23 Year Old Rum 750 Tasting Note276287 Absolut Grapevine 750 Recipe279463 Van Gogh Blue Vodka 750 Cocktails279489 Van Gogh Espresso Vodka 750 Cocktails286898 Jacob's Creek Chardonnay 750 Product Info379032 O'Casey's Irish Cream 750 Drink RecipesTRADE COPY ONLY90 Promotional Turn 3

TotallyTikiDisplay TableMerchandisingGuidelinesThe following section provides direction onmerchandising Nesting and Promo Tables.If you have any questions, please contactyour store’s Regional Visual Merchandiseror e-mail visual.merchandising@lcbo.com.TRADE COPY ONLY-13

Merchandising Display TablesDisplay Table ThemesThe new Nesting Table Map (p97) is used for all of theNesting Table Layouts.The products have been selected by CategoryManagement and arranged by Visual Merchandisingaccording to the “like-with-like” and “colour/size/type”principles to accomplish a balanced, easy-to-shop display.Please merchandise the tables according to the themesprovided.These themes have been selected to integrate with thePromotional Theme and to maximize sales potential.Product OrdersExample ofcolour, size, typeExample of“like with like”For each Nesting Table, please order two or three cases of each of the 12-18 participatingproducts.For each Promo Table, please order two or three cases of each of the six to eightparticipating products.The Store Manager may modify product selections, based on customer buying patternsand demographics but alternative products should match the theme.TRADE COPY ONLY94 Promotional Turn 3

Nesting Table BasketsProduct PlacementToo many facings of the same product will make the display seem cluttered, dulling theimpact of the products being promoted.By following the basic principle of ‘like product with like product’, you will accomplisha themed, fully stocked and customer friendly fixture.Remember to consider the colour, size and type when building your display.Placing complementary colours next to each other also enhances the look of the display.Items on the Display Tables should not ‘compete’ with each other.Nesting Table BasketsAll nesting tables must have a basket on each cornerof the table.Select one product to merchandise in each basket tocomplement the theme. Sign the product with metal signholders and black sign inserts.Each medium-sized basket holds two cases of 750 mLproduct or one case of 1000 mL /1500 mL product.TRADE COPY ONLYExample ofbasket with signMarketing & Product Guide - Totally Tiki 95

Nesting Table FixturesProduct Theme LocationNesting Table ThemeNesting Table ThemeTotally TikiStore #1 1goLOCALRTDVINTAGESEssentials10 2 1 1 115 117 121 1 122 123 131 1 135 138 14057 1115 1 1 1149 1 1164 1171 1187 1 1 1198 1200 1212 1217 1226 1249 1252 1265329 1334 1 1 1340 1344 1346 1 1 1 1355 1 1 1 1359 1360 1 1361 1367 1 1371 1 1373 1378 1 1381 1388 1390 1 1393 1394 1412 1 1 1416 1 1417 1432 1438 1445 1 1 1 1452 1459 1470 1495 1511 1Totally TikigoLOCALRTDVINTAGESStore #522 1523 1 1542 1544 1545 1555 1556 1 1568 1573 1575 1579 1590 1 1601 1605 1617 1619 1623 1624 1631 1 1632 1641 1643 1703 1771 1 1EssentialsStores will receive a sign for specificthemes. It is the Manager’s discretion tochoose which themed tables to build.TRADE COPY ONLY96 Promotional Turn 3

Nesting Table MapUse for all Nesting Table ThemesQ3 FacingsBasket1 CaseH I3 FacingsH I3 Facings3 FacingsJ K L3 Facings 3 FacingsJ K L3 Facings 3 Facings3 Facings3 Facings3 FacingsG3 FacingsGSOFTDRESSINGSIGNAGE3 FacingsF3 FacingsEDCBA3 Facings3 Facings3 Facings3 Facings3 FacingsBasket1 CasePEDCBATRADE COPY ONLYM3 FacingsFN3 Facings3 Facings3 Facings3 Facings3 Facings3 FacingsFRONT OF STOREBasket1 CaseRM3 FacingsN3 FacingsBasket1 CaseOMarketing & Product Guide - Totally Tiki 97

Nesting Table Theme: N1 & N4Totally TikiLocation LCBO# Description FormatA 80127 Sailor Jerry Spiced Navy Rum 750 mLB 147892 El Dorado 6 Yo Deluxe Silver Demerara Rum 750 mLC 223529 Appleton Estate V/X. 1140 mLD 256321 Barbancourt 3 Stars 4 Yo Dark Rhum 750 mLE 71597 Absolut Mango Vodka 750 mLF 240150 Polar Ice Vodka 1140 mLG 250415 Smirnoff Pineapple 750 mLH 410415 Skyy Vodka 750 mLI 2691 Tanqueray Dry Gin 750 mLJ 316844 Bombay Sapphire London Dry 750 mLK 253575 Malibu Black Coconut Flavoured Rum 750 mLL 460360 El Jimador Tequila Reposado Gold 750 mLM 173617 El Jimador Tequila 100% Agave Blanco 750 mLN 271916 Olmeca Altos Reposado 750 mLO 224691 Gran Centenario Reposado Tequila 750 mLP 271643 Tequila Tromba 750 mLQ 173542 Don Julio Blanco 750 mLR 50088 Patron Reposado Tequila 750 mLAlternate Products47464 Mezcal Jaral De Berrio 750 mL275420 Leyenda 'Tlacuache' Organic Mezcal 750 mLNOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.TRADE COPY ONLY98 Promotional Turn 3

Nesting Table Theme: N2goLOCAL: selection of VQA WinesLocation LCBO# Description FormatA 227009 Angels Gate Archangel Chardonnay Tm Brut VQA 750 mLB 225946 Pelee Island Secco VQA 750 mLC 582825 Family Series Chardonnay VQA 750 mLD 89821 Girls Night Out Chardonnay VQA 750 mLE 63826 Wayne Gretzky Chardonnay Unoaked VQA 750 mLF 234583 Cave Spring Riesling VQA 750 mLG 233635 Cave Spring Riesling Dry VQA 750 mLH 145417 Pelee Island Lighthouse Riesling VQA 750 mLI 183061 Megalomaniac Homegrown Riesling VQA 750 mLJ 83790 Inniskillin Dry Riesling VQA 750 mLK 134965 Open Riesling -Gewurztraminer VQA 750 mLL 276170 Pelee Island Blanc De Blanc VQA 750 mLM 192492 Flourish Riesling Vidal VQA 750 mLN 326413 Pelee Island Pinot Grigio VQA 750 mLO 112144 Coyotes Run Pinot Gris Pinot Blanc VQA 750 mLP 223610 Fielding Estate Pinot Gris VQA 750 mLQ 110031 Sandbanks Estate Dunes Vidal VQA 750 mLR 249078 Southbrook Organic White Connect VQA 750 mLAlternate Products219279 Konzelmann Pinot Blanc VQA 750 mL58594 Angels Gate Gewuurztraminer VQA 750 mL234310 Crush White VQA 750 mL58438 Jackson-Triggs Sauvignon Blanc Black Series V 750 mLNOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.TRADE COPY ONLYMarketing & Product Guide - Totally Tiki 99

Promo Table FixturesProduct Theme LocationStore #Promo Table ThemesRosé Rum Cocktails Vodka Cocktails Exotic Flavours5 110 1115 1 1 1187 1 1 1 1212 1252 1 1 1 1253 1 1 1265 1334 1 1 1 1355 1 1378 1 1 1 1388 1445 1 1 1 1491 1497 1573 1590 1 1 1 1617 1619 1 1 1624 1 1 1 1631 1 1 1632 1 1 1703 1 1TRADE COPY ONLYMarketing & Product Guide - Totally Tiki 101

Promo Table ThemesPromotional Table Location MapG3 FacingsH3 FacingsA3 FacingsP1: RoséF3 FacingsSIGNAGEB3 FacingsFRONT OF STOREE3 FacingsD3 FacingsC3 FacingsThe Promo Table Map is used for all four TableLayouts.To merchandise the table properly, 2-3 cases ofeach product should be ordered, allowing for 3facings of each product.Location LCBO# Descritpion FormatA 273771 20 Bees Rose 750 mLB 274399 Adobe Syrah Rose 750 mLC 278192 Bieler Pere ef Fils Sabine Rose 750 mLD 122481 Cono Sur Merlot 750 mLE 37622 Jacob's Creek Shiraz Rose 750 mLF 34322 Santa Julia Syrah Rose 750 mLTRADE COPY ONLYG 234575 Terres de Saint Louis Rose 750 mLH 275685 Union Rose VQA 750 mLProducts on Promo Table #1 are part of the Summer Rosé program and will bemerchandised on the fixture in P3 and P4. Products will change in P5.reorder# 12038-94Please order additional inventory of the participating products to maintain the displaythrough P4.102 Promotional Turn 3

Brand Hi Lite Program – Display LocationPromotion Dates: May 27 to August 18, 2012Turn 1 (PT3, PT4, PT5 – 2012)The first turn for 2012 of the Brand Hi Lite program is starting in P3. These premium displaysextend out of the regular shelving and are crowned by a branded backlit picture.Participating StoresThe following chart explains where the participating stores install the Brand Hi Lites.Product#1 Absolut#2 Stolichnaya#3 El Jimador#4 Patron#5 UV CakeStore#21In RumSectionBetweenGin & VodkaIn VodkaSectionBetweenBrandy &ScotchIn WhiskySectionStore#187NearFrench Red &White WineBetweenBurdungy &LanguedocNear ItalyRedNear ScotchIn CanadianWhiskySection#6 Maker’s Mark NA NAStore#334In WhiskySectionIn ScotchSectionNear FrenchWinesIn FrenchWinesSectionIn Italy WinesSectionIn Italy WinesSectionStore#346Near Gin/VodkaNear Vodka/RumNear Scotch/RumIn CanadianWhiskySectionNAStore#445Near GiftsNear VodkaNear Vodka/GinNear Rum/Brandy/CognacNear WhiskyStore#590BetweenBrandy/Cognac &ScotchIn WhiskySectionBetween Gin& VodkaIn VodkaSectionBetweenVodka & GiftsNA NA NAPlease advise your store’s Regional Visual Merchandiser if the sections above havechanged due to replanograming or otherwise.TRADE COPY ONLY104 Promotional Turn 3

Brand Hi Lite Program – Product PlacementContinuedPlease merchandise products selections as indicated on each shelf for all brand hi litedisplays.Brand Hi Lite #1 – AbsolutBrand Hi Lite #2 – StolichnayaShelf LCBO # Description Format CasesShelf #1 (Top) 110056 Absolut Vodka 750 mLShelf #2 110056 Absolut Vodka 750 mLShelf #3 110056 Absolut Vodka 750 mLShelf #4 209221 Absolut Vodka 1140 mLShelf #5 209221 Absolut Vodka 1140 mL2cases2cases2cases2cases2casesShelf LCBO # Description Format CasesShelf #1 (Top) 254631 Stolichnaya Elite Vodka 750 mL2casesShelf #2 225243 Stolichnaya Vodka 750 mL2casesShelf #3 225243 Stolichnaya Vodka 750 mL2casesShelf #4 225250 Stolichnaya Vodka 1140 mL2casesShelf #5 225250 Stolichnaya Vodka 1140 mL2casesTRADE COPY ONLYMarketing & Product Guide - Totally Tiki 105

Brand Hi Lite Program – Product PlacementContinuedPlease merchandise products selections as indicated on each shelf for all BrandHi Lite displays.Brand Hi Lite #3 – El Jimador TequilaBrand Hi Lite #4 – PatronShelf LCBO # Description Format CasesShelf #1 (Top) 173617 El Jimador Tequila Blanco 750 mLShelf #2 173617 El Jimador Tequila Blanco 750 mLShelf #3 173617 El Jimador Tequila Blanco 750 mLShelf #4 460360 El Jimador Tequila Reposado 750 mLShelf #5 460360 El Jimador Tequila Reposado 750 mLShelf LCBO # Description Format CasesShelf #1 (Top) 34595 Patron Silver 750 mLShelf #2 605048 Patron XO Cafe 750 mLShelf #3 34595 Patron Silver 750 mLShelf #4 220707 Patron Citronage Liqueur 1140 mLShelf #5 220707 Patron Citronage Liqueur 1140 mL2cases2cases2cases2cases2cases2cases2cases2cases2cases2casesTRADE COPY ONLY106 Promotional Turn 3

Brand Hi Lite Program – Product PlacementContinuedPlease merchandise products selections as indicated on each shelf for all BrandHi Lite displays.Brand Hi Lite #5 – UV CakeBrand Hi Lite #6 – Maker’s MarkShelf LCBO # Description Format CasesShelf #1 (Top) 275354 UV Cake 750 mLShelf #2 275354 UV Cake 750 mLShelf #3 275354 UV Cake 750 mLShelf #4 275354 UV Cake 750 mLShelf #5 275354 UV Cake 750 mL2cases2cases2cases2cases2casesShelf LCBO # Description Format CasesShelf #1 (Top) 269563 Maker’s Mark Bourbon 375 mLShelf #2 269563 Maker’s Mark Bourbon 375 mLShelf #3 225565 Maker’s Mark 46 750 mLShelf #4 103747 Maker’s Mark Bourbon 750 mLShelf #5 103747 Maker’s Mark Bourbon 750 mLTRADE COPY ONLY2cases2cases2cases2cases2casesMarketing & Product Guide - Totally Tiki 107