Marketing & Product Guide P3 - Doing Business with LCBO

14334Shopping Cart SignsOverviewThe inside of the shopping cart should always feature the Sold Supplier Program and theoutside is always reserved for Social Responsibility messaging. The Social Responsibilitysign is bilingual. The supplier sign is English only. Signs are to be installed by the start ofthe promotion.Participating Product:Thematic Sign (Sold to the Trade)• Install the Thematic sign inside the frame of the Shopping Carts. “Bacardi BreezerPeach Mango Spritzer LCBO #288480”• Re-order DMS-13035-02Start Date: May 27, 2012Takedown: June 24, 2012Continue to use PT2 “25 or under. Please be ready to show your I.D.”(Social Responsibility)• Re-order# DMS- 13025-10Start Date: May 27, 2012Takedown: June 24, 2012Merchandising InstructionsThematic Sign“Social Responsibility” SignTRADE COPY ONLY• Remove the PT2 “Wine Shopping Made Easy (Two Oceans)” and PT2 “25 or under.Please be ready to show your I.D.” signs and recycle.• Install the new PT3 “Bacardi Breezer Peach Mango Spritzer” sign on the inside ofthe frames of the cart.• Keep the PT2 “25 or under. Please be ready to show your I.D.” sign on the outsidethe frames of the cart.46 Promotional Turn 3