Marketing & Product Guide P3 - Doing Business with LCBO
Marketing & Product Guide P3 - Doing Business with LCBO
Marketing & Product Guide P3 - Doing Business with LCBO
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14334“Vintages Loves” ProgramOverviewThe “Vintages Loves” program will feature a single Ontario Essentials product eachpromotional period highlighting three reasons why Vintages “loves” this particular wine.The participating product will also be supported by a Limited Time Offer.Participating <strong>Product</strong>MALIVOIRE GAMAY (V)VQA Niagara Escarpment591313 (D) 750 mLWas: $17.95SAVE: $1.00Now: $16.95Key DatesEffective: May 27, 2012 - June 24, 2012Advertising• Online Support on vintages.com• <strong>LCBO</strong> FSI Inclusion: June 2, 2012Signage and Merchandising InstructionsVintages Loves Basket InsertTRADE COPY ONLYVintages Loves Shelf TalkerBasket Sign• Merchandise the participating product in a basket. Install the basket sign insert inthe basket signage metal holder. Display the fully merchandised basket in the <strong>LCBO</strong>section across from/near the VQA fixture. Take down once stock is sold out, or byJune 24, 2012.Pre-printed Shelf Talker• Install the pre-printed shelf talker in front of the featured product, in its on-shelfposition <strong>with</strong>in the Vintages section, <strong>with</strong> a miracle stick (available at Central Supply#692012). Take down once stock is sold out, or by June 24, 2012.58 Promotional Turn 3
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