Marketing & Product Guide P3 - Doing Business with LCBO

14334Exterior Springer SignKey DatesInstall: May 27, 2012Takedown: June 24, 2012Participating StoresAll Stores.Components and Re-ordering“Check 25” – Exterior Springer Sign (English/French) Re-order# 13038-32PT3 Exterior Springer SignMerchandising Instructions• Remove the “Social Responsibility Kid” sign.• Install the”Check 25” sign.• Stores with an LCBO owned parking lot will receive two signs. One sign is for theentrance of the parking lot or store manager’s discretion; the other one is to beplaced near the stores entrance.• All remaining stores will receive one sign to be placed near the entrance of the store.TRADE COPY ONLYNOTE: Please ensure the sign placement does not pose a potential health and safety risk.44 Promotional Turn 3