Marketing & Product Guide P3 - Doing Business with LCBO

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Brand Hi Lite Program – Display LocationPromotion Dates: May 27 to August 18, 2012Turn 1 (PT3, PT4, PT5 – 2012)The first turn for 2012 of the Brand Hi Lite program is starting in P3. These premium displaysextend out of the regular shelving and are crowned by a branded backlit picture.Participating StoresThe following chart explains where the participating stores install the Brand Hi Lites.Product#1 Absolut#2 Stolichnaya#3 El Jimador#4 Patron#5 UV CakeStore#21In RumSectionBetweenGin & VodkaIn VodkaSectionBetweenBrandy &ScotchIn WhiskySectionStore#187NearFrench Red &White WineBetweenBurdungy &LanguedocNear ItalyRedNear ScotchIn CanadianWhiskySection#6 Maker’s Mark NA NAStore#334In WhiskySectionIn ScotchSectionNear FrenchWinesIn FrenchWinesSectionIn Italy WinesSectionIn Italy WinesSectionStore#346Near Gin/VodkaNear Vodka/RumNear Scotch/RumIn CanadianWhiskySectionNAStore#445Near GiftsNear VodkaNear Vodka/GinNear Rum/Brandy/CognacNear WhiskyStore#590BetweenBrandy/Cognac &ScotchIn WhiskySectionBetween Gin& VodkaIn VodkaSectionBetweenVodka & GiftsNA NA NAPlease advise your store’s Regional Visual Merchandiser if the sections above havechanged due to replanograming or otherwise.TRADE COPY ONLY104 Promotional Turn 3
Brand Hi Lite Program – Product PlacementContinuedPlease merchandise products selections as indicated on each shelf for all brand hi litedisplays.Brand Hi Lite #1 – AbsolutBrand Hi Lite #2 – StolichnayaShelf LCBO # Description Format CasesShelf #1 (Top) 110056 Absolut Vodka 750 mLShelf #2 110056 Absolut Vodka 750 mLShelf #3 110056 Absolut Vodka 750 mLShelf #4 209221 Absolut Vodka 1140 mLShelf #5 209221 Absolut Vodka 1140 mL2cases2cases2cases2cases2casesShelf LCBO # Description Format CasesShelf #1 (Top) 254631 Stolichnaya Elite Vodka 750 mL2casesShelf #2 225243 Stolichnaya Vodka 750 mL2casesShelf #3 225243 Stolichnaya Vodka 750 mL2casesShelf #4 225250 Stolichnaya Vodka 1140 mL2casesShelf #5 225250 Stolichnaya Vodka 1140 mL2casesTRADE COPY ONLYMarketing & Product Guide - Totally Tiki 105
Page 4 and 5:
TotallyTikiPromotionalSign GalleryA
Page 9:
Promotional Signs - PodsComponent W
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Promotional Signs - Perimeter Trans
Page 17 and 18:
14334Promotional Signs - On-ShelfSi
Page 21:
14334Advertising - Father’s Day F
Page 24 and 25:
Summer Rosé ProgramContinuedPartic
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TotallyTikiParty ZoneBlock Pile -Tu
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Party Zone Block PileContinued218,
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TotallyTikiSummer Wine ProgramStart
Page 36 and 37:
Mini Thematic Program - Cross Promo
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Promotional Fixture Featured Gifts
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14334Promotional Fixture Featured G
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TotallyTikiExterior Springer Sign
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14334Shopping Cart SignsOverviewThe
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goLOCAL FSI FixtureProgram Overview
Page 50 and 51: 14334Ontario Popular PickPopular Pi
Page 52 and 53: Ontario Craft Beer End AisleProgram
Page 54 and 55: Craft Beer ProgramFormerly known as
Page 56 and 57: TotallyTiki“Vintages Loves” Pro
Page 58 and 59: TotallyTikiParticipating StoresColu
Page 60 and 61: Participating StoresThis list is in
Page 67: Display Programs - Participating Pr
Page 70 and 71: Shelf ExtendersRefer to the Partici
Page 72 and 73: Shelf ExtendersContinuedCommunity S
Page 75 and 76: Limited Time OffersContinuedLCBO#Ca
Page 78 and 79: Limited Time OffersContinuedLCBO#Ca
Page 80 and 81: Value Added ProgramWarehouse Applie
Page 82 and 83: Value Add ProgramSales Representati
Page 85 and 86: Bonus AIR MILES® Reward MilesConti
Page 87 and 88: Bonus AIR MILES® Reward MilesConti
Page 89: NecktagsLCBO#CaseConversion Descrip
Page 92 and 93: Merchandising Display TablesDisplay
Page 94 and 95: Nesting Table FixturesProduct Theme
Page 96 and 97: Nesting Table Theme: N1 & N4Totally
Page 99 and 100: Promo Table FixturesProduct Theme L
Page 104 and 105: Brand Hi Lite Program - Product Pla
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Marketing & Product Guide P3 - Doing Business with LCBO

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