Marketing & Product Guide P3 - Doing Business with LCBO

Merchandising Display TablesDisplay Table ThemesThe new Nesting Table Map (p97) is used for all of theNesting Table Layouts.The products have been selected by CategoryManagement and arranged by Visual Merchandisingaccording to the “like-with-like” and “colour/size/type”principles to accomplish a balanced, easy-to-shop display.Please merchandise the tables according to the themesprovided.These themes have been selected to integrate with thePromotional Theme and to maximize sales potential.Product OrdersExample ofcolour, size, typeExample of“like with like”For each Nesting Table, please order two or three cases of each of the 12-18 participatingproducts.For each Promo Table, please order two or three cases of each of the six to eightparticipating products.The Store Manager may modify product selections, based on customer buying patternsand demographics but alternative products should match the theme.TRADE COPY ONLY94 Promotional Turn 3