Marketing & Product Guide P3 - Doing Business with LCBO

Craft Beer ProgramFormerly known as the Premium/Specialty Beer ProgramProgram DetailsStores participating in the Craft Beerprogram will receive a new “CRAFT BEER”category signage package. Please reviewthe merchandising instructions includedin that package.Key DatesInstall Date: May 27, 2012Take Down: September 15, 2012Components• Pre-Printed Shelf Talkers (ENG)DMS –OCB012• Pre-Printed Shelf Talkers (FRE)DMS –OCB011Participating ProductsItem# Product Name Size (mL) Price Country272369 Thornbridge Kipling South Pacific Pale Ale 500 $4.75 United Kingdom280065 Schneider Nelson Sauvin 750 $8.95 Germany288522 Rosée D'hibiscus 1364 $11.85 Canada271783 Weihenstephaner Kristallweissbier 500 $3.10 Germany283945 Phillips Ginger Beer 650 $5.15 Canada273656 Ayinger Brau-Weisse 500 $3.45 Germany224600 Celt Golden Crafted Ale 500 $3.45 United Kingdom676858 Fuller's Organice Honey Dew 500 $3.25 United Kingdom149773 Brewdog Punk Ipa 330 $2.75 United Kingdom273706 New Morning 330 $3.95 Italy224824 Lindeman's Cuvee Rene 355 $6.45 Belgium271700 Shipyard Smashed Blueberry 624 $7.95 United States164046 Schneider Hopfen Weisse 500 $3.25 GermanyParticipating storesThe following NEW signage will beshipped to participating stores:• CRAFT BEER Perimeter/Gondola sign47.5 “ x 6.375”h (Re-Order #PGON085)• CRAFT BEER Category subset sign8” x 3”h (Re-Order #NIST164)• Silver CRAFT BEER Perimeter/Gondola sign 47.5 “ w x 6.375”hRe-Order #BSS035NOTE: FLS designated stores needto display both French and Englishversions of the product Shelf Talkers.OCB Shelf TalkerRe-order # OCB012TRADE COPY ONLY1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 143, 148, 149,156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329,334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445,452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568,573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 77654 Promotional Turn 3