Marketing & Product Guide P3 - Doing Business with LCBO

goLOCAL FSI FixtureProgram OverviewThe display must be maintained for the duration of PT3 to PT4.Participating ProductsLCBO# Description Size (mL)177477 Sandbanks Estate Shoreline White VQA 750197921 Steven & Chris Trend Merlot -Cabernet VQA 750249078 Southbrook Connect Organic White VQA 750171033 Sibling Rivalry Pink VQA 750Note: The products are on the fixture for PT3 & PT4.Key DatesInstall: May 27, 2012Takedown: June 24, 2012Components1. Merchandise the four participating products on the top shelf of the VQA gondolaretro-fitted fixture2. Install the goLOCAL Centre sign on the retrofitted end.3. Install the goLOCAL Category signs in the side bands on either side of the Centre Sign.4. Install the pre-printed Shelf Talkers in front of each participating product in theirregular shelf location.There are no recipe cards for this period. Please save the recipe card holders forfuture use on this fixture.Re-orderingGo Local Sign Kit - Re-order# 13038-04• VQA goLOCAL Category Signs x 2 per kit• VQA cube centre sign x 1 per kit• Shelf Talkers 6” W x 3”H Bundles of 4 x 2 per kitVQA goLOCAL CategoryBilingual shelf talkerVQA Cube Centre SignEnglish Shelf TalkerTRADE COPY ONLY48 Promotional Turn 3