Marketing & Product Guide P3 - Doing Business with LCBO

14334Special Promotions FixturesPreviously Mixed Drink FixtureFixture #1 - Bonus AIR MILES® Reward MilesSelect any products with a Bonus AIR MILES ® Reward Miles offer (selectionis at the Store Manager’s discretion). Install the regular Bin Tags in the Bin Tagchannel and AIR MILES ® Shelf Talkers on the fixture to communicate the offers.Component Re-order #Posters - 22” x 39.5” (English over Bilingual)Drum Signs - 48” x 6 3/8” (English over Bilingual)Roll of blue Bin Ticket Strip (REUSE EXISTING BLUE STRIP)Fixture #2 – New DiscoveriesComponentsBAM001BAM002BAM003Description Component Re-order #New! New! New! Special Promotions Fixture: Posters - 22” x 39.5” 13034-11New Discoveries Special Promotions Fixture: Drum Signs - 48” x 6 3/8” 13034-16Key DatesInstall: May 27, 2012Takedown: June 24, 2012InstallationTRADE COPY ONLY• Install the new poster and drum sign.• At store manager’s discretion, order and display new productsfrom PT1 to PT3 to maintain the display through PT3.42 Promotional Turn 3