Marketing & Product Guide P3 - Doing Business with LCBO

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TotallyTikiParticipating StoresColumn HeadingKeyStore #Banner InsertsH= Hero DisplayT= Thematic Banner InsertPod ProgramBuilds all PodsSold End AislesNumber of Sold End Aisles and(P)remium or (S)tandard FlightEnd Aisle Backer Cards # of Number of signs shippedNumber of Regular Extenders In StoreSee Sold Space Program ExtenderRegular ExtendersSection for participating extenderlocations.C = Community Extender ProgramDiscovery Extenders Spirits # of ExtendersDiscovery Extenders Wine # of ExtendersDiscovery Extenders BSM # of ExtendersGreen Extender# of ExtendersExterior Banner# of Number of signs shippedShowcards# of Number of signs shippedPower Aisle Banners # of Number of signs shippedPerimeter Banners# of Number of signs shippedTransparencies Vendor installed, see page 11Special Promotions Fixtures Y = Participating Store (2 Fixtures)goLOCAL FSI Fixture Y = Participating StoreOntario Wine Superstars Y = Participating StoreOntario Popular Picks Y = Participating StoreMini Thematic ProgramY = Participating Store(on Promo Fixture)Featured Gift Program Y = Participating StoreF = LCBO stores located in FLSdesignated areasFLSFF = LCBO FLS designated storesSee back/inside cover fordefinitionsTRADE COPY ONLY-13
Participating StoresThis list is included in the P3 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsOntario Wine SuperstarsOntario Wine POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)1 H 20S 45 Y 65 3 3 5 3 8 Y Y Y Y Y Y F2 6S 8 ST ST Y F3 8P 15 40 2 Y Y F4 T 8P 15 40 3 2 3 4 Y Y F5 H 10P 20 Y 55 9 5 4 Y Y Y Y Y Y F6 H 5 15 40 3 6 12 Y Y Y Y Y Y F7 16S 2 16 ST ST Y FF8 T 10S 10 40 5 2 6 Y F9 T 10 3 4 6 ST ST Y F10 H 20P 40 Y 55 3 3 7 8 2 Y Y Y Y Y FF11 H 8S 15 40 2 6 12 Y Y F12 T 8P 15 40 4 Y F13 5 20 1 4 Y Y F14 8S 15 40 3 2 Y Y Y Y Y F15 H 10P 25 Y 40 10 7 4 2 Y Y Y Y Y Y F16 ST Y Y F17 H 105 30 Y 40 6 3 6 2 Y Y FF18 H 5 20 40 3 Y Y Y Y Y F19 H 15S 25 65 3 6 5 4 Y Y Y Y Y Y FF20 H 8S 15 40 3 3 4 Y Y F21 H 20P 40 Y 55 3 3 4 7 6 2 Y Y Y Y Y Y22 H 20S 40 65 3 3 6 1 4 2 Y Y Y Y23 H 15S 30 Y 50 7 4 4 2 Y Y Y Y FF24 8S 20 40 3 1 4 Y FF25 8P 20 45 3 5 3 6 Y Y Y Y Y Y26 H 10P 25 40 3 3 6 Y Y Y F27 H 15S 25 45 1 Y Y Y Y F28 T 5 10 2 6 12 Y29 10 1 10 Y Y30 T 5 15 2 6 8 ST Y31 H 20P 25 Y 55 3 6 6 2 Y Y Y Y Y32 5 10 3 4 ST ST Y F34 H 15S 25 40 4 5 6 2 Y Y Y Y F35 H 10P 20 40 3 7 7 4 2 Y Y Y Y Y36 H 15S 20 50 3 3 4 8 4 Y Y Y Y Y Y FF37 H 8P 15 40 3 10 Y Y F38 H 15P 30 Y 55 12 1 2 Y Y Y Y Y FF39 15 3 Y Y40 H 20P 25 40 3 3 4 19 6 Y Y Y Y Y Y FF42 T 10 3 6 12 ST Y43 H 10S 15 40 2 6 Y Y44 H 10S 25 Y 40 3 3 5 4 2 Y Y Y YStore #Banner InsertSold End AisleEnd Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsOntario Wine SuperstarsOntario Wine POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)45 5 15 2 2 6 Y Y46 10 1 ST Y47 10S 15 40 2 3 6 12 Y Y48 10 4 6 ST ST49 T 10 3 6 8 ST ST FF50 H 10S 15 40 6 3 6 Y Y Y Y FF51 ST ST52 ST Y FF53 5 3 1 ST ST Y54 5 10 3 Y F55 H 15S 20 40 3 3 6 12 Y FF56 T 5 10 3 4 Y57 H 15S 25 Y 60 3 7 8 6 2 Y Y Y Y Y Y58 8S 20 40 4 1 Y Y Y FF59 10S 15 40 3 Y Y Y60 H 10S 15 45 3 2 4 Y Y Y Y Y Y61 H 8S 10 40 1 Y Y Y Y62 H 15S 20 40 4 4 4 Y Y Y Y63 H 10S 20 50 7 4 Y Y Y Y F64 H 10S 30 Y 45 3 3 4 6 Y Y Y Y65 H 10S 25 Y 45 6 4 4 2 Y Y Y Y66 T 10 2 4 6 ST Y FF67 5 3 4 4 ST Y FF68 H 15S 25 40 3 1 6 12 Y Y Y Y69 5 10 6 8 ST Y70 8S 20 40 4 2 6 ST Y Y71 T 5 2 1 6 12 ST ST72 10S 15 55 3 6 Y Y Y Y73 H 8S 15 40 3 Y Y74 H 10S 15 Y 40 2 6 12 Y Y75 T 5 2 4 6 ST Y FF76 3 2 4 ST Y FF77 T 15 2 6 8 Y Y FF78 5 10 4 6 ST Y FF79 H 8S 10 50 1 10 Y Y Y80 H 10S 15 45 1 Y Y Y81 T 5 15 3 2 4 6 ST Y FF82 H 8S 20 40 2 3 Y Y Y83 20 2 2 4 Y Y Y Y Y FF84 T 5 2 4 6 ST ST Y85 H 10S 20 40 3 4 Y86 H 8S 20 40 Y YTRADE COPY ONLY60 Promotional Turn 3
Page 4 and 5:
TotallyTikiPromotionalSign GalleryA
Page 9: Promotional Signs - PodsComponent W
Page 12: Promotional Signs - Perimeter Trans
Page 17 and 18: 14334Promotional Signs - On-ShelfSi
Page 21: 14334Advertising - Father’s Day F
Page 24 and 25: Summer Rosé ProgramContinuedPartic
Page 26 and 27: TotallyTikiParty ZoneBlock Pile -Tu
Page 28 and 29: Party Zone Block PileContinued218,
Page 30: TotallyTikiSummer Wine ProgramStart
Page 36 and 37: Mini Thematic Program - Cross Promo
Page 38 and 39: Promotional Fixture Featured Gifts
Page 40: 14334Promotional Fixture Featured G
Page 43 and 44: TotallyTikiExterior Springer Sign
Page 46 and 47: 14334Shopping Cart SignsOverviewThe
Page 48 and 49: goLOCAL FSI FixtureProgram Overview
Page 50 and 51: 14334Ontario Popular PickPopular Pi
Page 52 and 53: Ontario Craft Beer End AisleProgram
Page 54 and 55: Craft Beer ProgramFormerly known as
Page 56 and 57: TotallyTiki“Vintages Loves” Pro
Page 60 and 61: Participating StoresThis list is in
Page 67: Display Programs - Participating Pr
Page 70 and 71: Shelf ExtendersRefer to the Partici
Page 72 and 73: Shelf ExtendersContinuedCommunity S
Page 75 and 76: Limited Time OffersContinuedLCBO#Ca
Page 78 and 79: Limited Time OffersContinuedLCBO#Ca
Page 80 and 81: Value Added ProgramWarehouse Applie
Page 82 and 83: Value Add ProgramSales Representati
Page 85 and 86: Bonus AIR MILES® Reward MilesConti
Page 87 and 88: Bonus AIR MILES® Reward MilesConti
Page 89: NecktagsLCBO#CaseConversion Descrip
Page 92 and 93: Merchandising Display TablesDisplay
Page 94 and 95: Nesting Table FixturesProduct Theme
Page 96 and 97: Nesting Table Theme: N1 & N4Totally
Page 99 and 100: Promo Table FixturesProduct Theme L
Page 102 and 103: Brand Hi Lite Program - Display Loc
Page 104 and 105: Brand Hi Lite Program - Product Pla
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Marketing & Product Guide P3 - Doing Business with LCBO

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