younger? - Doing Business with LCBO

TRADE COPY ONLY!Marketing & Product GuidePT3Pt3: May 26, 2013 - June 22, 2013Rum Descriptors & Staff Brochure 04Introducing the Rum Wheel 07RUMn Rhythm Online Compitition 08RUMn Rhythm FSI 29Ready-to-Drink Block Pile Program & Staff Guide 43

PT3 - FeaturesRum Descriptors on Bin Tag & Staff Brochure 04This period 3 the focus is all about one of the hottest categories – RUM! For thefirst time ever, the entire store will showcase the LCBO’s extensive assortmentof rums spanning 27 countries from around the world. We invite you to indulgeyourself in the category by learning more about this versatile spirit.Introducing the Rum Wheel 07A great new tool to help will guide customers to particular flavour profiles that arecompatible with their food and drink preferences.RUMn Rhythm Online Photo Competition 08Customers can upload a photo to rumnrhythm.com and have their friends and socialnetworks vote them to the top from May 27, 2013 to June 10th, 2013. The 3 top votedphotos will be awarded the grand prizes.RUMn Rhythm FSI 29We will be featuring 26 Rums with rum cocktails and inspired food recipes in this 36page tribute to our favourite summer spirit.TRADE COPY ONLY!Ready-to-Drink Block Pile Program & Staff Guide 43The RTD Block Pile Program will run from PT2-PT7. Newproduct information, including tasting profiles are included in thecompanion Summer Refreshment Staff Guide.

Marketing &Product GuideGoals of the Promotion 03New! Rum Descriptors 04RUMn Rhythm Staff Brochure 06NEW! Rum Wheel 07RUMn Rhythm Online Competition 08Promotional Sign Gallery 09PODS 24Advertising 29NEW! LCBO InitisativeSignature CollectionNEW! LCBO InitisativeOrganic SymbolHow To Shop For Wine InStore Signage353909Ready-To-Drink Block Pile Program 43Mini-Thematic 4725 or Younger?Have Your I.D. Ready51Exterior Springer Sign 57Shopping Cart Signs 59Front End Merchandiser 61Wine Fridge 67Summer Wine Program 71Seasonal Rosé Program 73Seasonal & New ProductFixture Program 77Gifting 83Special Promotions Fixture 89Ontario Wines Programs 91Ontario Superstars 92Ontario Popular Pick 94VQA Cube Fixture 96goLOCAL VQA Gondola Fixture 97Beer Programs 101Ontario Craft Beer End Aisle 102Brewery Spotlight 104Craft Beer Program 105Ontario Craft Beer (Quarterly Program) 106Vintages Superstars 107Vintages BAM & LTO Signage 109FOOD & DRINK 111Participating Stores 113Sold Space Programs 121TRADE COPY ONLY!Display Table Guidelines 147Brand Hi Lite Program 158

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Thematic PromotionRUMn RhythmMay 26, 2013 - June 22, 2013It’s the flavour of warmth. The spirit of joy. Rum isthe beat that enlivens cottages, decks and midtownpatios. Move to the clinking ice, cocktail shaker,pour and fizz. This summer, let’s get with the rhythmof rum at the LCBO.TRADE COPY ONLY!

New! Rum DescriptorsOverviewThis Period the focus is all about one of the hottest categories – RUM! For the first timeever, the entire store will showcase the LCBO’s extensive assortment of rums spanning 27countries from around the world. We invite you to indulge yourself in the category by learningmore about this versatile spirit.Here are just a few things you’re going to want to check out this Period:• New rum descriptors on shelf!• A fun rum wheel to help you sell!• Largest ever spirits sponsorship campaign!• Thematic contest with three grand prizes valued at $20,000!• Enhanced tasting program!• On-line rum FAQ’s (aka Frequently Asked Questions)!• And more…!These initiatives were designed to raise the profile of rum, trade customers up within thecategory and help customers discover new rums. There’s so much to learn about rum, sohave some fun…learn…and share your knowledge with customers.Welcome to the World of Rum and Discover Your Rum Style• The most versatile spirit.• The fascinating mosaic of styles.• There is a rum style to match every personality, mood or occasion.• New tools have been created to help customers find the rum that’s right for them.Introducing the Rum DescriptorBin Tags will now display a two-word descriptor that groups the diverse selection of rums intogroups that have similar aroma and flavour profiles.TRADE COPY ONLY!Please be advised that the new bin tags are to be printed in-store. The new information willbe automatically populated on the bin tags when printing. Additional bin tags can be orderedfrom Central Supply.AMBER RUMRHUM AMBÉRMEDIUM & FRUITYMI-CORSÉ ET FRUITÉJAMAICAAPPLETON ESTATE V/X750 mL bottle$27.75 + 20 ¢ Deposit =$27.951778084 Promotional Turn 3

New! Rum DescriptorsRum Descriptor ExplainedThe First Word - The Initial Impression Of The RumSubtleMediumBoldSoft spoken and thoughtful...These are the rums that are light-bodied, with clean delicate flavours. Versatile asthe basis for mixed drinks and cocktails, these rums do not overpower or dominate.Well rounded, balanced and outgoing...Aromas and flavours will be more in the foreground, but not pronounced. Colourmay be deeper, and hints of oak aging can emerge.The extrovert...Assertive and intense. These are darker rums that bring an intriguing depth of flavourto rum cocktails. On their own, their richness is an experience to be savoured.The Second Word - The Dominant Flavour Or Aroma ProfileThese terms describe flavour and aroma categories that give us an easy way to group rumsaccording to their sensory profile…FruityYou may experience the exotic flavoursand aromas of tropical fruit, therichness of dried or baked fruits, or theinvigorating tangy notes of fresh citrus.SweetHints of sweetness embrace rum’sorigins in sugar cane and molasses.Sweet notes can expand to includehoney, vanilla and cream.SpicyRum can express an entirespicebox of aromas, evoking exoticdestinations. Ginger, nutmeg,cinnamon and cracked black pepperare among the spicy notes you mayfind in rum.NuttyAging brings out notes of toastedalmonds or hazelnuts, the rich nuttyflavours of browned butter, or theearthy character of sherry.OakyBarrel aging of rum imparts layers offlavour, including chocolate, roastedcoffee bean and smokiness.TRADE COPY ONLY!HerbalRum’s intriguing complexity extendsto grassy, minty and floral nuances.These herbal notes bring a livelyfreshness that can act to balancesweetness.Marketing & Product Guide - RUMn Rhythm 5

RUMn Rhythm Staff BrochureOverviewA handy brochure providing concise and quick-to-read information about these toolsand new products will be shipped to stores. This brochure will help staff to interact withcustomers about rum, so please keep it at hand!TRADE COPY ONLY!6 Promotional Turn 3

New Rum WheelIntroducing the Rum WheelThis Rum Wheel will guide customersto particular flavour profiles that arecompatible with their food and drinkpreferences.How To Use The Rum WheelDetermine whether the customeryou are serving is...New to the rum experience...The Rum Wheel associates rum flavour andaroma descriptors with everyday food anddrink preferences.Looking for new discoveries...Customers that may already have somerum favorites can explore the adjacentcategories.A well-travelled explorer...Rum experts can use the wheel forinspiration and ideas, as they lookfor new and premium rum products.The Rum Wheel will be shippedto stores near the beginningof the promotion.TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 7

RUMn Rhythm Online Photo CompetitionOverviewEnter your best summer rhythm photo and win big!Customers are able to upload a photo to rumnrhythm.com and have their friends andsocial networks vote them to the top from May 27, 2013 to June 10th, 2013. Voting willcontinue until June 17th , 2013 when the 3 top voted photos will be awarded the grandprizes.Competition prizes sponsored by...Appleton Estate Jamaica Rum- Win a 6 night trip for 2 to the Wild Orchid ResortJamaica including airfare.Captain Morgan Rum- Win the ultimate Leafs fan package with a VIP box to a LeafsGame for you and 5 friends accompanied by the Captain and the Morganettes!Bacardi- Win this summer’s hottest concert event VIP tickets- 4 VIP tickets to DigitalDreams: June 29th - 30th 2013, VELD: August 3rd - 4th 2013 and a third concert atMolson Amphitheatre for the winner to select. Hotel accommodations and $500.00spending money included!Must be 19 years of age or older, one submission per person. No purchase necessary,must be a resident of Ontario to enter. LCBO employees, suppliers and immediate familymembers are not eligible. Approximate retail value of grand prizes $5400 - $10,000 CDN.Please refer to the full rules & regulations on rumnrhythm.com.TRADE COPY ONLY!8 Promotional Turn 3

PromotionalSign GalleryAll promotional sign components areavailable for re-order using their correspondingre-order numbers.If a sign component is missing or damaged, callhelloLCBO (416-365-5932) and quote its re-ordernumber. Please have a copy of this Marketing& Product Guide on hand for reference.Thank you.Music CD re-order# DMS-13111We would like to hear your comments aboutthis period’s music. Please email you feedbackto jayne.roos@lcbo.comTRADE COPY ONLY!

Promotional SignsComponent Where to install sign Re-order Code ImagesExterior Banners#RUMn Rhythm Text(DOMINANT)Banners:43”w x 87”hExterior BannersBeach HouseBanners:43”w x 87”hExterior on building. 14032-3114032-32TRADE COPY ONLY!10 Promotional Turn 3

Promotional SignsComponent Where to install sign Re-order Code ImagesExterior BannersDark n StormyBanners:43”w x 87”hEnglish Show Card#RUMn rhythm Text/Dark ‘n StormyDimensions:28”w x 45”hExterior on building. 14032-33Install in the windows onthe hangers.ENG 14032-01TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 11

Promotional SignsComponent Where to install sign Re-order Code ImagesFrench Show Card#RHUM suivez letempo/#RHUMsuivez le tempoDimensions:28”w x 45”hExterior Transparency#RUMn rhythm Text(DOMINANT)Transparencies:28”w x 54”hOnly for stores #452, #528,#568. These are installed bythe vendor.FR 14022-0614033-21TRADE COPY ONLY!12 Promotional Turn 3

Promotional SignsComponent Where to install sign Re-order Code ImagesExterior TransparencyDark n StormyTransparencies:28”w x 54”hExterior TransparencyBeach HouseTransparencies:28”w x 54”hOnly for stores #452, #528,#568. These are installed bythe vendor.14033-2214033-23TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 13

Promotional SignsComponent Where to install sign Re-order Code ImagesExterior TransparencyPineappleTransparencies:28”w x 54”hPower Aisle Banners#RUMn rhythm Text/#RUMn rhythm TextDimensions:45”w x 30”hOnly for stores #452, #528,#568. These are installed bythe vendor.Over the central aisle,closest to the entrance.Alternate every other one.14033-2414031-11TRADE COPY ONLY!14 Promotional Turn 3

Promotional SignsComponent Where to install sign Re-order Code ImagesPower Aisle BannersBeach House/Beach House45”w x 30”hTasting Bar SignBeach House21 15/16”w x 32 9/16”hOver the central aisle,closest to the entrance.Alternate every other one.Install in the frame on theportable Tasting Bar.Some stores will besupplied a backlit signholder.14031-1214032-51TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 15

Promotional SignsComponent Where to install sign Re-order Code ImagesHero DisplayBanner Stand InsertLo MismoDimensions:20”w x 70”hPricer CardsDimensions:8”w x 7”hThematic BannerStand Insert#RUMn rhythm TextDimensions:20”w x 70”hHero Display 14032-41Hero Display(1 version - Lo Mismo)DMS-14032-42LCBO# Description Size (mL)334151 Bacardi Superior Rum P.E.T. 1140Thematic Banner Stand(store entrance)14032-46TRADE COPY ONLY!16 Promotional Turn 3

Promotional SignsComponent Where to install sign Re-order Code ImagesPerimeter Banner#RUMn rhythmText/ Rum CaesarDimensions:30”w x 30”hPerimeter BannerDark n Stormy/Caribbean CosmoDimensions:30”w x 30”hOn the hangers around the peripheryof the store.Alternate every other one.14031-0114031-02TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 17

Promotional Signs – PerimeterComponent Where to install sign Re-order Code ImagesPerimeter Transparency:Square#RUMn rhythm Text28.5”w x 28.5”hPerimeter Transparency:SquareDark n Stormy28.5”w x 28.5”hPerimeter Transparency:SquareCaribbean Cosmo28.5”w x 28.5”hAll transparency signs arevendor installed betweenMay 26 - May 29, 2013.If not installed by end of dayMay 29, 2013, please contacthelloLCBO.14033-0114033-0214033-03TRADE COPY ONLY!18 Promotional Turn 3

Promotional Signs - PerimeterComponent Where to install sign Re-order Code ImagesPerimeter Transparency:SquareRum CaesarDimensions:28.5”w x 28.5”hPerimeter Transparency :Vertical#RUMn rhythm TextDimensions:28”w x 54”hPerimeter Transparency :VerticalDark n StormyDimensions:28”w x 54”hAll transparency signs arevendor installed betweenMay 26 - May 29, 2013.If not installed by end of dayMay 29, 2013, please contacthelloLCBO.14033-0414033-1514033-16TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 19

Promotional Signs – PerimeterComponent Where to install sign Re-order Code ImagesPerimeter Transparency :VerticalBeach House28”w x 54”hPerimeter Transparency :Horizontal#RUMn rhythm Text45.5”w x 28.5”hAll transparency signs arevendor installed betweenMay 26 - May 29, 2013.If not installed by end of dayMay 29, 2013, please contacthelloLCBO.14033-1714033-11TRADE COPY ONLY!20 Promotional Turn 3

Promotional Signs - PerimeterComponent Where to install sign Re-order Code ImagesPerimeter Transparency :HorizontalCaribbean CosmoDimensions:45.5”w x 28.5”hPerimeter Transparency :HorizontalBeach HouseDimensions:28”w x 54”hAll transparency signs arevendor installed betweenMay 26 - May 29, 2013.If not installed by end of dayMay 29, 2013, please contacthelloLCBO.14033-1214033-13TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 21

Promotional Signs - End AislesComponentEnd Aisle Backer CardsDimensions:30” w x 24” hBranded Backer CardEndAisle ProductsRe-orderCode1 Rum Old-Fashioned/ Cocktail Must Have's 14030-012 Captain's Grog/ Today's Wine Discovery 14030-023 El Presidente/ For Whisky Lovers 14030-034 Rum Caesar/ Beer Headquarters 14030-045 Beachcomber's Gold/No-Fuss Cocktails 14030-056 Piña Fria/ Cocktails Must-Haves 14030-067 Watermelon Wave/ Today's Wine Discovery 14030-078 Mojito/ For Whisky Lovers 14030-089 Hand Shaken Daiquiri/ Beer Headquarters 14030-0910 Golden Demarara Swizzle/ No-Fuss Cocktails 14030-1011 Missionary's Downfall/ Cocktails Must-Haves 14030-1112 Spiced Cuba Libre/ Cuba Libre Oscuro 14030-1213 Lamb's Twister/ For Whisky Lovers 14030-1314 Blue Hawaiian/ Beer Headquarters 14030-1415 Papa Doble/ No-Fuss Cocktails 14030-1516 Ron Zacapa Neat Pour/ Cocktails Must-Haves 14030-1617 Caribbean Cosmo/ Today's Wine Discovery 14030-1718 Dark 'n Stormy/ For Whisky Lovers 14030-1819 Planter's Punch/ Beer Headquarters 14030-1920 Cayman Jack Ready to Drink/ No-Fuss Cocktails 14030-20TRADE COPY ONLY!22 Promotional Turn 3

Promotional Signs - End AislesEnd Aisle Products Re-Order Code ImagesGeneric Cocktail Must-Haves 14030-50GenericGenericToday’s Wine Discovery/For Whisky LoversBeer Headquarters/No-Fuss CocktailsRUMn Rhythm Recipe BookMerchandising Instructions• The brochures are to bemerchandised on all End Aislesin the wire brochure holders.• Replenishment is key and we needyour support to ensure that thistake-away is available to customersat all times.• Please re-stock the take-awaythroughout the promotion.14030-5114030-52Start DateMay 26, 2013Take Down DateJune 22, 2013Participating StoresAll End Aisle storesRe-order Code14035-04TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 23

Promotional Signs - Pod ProgramFlat PodParticipating stores1, 5, 10, 15, 17, 21, 23, 31, 38, 41, 44, 55, 57, 65, 74,148, 149, 171, 185, 187, 191, 195, 198, 200, 217, 221,226, 233, 249, 252, 253, 269, 288, 298, 300, 326, 329,344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383,386, 390, 392, 394, 397, 401, 407, 412, 416, 427, 428,437, 438, 443, 444, 457, 459, 470, 481, 485, 490, 491,497, 511, 522, 523, 528, 534, 536, 542, 545, 551, 556,566, 569, 575, 580, 584, 587, 605, 609, 619, 623, 624,627, 630, 632, 634, 641, 643, 694, 698, 699, 700, 703,706, 776The pod display is a merchandising program thathighlights products in the most favourable andhigh traffic locations of the top destination stores.The program runs for the full Promotional Turn.POD LCBO# Product SizePOD 1 318675 Ron Abuelo Añejo RumReserva EspecialPOD 2POD 3 318709750323915 Lemon Hart Demerara Rum 750318717 George Street Spiced Rum 750318618 Plantation Grande Reserve 705Captain Morgan OriginalSpiced Rum P.E.T.TRADE COPY ONLY!75024 Promotional Turn 3

Promotional Signs - Pod ProgramComponentPod 1 Display BackersSide 1A) Panama Red Cocktail-Ron Abuelo Añejo Rum Reserva EspecialSide 1B) Hurricane-Lemon Hart Demerara RumPod 2 Display BackersSide 2A) George-Tini-George Street Spiced RumSide 2B )Barbados Breeze-Plantation Grande ReservePod 3 Display BackersCommon both sides 3A & 3B-Captain Morgan Original Spiced Rum P.E.T.POD Riser Wrap - 4 Versions:V1) Ron Abuelo Anejo Reserva Especial x 2piecesV2) Lemon Hart Demerara Rum x 2 piecesV3) George St. Spiced Rum x 2 piecesV4) Plantation Grande Reserve x 2 piecesV5) Captain Morgan Spiced Rum x 4 piecesWhere toinstall signPower Aisle orprominent locationsof the store.Wrap around theriser width wise only.Re-order Code14034-2114034-2214034-2314034-29ImagesTRADE COPY ONLY!POD Pricer Cardsx 5 Versions-6 Pieces per Bundle1 x Ron Abuelo Anejo1 x Lemon Hart Demerara1 x George St. Spiced Rum1 x Plantation Grande Reserve2 x Captain Morgan Spiced RumDMS-14034-26Marketing & Product Guide - RUMn Rhythm 25

Promotional Signs - On ShelfSigns’LocationOn ShelfOn ShelfOn ShelfOn ShelfOn ShelfOn ShelfOn ShelfOn ShelfSigns’ Message“SAVE” Shelf TalkersPre-printed(Limited Time Offer Program)AirMiles Shelf TalkersPre-printed(Bonus Air Miles Program)“NEW” Shelf TalkersPre-printed(New Product Program)More Miles Shelf TalkersPre-printed(BBAM Program)“In The Spotlight” Shelf TalkersPre-printed(IMAGE Program)“SAVE” Shelf TalkersPre-printed(Limited Time Offer Program)Air Miles® Shelf TalkersPre-printed(Bonus Air Miles Program)New Shelf TalkersPre-printed(New Product Program)ComponentSpecifications Re-order Code Image6” w x 3” hEnglish/No PricePrice/No Price6” w x 3” hEnglish/No PricePrice/No Price6” w x 3” hEnglish/No PricePrice/No Price6” w x 3” h6” w x 3” hEnglish/No PricePrice/No Price6” w x 3” hBilingual/No PricePrice/No Price6” w x 3” hBilingual/No PricePrice/No Price6” w x 3” hBilingual/No PricePrice/No PriceDMS-14037-01DMS-14037-02DMS-14037-03DMS-14037-04DMS-14037-05DMS-14037-06DMS-14037-07TRADE COPY ONLY!DMS-14037-08On Shelf“In the Spotlight” Shelf TalkersPre-printed(Image Program)6” w x 3” hBilingual/No PriceDMS-14037-0926 Promotional Turn 3

Promotional Signs - On ShelfSigns’LocationOn shelfOn shelfOn shelfOn shelfCut CasesOn shelfOn shelfOn EndAislesSigns’ MessagePre-printed(Regular Program - 60 versions)Pre-printed(Community Program - 10 versions)Pre-printed(Discovery Program - 9 versions)Blank Shelf TalkersLCBO stamp(1 version x 50 per bundle)Blank Pricer CardsLCBO stamp(1 version x 30 per bundle)Blank Extender StripsLCBO stamp(1 version x 15 per bundle)Pre-printed Go Green Extenderinsert - 1 versionPre-printed - Thematic(71 versions)ComponentSpecifications Re-order Code ImageExtender stripsDMS-14037-1012” x 2.5”Extender strips12” x 2.5”Extender strips12” x 2.5”Shelf TalkersBlank - 6” x 3”Pricer CardsBlank - 8” x 7”Extender stripsBlank - 12” x 2.5”Extender stripsPre-printed - 12” x 2.5”DMS-14037-11DMS-14037-12DMS-14037-13DMS-14037-14DMS-14037-15DMS-14037-16TRADE COPY ONLY!Shelf Talkers - 6” x 5”DMS-14037-17Marketing & Product Guide - RUMn Rhythm 27

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AdvertisingRUMn Rhythm FSIRUMn Rhythm - Radio AdvertisingRUMn Rhythm - Outdoor AdvertisingRUMn Rhythm - Online AdvertisingFather’s Day FSITRADE COPY ONLY!

Advertising FSIFree Standing Insert (FSI) – RUMn RhythmWe will be featuring 26 Rums with rum cocktailsand inspired food recipes in this 36 page tributeto our favourite summer spirit.Drop DateMay 30 to June 2 (varies by publication)The FSI will be inserted in thefollowing publications:Barrie Advance Thursday, May 30, 2013Brampton Guardian Friday, May 31, 2013Caledon Enterprise Thursday, May 30, 2013Globe and Mail Saturday, June 01, 2013Hamilton Spectator Saturday, June 01, 2013Kingston Whig Standard Saturday, June 01, 2013Kitchener Waterloo Record Saturday, June 01, 2013London Free Press Saturday, June 01, 2013Mississauga News Friday, May 31, 2013National Post Saturday, June 01, 2013Ottawa Citizen Saturday, June 01, 2013Ottawa Sun Sunday, June 02, 2013Peterbough Examiner Saturday, June 01, 2013Sudbury Star Thursday, May 30, 2013TRADE COPY ONLY!(Thunderbay) Chronicle Journal Saturday, June 01, 2013Toronto Sun Sunday, June 02, 2013Windsor Star Saturday, June 01, 2013All stores will receive 10 copies of the FSI for reference.30 Promotional Turn 3

Advertising FSIFSI Product ListLCBO# Description Format Support Programs935 Captain Morgan White 750 mL4622 Newfoundland Screech Rum 750 mL BAM80127 Sailor Jerry Spiced Navy Rum 750 mL200436 Appleton Estate Reserve Jamaica Rum 750 mL LTO216812 Bacardi Gold Rum 1140 mL LTO217448 Malibu Coconut Rum 1140 mL LTO223529 Appleton Estate V/X Rum 750 mL253575 Malibu Black Coconut Flavoured Rum 750 mL LTO269027 Bacardi Oakheart Spiced Rum 750 mL LTO273516 Ron Zacapa 23 Centenario Rum 750 mL283911 Captain Morgan Silver Spiced Rum 750 mL LTO283929 Captain Morgan Black Spiced Rum 750 mL LTO292730 Lamb's Black Sheep Spiced Rum 750 mL BAM318618 Plantation Grande Reserve 750 mL LTO318667 Mount Gay Eclipse Silver 750 mL LTO318683 The Kraken Black Spiced Rum 1140 mL BAM323915 Lemon Hart Demerara Rum 750 mL LTO334151 Bacardi Superior P.E.T. 1140 mL BAM334169 Bacardi Pineapple Fusion Rum 750 mL LTO337667 Havana Club Añejo 3 Anos 750 mL337691 Lamb's Palm Breeze P.E.T. 750 mL LTO367672 Gosling's Black Seal Rum 750 mL LTO600833 Pitú Cachaça 750 mL602920 Flor De Caña Black Label 5 Year Old Rum 750 mL LTO705418 El Dorado 15 Year Old Rum 750 mL* Price Subject to ChangeRadioTRADE COPY ONLY!We will have three 30 second spots highlighting the in-store promotion and theRUMn rhythm competition on www.rumnrhythm.com.These will be aired in GTA and Ottawa radio stations starting May 27, 2013.Marketing & Product Guide - RUMn Rhythm 31

Advertising FSIOutdoor AdvertisingRUMn Rhythm ads will be featured in Transit shelters throughout GTA.Online AdvertisingBig Box Leader board and Skyscraper ads featured on websites and content providers:TRADE COPY ONLY!32 Promotional Turn 3

Advertising FSIFather’s Day FSIThis FSI will help our customers find a page that makes you think “That’s so dad”. There you’llfind a whisky, tequila, brandy, wine or vodka perfectly paired to his character.Drop DateThe Father’s Day FSI will be inserted into the following publications:Globe and Mail (Ontario Edition) Thursday, June 13, 2013Hamilton Spectator Thursday, June 13, 2013Kingston Whig Standard Thursday, June 13, 2013Kitchener Waterloo Record Thursday, June 13, 2013London Free Press Thursday, June 13, 2013National Post Friday, June 14, 2013Niagara This Week Thursday, June 13, 2013Ottawa Citizen Thursday, June 13, 2013Ottawa Sun Thursday, June 13, 2013Sudbury Star Thursday, June 13, 2013Toronto Star Thursday, June 13, 2013Toronto Sun Thursday, June 13, 2013Windsor Star Wednesday, June 12, 2013All stores will receive 10 copies of the FSI forreference.TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 33

Advertising FSIFather’s Day FSI Product ListLCBO# Description Format (mL)657247 Kilbeggan Irish Whiskey 700244186 Collingwood 750316851 Dulce Vida Reposado 750275420 Layenda Tlacuache Organic Mezcal 750310409 Robert Mondavi Chardonnay Napa Valley 750212761 Stone Dwellers Cabernet Sauvignon 750996405 Stag's Leap Napa Valley Cabernet Sauvignon 750306647 Tobermory 750107359 Auchentoshan 12YO 750573352 Aberlour A’Bunadh 750332924 Black Grouse Alpha 750289496 Cardhu single malt scotch 75056580 Bouchard Père & Fils Pouilly-Fuissé 750317057 Masi Costesera Amarone 750413179 Zenato Amarone della Valpolicella Classico 750272666 Double Cross Vodka 750TBD Crystal Head Rolling Stones Commemorative gift pack 750616409 Angostura 1919 Aged 8 Years Select Rum 750274258 Diplomatico Reserva 750157875 St.Lucia Distillers Chairman’s Reserve Rum 70075689 Wayne Gretzky Cabernet Merlot VQA 750587907 Trius Merlot VQA 750TRADE COPY ONLY!34 Promotional Turn 3

New LCBO InitiativeSignature CollectionParticipating Stores125 stores have been selected to participate in theprogram The following stores over index in sales ofwines from the targeted countries within premiumprice bands: $16-20, $20-30, $30+. The below storesare encouraged to review the participating productslist and consider bringing in products that they do notcurrently carry.Participation is strongly recommended within thefollowing stores:1, 2, 5, 10, 15, 17, 18, 21, 25, 26, 31, 35, 36, 37, 38, 40, 83,106, 115, 140, 143, 148, 149, 154, 156, 163, 164, 171, 179,182, 187, 195, 198, 212, 214, 217, 226, 243, 252, 253, 265,287, 288, 295, 298, 311, 325, 326, 329, 333, 334, 344, 346,355, 360, 367, 371, 378, 383, 384, 385, 386, 390, 393, 394,398, 403, 404, 407, 412, 415, 417, 431, 432, 437, 438, 443,445, 452, 457, 481, 483, 485, 486, 494, 495, 497, 499, 511,521, 522, 523, 528, 532, 534, 536, 542, 545, 547, 553, 556,566, 568, 569, 573, 579, 590, 593, 614, 616, 619, 623, 624,629, 630, 631, 632, 634, 636, 641, 643, 698, 702, 771, 776TRADE COPY ONLY!Stores not identified above are encouraged to reviewthe product list and consider bringing in a smallerselection (if required) to offer a premium option inWines for customers.

New LCBO Initiative - Signature CollectionOverviewThe Signature Collection is a new program for WINES that features hand-selected productsfrom premium wine-growing regions around the world. The program is designed to:• Introduce customers to more premium wines within the LCBO wines portfolio• Encourage customers to experiment, trade up and try new, more premium products risk freethrough this ‘endorsed’ collection• Position these wines as great gifting options, due to their premium price point and promise ofexcellent quality• The Signature Collection products are priced premium relative to the other products withinthe category sets and over deliver in terms of quality/price value.Participating ProductsLcbo Lcbo No DescSize Price Set DescAvailabilityNo IdmL Distinct390872 Wolf Blass Grey Label Shiraz 750 $ 34.95 Australia Red Available P2212761 Stone Dwellers Cabernet Sauvignon 750 $19.95 Australia Red Available269829 Grant Burge Summers Chardonnay 750 $19.95 Australia White AvailableTBC Rodney Strong Alexander Valley Cabernet 750 $ 27.95 California Red Available P6SauvignonTBC Kenwood Zinfandel Sonoma County 750 $ 19.95 California Red Available P8310409 Robert Mondavi Chardonnay Napa Valley 750 $ 25.95 California White Available278689 Brancott Letter Series B Sauvignon Blanc 750 $ 19.95 New Zealand White Available245696 Whitehaven Pinot Noir 750 $ 22.95 New Zealand Red Available45195 Ruffino Chianti Classico Riserva Ducale Docg 750 $ 24.95 Italy Red Available317057 Masi Costasera Amarone Classico Doc 750 $ 39.95 Italy Red Available266965 Bonacchi Brunello Di Montalcino Docg 750 $ 35.80 Italy Red AvailableTRADE COPY ONLY!178541 Batasiolo Barolo Docg 750 $ 29.95 Italy Red Available160143 Castello Di Neive Barbaresco Docg 750 $ 19.95 Italy Red Available332882 Henry Fessy Moulin a Vent 750 $ 19.95 France Red Tbc315226 L'evidence 750 $ 17.95 France Red Available12286 Anselme La Fiole Du Pape Chateauneuf Pape 750 $ 34.95 France Red AvailableRed325142 Bouchard Beaune de Chateau 750 $ 36.95 France Red Tbc289124 Laroche Chablis Saint Martin 750 $ 21.95 France White Available36 Promotional Turn 3

New LCBO Initiative - Signature CollectionLcboNo IdLcbo No DescSizemLPriceDistinctSet Desc337708 Remoissenet Bourgogne Blanc 750 $ 19.95 France White TbcAvailability56580 Bouchard Pere & Fils Pouilly-Fuisse 750 $ 26.90 France White Available319567 Guy Saget Sancerre blanc 750 $ 19.95 France White Tbc335380 Cockburns Vintage Port 750 $ 38.95 Port Red Tbc32656 Marques De Riscal Reserva 750 $ 20.90 Spain Red AvailableKey DatesInstall Date: May 27, 2013Takedown Date: This is a permanent program. Please merchandise signage at all times.Signage ComponentsSignature Collection Pre-printed Shelf Talkers• English (Price/No Price – 6”w x 3”h)• French (Price/No Price – 6”w x 3”h)Reorder #• Signature Collection Pre-printed Shelf Talkers – DMS-14038-79Merchandising InstructionsSignature Collection Pre-printed Shelf TalkersMerchandise the shelf talkers in front of participating products in section.TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 37

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New LCBO InitiativeOrganic SymbolParticipating StoresOnly stores that carry any of the productson the list on page 41 will receive pre-printedBin Tags (1” and 2”) for all continuouslyavailable organic products.Please note that stores will receive pre-printedBin Tags for all the products on the list, andstores are to select the Bin Tags for the product(s)that they carry.TRADE COPY ONLY!

New LCBO Initiative - Organic SymbolOverviewWith the increasing demand for organically made products, we have developed a new toolto help customers identify these products.For all the products that are deemed organic (validated by LCBO’s Quality Assurance tocomply with the Canadian Organic Regulations), an Organic Symbol will appear on theircorresponding Bin Tags. Customers may already be familiar with this symbol from ourVintages Releases.To generate awareness of the Organic Symbol, an In-Section Shelf Talker has been createdand information will be displayed on POS screens.Key DatesInstall Date: Upon receiptThis is a permanent change to the Bin Tag. Please merchandise signage at all times.Components• In-Section Organic Shelf Talker (6” x 3”)• Pre-printed Bin Tags (1” and 2” )Bin Tags will be automatically populated for in-store printing.Merchandising InstructionsOrganic SymbolTRADE COPY ONLY!• Install the Bin Tags for organic products.• Install the Shelf Talker in-section throughout the store, alongside or adjacent to organicproducts.40 Promotional Turn 3

New LCBO Initiative - Organic SymbolParticipating ProductsLcbo # Description Retail $ Size Certified Organic26971 Duchy Originals Organic Ale $ 3.05 500 mL Yes84210 Mill Street Original Organic Ale $ 12.95 2046 mL Yes92338 Nickel Brook Organic Lager $ 2.50 473 mL Yes169334 Lugtread Lagered Ale $ 15.60 2400 mL Yes247627 Mill Street Original Organic Ale $ 2.75 473 mL Yes627463 St. Peter's English Ale $ 3.45 500 mL Yes313635 Gaia Organic Vodka $ 28.95 750 mL Yes225094 Tlacuache mexcale joven - organico $ 49.85 750 mL Yes271924 Tierras Organic Reposado Tequila $ 49.95 750 mL Yes273904 Zacbe Mezcal reposado $ 75.00 750 mL Yes316810 Dulce Vida Premium organic tequila blanco $ 63.85 750 mL Yes316828 Dulce Vida Premium organic tequila anejo $ 98.50 750 mL Yes316851 Dulce Vida Premium organic tequila reposado $ 78.70 750 mL Yes29090 Ciao Sangiovese Organic Carton $ 11.95 1000 mL Yes254888 Angel Nero D'Avola Organic Giorgio & Gianni $ 9.95 750 mL Yes255844 Era Montepulciano D'Abruzzo Biologica Organic $ 9.95 750 mL Yes255869 Era Igt Veneto Merlot Biologica Organic $ 9.95 750 mL Yes292995 O Pinot Noir By Gilles Louvet Organic $ 14.10 750 mL Yes285353 Giol Pinot Grigio Organic LGT $ 11.90 750 mL Yes320432 Gilles Louvet O Chardonnay Organic $ 13.95 750 mL Yes127456 Fuzion Organic Malbec Cabernet $ 12.95 750 mL Yes160952 Domaine Jean Bousquet Malbec Organic $ 11.45 750 mL Yes218859 35 South Cabernet Sauvignon Merlot Organic $ 12.95 750 mL Yes218875 Domaine Jean Bousquet Cabernet Sauv Organic $ 12.05 750 mL Yes230565 Cono Sur Chardonnay Organic $ 11.95 750 mL Yes272609 Las Mulas Organic Sauvignon Blanc Reserve $ 12.95 750 mL Yes266049 Adobe Reserva Sauvignon Blanc Organic $ 12.95 750 mL YesTRADE COPY ONLY!322693 Nuevo Mundo Estate Sauvignon Blanc Organic $ 11.95 750 mL Yes322024 Adobe Reserva Merlot Organic $ 12.95 750 mL Yes249078 Southbrook Organic White Connect VQA $ 14.95 750 mL Yes249565 Southbrook Organic Red Connect VQA $ 14.95 750 mL Yes342428 Bonterra Cabernet Sauvignon Organic (VE) $ 19.95 750 mL Yes342436 Bonterra Chardonnay Organic (VE) $ 18.95 750 mL Yes193573 Southbrook Triomphe Cabernet Sauvignon (VE) $ 22.95 750 mL Yes307686 Tawse Quarry Road Pinot Noir DDP $ 31.95 750 mL YesMarketing & Product Guide - RUMn Rhythm 41

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Ready-To-DrinkBlock Pile ProgramHistorically, Ready to Drink products have been promotedwith their own dedicated thematic or a shared thematic,but in 2012 this changed. We highlighted the categoryand kept Ready to Drink (RTD) products fresh in ourcustomers minds, through an extensive program thatran from PT2 to PT7. Because of the success with thisapproach, we are continuing this approach for 2013.An extensive advertising campaign will support thissummer long imitative, while our Summer BlockpileProgram will continue to highlight Ready to Drinkproducts in-store.Participating StoresParticipation is mandatory for the following stores:1, 5, 7, 8, 9, 10, 14, 15, 19, 20, 21, 22, 23, 24, 28, 29, 31, 34, 35, 36,38, 41, 42, 46, 47, 48, 49, 50, 52, 55, 56, 58, 61, 62, 63, 68, 69, 70,72, 73, 74, 77, 78, 80, 82, 83, 84, 85, 86, 87, 89, 90, 91, 93, 94, 95,97, 98, 99, 101, 103, 104, 106, 108, 109, 110, 113, 114, 115, 116,122, 123, 125, 126, 127, 128, 130, 132, 133, 137, 139, 140, 141,144, 145, 148, 149, 151, 152, 153, 155, 157, 158, 160, 166, 168,171, 173, 174, 175, 176, 179, 181, 184, 185, 187, 188, 190, 191,193, 194, 195, 196, 198, 199, 200, 201, 202, 205, 207, 209, 211,212, 213, 216, 217, 218, 220, 221, 224, 225, 226, 228, 229, 230,232, 233, 236, 237, 238, 239, 240, 242, 243, 248, 249, 252, 253,255, 256, 258, 262, 263, 265, 266, 267, 271, 275, 276, 278, 279,284, 286, 288, 292, 297, 298, 299, 300, 302, 303, 304, 310, 311,312, 315, 320, 322, 324, 325, 326, 327, 329, 330, 334, 335, 340,343, 344, 345, 346, 348, 351, 355, 359, 360, 361, 362, 366, 367,368, 370, 371, 372, 373, 375, 377, 378, 379, 381, 382, 383, 385,386, 388, 390, 392, 393, 394, 397, 398, 400, 401, 402, 404, 405,407, 408, 409, 410, 412, 416, 417, 421, 422, 425, 427, 428, 430,431, 432, 434, 435, 437, 438, 441, 443, 444, 445, 446, 448, 452,453, 454, 457, 458, 459, 461, 462, 464, 465, 470, 471, 473, 475,481, 484, 485, 486, 488, 489, 490, 491, 494, 495, 496, 497, 499,501, 505, 507, 509, 510, 511, 517, 518, 519, 521, 522, 523, 527,528, 529, 531, 532, 533, 534, 536, 539, 540, 542, 543, 544, 545,546, 549, 550, 551, 553, 555, 556, 558, 562, 563, 564, 566, 568,569, 572, 573, 575, 576, 578, 580, 581, 582, 584, 586, 587, 589,590, 591, 593, 596, 598, 599, 601, 602, 603, 605, 609, 616, 617,618, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 636, 637,638, 639, 641, 642, 643, 694, 699, 700, 702, 703, 706, 771, 776TRADE COPY ONLY!

Ready-To-Drink Block Pile ProgramOverview - Block PileThe Ready-To-Drink Block Pile program isback for 2013 and the format for the blockpile will continue as last year:Block pile turns will coincide with promotionalturns, running from PT2 to PT7. Six productsper turn, high volume products may run backto back to simplify inventory management.Staggered end dates to accommodateregional selling seasons.All block pile information will continue to becommunicated in subsequent Marketing &Product Guides.We would also like to remind all participatingstores that our suppliers have bought into thisprogram. Please implement it as any othersold program. The display must be built on time,maintained with sufficient inventory for the entireduration and signed with the approved material.Participating Products – Period 3LCBO# Description321786 Smirnoff Ice 4-Pk-B211185 Rockstar Original211227 Palm Bay Ruby Grapefruit Sunrise Spritz 6 Pk-C320663 Vex Mango Passion 6 Pk-B569418 Mott's Clamato Caesar Original 4 Pk-B330005 Smirnoff Ice Flavours Raspberry Spritzer 4Pk-BMerchandising InstructionsBuild one block pile with all six of theparticipating products in a high traffic areaof the store.• This block pile should not be built in theseasonal discretionary block pile spaceallocated by Supply Chain. Build it in anotherhigh profile location.• The block pile should consist of two casesof each product (minimum), stacked sevencases high. Stores will receive a shipmentof risers. Stores are strongly encouraged tobuild Block Pile displays on top of the risers,which will serve as a platform.• Do not build too close to other sold spacedisplays (Hero, Pod, etc.).• Use Poles and the supplied pole top signs(re-order# 14035-51) on the block piledisplays.• Use the pricer cards (re-order# 13035-52)supplied to communicate the price of theproducts.• Use the Shelf Talkers (re-order# 13035-53)provided if the products are also merchandisedon-shelf or in the fridge. If the store does nothave enough available floor space for one,six product block pile, build multiple blockpiles in either a four product/two productconfiguration or a two product/two product/two product configuration.• If the store does not have enoughavailable floor space for one, six productblock pile, build multiple block pilesin either a four product/two productconfiguration or a two product/twoproduct/two product configuration.• Stores will receive Riser Wraps(re-order# 14035-52 to match the P3thematic colours. Stores are stronglyencouraged to remove the P2 wrap andreplace it with the P3 wrap.TRADE COPY ONLY!44 Promotional Turn 3

Ready-To-Drink Block Pile ProgramTRADE COPY ONLY!Block Pile with Riser Wrap, Pole Top Sign, and Shelf Talker.Marketing & Product Guide - RUMn Rhythm 45

Ready-To-Drink Block Pile ProgramOR4 Products / 2 Products Configuration 2 Products / 2 Products / 2 Products ConfigurationComponent Where to install sign Re-order Code ImagesPole Top SignsSummer SoldBlock PileCut case display 14035-51Pricer CardsSummer SoldBlock PileShelf TalkersSummer SoldBlock PileRiser WrapsNewcomponent -will come in rollsOn block pile display 14035-51On shelf in section 14035-51TRADE COPY ONLY!Stores should create aplatform using the new risers,and build their block piles ontop of this platform. Stores willbe provided with a customriser wrap. Riser wraps willcome in 68” rolls, and eachroll will come with (6) 1” VelcroTabs to use when adhering thewrap to the risers.14035-5246 Promotional Turn 3

Mini ThematicFind Your Flavour!Participating Stores1, 4, 5, 6, 11, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31,34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 60, 62, 63, 64, 65, 68,72, 79, 80, 83, 90, 95, 97, 102, 106, 115, 125, 130, 132,140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168,171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196,198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 218, 221,226, 228, 233, 237, 242, 243, 244, 248, 249, 252, 253, 255,263, 265, 269, 278, 287, 288, 298, 300, 311, 320, 324, 325,326, 329, 334, 340, 343, 344, 346, 351, 353, 355, 359, 360,361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385,386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 401,402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431,432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459,465, 470, 481, 486, 490, 491, 494, 495, 497, 499, 501, 505,511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544,545, 546, 549, 551, 553, 555, 556, 559, 566, 568, 569, 572,573, 575, 579, 580, 584, 586, 587, 590, 593, 601, 602, 605,609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634,635, 638, 641, 643, 644, 694, 698, 699, 700, 702, 703, 706,771, 776TRADE COPY ONLY!

Participation is MANDATORYMini Thematic – Promotional FixtureDetailed Merchandising InstructionsThe Mini-Thematic Program is designedto highlight products which are new, engagingor niche product categories.Fixture Components• Category Sign Holder• Brochure HolderSKU Count• Min. 6, Max. 12Stores are recommended to feature all skusbut a minimum of 6 brands must be featured.Products are not force-allocated. The1-in-1-out rule does not apply on thePromotional Fixture.The mini-thematic brochures feature 8 –12 brands (which vary by thematic). Tosupport the sales and marketing strategy,it is recommended to feature all SKUsparticipating in the program.Signage Components• Category Sign(long or short)• Shelf Talkers• Occasional CustomerTakeawayLocation• Refer to your storefloor planSpecial Instructions• Merchandise productsby like size and colourto create an impactfuldisplay.If bringing in all participating products isnot conducive to your individual store, thefollowing guidelines must be met:• The Promotional Fixture must be fullymerchandised at all times. This may meanincreasing the number of cases per SKU orincreasing the number of SKUs brought in forthe promotion.• A minimum of 6 brands must be featured toensure a healthy looking display that is readyfor-business.• Featured products are not force-allocated.• If a featured product is currently carried byyour store, additional stock is to be orderedto support the secondary display space onthe Promotional Fixture.• If a store is bringing in a featured product tosupport the Promotional Fixture Program,the 1-in/1-out rule does not apply during thepromotional period.• If a store decides to list a featured productAFTER the promotional period hasconcluded, the 1-in/1-out rule does apply.TRADE COPY ONLY!48 Promotional Turn 3

Mini Thematic – Promotional FixtureOverviewThis year for PT3, we are asking customers to ‘Find Your Flavour’. The PromotionalFixture will feature 10 of the seasons newest Ready to Drink flavours that are righton trend for the season. This is PEAK time for the Ready to Drink selling season(which runs from April to October). Now is the time, that customers turn to the LCBOas a resource for what’s trending in the world of RTD’s. This is the time of year thatcustomers will pick and choose their favourite RTD’s and continue purchasing themthroughout the season.Key DatesShip date: May 21, 2013Start date: May 27, 2013Takedown: June 23, 2013Merchandising InstructionsProduct selction of the Promotional Fixture is sold to the trade. Products participating inthe Mini-thematic program will be featured on the promotional fixture.Perpendicular Shelf talkers (the only element that will go to ALL STORES) are to bemerchandised in section, using the perpendicular shelf talker clips (Available from CentralSupply Reorder #691451). Perpendicular shelf talker will guide customers through ourRTD product line up and direct them to the website www.lcboreadytodrink.comRe-order #: 14032-63Additional Notes:• Store managers are strongly encouraged to order and merchandise theparticipating products on the Promotional Fixture.TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 49

Mini Thematic – Promotional FixtureParticipating ProductsLCBO Description Size (mL)319285 Bacardi Breezer Spritzer Lime 4 x 355319566 Palm Bay Coco Melon Paradise 6 x 355319442 Mike's Hard Lemonade 6 x 355321570 Cayman Jack Blood Orange & Prickly Pear 6 x 355320630 Highball Collective - Vodka Soda Grapefruit 4 x 330333013 Smirnoff Ice VII Original 473334805 Mott's Clamato Caesar Spicy 473319608 Betty's Raspberry Vodka Iced Tea 4 x 355319251 Seagram's Iced Lemonade 6 x 355327957 Crazy Uncle Basil, Honey Lime Daiquiri 1000ComponentsComponent Where to install sign Re-order Code ImagesPromo Fixture Sign - ShortDimensions:28” w x 6 3/8” hPromo Fixture Sign - LongDimensions:43” w x 6 3/8” hPromo Fixture Shelf Talker(12versions) x2 setsDimensions:6” w x 3” hPromotional Fixture 14032-61Promo fixture and in-section infront of participating products14032-62TRADE COPY ONLY!DMS-14032-6450 Promotional Turn 3

25 or Younger?Have Your I.D. Ready(Previously Check 25)• 1-Bottle Paper Bag• Cash Counter Decal• Cash Side Decal• Rear Cash Register Sign• Front End Merchandiser Sign• Window Showcard• Cling Vinyl on Entrance Door• In-section Hot Button• Tent Card• POS Screen• Music CD AnnouncementTRADE COPY ONLY!

25 or Younger? Have Your I.D. Ready(Previously Check 25)OverviewThe Check 25 program has evolved by asking customers who are under 25, or appear to be, tohave their valid I.D. ready to be checked. LCBO’s Check 25 program now features the tagline:“25 or Younger? Have your I.D. Ready”. This change aims to build further awareness among ourcustomers, encourage individuals to be proactive and have their I.D. ready if they are under 25,and to help LCBO staff ensure that alcohol is not sold to minors.Participating StoresAll StoresKey DatesReceived: Third week of March 2013Signage Components & Merchandising Instructions1. Cash Counter Decal – Bilingual• Peel and stick the adhesive Cash CounterDecal to the centre of the top of the Cash Counter.• Ensure the message,“25 or Younger? Have yourI.D. Ready”, is right-side-up to the customersfor them to read.• Only one decal should be attached per cash counter.• Four decals per cash shipped to every store. If thedecal begins to peel, apply a new one.3. Cash Side Decal – 17” x 11” – Bilingual• Peel and adhere the cling to the centre of the sideof the cash counter.• Each store received 3 decals per cash. Installone per cash.• Stores may use the second and third decalsas replacement signs in case of loss or damage.Re-order #DMS-14018-101TRADE COPY ONLY!Re-order #DMS-14018-10652 Promotional Turn 3

25 or Younger? Have Your I.D. Ready(Previously Check 25)4. Rear Cash Register Sign – BilingualAffix the four Velcro dots on the back of thesign, in each corner. Please ensure the creativeis facing customers.NOTE: Stores 4, 144, 351, 378, 465, 532, 551, 580,587, 600, 609, 627, 644 did not receive this signagecomponent as it does not fit on the back of theirmonitors.5. Front End Merchandiser Sign – BilingualAffix the Velcro dots along the bottom of the front of thesign. Please ensure the creative is facing customers andthe back side of the sign is facing the cashier.Install the sign to the cash register turrets or fixture infront of the cash desk.6. Shopping Cart Sign – BilingualInstall the new “25 or Younger? Have your I.D. Ready”signage in the frame on the outside of the shopping carts.7. Poster – 13”w x 17”h – English-over-FrenchAt Store Manager’s discretion, display the poster withinthe customers’ line of vision as they approach the cashcounter. Each kit contains 3 posters.Stores may use the second and third posters asreplacement in case of loss or damage.Re-order #DMS-14018-102Re-order # DMS-14018-100Re-order #DMS-14015-02TRADE COPY ONLY!Re-order #DMS-14018-89Marketing & Product Guide - RUMn Rhythm 53

25 or Younger? Have Your I.D. Ready(Previously Check 25)8. Window Showcard 28” x 45”- Bilingual• This sign was shipped to stores with three or more windowshowcard fixtures.• Install the sign on every third version as part of the rotationwith the current promotional turn’s showcards.• DO NOT discard or replace this showcard at the end of thepromotional turn; it is to stay until further notice.9. In-section Hot Button – English/FrenchAt Store Manager’s discretion, display the Hot Button signagein sections where customers 25 years of age and youngermost frequently shop. Each kit contains 20 pieces.Perpendicular Shelf Talker clips be ordered through CentralSupply # (691451)10. Tent Card - Bilingual• Display the “25 or Younger? Have your I.D. Ready”Tent Card on the Tasting Bar and/or in the SpecialEvents Kitchens during all in-store tastings and events.• Please store the second tent card as a replacementin case of loss or damage.Re-order #DMS-14018-107Re-order #DMS-14018-103Re-order #DMS-CHK-25001The following stores received tent cards:1, 4, 5, 10, 13, 15, 17, 18, 19, 20, 21, 22, 23, 25, 26, 27, 31, 34, 35, 36, 37, 38, 40, 41, 44, 47, 50, 55,57, 58, 60, 62, 64, 65, 69, 79, 82, 83, 93, 95, 97, 101, 102, 106, 115, 125, 130, 132, 140, 143, 144, 145,148, 149, 153, 154, 156, 163, 164, 167, 168, 171, 175, 179, 182, 185, 187, 191, 195, 198, 200, 201, 202,207, 209, 210, 212, 217, 218, 221, 226, 227, 228, 229, 233, 237, 243, 244, 248, 249, 250, 252, 253, 255,260, 263, 265, 268, 269, 270, 278, 286, 287, 288, 298, 300, 310, 311, 324, 325, 326, 327, 329, 334, 343,344, 346, 351, 353, 355, 359, 360, 361, 363, 367, 371, 373, 381, 382, 383, 385, 386, 387, 388, 389, 390,392, 393, 394, 397, 398, 400, 401, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438,443, 444, 445, 452, 453, 456, 459, 465, 469, 470, 481, 485, 486, 490, 491, 494, 495, 497, 501, 505, 511,518, 522, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 559, 564, 566, 569, 572, 573,575, 579, 580, 586, 587, 589, 590, 601, 602, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631,632, 634, 635, 638, 641, 642, 643, 644, 694, 698, 699, 702, 703, 706, 771, 776TRADE COPY ONLY!54 Promotional Turn 3

25 or Younger? Have Your I.D. Ready(Previously Check 25)11. Entrance Cling Vinyl – 18” x 24” – English and French (2 versions)• An English and a French version of the sign will beshipped to all stores; both signs must be installed.• Peel and adhere one sign on the top glasswindow panel on the set of windowswithout the store hours sign at the store’s entrance.Do not remove the store hours sign.• On the lower glass window panel of same set ofwindows, peel and adhere the other sign directlybelow the installed sign.• Each kit contains 3 sets of English and French signs.For stores with more than one entrance, please installone set per entrance. Stores mayuse the second and third signs as replacementin case of loss or damage.• Please contact helloLCBO for solutions, if the signs donot fit on the windows or if your store does not haveglass windows at the entrance.Re-order code English: #DMS-14018-104Re-order code French: #DMS-14018-105As well, other initiatives have been taken to communicate this newmessage, including:• POS screens displaying the “25 or Younger? Have your I.D. Ready” message as partof the existing rotation• 15-second “25 or Younger? Have your I.D. Ready” announcements integrated intothe rotation of the music CDTRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 55

TRADE COPY ONLY!

Exterior Springer Sign“25 or Younger? Have your I.D. Ready”TRADE COPY ONLY!Exterior Springer Sign

Exterior Springer SignKey DatesKeep existing signage until further notice. Please replaceonly if sign is damaged or missing.Participating StoresAll Stores.Components and Re-ordering“25 or Younger?” – Exterior Springer Sign (English/French)Re-order# 14018-32Merchandising InstructionsExterior Springer Sign• Continue to display the new “25 or Younger? Have your I.D. ready” sign received in PT1.• Stores with an LCBO owned parking lot received two signs. One sign is for the entranceof the parking lot or store manager’s discretion; the other one is to be placed near thestore entrance.• All remaining stores received one sign to be placed near the entrance.NOTE: Please ensure the sign placement does not pose a potential healthand safety risk.TRADE COPY ONLY!58 Promotional Turn 3

Shopping Cart SignsPlease ensure the PT3 Shopping Cart Frame Signs areinstalled by the start of the Promotion. Participation ismandatory for the following designated stores.Participating Stores1, 4, 5, 10, 15, 17, 21, 22, 23, 24, 26, 31, 34, 35, 36, 38, 39, 41,44, 45, 48, 55, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 80,82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 144,145, 148, 154, 156, 163, 164, 166, 167, 168, 171, 185, 187,190, 191, 195, 198, 207, 210, 211, 212, 214, 216, 217, 218,221, 226, 229, 233, 234, 237, 243, 244, 252, 253, 260, 265,270, 286, 287, 288, 300, 311, 312, 325, 326, 329, 340, 344,345, 346, 351, 353, 355, 359, 360, 361, 365, 367, 373, 378,381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394,397, 398, 399, 401, 407, 412, 417, 432, 437, 438, 443, 444,445, 446, 454, 456, 459, 465, 467, 481, 486, 490, 491, 495,497, 499, 502, 507, 511, 518, 521, 522, 523, 534, 536, 540,542, 544, 546, 549, 551, 555, 556, 559, 566, 569, 572, 573,575, 579, 580, 587, 590, 593, 601, 602, 605, 609, 616, 617,619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 641, 643,644, 694, 698, 699, 702, 703, 706, 771, 776TRADE COPY ONLY!

Shopping Cart SignsOverviewThe inside of the shopping cart should always feature the Sold Supplier Program and theoutside is always reserved for Social Responsibility messaging. The Social Responsibility sign isbilingual. The supplier sign is English only. Signs are to be installed by the start of the promotion.Components and Re-orderingThematic Sign (Sold to the Trade)Install the “Seagram Black Cherry & Seagram Blood Orange” Thematic sign on the inside theframe of the Shopping Carts.Re-order DMS-14035-02Key DatesInstall: May 26, 2013Takedown: June 23, 2013Social Responsibility Sign (Continue to use P1 “25 or Younger? Have your I.D. Ready”)Keep “25 or Younger? Have your I.D. Ready” (Social Responsibility Sign) in the frame on theoutside of the Shopping Carts.Re-order DMS- 14015-02Key DatesTakedown: June 23, 2013Merchandising InstructionsThematic SignTRADE COPY ONLY!Social Responsibility Sign• Remove the PT2 “Mouton Cadet” signs and recycle.• Install the new PT3 “Seagram Black Cherry & Seagram Blood Orange” sign on the inside ofthe frames of the cart.• Keep the PT1 “25 or Younger ? Have your I.D. Ready” sign on the outside the frames of the cart.60 Promotional Turn 3

Front EndMerchandiserParticipating stores1, 4, 5, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31, 35, 36,38, 41, 50, 55, 58, 59, 63, 64, 65, 68, 70, 79, 80, 82, 86, 90, 93,95, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154,156, 164, 165, 185, 186, 188, 190, 192, 195, 198, 200, 201,207, 209, 210, 216, 217, 218, 221, 226, 228, 233, 234, 243,248, 249, 252, 253, 263, 270, 278, 288, 295, 298, 300, 311,312, 321, 325, 326, 334, 343, 344, 346, 351, 353, 359, 360,362, 366, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387,392, 397, 400, 401, 404, 415, 427, 428, 431, 432, 434, 437,438, 443, 444, 445, 452, 456, 457, 459, 465, 481, 485, 486,490, 491, 494, 495, 501, 521, 522, 523, 528, 533, 540, 542,544, 545, 549, 551, 555, 556, 563, 564, 572, 573, 580, 587,590, 593, 605, 609, 617, 624, 627, 629, 630, 631, 632, 641,643, 694, 699TRADE COPY ONLY!

Front End MerchandiserOverviewThe new Front End Merchandiser program has proven to generateincremental sales, create consistency across the stores andencourage customers to discover new products. This is a soldprogram and participating is mandatory. Signage will be shippedto participating stores each Period.Participating ProductLCBO# Brand Size (mL)276287 Absolut Gräpevine 750320218 Absolut CherryKran 750Merchandising InstructionsFor Period 3, the Sold Space program will featureAbsolut Gräpevine and Absolut CherryKran Vodka.It is imperative that stores reconfigure the shelveson the sold space display in order to feature thisproduct effectively.Stores are required to use 3 shelves plus the plinth/base(i.e. The featured products should be waterfalledon 3 shelves). The top shelf is used to display thebox sign provided.Signage ComponentsPre-Printed Shelf Talker (2 Versions, 4 pieces)Box SignRe-Order# for kit is DMS-14035-61Box SignTRADE COPY ONLY!Shelf Talker62 Promotional Turn 3

Front End MerchandiserReminderStores participating in the Front End Merchandiser Program must also set up the core200mL Spirits Program.Core 200mL Spirits PPG ProgramThe top 10 selling 200mL Spirits, sorted by Product Profile Grouping (PPG), are to be setup on priority cash #2 (i.e. the cash desk that receives the second highest traffic). Seethe sample floor plans in your Front End Merchandiser Sold Space Implementation Guideon pages 14-17 for the location of the display. The display does not change from periodto period as it is intended to protect the majority of sales generated from the Front EndMerchandisers. Stores MUST list the Core SKUs that are associated to the PPG (Core200mL’s DO NOT count against a store’s total approved SKU count). The Core SKUs cannotbe delisted.For the Core 200mL Spirits feature, stores are required to use four shelves and plinth/base(i.e. two products per shelf, total five shelves are required).200 mL & 375 mLdiscretionary displaysDOES NOTCHANGEPPG(See facing page)PPG(See facing page)PPG(See facing page)PPG(See facing page)PPG(See facing page)PPG(See facing page)PPG(See facing page)PPG(See facing page)TRADE COPY ONLY!PPG(See facing page)PPG(See facing page)Above example is based on Type 3.Staff PicksBasketStaff PicksBasketMarketing & Product Guide - RUMn Rhythm 63

Front End MerchandiserUse the charts below to select the Core 200mL assortment that matches your store’s PPG:Beer and Chasers271965Smirnoff Vodka (P.E.T.)413716Wiser's De Luxe Whisky271338Bacardi Superior Rum245944Alberta Premium228031Grand Marnier LiqueurBig Brands271965Smirnoff Vodka (P.E.T.)413716Wiser's De Luxe Whisky251397Walker's SpecialOld Whisky447961Fireball Whisky447961Fireball Whisky393678Baileys Irish Cream Liqueur586180Iceberg Vodka217968Crown Royal Whisky251371Canadian ClubPremium Whisky602128Polar Ice Vodka586180Iceberg Vodka393678Baileys IrishCream Liqueur251371Canadian ClubPremium WhiskyMainstream Spirits271965Smirnoff Vodka (P.E.T.)586180Iceberg Vodka393678Baileys IrishCream Liqueur251371Canadian ClubPremium Whisky271338Bacardi Superior RumPremium Destination271965Smirnoff Vodka (P.E.T.)351023Absolut Vodka298729St. Remy Brandy251371Canadian ClubPremium Whisky602128Polar Ice Vodka447961Fireball Whisky413716Wiser's De Luxe Whisky251397Walker’s Special Old271288Crown Royal Whisky586180Iceberg Vodka602128Polar Ice Vodka393678Baileys IrishCream LiqueurTRADE COPY ONLY!228031Grand Marnier Liqueur271338Bacardi Superior Rum298729St. Remy Brandy271338Bacardi Superior Rum476382Grant's FamilyReserve Scotch Whiskey64 Promotional Turn 3

Front End MerchandiserCool Convenience271965Smirnoff Vodka (P.E.T.)393678Baileys IrishCream Liqueur413716Wiser's De Luxe Whisky271338Bacardi Superior Rum579433Kalhua CoffeeFlavoured LiqueurGlobal Roots271965Smirnoff Vodka (P.E.T.)298729St Remy Brandy251371Canadian ClubPremium Whisky271338Bacardi Superior Rum447961Fireball Whisky586180Iceberg Vodka602128Polar Ice Vodka271288Grand Marnier Liqueur271288Crown Royal Whisky586180Iceberg Vodka351023Absolut Vodka476382Grant's Family ReserveScotch Whiskey602128Polar Ice VodkaUpspend Mainstream271965Smirnoff Vodka (P.E.T.)393678Baileys IrishCream Liqueur602128Polar Ice Vodka351023Absolut Vodka447961Fireball Whisky586180Iceberg Vodka251371Canadian ClubPremium Whisky271338Bacardi Superior Rum298729St. Remy Brandy228031Grand Marnier LiqueurTRADE COPY ONLY!619775Appleton Estate V/X Rum413716Wiser's De Luxe WhiskyMarketing & Product Guide - RUMn Rhythm 65

TRADE COPY ONLY!

Wine Fridge(Turn 1: May 26 – September 14, 2013)This is a Sold Program and participationis mandatory.TRADE COPY ONLY!

Wine Fridge Turn 1 - (PT3 - PT6)No change from last periodNEW!• C stores have been added to the program• The number of paid spots in the fridge has increased.• A fourth flight of stores has been added to the program. ThisFlight D along with Flight C is a smaller distribution making itaffordable to new and smaller brands• Period start and end dates for each Turn have been revised:Turn 1: PT3 to PT6, 2013Turn 2: PT7, 2013 to PT11, 2014Turn 3: PT12 to PT2, 2014For product and Planoguide questions please call:Ann PatelProduct ManagerNew World Wines416-864-6868Astrid BrummerProduct ManagerOntario Wines416-864-6743Participating Products and PlanogramsBobby PanchuProduct ManagerEuropean Wines416-864-6801For complete details pertaining to the Wine Fridge Sold Space Program, refer to the WineFridge Sold Space Program guide and or on the LCBO Portal under Sales & Marketinghome in the side bar menu titled SAM Program Updates.TRADE COPY ONLY!68 Promotional Turn 3

Wine Fridge Turn 1 - (PT3 - PT6)Participating StoresThis is a Sold Program and participation is mandatory. Participating products havepaid for premium shelf positioning. Stores must bring in participating products fordisplay in the wine fridge.Group A Stores1, 5, 6, 10, 13, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182,185, 195, 198, 207, 212, 214, 217, 226, 228, 242, 243, 248, 253, 265, 269, 288, 295, 298, 311, 326,329, 334, 346, 355, 360, 362, 371, 384, 385, 388, 390, 393, 394, 398, 407, 412, 417, 428, 431, 432, 434,437, 438, 443, 444, 445, 452, 453, 457, 470, 481, 486, 494, 495, 497, 499, 505, 511, 528, 534, 536, 542,544, 545, 551, 555, 556, 566, 568, 572, 573, 580, 587, 590, 614, 619, 623, 624, 627, 630, 631, 632, 641,702, 703, 771, 776Group B Stores14, 22, 23, 24, 26, 27, 34, 35, 39, 41, 43, 44, 45, 50, 52, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70,72, 77, 79, 80, 81, 82, 86, 87, 93, 95, 97, 101, 102, 106, 110, 115, 124, 125, 130, 132, 144, 145, 152,153, 154, 155, 168, 175, 179, 183, 187, 188, 190, 191, 192, 194, 197, 200, 201, 202, 205, 209, 210, 211,213, 216, 218, 219, 221, 222, 229, 233, 234, 237, 244, 249, 250, 252, 255, 263, 266, 268, 270, 287, 297,300, 302, 310, 312, 313, 320, 321, 325, 333, 340, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378,381, 382, 383, 386, 387, 389, 392, 395, 397, 400, 401, 402, 403, 404, 406, 415, 416, 427, 436, 456, 458,459, 465, 484, 485, 490, 491, 501, 502, 518, 521, 522, 532, 533, 540, 546, 549, 553, 559, 560, 564, 569,571, 575, 579, 582, 584, 586, 593, 599, 601, 602, 616, 617, 626, 629, 634, 635, 637, 638, 642, 643, 644,694, 698, 699, 700Group C Stores2, 3, 4, 7, 9, 11, 12, 17, 32, 37, 49, 73, 74, 85, 94, 96, 99, 103, 105, 109, 112, 119, 137, 157, 160, 161,167, 181, 186, 193, 199, 223, 224, 230, 231, 236, 238, 239, 251, 254, 259, 261, 264, 273, 275, 276, 279,281, 284, 286, 289, 299, 305, 306, 314, 316, 318, 324, 327, 335, 345, 349, 354, 366, 370, 372, 374, 380,418, 419, 423, 424, 430, 435, 441, 454, 461, 473, 474, 496, 504, 517, 537, 550, 552, 562, 578, 581, 596,598, 605, 609, 618, 636, 677, 697, 706TRADE COPY ONLY!Group D Stores8, 16, 28, 29, 30, 42, 46, 47, 48, 53, 54, 56, 69, 78, 84, 88, 90, 91, 98, 107, 113, 116, 122, 123, 128, 136,139, 141, 158, 165, 166, 169, 174, 178, 196, 203, 208, 220, 225, 227, 232, 246, 247, 258, 260, 278, 293,294, 296, 301, 323, 330, 331, 348, 363, 364, 365, 369, 399, 408, 411, 414, 420, 426, 429, 440, 446, 448,449, 450, 455, 462, 467, 468, 469, 471, 475, 479, 482, 483, 492, 509, 510, 515, 516, 519, 523, 526, 527,529, 530, 538, 539, 547, 561, 563, 589, 594, 612, 639Marketing & Product Guide - RUMn Rhythm 69

Wine Fridge Turn 1 - (PT3 - PT6)In-section ‘Available Chilled’ Hot ButtonThe ‘Available Chilled’ hot buttons are to be displayedin-section in front of the participating products in theirregular shelf location.Wine Fridge Hot ButtonsThe Wine Fridge Hot Buttons are to be displayed in front of the participating products in thewine fridge.Bilingual DMS-13085-42Re-Ordering Hot Buttons (Re-order# DMS-13085-42)Bilingual DMS-13085-42• Wine Fridge Sold Space In-Section Hot Button ‘Available Chilled!’ English/French(1 version: 22 pieces/bundle)• Wine Fridge Sold Space Hot Buttons English/French(5 versions/bundle) Food Friendly, Chilled! Take me Home, Great Party Wines, Great withChicken, Great with Seafood.TRADE COPY ONLY!70 Promotional Turn 3

Summer Wine ProgramParticipating Stores(Supplier Sold Program and participation is mandatory)1, 3, 4, 5, 6, 7, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23,25, 26, 27, 31, 34, 35, 36, 37, 38, 40, 44, 57, 58, 59, 60, 62, 64,72, 77, 79, 80, 82, 83, 84, 85, 93, 95, 101, 102, 106, 115, 125,130, 132, 140, 143, 145, 148, 149, 154, 156, 163, 164, 167,168, 171, 175, 179, 182, 183, 185, 187, 188, 191, 192, 195,198, 200, 201, 202, 207, 208, 209, 210, 212, 214, 216, 217,218, 219, 221, 223, 226, 227, 233, 234, 237, 243, 244, 248,252, 253, 255, 263, 265, 270, 278, 287, 288, 295, 298, 300,310, 311, 312, 321, 324, 325, 326, 329, 334, 340, 344, 346,351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381,382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394,397, 398, 400, 401, 403, 404, 407, 411, 412, 415, 416, 417,426, 427, 431, 432, 434, 437, 438, 443, 445, 452, 453, 456,457, 459, 465, 470, 481, 483, 485, 486, 490, 491, 494, 495,497, 499, 505, 511, 518, 521, 522, 523, 528, 532, 533, 534,536, 537, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556,559, 566, 568, 569, 572, 573, 575, 579, 580, 586, 587, 589,590, 593, 599, 601, 609, 612, 614, 617, 619, 623, 624, 629,630, 631, 632, 634, 635, 637, 638, 639, 641, 642, 643, 677,694, 698, 700, 702, 703, 771, 776TRADE COPY ONLY!

Summer Wines ProgramOverviewThis Summer wine program will promote asingle SKU in select stores, throughout thesummer PT3-PT6.Primal Roots has been hand selected andendorsed by our wine buyers as the perfectwine style and a refreshing blend ideal forsipping chilled this summer season!This blend offers great value at an affordableprice point and delivers a sweeter style of wine,then what they typically see from this wineregion. It’s the perfect transitional wine for acustomer who may be hesitant to let go of theirfavorite summer cooler or beer and provides anopportunity to try something just as refreshing.It’s a perfect fit for a hot summer day.Although this wine can be enjoyed chilled asa sipper, it also pairs nicely with light summerfare such as light fresh salads and seafooddishes that offer a bit of spices (such asIndian or Thai).Key DatesStart Date: June 26, 2013Takedown: September 15, 2013Participating Product#321497 Primal Roots White, 750 mLSignage ComponentsThe components ship as one kit:• Discretionary End Aisle Backer Card x 1 piece• Pre-Printed Shelf Talker x 2 piecesRe-Order: 14038-75Merchandising Instruction• Participating stores will be force allocatedtwo or three cases of the featured product.• Build a display on Discretionary End Aislewith the featured product.• Please order sufficient inventory of thefeatured product to build and maintaina full display. Use the Backer Cards andpre-printed shelf talkers on the display.• Install the pre-printed shelf talkers in frontof the featured product in-section if the storealready lists the product.TRADE COPY ONLY!Shelf TalkerBacker Card72 Promotional Turn 3

Seasonal RoséProgramOverviewThe Seasonal Rosé Program continues to be a hugesuccess, generating over $5.0M in net sales lastyear. This year’s Rosé program has a large numberof new and exciting rosé wines from around theworld. Customers will have the opportunity to tryrosés throughout the season, as the program will runfrom March to October.The participating products are not to bemerchandised on shelf and the 1-in/1-out rulewill not apply. They will also be excluded fromactual SKU count on stores’ Flash report and shouldnot be included on the Backroom Tracker.TRADE COPY ONLY!

Seasonal Rosé ProgramParticipating Stores1, 3, 4, 5, 6, 7, 8, 9, 10, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 26, 27, 28, 31, 32, 34, 35, 36, 37, 38, 40, 41,42, 44, 45, 47, 48, 49, 50, 55, 56, 57, 58, 60, 61, 62, 63, 64, 65, 68, 69, 70, 71, 72, 74, 77, 78, 79, 80, 81,82, 83, 84, 85, 86, 87, 90, 91, 93, 94, 95, 97, 98, 99, 101, 102, 103, 106, 109, 110, 112, 113, 115, 119, 122,123, 124, 125, 128, 130, 132, 135, 136, 137, 139, 140, 141, 143, 144, 145, 148, 149, 152, 153, 154, 155,156, 158, 160, 164, 165, 166, 167, 168, 169, 171, 174, 178, 179, 181, 182, 185, 186, 187, 188, 190, 191,192, 193, 195, 196, 197, 198, 199, 200, 201, 202, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 219,220, 221, 222, 223, 224, 225, 226, 227, 228, 229, 230, 231, 232, 233, 234, 236, 237, 238, 242, 243, 244,247, 248, 249, 250, 251, 252, 253, 259, 260, 261, 263, 265, 266, 268, 269, 270, 278, 279, 281, 286, 287,288, 294, 295, 298, 299, 300, 301, 306, 310, 311, 312, 314, 318, 320, 321, 323, 324, 325, 326, 327, 329,334, 335, 340, 343, 344, 346, 348, 349, 351, 353, 355, 359, 360, 361, 362, 364, 366, 367, 368, 370, 371,372, 373, 378, 380, 381, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 395, 397, 398, 399, 400,401, 402, 403, 404, 407, 408, 412, 414, 415, 416, 417, 423, 425, 426, 427, 428, 430, 431, 432, 434, 437,438, 441, 443, 444, 445, 446, 449, 452, 453, 456, 457, 459, 461, 462, 465, 467, 468, 469, 470, 473, 474,475, 481, 483, 484, 486, 489, 490, 491, 492, 494, 495, 496, 497, 499, 501, 502, 504, 505, 509, 511, 516,517, 518, 521, 522, 523, 528, 532, 534, 536, 539, 540, 542, 544, 545, 546, 549, 550, 551, 552, 553, 555,556, 557, 559, 560, 563, 564, 566, 568, 569, 572, 573, 575, 578, 579, 580, 581, 584, 586, 587, 589, 590,593, 601, 602, 605, 609, 612, 614, 616, 617, 618, 619, 623, 624, 626, 627, 629, 630, 631, 632, 634, 635,636, 637, 638, 639, 641, 642, 643, 644, 677, 694, 698, 699, 700, 702, 703, 706, 771, 776Key Dates for 2nd ReleaseStart Date: April 29thEnd Date: October 8thParticipating ProductsShelf TalkerPromo TableLCBO# Description Retail Price Size (mL)TRADE COPY ONLY!37622 Jacob's Creek Shiraz Rosé $11.95 75043588 Folonari Pink Pinot Grigio $11.95 75074088 Two Oceans Shiraz Rosé $10.25 750122424 Fuzion Shiraz Rose $7.90 75037531 Santa Carolina Cabernet Sauvignon Rosé $8.95 750275693 Hardys Twice Lost Shiraz Rosé $10.95 75079384 Barefoot White Zinfandel $9.95 750324558 Pink House Wine Co. Chardonnay Merlot VQA $12.95 75074 Promotional Turn 3

Seasonal Rosé Program234377 Villa Maria Private Bin East Coast Rosé $16.45 750275693 Hardys Chronicles Twice Lost Rosé $10.95 75079384 Barefoot White Zinfandel $9.95 750324558 House Wine Co. Chardonnay Merlot $12.95 750234377 Villa Maria Private Bin East Coast Rosé $16.45 750122275 Stoneleigh Marlborough Pinot Noir Rosé $16.95 750164343 The Beachhouse Rosé $9.95 750175620 Campo Viejo Tempranillo Rosé $11.95 750234575 Terres de Saint Louis Rosé $11.30 750234872 Flourish Rose VQA $10.95 750244616 Sandbanks Rosé VQA $12.95 750275685 Union Rosé VQA $13.95 750277855 Mythique Languedoc Grenache-Cinsault Rosé $12.95 750278192 Bieler Pere Ef Fils Sabine Rosé $12.80 750279661 L’Orangeraie Vin de Pays D’oc Rosé $9.70 750317982 Montes Cherub Rosé $14.75 750317990 Butterfly Kiss Pink Pinot Grigio $11.95 750318006 Lindeman's Early Harvest Rosé $13.95 750318014 Cono Sur Bicicleta Pinot Noir Rosé $9.95 750318022 Callia Alta Shiraz Rosé $10.95 750318030 Menage A Trois Rosé $17.95 750320275 Segura Viudas Brut Rosé $13.75 750320291 Tommasi Bardolino Chiaretto DOC Rosé $14.95 750320309 Les Fumees Blanches Rosé $11.95 750322891 Chateau de Fontlade Cuvee Saint Qvinis Rosé $17.75 750323766 Patio 9 Pink VQA $12.95 750324541 Top Bench Rosé VQA $11.95 750TRADE COPY ONLY!344499 Rene Barbier Mediterranean Rosé $9.95 750587725 Masi Modello delle Venezie Rosato $11.95 750622134 La Vieille Ferme Rosé $10.95 750*Prices subject to change without notice.Marketing & Product Guide - RUMn Rhythm 75

Seasonal Rosé ProgramRe-order CodesPromo Table #1 - DMS-13138-26Shelf Talkers - DMS- 13138-27Merchandising InstructionsGift CentreStores participating in the Rosé Program should merchandise products (minimumof 3 facings each) on the Gift Centre. Install pre-printed Shelf Talkers in frontof participating products.Promo Table #1Stores with Promo Table #1 will feature 8 of the participating Rosés on the fixture. Installthe Promo Table Sign in the wooden holder and install pre-printed Shelf Talkers in frontof participating products.Sub-Category Sign (Wine Fridge)• From P2 to P6, stores should use assignedspace within their Wine Fridges to merchandiseup to 12 Rosé products.• Merchandise the Sub-Category sign usinga Shelf Talker clip.Basket Sign• For select stores with discretionary space, pleasemerchandise 1 to 2 baskets at the cash desks tooptimize sales during Rosés peak sales season.TRADE COPY ONLY!Year Round Rose WinesPre-printed shelf talkers have been developed for year-round rosé skus. Stores MUSTdisplay these on shelf in section for the entire duration of the program.76 Promotional Turn 3

Seasonal & NewProduct FixtureProgramParticipating storesParticipating stores are grouped based on the Seasonal& New Product fixture size. Each store has beenallocated a specific set of merchandising instructions,and is required to follow the Planoguide merchandisinginstructions.NOTE: All stores on the Seasonal & New ProductFixture Program will NOT receive the newlistings, as the force list doesn’t necessarygo to those stores.1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 35, 36, 38, 40, 41,44, 50, 55, 57, 62, 63, 64, 65, 70, 82, 83, 95, 97, 102, 106, 115, 125,130, 132, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185,187, 191, 195, 198, 200, 207, 209, 211, 212, 217, 221, 226, 228,229, 233, 237, 243, 244, 252, 253, 260, 263, 265, 269, 270, 278,286, 288, 295, 298, 300, 325, 326, 329, 334, 340, 341, 344, 346,351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383,384, 385, 386, 387, 388, 390, 392, 393, 394, 397, 398, 401, 404,407, 412, 416, 417, 425, 427, 428, 431, 432, 437, 438, 443, 445,452, 456, 457, 459, 465, 469, 470, 481, 483, 490, 491, 494, 495,497, 499, 505, 511, 516, 522, 523, 528, 532, 534, 536, 540, 542,544, 545, 546, 549, 551, 553, 555, 556, 559, 564, 566, 568, 569,573, 575, 579, 580, 584, 587, 590, 593, 601, 605, 609, 614, 616,617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641,642, 643, 644, 677, 694, 698, 699, 700, 702, 703, 706, 771, 776TRADE COPY ONLY!Seasonal & New Product FixtureCategory Sign“Recent Arrivals”Re-order #: GFT092On Shelf Box Sign (8 versions)Re-order #: GFT091

Seasonal & New Product Fixture ProgramMerchandisingPlease merchandise new and seasonal products on this fixture as suggestedby theme and corresponding signage. Any seasonal gifts should be placedon the bottom shelf and signed with the orange “GIFTS” box sign. Pleaseinclude the Rosé and Seasonal Spirits programs on the fixture.Signs1. Seasonal & New Product Fixture Category Sign (Recent Arrivals)Re-order #: GFT092Installation:Continue to use the fixture sign with the orange RECENT ARRIVALS sign already in place.(New)2. On Shelf Box Sign (8 versions)Re-order #: GFT091Low-Cal for Summer, Summer Sweet Shop, Luxe Summer Spirits, Enviro, Rosé, Large FormatGifts, New.Installation:Please use the box signs as required to merchandise the products for each specific theme.TRADE COPY ONLY!For additional signage, please call:helloLCBO @ 416-365-593278 Promotional Turn 3

Seasonal & New Product Fixture ProgramParticipating Products & Upcoming Product Release Schedule P1-P4Low-Cal for SummerLCBO# Description Size (mL) Retail ETA321901 Voli Light Vodka - Lemon 750 $29.95 New P13321919 Voli Light Vodka - Espresso Vanilla 750 $29.95 New P13320358 Smirnoff Light Raspberry Pomegranate Sorbet Vodka 750 $25.95 New P13320341 Smirnoff Light Mango Passionfruit Sorbet Vodka 750 $25.95 New P13320671 Skinnygirl White Cherry Vodka 750 $28.95 New P13315887 Skinnygirl Tangerine 750 $28.95 New P11Summer Sweet ShopLCBO# Description Size (mL) Retail ETA316109 Smirnoff Kissed Caramel 750 $25.95 New P13315994 Pinnacle Red Liquorice 750 $25.95 New P13316125 Three Olives Burst 750 $25.95 New P13319921 McGuinness Whipped Cream 750 $19.95 NEW P1319897 McGuinness Blueberry Pancake 750 $19.95 NEW P1319913 McGuinness Glazed Donut 750 $19.95 NEW P1319160 Malibu Sundae 750 $20.95 NEW P2319731 Malibu Berrylicious 750 $20.95 NEW P2326624 Arbor Mist Mango Strawberry Moscato 750 $6.95 NEW P2Luxe Summer SpiritsLCBO# Description Size (mL) Retail ETA318691 Rum Dos Maderas PX 750 $64.95 New P1TRADE COPY ONLY!319715 Loyalist Gin 750 $43.95 New P1322875 Sipsmith London Dry Gin 700 $49.95 New P1319681 Hayman's 1850 Reserve Gin 700 $44.95 New P1316810 Dulce Vida Blanco Organic Tequila 750 64.95 NEW P1316851 Dulce Vida Reposado Organic Tequila 750 79.95 NEW P1316828 Dulce Vida Aňejo Organic Tequila 750 99.95 NEW P1324855 Espolon Reposado Tequila 750 42.95 NEW P1324848 Espolon Blanco Tequila 750 42.92 NEW P1318469 Sotol Hacienda de Chihuaha Plata 750 39.95 NEW P1Marketing & Product Guide - RUMn Rhythm 79

Seasonal & New Product Fixture ProgramParticipating Products - ContinuedEnviroLCBO# Description Size(mL)Retail326280 Bandit Red Sangria 1000 $12.95 NEW P2333997 Bota Box Chardonnay 500 $7.95 NEW P2334003 Bota Box Cabernet Sauvignon 500 $8.95 NEW P2337691 Lamb’s Palm Breeze Rum PET 750 $25.45 New P2RosésLCBO# Description Size (mL) Retail ETA37531 Santa Carolina Cabernet Sauvignon Rosé 750 $8.95 P1379384 Barefoot White Zinfandel 750 $9.95 P13122424 Fuzion Shiraz Rosé 750 $7.95 P13234377 Villa Maria Private Bin East Coast Rosé 750 $16.45 P13324558 House Wine Co. Chardonnay Merlot 750 $12.95 P13275693 Hardys Twice Lost Shiraz Rosé 750 $10.95 P1337622 Jacob's Creek Shiraz Rosé 750 $11.95 P243588 Folonari Pink Pinot Grigio 750 $11.95 P274088 Two Oceans Shiraz Rosé 750 $10.25 P2122275 Stoneleigh Marlborough Pinot Noir Rosé 750 $16.95 P2164343 The Beachhouse Rosé 750 $9.95 P2175620 Campo Viejo Tempranillo Rosé 750 $11.95 P2234575 Terres de Saint Louis Rosé - AOC Varois en Provenc 750 $11.30 P2234872 Flourish Rosé VQA 750 $10.95 P2244616 Sandbanks Rosé 750 $12.95 P2275685 Union Rosé 750 $13.95 P2277855 Mythqiue AOP Languedoc Rosé 750 $12.95 P2278192 Bieler Pere Ef Fils Sabine Rosé 750 $12.95 P2TRADE COPY ONLY!279661 L'Orangeraie, Rosé, Pay d'Oc 750 $9.95 P2317982 Montes Cherub Rosé 750 $14.95 P2317990 Butterfly Kiss Pink Pinot Grigio 750 $11.95 P2318006 Lindeman's Early Harvest Rosé 750 $13.95 P2318014 Cono Sur Pinot Noir Rosé 750 $9.95 P2318022 Callia Shiraz Rosé 750 $10.95 P2318030 Menage A Trois Rosé 750 $17.95 P2320275 Segura Viudas Brut Rosé 750 $14.50 P2ETA80 Promotional Turn 3

Seasonal & New Product Fixture ProgramLCBO# Description Size (mL) Retail ETA320291 Tommasi Bardolino Chiaretto DOC Rosé 750 $14.95 P2320309 Fumees Blanches Rosé 750 $11.95 P2322891 Chateau de Fontlade Cuvee Saint Qvinis Rosé 750 $12.50 P2323766 Patio 9 Pink 750 $12.95 P2324541 Peninsula Ridge Top Bench Rosé 750 $11.95 P2344499 Rene Barbier Mediterranean Rosé 750 $9.95 P2587725 Masi Modello delle Venezie Rosato 750 $11.95 P2622134 Perrin La Vieille Ferme Rosé 750 $10.95 P2Large FormatLCBO# Description Size (mL) Retail ETAGiftsStores should merchandise existing Large Formatproducts already in store or available for order.LCBO# Description Size (mL) Retail ETANewStores should merchandise existing Giftingproducts already in store or available for order.TRADE COPY ONLY!LCBO# Description Size (mL) Retail ETAStore should merchandise new products from all categories, with theexception of when products fall under the other Box Sign themes.Marketing & Product Guide - RUMn Rhythm 81

TRADE COPY ONLY!

Gift PackagingParticipating stores1, 4, 5, 6, 10, 15, 17, 18, 19, 20, 21, 22, 23, 25, 27, 31, 33, 34,35, 36, 38, 40, 41, 44, 47, 50, 55, 57, 58, 60, 61, 62, 63, 64, 65,68, 72, 74, 79, 80, 82, 83, 90, 93, 95, 97, 101, 102, 106, 115,125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156,164, 165, 166, 168, 171, 175, 179, 182, 183, 185, 186, 187,190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211,212, 214, 217, 218, 221, 226, 228, 229, 233, 234, 237, 242,243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278,279, 287, 288, 295, 286, 298, 300, 311, 324, 325, 326, 329,333, 334, 340, 341, 343, 344, 346, 351, 353, 355, 359, 360,361, 362, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386,387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401,402, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432,434, 437, 438, 443, 444, 449, 445, 452, 453, 456, 457, 459,465, 469, 470, 477, 481, 484, 485, 486, 490, 491, 494, 495,497, 499, 501, 505, 509, 511, 518, 521, 522, 523, 525, 526,528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553,554, 555, 556, 559, 564, 566, 568, 569, 572, 573, 575, 579,580, 584, 585, 586, 587, 590, 592, 593, 601, 602, 605, 609,616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635,638, 641, 643, 644, 694, 695, 697, 698, 699, 700, 702, 703,706, 771, 776TRADE COPY ONLY!

Gift PackagingOverviewOverviewThe P3 Gift program will focus on gift options for Father’s Day.Fabric BagStores will receive a nautical themed fabric bottle bag and promotionalsignage to support Father’s Day.Nautical Stripped Fabric Bag 337550 $5.95 eachForce shipped to stores.Pre Wrapped Cello Wrap Kit – Whisky Shop and Featured Gift Promo EndWe are supporting Father’s Day product selections with a Single Bottle Cello WrapKit. These are to be provided to our customers at no charge. Products are to bemerchandised in two locations in your store – on the Featured Gift Promo End and inthe Whisky Shop. Each participating store will receive 1 kit that will include the followingcomponents:This kit will include the following:• 108 Clear Cello Bags 8 ¼’’ x 20’’h• 108 Navy Ribbon Pieces (34’’ in length)• 108 Gift Tags• 1 MemoWhisky ShopTRADE COPY ONLY!In the Whisky Shop, please wrap a selection of whiskies with the Father’s Day pre wrap cello kit.Featured Gift Promo EndTo support several initiatives, including Father’s Day, Whisky Shop and the Signature Winesprogram (see page 35 of the P3 MPG) please merchandise the following whiskies and aselection of the Signature Wines listed on next page on the Gifting Promo Fixture.84 Promotional Turn 3

Gift PackagingProduct SelectionTo encourage sales for Father’s Day, all products on the fixture should be wrapped with cello,ribbon and tag.LCBO# Description Format Retail PriceLast Week12856 The Glenlivet Archive 21 Year Old Scotch 750 mL $154.50573352 Aberlour A’Bunadh Scotch Whisky 750 mL $94.95286310 Compass Box Great King Street ‘Artist’s Blend’ 750 mL $46.95271106 Writers Tears Pot Still Irish Whiskey 700 mL $47.95325993 Booker’s Bourbon 750 mL $69.95Signature Wine ProductsLcbo# Lcbo No Desc Size mL Price Set Desc Availability212761 Stone Dwellers Cabernet Sauvignon 750 $19.95 Australia Red Available269829 Grant Burge Summers Chardonnay 750 $19.95 Australia White Available310409 Robert Mondavi Chardonnay Napa Valley 750 $ 25.95 California White Available278689 Brancott Letter Series B Sauvignon Blanc 750 $ 19.95 New Zealand White Available245696 Whitehaven Pinot Noir 750 $ 22.95 New Zealand Red Available45195 Ruffino Chianti Classico Riserva Ducale Docg 750 $ 24.95 Italy Red Available317057 Masi Costasera Amarone Classico Doc 750 $ 39.95 Italy Red Available266965 Bonacchi Brunello Di Montalcino Docg 750 $ 35.80 Italy Red Available178541 Batasiolo Barolo Docg 750 $ 29.95 Italy Red Available160143 Castello Di Neive Barbaresco Docg 750 $ 19.95 Italy Red Available315226 L'evidence 750 $ 17.95 France Red Available12286 Anselme La Fiole Du Pape Chateauneuf Pape 750 $ 34.95 France Red AvailableRed289124 Laroche Chablis Saint Martin 750 $ 21.95 France White Available56580 Bouchard Pere & Fils Pouilly-Fuisse 750 $ 26.90 France White Available32656 Marques De Riscal Reserva 750 $ 20.90 Spain Red AvailableImplementation/MerchandisingTRADE COPY ONLY!The staff hours to implement this program will be charged back to Marketing therefore, itis necessary to ensure that this program is implemented as soon as the Wrap Kits arriveinto stores. These Wrap Kits are provided to the stores at NO CHARGE. There is NO GIFTWRAP CHARGE to the customers that purchase these pre-wrapped bottles. The staff hoursto implement this program are to be charged as follows: 1.3 hours @ $31.30 per hour toMarketing, Account 897-6590.The Father’s Day PreWrap Cello Kit is not available for re-order.Marketing & Product Guide - RUMn Rhythm 85

Gift PackagingComponentsComponent Re-order Code Retail ImagesSummer 95¢ Bag• Force shipped to ALL stores -1 case.• Each case contains 75 units (25 x three designs)• Additional Summer 95¢ Paper Bag inventory maybe ordered from supplying warehouse(Item #346379)Nautical Stripped Fabric Bag• Stores to order from supplying warehouseFather’s Day Wrap Kits• Force shipped to stores.• All items are packed in cases of 12 units.Galvanized Beer Pail• Store to order this item from supplying warehouse(1 – 2 cases).LCBO# 346379 $0.95LCBO# 337550 $5.95LCBO# 339754 $3.50LCBO# 751602 $6.95TRADE COPY ONLY!86 Promotional Turn 3

Gift PackagingPreparation GuidelinesWe recommend making 12 gifts at a time as there is enough material in each Father’sDay Wrap Kit to prepare 12 vessels. If you run out of the Father’s Day Wrap Kits, orderthe Year Round Wrap Kit LCBO 151688 from your supplying warehouse. Ensure you usea Generic Gift Tag to itemize the components and products in the pre wrapped vessel.Write the following on the Generic Gift Tags (available from Central Supply re-order6913111) by using Kwik Price.• Product Name(s)• Product LCBO#(s)• Product Price(s)• Vessel LCBO#• Vessel Price• Wrap Kit LCBO#339754• Wrap Kit Charge ($3.50)• Total PriceAffix the Generic Gift Tag to the gift with the ribbon provided in the Wrap Kits.How to print the Generic Gift TagInclude the following on the Generic Gift Tag (Central Supply #691311) by using KwikPrice.• Product Name(s)• Product LCBO#(s)• Product Price(s)• Pail LCBO # 321513• Pail Price $6.95• Wrap Kit LCBO# 325035• Wrap Kit Change $3.50• TOTAL PRICETRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 87

Gift PackagingMerchandising InstructionsPromotional Fixture End• Top Shelf – Merchandise the Father’s Day Fabric Bags and a selection of unwrappedproducts on the top shelf of the Promotional Fixture End. Remove 1-2 bags from theirpackaging and display them with featured Father’s Day products. The balance of thebags must be merchandised in the Acrylic Fabric Bag Holder.• Middle Shelf – Merchandise the Pre Wrap Cello bottles assembled, on the middleand bottom shelves.• Bottom Shelf – All Galvanized Beer pails should be pre wrapped with featuredFather’s Day products. When the Pails sell down, merchandise the Year-Round Boxes(LCBO #178723 One-Bottle Box and #LCBO 178764 Two-Bottle Box) alongside theGalvanized Beer pails and/or residual pre-wrapped vessels from previous promotions.SignageStores will be shipped the following new signs:Component Where to install sign Re-order Code ImagesCategory SignFrench/EnglishGift Tag(Bundled in 12)Shelf Talkers(Bundled in 2 -1 of each version)95¢ Bag HotButtonsA new Period 3 categorysign will be shipped. Placethe Category Sign insert intothe sign band on the GiftingPromotional Fixture End.Place the gift tags onto thepre-wrapped Cello 1 bottlesand vessels left over fromPT13. Merchandise thePre-Wrapped Cello bottlesand Vessels on the GiftingPromotional Fixture End.Place Shelf Talkers on theGifting Promotional FixtureEnd.Place on the metal gift bagholder.14032-65DMS-14032-66DMS-14032-67DMS-14035-41Image Not AvailableTRADE COPY ONLY!88 Promotional Turn 3

Special PromotionsFixturesRe-order #bam001(Bilingual)Participating StoresRe-order #BAM002 (Bilingual)Re-order #14034-16Re-order #14034-1110, 17, 21, 22, 23, 31, 34, 35, 38, 41, 44, 55, 57, 65, 102, 106,115, 132, 145, 148, 149, 168, 171, 185, 187, 191, 195, 198,200, 211, 212, 221, 226, 233, 243, 252, 253, 288, 298, 300,325, 326, 329, 334, 344, 346, 351, 355, 359, 360, 361, 367,378, 381, 383, 390, 392, 393, 394, 397, 398, 401, 407, 412,416, 427, 437, 438, 443, 445, 452, 457, 459, 470, 481, 490,491, 497, 511, 522, 523, 528, 536, 542, 544, 545, 546, 551,555, 566, 569, 575, 579, 580, 584, 587, 590, 601, 605, 609,617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 641, 643,694, 698, 699, 700, 702, 703, 706TRADE COPY ONLY!

Special Promotions FixturesPreviously Mixed Drink FixtureFixture #1 - Bonus AIR MILES® Reward MilesSelect any products with a Bonus AIR MILES ® Reward Miles offer (selectionis at the Store Manager’s discretion). Install the regular Bin Tags in the Bin Tagchannel and AIR MILES ® Shelf Talkers on the fixture to communicate the offers.Components Re-order #Posters - 22” x 39.5” (English over Bilingual)BAM001Drum Signs - 48” x 6 3/8” (English over Bilingual)Roll of blue Bin Ticket Strip (REUSE EXISTING BLUE STRIP)Fixture #2 – NEW! NEW! NEW!Key DatesInstall: May 26, 2013Takedown: June 23, 2013ComponentsDescriptionNEW! NEW! NEW! - Drum SignComponentBAM002BAM003NEW! NEW! NEW! Special Promotions Fixture: Poster – 22”x 39.5” 14034-11NEW DISCOVERIES Special Promotions Fixture: Drum Sign 48” x 6 .375” 14034-16Merchandising InstructionsNEW DISCOVERIES - PosterTRADE COPY ONLY!• Install the “NEW! NEW! NEW!” poster and “NEW DISCOVERIES” drum sign.• At store manager’s discretion, order and display new products from PT1 – PT3to maintain the display through PT3.90 Promotional Turn 3

Ontario Wine ProgramsOntario Wine SuperstarsPopular PickgoLOCAL FSI FixtureTRADE COPY ONLY!

Ontario Wine SuperstarsProgram OverviewThis is a sold space program and participation is mandatory. The Ontario Wine SuperstarsProgram is updated every promotional period. Each turn, two high volume Ontario VQAproducts (a red and a white) are featured. Stores must order products required (minimum ofthree cases per SKU).Key DatesInstall: May 26, 2013Takedown: June 23, 2013Participating ProductsLCBO# DescriptionSize (mL)260448 Palatine 1812 Merlot Cabernet VQA 750430546 Henry of Pelham Sauvignon Blanc VQA 750GROUP 1: Cut Case DisplaysCut Case DisplayParticipating Stores1, 3, 5, 6, 8, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 34, 35, 36, 37, 38,39, 43, 44, 45, 47, 50, 54, 56, 57, 58, 59, 60, 61, 62, 63, 64, 68, 72, 73, 74, 77, 79, 80, 82, 83, 85, 86,90, 93, 95, 97, 101, 102, 103, 106, 115, 124, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156,160, 163, 164, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 196, 198,199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 227, 228, 237, 238, 242, 243, 244, 246, 248,249, 253, 255, 263, 265, 268, 269, 270, 278, 279, 287, 288, 289, 295, 298, 300, 306, 310, 311, 312, 313,321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 354, 355, 359, 360, 361, 362, 366, 367, 371,373, 374, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 393, 394, 397, 398, 400, 402, 404, 406,407, 408, 411, 412, 415, 416, 419, 425, 426, 427, 428, 429, 431, 432, 434, 437, 438, 444, 445, 446, 450,452, 453, 456, 457, 458, 459, 461, 465, 467, 469, 470, 484, 485, 491, 494, 495, 499, 501, 502, 505, 511,518, 521, 523, 528, 533, 534, 536, 537, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 556, 559, 563,566, 568, 569, 571, 572, 573, 575, 579, 584, 586, 589, 590, 593, 601, 602, 605, 614, 616, 617, 618, 619,621, 623, 629, 630, 631, 632, 634, 635, 637, 638, 641, 642, 643, 698, 700, 702, 703, 771,776TRADE COPY ONLY!92 Promotional Turn 3

Ontario Wine SuperstarsSignage componentsWhite Ontario Wine Superstar:Cut Case Backer, pre-printed Pricer Card, pre-printed Shelf Talker.Red Ontario Wine Superstar:Cut Case Backer, pre-printed Pricer Card, pre-printed Shelf Talker.Red Wine Cut CaseComponents and Re-orderingOntario Wine Superstars Cut Case Display Kit:• Cut Case Backer Cards x 2• Pricer Cards x 2• Shelf Talkers x 2Re-order# 14038-01White Wine Cut CaseMerchandising InstructionsWhite Wine Pricer CardWhite Wine Shelf TalkerRed Wine Pricer CardRed Wine Shelf TalkerTRADE COPY ONLY!1. Use selected product to build a cut case display next to VQA Cube Fixture.2. Install the pre-printed cut case Backer Cards onto the cut case display.3. Install pre-printed Pricer Cards into the front of the cut case display.4. Install pre-printed Shelf Talkers in-section in front of the participating products.Marketing & Product Guide - RUMn Rhythm 93

Ontario Wine SuperstarsGROUP 2: Shelf Talkers OnlyParticipating Stores2, 7, 9, 32, 48, 49, 51, 53, 71, 84, 139, 250, 275, 309, 315, 320, 333, 358, 363, 365, 403, 410, 418,420, 436, 512, 515, 526, 535, 538, 583, 598, 636, 639, 697Components and Re-orderingWhite Ontario Wine Superstar: Pre-printed shelf talkerRed Ontario Wine Superstar: Pre-printed shelf talkerRe-order# DMS-14038-03White Wine Shelf TalkerMerchandising InstructionsRed Wine Shelf Talker1. Install pre-printed Shelf Talker in-section in front of the participating products.TRADE COPY ONLY!94 Promotional Turn 3

Ontario Wine SuperstarsGROUP 3: VQA Gondola FixtureKey DatesVQA Gondola FixtureInstall: May 26, 2013Takedown: June 23, 2013Participating Stores4, 17, 41, 55, 65, 144, 207, 211, 221, 229, 233,234, 286, 351, 417, 443, 481, 483, 486, 516, 551,564, 580, 587, 609, 627, 644, 677, 694, 699, 706Signage componentsWhite Ontario Wine Superstar:• Ontario Wine Superstars White / DoubleBottle Backer Card (double-sided).• Pre-printed Shelf Talker.Red Ontario Wine Superstar:• Ontario Wine Superstars Red / DoubleBottle Backer Card (double-sided).• Pre-printed Shelf Talker.Merchandising Instructions1. Stores that have ONE VQA Gondola Fixture,install the double bottle backer card on asingle End Aisle display.2. Stores that have TWO VQA Gondola Fixtures,install the White and Red wine Backer Cardson 2 separate End Aisle displays.3. Merchandise each participatingproduct on the top shelf of theVQA gondola fixture along with thepre-printed Shelf Talkers provided.TRADE COPY ONLY!White Wine Backer CardRed Wine Backer CardWhite Wine Shelf TalkerRed Wine Shelf TalkerRed & White Wine Backer CardMarketing & Product Guide - RUMn Rhythm 95

Popular PickOverviewThis is a sold space program andparticipation is mandatory. Each turn oneInternational Canadian Blend product isfeatured. Supported by a LTO or BAM offer.Stores must order the featured Popular Pickproduct (minimum of three cases).Key DatesInstall: May 26, 2013Takedown: June 23, 2013Participating Stores16, 29, 30, 42, 46, 52, 66, 67, 69, 70, 75, 76, 78,81, 83, 87, 88, 89, 91, 92, 94, 96, 98, 99, 104,105, 107, 108, 109, 110, 111, 112, 113, 114, 116,117, 118, 119, 120, 121, 122, 123, 126, 127, 128,129, 131, 133, 134, 136, 137, 138, 141, 142, 146,147, 151, 152, 157, 158, 159, 161, 162, 166, 169,170, 172, 173, 174, 176, 178, 180, 181, 184, 189,193, 194, 197, 203, 204, 205, 208, 213, 219, 220,222, 223, 224, 225, 230, 231, 232, 235, 236, 239,240, 241, 245, 247, 251, 254, 256, 257, 258, 259,260, 261, 262, 264, 266, 267, 270, 271, 272, 273,274, 276, 277, 280, 281, 282, 283, 284, 285, 290,291, 292, 293, 294, 296, 297, 299, 301, 302, 303,304, 305, 307, 308, 314, 316, 317, 318, 319, 322,323, 327, 328, 330, 331, 332, 335, 336, 337, 338,339, 347, 348, 349, 350, 352, 355, 364, 368, 369,370, 372, 375, 377, 379, 380, 395, 399, 405, 409,413, 414, 421, 422, 423, 430, 433, 435, 439, 440,441, 442, 447, 448, 449, 451, 454, 455, 460, 462,463, 464, 466, 468, 471, 472, 473, 474, 475, 476,478, 479, 480, 482, 487, 488, 489, 492, 493, 496,504, 506, 507, 509, 510, 514, 516, 517, 519, 520,524, 527, 529, 530, 531, 541, 543, 547, 548, 550,557, 558, 560, 561, 562, 565, 567, 570, 571, 574,576, 577, 578, 581, 582, 588, 591, 594, 595, 596,597, 599, 603, 604, 606, 607, 610, 612, 613, 615,622, 626, 631, 700Participating ProductLCBO# Description Size (mL)250258 Girls’ Night Out Citrusberry 1,500TwistComponents and Re-orderingPopular Pick: Cut Case Backer CardOntario Wine Superstars: Red and Whitepre-printed Shelf Talkers x 2Re-order# 14038-02Merchandising Instructions1. Install the Cut Case Backer Card andmerchandise display near the front ofstore, next to VQA Cube Fixture.2. Merchandise the Ontario Wine Superstarsparticipating products in-section with thepre-printed shelf talkers provided.White Wine Shelf TalkerTRADE COPY ONLY!Red Wine Shelf TalkerPopular Picks Backer Card96 Promotional Turn 3

goLOCAL FSI - GROUP 1: VQA Cube FixtureOverview• This is a sold space program andparticipation is mandatory.• Features four Ontario VQA products.• Stores must order the products required(minimum of one case per SKU).• In Period 3 the goLocalFSI fixture products are thosefeatured in the PT3 goLocal FSI.Key Dates• Install: May 26, 2013• Takedown: July 21, 2013 - continues todisplay until the end of PT4AdvertisingOn June 8th 500,000 copies of the goLocalFSI (goPICNIC – goLocal) will drop into localcommunity papers. The Products featured inthis goLocal FSI “goPICNIC – goLocal” areall about backyard patio get-togethers andsummer entertaining.Participating stores will receive 10 copies of thegoLocal FSI for the beginning of Period.Stores are to continue to merchandise theparticipating products in this FSI for the durationof pt3/PT4 as they are a perfect match forSummer.The FSI will be distributed in the followingpublications:• Globe & Mail• National Post• Toronto Star• Kitchener WaterlooRecord• Whig Standard• Free Press• Ottawa Citizen• Hamilton Spectator• Barrie Examiner• St Catherine StandardFor additionalinformation on theLCBO goLocal initiativesand to view the onlineFSI please encouragecustomers to visit:www.lcbogolocal.com.Participating StoresCube Fixture1, 2, 3, 5, 6, 7, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25,26, 27, 31, 32, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47,50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 73,74, 77, 82, 83, 86, 90, 93, 95, 97, 102, 106, 110, 115,125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155,156, 163, 164, 167, 168, 171, 175, 179, 182, 183, 185,187, 188, 191, 194, 195, 196, 198, 199, 200, 201, 202,209, 210, 211, 212, 214, 216, 217, 218, 226, 228, 234,237, 238, 242, 243, 244, 246, 248, 249, 250, 253, 255,260, 263, 265, 266, 268, 269, 278, 287, 288, 295, 297,298, 300, 310, 311, 312, 313, 320, 321, 324, 325, 326,329, 334, 340, 343, 344, 345, 346, 353, 355, 358, 359,360, 361, 366, 367, 371, 373, 378, 381, 382, 383, 384,385, 386, 387, 388, 390, 393, 394, 397, 398, 400, 402,404, 406, 407, 408, 412, 416, 420, 425, 427, 428, 431,432, 434, 437, 438, 444, 445, 452, 456, 457, 459, 461,465, 467, 469, 470, 491, 494, 495, 499, 501, 505, 509,511, 518, 521, 523, 528, 533, 534, 536, 539, 540, 542,544, 545, 546, 549, 552, 553, 555, 556, 559, 563, 566,568, 569, 573, 575, 579, 581, 584, 586, 589, 590, 593,601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629,630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642,643, 698, 700, 702, 703, 771, 776TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 97

goLOCAL FSI - GROUP 1: VQA Cube FixtureParticipating ProductsLCBO# DescriptionSize(mL)126151 Sibling Rivalry Red VQA 750305367 Vinology White VQA 750159962 Sandbanks Shoreline Cabernet Merlot VQA 750560243 Eastdell Rosé VQA 750Signage components1. goLOCAL Cube Sign2. goLOCAL Category Sign x 23. goLOCAL pre-printed Shelf Talkers x 44. Vintages pre-printed Shelf Talker x 1goLOCAL CategoryRe-order # VQA Cube Fixture Kit:14038-04 goLOCAL shelf talkers x 4, goLOCAL cube sign, goLOCAL Category sign x 2,Vintages Shelf Talker.Merchandising InstructionsShelf TalkergoLOCAL Cube SignVintages Shelf TalkerTRADE COPY ONLY!1. Merchandise the four participating products on the top shelf of the VQA Cube Fixture. Placethe pre-printed Shelf Talker in front of the product.2. Install the goLOCAL Cube Sign.3. Install the goLOCAL Category Signs on either side of the Cube Sign.4. Install the Vintages pre-printed shelf talker in front of the participating product(#333260 Château des Charmes Cuvee d’Andree 2012 ) in its place on the shelf.98 Promotional Turn 3

goLOCAL FSI - GROUP 2: VQA Gondola FixtureParticipating Stores4, 17, 41, 55, 65, 144, 207, 221, 229, 233, 286, 351,417, 443, 481, 483, 486, 516, 551, 564, 580, 587, 609,627, 644, 677, 694, 699, 706Participating ProductsSizeLCBO# Description(mL)126151 Sibling Rivalry Red VQA 750305367 Vinology White VQA 750159962 Sandbanks Shoreline Cabernet Merlot 750VQA560243 Eastdell Rosé VQA 750Signage components1. goLOCAL Backer Card2. goLOCAL pre-printed Shelf Talkers x 4Merchandising Instructions1. Install the “goLOCAL” Backer Card intothe Backer Card Frame of the FSIGondola Fixture.2. Merchandise the four participating productson the top shelf of the VQA gondola alongwith the pre-printed Shelf Talkers provided.go LOCAL FSI VQA Gondola FixturegoLOCAL Backer CardTRADE COPY ONLY!Shelf TalkerMarketing & Product Guide - RUMn Rhythm 99

TRADE COPY ONLY!

Beer ProgramsOntario Craft Beer End AisleBrewery Spotlight: Renaissance BreweryCraft Beer ProgramOntario Craft Beer(Quarterly Program)TRADE COPY ONLY!

Ontario Craft Beer End AisleFormerly Ontario Craft Beer Fixture, now merchandised on shelfKey DatesInstall: May 26, 2013Take Down: June 23, 2013ComponentsPre-Printed Shelf Talkers (ENG) – DMS - 14038-42Pre-Printed Shelf Talkers (FRE) – DMS -14038-43End Aisle Backer Card (same) – OCBEA01Participating ProductsLCBO# Brand Size (mL) Brewery Distributor Code280081 Steam Whistle Pilsner 6 x 355 Steam Whistle 5577242552 Oranje Weisse 500 Amsterdam 3842345017 Muskoka Summer Weiss 6 x 355 Muskoka 3436Participating StoresOCB End Aisle Backer CardRe-order # OCBEA011, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288,295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556,579, 619, 623, 624, 630, 702TRADE COPY ONLY!NOTE: FLS designated stores need to display both French and English versionsof the product Shelf Talkers.102 Promotional Turn 3

Brewery Spotlight: Renaissance BreweryOverviewThe “Brewery Spotlight” is a year-round programthat features unique and premium products fromcraft breweries around the world. This programturns four times a year and each turn focuses onone specific brewery.NEW: Please display the breweryinformation Shelf Talker within yourstore’s Brewery Spotlight section.Key DateInstall: May 26, 2013Take Down: September 14, 2013Participating ProductsComponentsPre-Printed Shelf Talkers (ENG)DMS – OCB013Pre-Printed Shelf Talkers (FRE)DMS –OCB014Brewery LCBO# Description Size (mL)331595 Renaissance Perfection Pale Ale 500Renaissance331611 Renaissance MPA 500331629 Renaissance Discovery American Pale Ale 500331637 Renaissance Voyager India Pale Ale 500Participating StoresNOTE: FLS designated stores need todisplay both French and Englishversions of the product Shelf Talkers.TRADE COPY ONLY!1, 5, 10, 15, 17, 18, 31, 38, 40, 115, 132, 164, 187, 212, 217, 243, 334, 393, 417, 445, 486, 457, 495,499, 511, 568, 623, 624, 630Marketing & Product Guide - RUMn Rhythm 103

Craft Beer ProgramFormerly known as the Premium/Specialty Beer ProgramKey DatesInstall: May 26, 2013Take Down: September 14, 2013Components• Pre-Printed Shelf Talkers (ENG)DMS –OCB012• Pre-Printed Shelf Talkers (FRE)DMS –OCB011Participating ProductsItem# Product Name Size (mL)320697 Mikkeller Canadian Dream 330322529 Hofbrau Hefe Weizen 500318907 Blanche Des Honnelles Strong Belgian Wheat Ale 330272369 Thornbridge Kipling South Pacific Ale 500333138 King Heffy Imperial Hefeweizen 1000320028 Ommegang Hennepin 6 x 355333146 Dominus Vobiscum Saison 750322578 Nogne O Saison 500322552 Shawinigan Handshake 500322537 Brooklyn Brewery Sorachi Ace 750325738 Houblon Chouffe 330327601 Scaldis Blonde Triple Extra Strong Belgian Ale 750333468 Les Trois Mousquetaires Hopfenweisse 750318758 Cuvée des Jacobins Belgian Lambic Ale 330Participating storesTRADE COPY ONLY!1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 132, 143, 148, 149,156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329, 334,355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457,481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579,586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776NOTE: FLS designated stores need to display both French and English versionsof the product Shelf Talkers.104 Promotional Turn 3

Ontario Craft Beer (Quarterly Program)Formerly known as the Ontario Craft Beer FixtureKey DatesInstall: May 26, 2013Take Down: September 14, 2013Components• Pre-Printed Shelf Talkers (ENG)DMS – OCB008• Pre-Printed Shelf Talkers (FRE)DMS - OCB009Participating ProductsBrewery LCBO# Description Size (mL) Distributor CodeNeustadt 64642 Neustadt 10W30 473 2191Cameron's 337337 Cameron's Rye Pale Ale 650 413Trafalgar 330688 Trafalgar Ginger Mead 500 4889Wellington 190439 Wellington SPA 473 Supplying WarehouseParticipating storesMandatory Participation5, 6, 15, 18, 19, 35, 38, 40, 115, 143, 149, 187, 212, 217, 243, 295, 334, 355, 393, 417, 452, 495, 528,568, 624Optional Participation1, 2, 3, 4, 9, 11, 14, 20, 21, 25, 31, 36, 37, 60, 95, 106, 130, 156, 163, 171, 185, 200, 209, 214, 288, 298,300, 329, 346, 346, 360, 367, 371, 373, 378, 385, 407, 411, 420, 432, 437, 438, 445, 457, 485, 499, 522,532, 544, 545, 549, 553, 572, 573, 575, 579, 629, 630, 700, 702, 771, 776TRADE COPY ONLY!NOTE: FLS designated stores need to display both French and English versionsof the product Shelf Talkers.Marketing & Product Guide - RUMn Rhythm 105

TAWSE SKETCHES OF NIAGARACHARDONNAYVQA Niagara PeninsulaA terrific wine from one of Ontario’s most celebrated wineriesIt’s dry with deliciously tropical fruit flavoursPairs perfectly with a smoked salmon and brie quiche$19.95089037 (XD) 750 mLFULL-BODIED & RICHA VintAges Essentialvintages.com/superstars/10SMOKED SALMON AND BRIE QuICHEPrice subject to change without notice.TRADE COPY ONLY!

ONTARIO SupERST RS“Vintages Superstar”ProgramParticipating StoresKit 1 (Shelf Talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 37, 44, 55, 60, 61, 62, 64,65, 68, 70, 72, 79, 80, 82, 85, 93,97, 99, 102, 124, 130, 144, 145,154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 214, 218, 223,233, 237, 244, 248, 249, 260, 263, 265, 268, 269, 278, 296, 311,324, 340, 351, 353, 354, 372, 373, 381, 386, 392, 403, 404, 415,420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483,485, 497, 499, 501, 515, 521, 526, 528, 533, 534, 538, 547, 556,559, 568, 589, 601, 602, 637, 677Kit 2 (All Signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 36, 38, 40, 57, 58, 95,106, 115 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195,198, 200, 207, 209, 210, 212, 217, 226, 243, 252, 253, 255, 287,288, 298, 300, 325, 326, 329, 333, 334, 344, 346, 355, 359, 360,361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 407,411, 412, 416, 417, 437, 438, 445, 457, 459, 465, 470, 481, 486,490, 491, 494, 495, 505, 511, 512, 522, 523, 532, 536, 542, 544,545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586,587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 624, 629, 630,631, 632, 634, 635, 641, 698, 700, 702, 703, 706, 771, 776TRADE COPY ONLY!

“Vintages Superstar” ProgramOverviewThe Vintages Superstar program promotesgreat local products while pairing them withdelicious recipes. Each period there willbe three Ontario Superstars: two LCBOwines and one Vintages Essential. Thisis a mandatory program.Participating ProductCAVE SPRING ESTATE RIESLINGVQA Beamsville Bench286377 (D) 750 mL$17.95Key DatesInstall: Upon receiptTakedown: June 22, 2013Kit 1 + Kit 2 will beto be shippedvia store mailbag.Components• Shelf Talker• Basket InsertShelf TalkerMerchandising InstructionsBasket Sign Insert• Merchandise the participating product in abasket next to/near the LCBO Ontario VQAwines section.• Insert the basket sign insert into the LargeMetal Sign Holder (Central Supply #691089)• Display the fully merchandised basket in theLCBO Ontario VQA wines section nextto the VQA fixture.• Take down once stock is sold out,or by June 22, 2013.Pre-printed Shelf Talker• Install the pre-printed Shelf Talker in frontof the featured product, in its on-shelfposition within the Vintages section, usinga Miracle Stick Central Supply #692012)or 2” shelf clip for Vintages(helloLCBO – re-order #LC1506).• Take down once stock is sold out,or by June 22, 2013.Available Chilled Hot ButtonSigns should be usedon shelf to indicate thatthe Superstars productsare also available in thefridge; Superstars ShelfTalkers should beplaced in the fridge tohighlight the Superstarproducts there.TRADE COPY ONLY!Available ChilledIn-Section Hot ButtonRe- Order # DMS-13115-43Basket Insert108 Promotional Turn 3

BAM & LTO SignageParticipating Stores1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21,22, 23, 24, 25, 26, 27, 29, 30, 31, 35, 36, 37, 38, 40, 42, 44, 45,55, 56, 57, 58, 60, 61, 62, 63, 64, 65, 68, 69, 70, 71, 72, 74, 77,78, 79, 80, 81, 82, 83, 84, 85, 93, 95, 97, 99, 101, 102, 106, 115,124, 125, 127, 130, 132, 136, 140, 143, 144, 145, 148, 149, 153,154, 156, 158, 163, 164, 165, 167, 168, 171, 178, 179, 182, 185,187 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 207, 208,209, 210, 211, 212, 214, 216, 217, 218, 219, 221, 222, 223, 225,226, 227, 232, 233, 235, 237, 238, 241, 242, 243, 244, 247, 248,249, 251, 252, 253, 255, 259, 260, 261, 263, 265, 268, 269, 270,278, 287, 288, 295, 298, 300, 306, 311, 312, 313, 314, 318, 321,323, 324, 325, 326, 329, 333, 334, 340, 344, 345, 346, 351, 352,353, 354, 355, 358, 359, 360, 361, 365, 367, 368 371, 373, 378,380, 381, 383, 385, 386, 387, 389, 390, 392, 393, 394, 397, 398,401, 402, 403, 404, 407, 411, 412, 415 416, 417, 420, 425, 426,427, 428, 430, 431, 432, 434, 437, 438, 441, 443, 444, 445, 446,449, 452, 454, 456, 457, 459, 461, 465, 467, 468, 469, 470, 474,481, 482, 483, 485, 486, 490, 491, 494, 495, 497, 499, 501, 505,509, 511, 512, 515, 516, 518, 521, 522, 523, 526, 528, 532, 533,534, 536, 537, 538, 540, 542, 544, 545, 546, 547, 549, 550, 551,553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 581, 584,586, 587, 589, 590, 593, 598, 599, 601, 602, 605, 609, 611, 612,614, 616, 617, 618, 619, 623, 624, 626, 627, 629, 630, 631, 632,634, 635, 636, 637, 638, 639, 641, 642, 643, 677, 694, 697, 698,699, 700, 702, 703, 771, 776TRADE COPY ONLY!

Vintages BAM & LTO SignageOverviewThe Vintages BAM & LTO signage will arrive in themailbag the week before each promotional periodstarts. This is a mandatory supplier program. AllShelf Talkers for the participating products shouldbe installed at the start of the period.If you do not receive your kit please callhelloLCBO to request a kit. If a Shelf Talker isdamaged or misplaced please print a new ShelfTalker using the in-store printing templates.Participating ProductsComponentsLTO Shelf TalkersBAM Shelf TalkersLCBO# Description Original Price Price Promotion130195 13th Street Sandstone Old Vines Gamay Noir 2010 $29.95 $29.95 12 BAM230862 13th Street Sandstone Reserve Chardonnay 2010 $34.95 $34.95 18 BAM304469 Cloudy Bay Sauvignon Blanc 2012 $29.95 $29.95 10 BAM280461 Dom Pérignon Brut Champagne $219.95 $219.95 30 BAM315010 Gaia Thalassitis Assyrtiko 2011 $21.95 $21.95 5 BAM989269 Jackson-Triggs Delaine Cabernet/ Merlot 2010 $29.95 $29.95 15 BAM69377 Monte Antico $15.95 $15.95 8 BAM253583 Babatzim Tsipouro Without Anis $28.95 $26.95 LTO $2342436 Bonterra Chardonnay $18.95 $16.95 LTO $2650432 Castelgiocondo Brunello Di Montalcino $49.95 $44.95 LTO $51578 Flat Rock Twisted $16.95 $15.95 LTO $1TRADE COPY ONLY!258681 G. Marquis The Silver Line Chardonnay 2011 $16.95 $14.95 LTO $228134 Goose Bay Sauvignon Blanc KPM $20.85 $19.85 LTO $1479014 Julian Chivite Gran Feudo Reserva $16.95 $14.95 LTO $233936 Le Clos Jordanne Village Reserve Chardonnay 2010 $28.95 $26.95 LTO $233894 Le Clos Jordanne Village Reserve Pinot Noir 2010 $30.00 $27.00 LTO $3611210 Penfolds Thomas Hyland Shiraz $21.95 $18.95 LTO $3255513 Robert Mondavi Cabernet Sauvignon $34.95 $31.95 LTO $3996405 Stags’ Leap Winery Cabernet Sauvignon $49.95 $44.95 LTO $5330241 Sterling Merlot $27.95 $24.95 LTO $3110 Promotional Turn 3

The Early Summer 2013 issue of FOOD & DRINKwas distributed in stores Wednesday, May 1, 2013.Features• Birthday Confections: Celebrate a special occasionwith any of these elaborate cakes—the extra effortmore than pays off!• Back to the Classics: Updating some of the mostpopular cocktails of all time.• The May 24 Cookout: Kick off summer with our(almost) all-grilled menu, perfect for serving a crowd.• Defining Style: Our resident expert breaks downwines according to style, with suggested bottles to try.• Tasting Party at Home: Everything you need to knowfor hosting a wine-tasting party—tips, what wines tochoose plus small bites for serving alongside.TRADE COPY ONLY!

Food & DrinkMerchandisingThis issue should be merchandised prominently in the magazine stands. The stands shouldbe positioned in the selling area of the store. If your store does not have a stand, pleasedisplay FOOD & DRINK at all checkouts, customer service and the Info centre.Once your supply has been depleted, please store thestand until the next issue arrives in store. Do not use thestand to display other materials.To request additional copies once your original supplyhas run out, please email wayne.leek@lcbo.com. Youremail should include the following information:Store # and contact name# of additional copies and whyEnglish or French editionWe will distribute the magazines equitably amongall stores who request additional copies 10 daysafter original distribution. As supply is limited, pleaseunderstand that stores may not receive the quantityrequested.Watch for the Summer 2013 issue of FOOD & DRINK, which will be in stores onWednesday, June 26, 2013.TRADE COPY ONLY!112 Promotional Turn 3

Participating StoresColumn HeadingStore #Banner InsertsPod ProgramSold End AislesEnd Aisle Backer CardsRegular ExtendersDiscovery Extenders SpiritsKeyH= Hero DisplayT= Thematic Banner InsertBuilds all PodsNumber of Sold End Aisles and(P)remium or (S)tandard Flight# of Number of signs shippedNumber of Regular Extenders In StoreSee Sold Space Program ExtenderSection for participating extenderlocations.C = Community Extender Program# of ExtendersDiscovery Extenders Wine # of ExtendersDiscovery Extenders BSM # of ExtendersGreen Extender# of ExtendersExterior Banner# of Number of signs shippedShow Cards# of Number of signs shippedPower Aisle Banners # of Number of signs shippedPerimeter Banners# of Number of signs shippedTransparencies Vendor installed, see page 11Special Promotions Fixtures Y = Participating Store (2 Fixtures)goLOCAL FSI Fixture Y = Participating StoreOntario Wine Superstars Y = Participating StoreOntario Popular Picks Y = Participating StoreMini Thematic ProgramY = Participating Store(on Promo Fixture)Featured Gift Program Y = Participating StoreF = LCBO stores located in FLSFLSdesignated areasFF = LCBO FLS designated storesSee back/inside cover fordefinitionsTRADE COPY ONLY!

Participating StoresThis list is included in the PT3 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerLanguage (FLS)1 H 20S 45 Y 65 3 3 5 3 8 F2 10 5 F3 8P 15 40 2 F4 10P 15 40 8 F5 H 10P 20 Y 55 9 5 4 F6 H 5 15 40 3 6 12 F7 20 1 16 FF8 T 10S 10 40 5 2 6 F9 T 10 3 4 6 F10 H 20P 40 Y 55 3 3 7 8 FF11 H 8S 15 40 2 6 12 F12 T 8P 15 40 4 F13 5 20 1 4 F14 8S 15 40 3 2 F15 H 15P 25 Y 40 10 7 4 F16 F17 H 105 30 Y 40 6 3 6 FF18 H 5 20 40 3 F19 H 15S 25 65 3 6 5 4 FF20 H 8S 15 40 3 3 4 F21 H 20P 40 Y 55 3 3 4 7 622 H 20S 40 65 3 3 6 1 423 H 15S 30 Y 50 7 4 4 FF24 8S 20 40 3 1 4 FF25 8P 20 45 3 5 3 626 H 10P 25 40 3 3 6 F27 H 15S 25 45 1 F28 T 5 10 2 6 1229 10 1 1030 T 5 15 2 6 831 H 15P 30 Y 55 3 6 632 5 10 3 4 F34 H 15S 25 40 4 5 6 F35 H 10P 20 40 3 7 7 436 H 15S 20 50 3 3 4 8 4 FF37 H 8P 15 40 3 10 F38 H 15P 30 Y 55 12 1 FF39 15 340 H 20P 25 40 3 3 4 19 6 FF41 10S 20 Y 45 6 3 4 FF42 T 10 3 4 443 H 10S 15 40 2 644 H 10S 25 Y 40 3 3 5 445 5 15 2 2 646 10 147 10S 10 40 2 3 12Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerLanguage (FLS)48 10 4 649 T 10 3 6 8 FF50 H 10S 15 40 6 3 6 FF5152 FF53 5 3 154 5 10 3 F55 H 10S 20 Y 40 6 3 4 FF56 T 5 10 3 457 H 15S 25 Y 60 3 7 8 658 8S 20 40 4 1 FF59 5 10 40 360 5 15 45 3 361 H 5C 10 10 162 H 15S 20 40 4 4 463 H 10S 20 50 7 4 F64 H 10S 30 45 3 3 4 665 H 10S 25 Y 45 6 4 466 T 10 2 4 6 FF67 5 3 4 4 FF68 H 15S 25 40 3 1 6 1269 5 10 6 870 8S 20 40 4 2 671 T 5 2 1 6 1272 10S 15 55 3 673 H 8S 15 40 374 H 10S 15 Y 40 2 6 1275 T 5 2 4 6 FF76 3 2 4 FF77 T 15 2 6 8 FF78 5 10 4 6 FF79 H 8S 10 50 1 1080 H 10S 15 45 181 T 5 15 3 2 4 6 FF82 H 8S 20 40 2 383 20 2 2 4 FF84 T 5 2 4 685 H 10S 20 40 3 486 H 8S 20 4087 T 10 6 1288 T 5 20 1 6 889 5 1 4 FF90 H 10S 15 40 191 T 5 15 3 6 8 FF92 T 10 3 4 4 F93 H 8S 15 45 6TRADE COPY ONLY!114 Promotional Turn 3

Participating StoresThis list is included in the PT3 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerLanguage (FLS)94 T 10 2 6 895 H 10S 30 55 3 3 3 3 496 T 5 2 4 697 10S 25 40 6 2 498 T 5 3 6 12 FF99 5 10 5 4 FF101 H 15S 25 40 3 4102 H 10S 25 45 4 2 4103 T 5 10 3 FF104 T 10 2 4 F105 5 1 4106 H 15S 30 55 3 4 6107 T 5 1 4 6108 T 15 3 4 FF109 T 5 10 1 4 6110 5 15 3 4 6111 T 5 3 4 4112 10 4 4 6 FF113 T 5 2 6 8114 5 4115 H 20P 40 55 3 3 5 8 6116 T 2 4 4117 T 10 3 4 6 FF118 T 5 2 4 6 FF119 5 1 4120 1 4121 1 FF122 T 5 2 4 4 FF123 T 10 3 6 8 FF124 3125 H 10S 25 40 4 4 4 FF126 10 1 FF127 10 1 4128 T 10 2 4 6 F129 5 1 4 4 FF130 H 10S 25 50 2 4131 5 1 4132 H 10S 25 40 7 1 4133 10 1 4134 3 1 4 FF135 T 15 2 6 8136 T 5 10 2 4137 10 4138 5 1 4139 T 10 2 4 6140 H 10P 20 55 3 3 4 FFStore #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerLanguage (FLS)141 5 1 4142 10 1 4143 8P 25 40 4 4 F144 10S 20 40 6 4 4145 15S 30 40 6 2 4146 5 1147 5 1 4148 H 15P 45 Y 55 3 3 4149 H 20P 30 Y 55 10 6 F151 5 1 4 4 FF152 H 10S 20 40 2 6 12153 8S 20 40 6 4 6154 H 15S 40 40 6 4 6 F155 8S 15 40 3 4 3156 H 20P 25 55 3 3 4 5 4157 T 15 3 4158 T 10 3 4159 T 5 1 4160 5 1 4 6161 T 5 4 4162 T 10 2 4 4 FF163 H 8S 15 40 3 2 5 6 F164 H 10P 20 55 3 3 5 4 FF165 H 8S 20 45 4 4 F166 T 10 3 6 12167 H 10S 20 45 3 3 4 6 F168 H 10P 20 40 3 5 4169 T 10 3 6 8170 T 10 4 6171 H 20S 25 Y 60 3 3 2 8 6 F172 5 1 4 6173 5 1 FF174 T 10 3 6 8175 10S 15 45 3 3 4 4176 5 1 4178 T 10 1 6 12179 H 15P 25 55 4 3 4180 5 1 4 FF181 5 1 6 8182 H 15P 25 40 2 3 6 12 F183 5 15 3 4 4 F184 T 10 3 4 4 FF185 H 15P 25 Y 55 3 4 2 6 F186 T 8S 10 40 1 4 F187 H 20S 40 Y 65 3 3 4 8 8TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 115

Participating StoresThis list is included in the PT3 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerLanguage (FLS)188 H 10S 20 40 3189 5 1 4 4 FF190 H 10S 15 40 1 10 F191 H 15S 30 Y 40 3 3 5 4 4192 8S 10 40 2 6 12 F193 10 1 4 6 FF194 T 10 2 6 8195 H 20S 40 Y 60 3 4 F196 H 8S 15 40 3 6 12197 T 5 15 2 4 6198 H 15S 25 Y 55 6 3 4 F199 5 10 4200 H 20S 25 Y 65 3 3 5 7 4 F201 H 15S 25 55 2 6202 5 10 3 6 12203204 5 2 4 FF205 T 10 3 6207 H 8S 20 40 4 7 F208 T 10 1 6 12209 H 15S 20 60 6 6 4210 10S 30 40 5 2 4211 H 8S 20 40 6 5 4212 H 15P 30 40 7 8 4 F213 T 15 3 6 8214 10S 25 40 2 6 FF216 H 8S 15 40 2 5 4217 H 20P 30 Y 55 3 3 6 7 FF218 H 15S 25 55 3 3 3 5 6 12 F219 T 10 2 4 6220 T 10 3 4 FF221 H 10S 20 Y 40 6 5 4222 T 5 10 3 4223 T 5 15 2 6224 T 10 4 4225 T 5 10 2 2 4 FF226 H 20S 30 Y 55 3 3 3 8 9 6227 T 5 10 2 4228 H 20S 25 40 3 3 4 3 4 F229 T 10S 20 40 4 5 4230 15 1 6 12231 T 10 2 4232 T 5 10 3 6 8233 H 15S 30 Y 55 6 4 3 F234 10S 20 8 4 4 F235 5 1 4Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerLanguage (FLS)236 T 5 10 1 4 6 FF237 10S 25 40 7 3 4238 T 10 1 6 8239 T 10 2 4 6240 5 1 4 4241 5 1 4 4 FF242 H 15S 25 45 4 7 4 F243 H 20P 30 55 3 3 8 8 FF244 H 15S 25 40 5 3 4245 5 1 4 FF246 T 5 10 3 6 12247 T 5 15 3 6 8248 H 15P 25 40 3 2 6 4 6249 H 10S 20 Y 40 3 4 F250 5 10 1 4251 5 1252 H 20S 30 Y 40 7 2 3253 H 20P 30 Y 55 3 6 2 4 FF254 T 10 3 6 8255 H 10S 20 55 6 2 6 F256 5 1 4 F257 5 1 4 4258 T 10 1259 10260 5 25 4 2 6261 T 10 1 4262 10 1 4263 H 15S 20 45 4 4264 T 10 3 6 8265 H 15S 20 40 3 3 6 6 4266 T 5 15 3267 T 10 3268 5 15 3269 H 20S 25 Y 40 8 18 4 F270 5 25 10 4 4 6271 5 1 10272 5 1 FF273 T 5 4 6274 5 1 4 4275 T 10 3 4276 T 5 3 10277 T 15 3 6 12278 H 8S 15 40 7 3 4 FF279 5 15 3 F280 5 2 4281 T 10 3 4 6TRADE COPY ONLY!116 Promotional Turn 3

Participating StoresThis list is included in the PT3 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerLanguage (FLS)282 T 10 3 6 12283 5 1284 T 10 2 6 12285 3 3 4286 3 10 6 4 4287 H 15S 20 55 3 3 6 FF288 H 20P 30 Y 65 3 6 5 4289 T 15 2 6 12290 3 1 4291 T 10 2 6 8 FF292 5 4 4293 T 5 1 4 4294 T 10 3 6 12295 H 10P 20 40 3 3 F296 T 10 3 4 6297 T 15 4 3 4298 H 20P 30 Y 40 3 6 6 4299 T 15 2 4 4300 H 10S 30 55 3 6 5301 10 1 4 6302 5 5303 T 10 3 4 6304 T 5 15 3 4 6305 10 1306 T 10 2 4 4307 5 1308 10 1 4 FF309 5 1 4 F310 5 10 2 4 F311 H 10P 20 55 5 3312 8S 20 40 2 4 F313 10 2314 T 10 3 4315 3 1316 T 10 3 4 6317 T 5 1 4318319 5 1 4320 10 6 8 F321 H 8S 20 45 3 4 F322 5 1 4 FF323 T 10 3 6324 H 8P 15 40 3 6 8 FF325 H 15S 30 50 3 5 3 4326 H 15S 30 Y 50 1 4327 T 5 10 3 4 FFStore #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerLanguage (FLS)328 T 5 2 4 4329 H 20P 45 Y 55 3 8 F330 T 3 3 6 8331 5 1332 1 4 FF333 F334 H 20S 30 65 3 3 3 6 8 F335 T 5 3 6 8336 5 1337 5 1338 1 4 FF339 10 1 4 4340 H 10S 20 40 6 5 4343 15S 20 45 4 3 4344 H 15S 30 Y 50 6 3 4345 5S 15 40 2346 H 20P 45 Y 65 3 3 6 6 6347 5 1 4348 5 4 6349 5 1 4 FF350 10 1 4 4351 H 15S 30 Y 45 6 4 4352 T 10 2 4 4353 H 10P 15 60 5 4354 3 4 4355 H 20P 30 Y 65 3 3 3 11 10 F358 3 3 4359 H 20S 40 Y 65 6 4 4 FF360 H 10P 25 55 3 3 3 8 5 4 F361 H 15S 25 Y 45 6 4362 H 20S 20 60 3 1 6 12 F363 5 10 1 4 6 F364 T 10 3 6 8365366 H 10S 20 40 5 F367 H 20P 40 Y 65 3 3 3 10 6 4 FF368 10 2 2 4369 T 10 4370 10 2 3 FF371 H 10S 25 60 3 3 7 4 F372 T 15 2 4373 H 15S 20 Y 60 5 4 4374 T 15 2 6 12375 5 1 4 FF376TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 117

Participating StoresThis list is included in the PT3 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerLanguage (FLS)377 5 1 4 4378 H 20S 45 Y 65 3 3 7 8379 T 3 3 6 8380 T 10 4 6381 H 15S 30 Y 40 6 3 4382 H 15S 20 45 3 1 6383 H 15S 25 Y 40 5 2 4384 H 8P 20 40 3 1 4 FF385 H 20S 30 65 3 3 3 7 4 FF386 H 15S 30 40 3 3 6 3 8387 H 15S 20 55 7 3 4 FF388 H 10P 15 40 3 8 4 4 F389 H 15S 25 40 4 3 4 F390 H 15P 25 Y 65 3 5 5 4392 H 10S 25 Y 45 8 4393 H 20P 25 65 3 3 3 6 6 FF394 H 20P 40 Y 55 6 5 4 F395 10 2 10 FF397 H 15S 30 Y 40 4 4398 H 20S 40 55 6 3 4 F399 20 1400 15S 20 40 2 4 FF401 20S 30 Y 45 6 6 4402 H 10S 15 45 3 6 12403 10 4 4404 H 15S 20 55 3 4 6 4405 5 1 4 FF406 5 15 5 3 4 FF407 H 20P 30 Y 45 3 7 5 4 F408 H 10S 20 50 3 3 6 4 F409 5 1 4410 10 2 4 4411 8P 15 40 1 4 F412 H 15P 25 Y 55 10 10 4 F413 3 2414 T 10 1 4 4415 H 10P 20 40 2 6 F416 H 20S 25 Y 55 3 3 3 11 7 6 F417 H 15P 40 55 3 3 10 5 6418 T 5 2 4 4419 T 3 3 4 6420 5 2 F421 5 1 F422 5 1 4 FF423 10 2 4Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerLanguage (FLS)424 3 4 FF425 H 10S 20 40 3 4 4 F426 H 8S 15 40 5 1 6 12 F427 H 15S 30 Y 40 7 6 6428 H 20S 40 Y 65 3 3 3 10 3 6 F429 5 2 4 6430 5 1 4 4431 H 15S 20 55 3 3 3 6 5 4 FF432 H 20S 25 55 3 3 6 4 4433 1 4434 H 15S 20 45 3 1 6435 5 1 4 FF436 5 25 3 6 12 F437 H 10S 25 Y 40 6 4438 H 20S 30 Y 55 3 3 9 5 6 F439 1440 T 10 4 4 4441 10 3 4 6 FF442 5 2 4443 H 15P 30 Y 45 6 5 4 FF444 H 15S 25 Y 40 3 3 3 6 8 F445 H 20S 30 60 3 3 9 8446 T 10 1 6 8447 5 1 6 8448 T 5 1 4 4449 3 1 4450 T 5 4 4451 5 1 4 4452 H 15P 20 65 7 FF453 10P 15 40 4 1 4454 5 25 2 4455 T 10 6 8456 10S 30 40 7 5 4457 H 10P 20 Y 55 3 7 4 6 F458 H 8S 20 45 2 2 4 6 F459 H 20 30 Y 55 5 7 4460 3 1 4461 T 10 3 6 8462 T 10 2 4 6463 3 4 FF464 5 1465 H 15S 30 55 3 3 5 6466 1 4 FF467 H 10S 15 40 3468 T 15 3 4TRADE COPY ONLY!118 Promotional Turn 3

Participating StoresThis list is included in the PT3 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerLanguage (FLS)469 5S 20 5 4 6 4470 H 15S 30 Y 55 6 6 4 FF471 10 3 10472 10 1 4473 5 1 4474 5 2 4475 10 1476 1 4478 T 10 3 6479 3 1480 5 1 4481 H 15P 20 Y 45 2 2482 5 1483 10 5 F484 5 15 3 4 4 F485 H 15P 20 Y 40 6 12 F486 10P 20 40 3487 5 1 4 F488 3 1 4 4 FF489 10 3 10490 H 10S 20 Y 55 6 4 4 F491 H 15S 30 Y 50 4 7 4492 T 5 4 4 F493 3 1 4494 H 15P 25 55 2 4 F495 H 15S 25 55 3 3 6 9 4496 T 3 2 6 8497 H 15S 30 Y 50 4 6498499 H 20P 40 60 3 3 7 3 4 F501 H 15S 25 45 4 4502 10 2 4503 3 1504 T 10 2 4 6505 H 20P 30 55 3 3 3 6 F506 5 4 FF507 T 5 15 2 6 12 FF509 T 15 2 6 12510 5 1 4 6511 H 10S 25 Y 45 4 5 4 F512 3 2S 1 F513 5 1514 5 1515 FF516 15 5 5Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerLanguage (FLS)517 T 5 15 3518 H 10S 25 40 3 1 4 F519 5 1 F520 T 3 4 4521 H 10P 20 45 3 1 4 FF522 10P 25 Y 55 5 4 4523 H 20P 45 Y 40 3 6 3 4524 T 2 6 12 FF526 FF527 T 10 3 6 12528 H 15P 30 Y 40 6 F529 T 5 15 3 6 12530 T 10 3 6 8531 T 3 4 F532 8S 2 20 3 FF533 10S 20 40 3 1 6 F534 H 10S 25 Y 40 6 4 4 F535 5 1536 H 15P 25 Y 40 10 7 4537 10 2 4538 FF539 T 5 15 2 4 F540 H 15S 20 55 3 5 4 FF541 5 1 4 4542 H 20P 30 Y 55 3 4 6 F543 T 10 1 4 4544 H 10S 20 60 3 3 6 7 4545 H 15S 40 Y 55 5 6 4546 H 15S 30 40 5 7 4 F547 F548 5 4549 H 20S 30 60 5 9 4550 10 6 12551 10S 40 Y 40 6 8 4552 8S 15 40 3 3 FF553 H 15P 25 55 3 6 8 F555 H 8S 30 40 6 4 F556 H 15P 20 Y 40 3 3 10 4 F557 5 1 4558 10 1 6 8559 H 10S 20 40 6 3 4560 T 5 1561 T 5562 T 1 4563 H 10S 20 40 2 4TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 119

Participating StoresThis list is included in the PT3 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerLanguage (FLS)564 H 10S 20 45 3 3 3 F565 5 1 4 FF566 H 20P 30 Y 55 8 6 4567 10 1 4 4568 H 8P 20 60 10 FF569 H 15S 30 Y 40 6 6 4 F570 5 1571 F572 H 10S 15 40 2 4 F573 H 10P 25 55 4 4 4574 1 FF575 H 15S 25 Y 40 3 7 4 F576 T 10 2 6 FF577 5 1 4 FF578 T 5 10 3 4 6 FF579 H 10S 25 45 6 4 4580 H 15S 30 Y 40 4 4581 T 5 3 4 4582 T 5 3 6 8583 5 1 4 4584 H 15S 15 Y 40 3 3 3 4 F586 15S 20 40 3 5 3 6587 H 10S 25 Y 40 4 5 3588 5 1 FF589 20 1 6 FF590 H 20P 30 60 3 3 5 8591 3 1 4593 H 15P 20 45 2 5 4 F594 T 15 3 4 4595 T 5 1596 T 10 2 4 6597 1 F598 FF599 T 15 2 4 6601 H 15S 30 55 3 7 4 F602 H 15S 25 40 3 2 1 6 8603 10 1 6 8604 3 1 FF605 H 15S 30 Y 40 6 7 4606 3 1607 5 1608609 H 15S 25 Y 50 6 4 4610 10 2 4Store #Banner InsertSold End AisleEnd Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerLanguage (FLS)611612 T 15 3 6 12613 5 1614 10S 2 F615 1616 H 10S 15 40 3 4 7 4617 H 15S 25 55 5 6 4618 H 10S 25 40 3 4619 H 20S 40 Y 65 3 1 4 F621 10 1622 5 1623 H 20P 25 Y 55 3 3 6 4 4624 H 20P 45 Y 55 3 4 6 FF626 3 5 1627 H 15S 30 Y 45 6 5 4 F629 H 15S 25 45 3 3 3 9 4630 H 20P 45 Y 55 3 3 3 8 6 4631 H 20S 40 50 4 6 F632 H 20S 50 Y 65 3 6 4 4634 H 15S 30 Y 45 7 4 4635 10S 30 40 10 4 4636 10 2 4 F637 15 2 2 4 F638 10S 20 40 6 2 4 FF639 10 F641 H 20S 40 Y 55 6 6642 5 15 4S 7 6 F643 H 10S 20 Y 40 6 7 3 FF644 8S 15 40 4 4 4650 10 2 F677 10 3 F694 H 10S 25 Y 40 6 5 4 FF697 5 3 F698 H 15S 30 Y 40 2 4 F699 H 10S 20 Y 30 6 7 4 F700 H 20S 30 Y 50 3 3 3 4 F702 H 15P 25 40 3 4 4703 H 20S 40 Y 55 3 3 3 8 3 4 F706 H 8S 15 Y 30 6 8 4771 H 15P 30 55 5 4776 H 20S 40 Y 65 3 3 6 7 4TRADE COPY ONLY!120 Promotional Turn 3

Sold Space ProgramsDisplay Programs - Support ProgramsAn electronic version (MS Excel format) of theseworksheets is available on the Sales & MarketingPortal Site. Follow the “quick link” published eachweek at the top of the Sales & Marketing Newsletter.The Electronic version of the worksheets includes:Retail Price (as of publication date)Agent NamesThe products participating in the Hero Display, thePod Program and the sold End Aisles are included inthe Display Programs – Participating Products Table.TRADE COPY ONLY!

Display Programs – Participating ProductsLocationLCBO#CaseConversion# Description Size (mL)SupportProgramsHero 334151 Bacardi Superior Rum PET 1140 BAM, FSI1234 Premium/Standard5678 Premium8 Standard9 Premium9 Standard10225698 The Kraken Black Spiced Rum 750 LTO318683 The Kraken Black Spiced Rum 1140 BAM, FSI217653 Captain Morgan Spiced Rum 1140 LTO500512 Captain Morgan Spiced Rum 750 Value Add500546 Captain Morgan Spiced Rum 1750117 Bacardi Superior 750 Value Add45898 Bacardi Superior 1750216838 Bacardi Superior 1140 BAM177808 Appleton Estate V/X 750 Value Add223529 Appleton Estate V/X 1140 BAM390260 Appleton Estate V/X 1750 LTO1206 Bacardi Gold Rum 750 Value Add85811 Bacardi Gold Rum 1750216812 Bacardi Gold Rum 1140 LTO, FSI253575 Malibu Black Coconut Flavoured Rum 750 LTO, FSI269027 Bacardi Oakheart Spiced Rum 750 LTO, FSI292730 Lamb's Black Sheep Spiced Rum 750 BAM, FSI80127 Sailor Jerry Spiced Navy Rum 750 Value Add, FSI217257 Sailor Jerry Spiced Navy Rum 1140342386 Sailor Jerry Spiced Rum 375 BAM557975 Mount Gay Rum Extra Old 750 LTO64444 Mount Gay Eclipse 750 Value Add318667 Mount Gay Eclipse Silver 750 LTO, FSI212290 Mount Gay Eclipse 1140 LTO64444 Mount Gay Eclipse 750 Value Add318667 Mount Gay Eclipse Silver 750 LTO, FSI53140 Havana Club Dry 7 Years Old 750 LTO337667 Havana Club Anejo 3 Anos 750 FSITRADE COPY ONLY!443903 Havana Club Anejo Reserva 750 LTO217356 Havana Club Anejo Blanco Rum 1140 LTO217422 Havana Club Anejo Reserva 1140443903 Havana Club Anejo Reserva 750 LTO60608 El Dorado 12 Year Old Rum 750 LTO147892 El Dorado 6 Yo Deluxe Silver Demerara Rum 750 LTO215020 El Dorado 5 Year Old Rum 1140 BAM894014 El Dorado Demerara 5 Year Old Rum 750 LTO122 Promotional Turn 3

Display Programs – Participating ProductsContinuedLocation1112 Premium12 Standard13141516171819LCBO#CaseConversion# Description Size (mL)SupportPrograms935 Captain Morgan White Rum 750 Value Add, FSI133439 Captain Morgan White Rum (P.E.T) 1750217745 Captain Morgan White Rum 1140 Value Add64659 Captain Morgan Private Stock Rum 750283911 Captain Morgan Silver Spiced Rum 750 LTO, FSI283929 Captain Morgan Black Spiced Rum 750 LTO, FSI2196 Captain Morgan Dark Rum 750 Value Add183582 Captain Morgan Dark Rum 1750217554 Captain Morgan Dark Rum 1140 Value Add57893 Lamb's Palm Breeze (P.E.T) 1750 Value Add240101 Lamb's Palm Breeze Rum 1140 LTO337691 Lamb's Palm Breeze Pet 750 LTO, FSI217448 Malibu Coconut Rum 1140 LTO, FSI319731 Malibu Berrylicious 750 Value Add477836 Malibu Coconut Rum 7505009 Lamb's White Rum 75087015 Lamb's White Rum (P.E.T) 1750 BAM240143 Lamb's White Rum 1140 Value Add200436 Appleton Estate Reserve Jamaica Rum 750 LTO, FSI273516 Ron Zacapa 23 Centenario Rum 750 FSI, Necktag273524 Pyrat Xo Reserve Rum 750 LTO492520 Bacardi 8 Year Old Rum 750 LTO225656 Bacardi Torched Cherry 750 BBAM334169 Bacardi Pineapple Fusion Rum 750 LTO, FSI398552 Bacardi Limon 750 BBAM2063 Lamb's Navy Rum 750 BAM112433 Bacardi Black 750 Value Add367672 Gosling's Black Seal Rum 750 LTO, FSI4622 Newfoundland Screech Rum 750 BAM, FSITRADE COPY ONLY!273540 Angostura Anejo 5 Year Old Rum 750 Value Add602920 Flor De Cana Black Label 5 Year Old Rum 750 LTO, FSI321570 Cayman Jack Blood Orange & Prickly Pear 2130 Value Add20 321638 Cayman Jack Planters Gingered Pineapple 2130 Value Add321653 Cayman Jack Toasted Coco Lime 2130 LTOFSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf TalkerVA = Value AddedBAM = Bonus AIR MILES® Reward MilesBBAM = Bundled Bonus AIR MILES® Reward MilesMarketing & Product Guide - RUMn Rhythm 123

Shelf ExtendersRefer to the Participating Stores Section of this guide to determine how many extenders your store implements.ExtenderLocationLCBO# DescriptionSize(mL)SupportProgramsAgent# of Extenders40 45 50 55 60 65R1 Vodka A 410415 Skyy Vodka 750 LTO PMA Canada Ltd. Y YR2 Vodka B 319921McGuinness WhippedCream Liqueur750 Value AddR3 Vodka C 209221 Absolut Vodka 1140 LTOCorby DistilleriesLimitedCorby DistilleriesLimitedY Y Y Y YY Y Y Y Y YR4 Vodka D 38505 Smirnoff Vodka 1750 LTO Diageo Canada Inc. Y Y Y Y Y YR5 Vodka E 95935 Grey Goose Vodka 750 Value Add Bacardi Canada Inc. Y Y Y Y Y YR6 Rum A 597559 Tito's Handmade Vodka 750 LTODiamond EstatesWines & SpiritsR7 Rum B 456095 Ketel One Vodka 750 Value Add Diageo Canada Inc. Y Y Y Y YR8 Rum C 292243R9 Rum D 307330R10 Rum E 604926R11R12R13R14R15CanadianWhisky ACanadianWhisky BCanadianWhisky CCanadianWhisky DCanadianWhisky E298083Wiser's Spiced VanillaCanadian WhiskySamuel Adams BostonLagerPrince Igor ExtremeVodkaAlberta Premium DarkHorse Whisky750 Value Add6 x355LTO750 BAMCorby DistilleriesLimitedThe Premium BeerCompany Inc.Forty Creek DistilleryLtdYY Y Y Y Y YY Y Y Y Y YY Y Y Y Y Y750 LTO Beam Global Canada Y Y311993 Canadian Club Reserve 1140 BAM Beam Global Canada Y Y Y Y Y8805312801298364Forty Creek Barrel SelectWhiskyCrown Royal MapleFinishedBlack Velvet ToastedCaramel Whisky1750 LTOForty Creek DistilleryLtdY Y Y Y Y Y750 LTO Diageo Canada Inc. Y Y Y Y Y Y750 LTOConstellation BrandsInc.Y Y Y Y Y YR16 Scotch A 276618 Crown Royal Black 1140 LTO Diageo Canada Inc. Y Y Y Y Y YR17 Scotch B 12385R18 Gin A 316844Glenfiddich Single Malt12 Year OldBombay SapphireLondon DryR19 Liqueurs A 313338 Torres 5 Brandy 750 LTO750 LTO PMA Canada Ltd. Y Y Y Y Y YTRADE COPY ONLY!R20 Liqueurs B 313049Dr. McGillicuddy's PeachSchnapps750 BAM Bacardi Canada Inc. Y Y Y Y Y Y750 LTOFamily WineMerchants Inc.Diamond EstatesWines & SpiritsY Y Y YY Y Y Y Y YR21 Liqueurs C 176834 Aperol 750 LTO PMA Canada Ltd. Y Y Y Y Y YR22 Liqueurs D 217950 Crown Royal 1140 LTO Diageo Canada Inc. Y Y Y Y Y Y124 Promotional Turn 3

Shelf ExtendersRefer to the Participating Stores Section of this guide to determine how many extenders your store implements.ExtenderLocationLCBO# DescriptionSize(mL)SupportProgramsR23 Brandy A 600981 Hpnotiq Liquor 750 LTOR24 Brandy B 8284 Hennessy VS Cognac 750R25 Tequila A 271932R26R27R28R29R30R31R32R33R34R35R36R37R38OntarioBlend AOntarioBlend BOntarioBlend C234583132506582825Ontario Non-558999VQA AOntario Non-593905VQA BOntario Non-485128VQA COntario Non-393405VQA DOntarioVQA A145441Sierra Milenario ExtraAnejo TequilaCave Spring RieslingVQAXOXO Pinot Grigio/ChardonnayFamily SeriesChardonnay VQA PellerEstatesKittling Ridge Icewine &BrandyKittling Ridge WhiteZinfandel/VidalPelee Island Baco NoirVQAPelee Island MonarchVidal VQAPelee Island LighthouseCabernet Franc VQAShelfExtender700 LTO750 BAMAgentDiamond EstatesWines & Spirits# of Extenders40 45 50 55 60 65Charton Hobbs Inc Y Y Y Y Y YEurovintageInternational IncCave Spring CellarsLtd.,YY Y Y YY Y Y Y Y Y1500 BAM Andrew Peller Limited Y Y Y Y Y Y750LTO, WineFridgeAndrew Peller Limited Y Y Y Y Y Y375 BAM The Kirkwood Group Y Y Y Y Y1500 LTO The Kirkwood Group Y Y Y Y Y Y750 LTO Pelee Island Winery Y Y Y Y Y Y750 LTO Pelee Island Winery Y Y Y Y Y Y750 LTO Pelee Island Winery Y Y YOntario VQA303792 Trius Riesling VQA 750 BAM Andrew Peller Limited Y Y Y YBAustralia/NewZealand AAustralia/NewZealand BAustralia/NewZealand CAustralia/NewZealand D280859281345214270557934R39 USA A 31039114 Hands Hot to TrotWhiteFifth Leg Old Dog NewTricks ShirazRosemount DiamondCellar Shiraz/CabernetMcWilliam's HanwoodEstate ChardonnayThe Dreaming TreeCrush Red Blend750 LTOBarrique Wines &Spirits ImportsY Y Y750 LTO Treasury Wine Estates Y Y Y Y750 LTO Treasury Wine Estates Y Y Y Y Y Y750 LTO750 LTOR40 USA B 234369 Apothic Red 750 LTOR41 Chile A 556746R42 Chile B 253872R43E&J Gallo WineryCanada Ltd.TRADE COPY ONLY!FranceBlend A170142Bodega Francois LurtonPinot GrigioSanta Rita ReservaCabernet SauvignonZonin RipassoValpolicella SuperioreDocConstellation BrandsInc.E&J Gallo WineryCanada Ltd.Y Y Y Y Y YY Y Y Y Y YY Y Y Y Y Y750 LTO Churchill Cellars Ltd. Y Y Y Y750 LTO Mark Anthony Brands Y Y Y Y Y Y750 LTO Imprese Inc. YMarketing & Product Guide - RUMn Rhythm 125

Shelf ExtendersRefer to the Participating Stores Section of this guide to determine how many extenders your store implements.ExtenderLocationR44R45R46R47R48R49FranceBlend BFranceSouth AFranceSouth BFranceBordeaux/Burgundy AItaly CentralAItaly CentralBLCBO# DescriptionSize(mL)33340 Collavini Pinot Grigio Igt 750563130Fat Bastard ChardonnayVdpSupportProgramsLTO, WineFridge750 LTOAgent# of Extenders40 45 50 55 60 65Mark Anthony Brands Y Y Y Y Y YDiamond EstatesWines & Spirits31898 Calvet Saint Emilion 750 LTO Mark Anthony Brands Y Y Y Y Y Y99218R50 Italy North A 20214Cavit Collection PinotGrigio Delle Venez Igt750 LTO230797 Fontella Chianti Docg 750 LTO621821 Folonari Pinot Grigio 1500 LTOFontanafredda BaroloDocg750 LTOR51 Italy North B 155051 Masi Campofiorin Igt 750 Value AddR52R53SouthernEurope ASouthernEurope B243055245340R54 Germany A 332767Beronia TempranilloRiojaChapoutier BellerucheBlancRene BarbierMediterranean White750 LTO750 LTONoble Estates Wines& SpiritsDiamond EstatesWines & SpiritsPhilippe DandurandWines Ltd.Noble Estates Wines& SpiritsAuthentic Wine &Spirits MerchantsWoodman Wines &SpiritsPhilippe DandurandWines Ltd.YYY Y YYYY Y Y Y Y YY Y Y Y YY Y Y Y Y YYY Y Y750 LTO Dionysus Wines Y Y Y Y Y YR55 Sparkling A 85316 Blu Giovello Prosecco 750 LTO Churchill Cellars Ltd. Y Y YR56 Sparkling B 213975 Truth White VQA 750 LTOR57R58OntarioBeer A324236Hop City Big Mouth PaleAle473 LTOJoseph Cipelli Wines& SpiritsThe Premium BeerCompany Inc.Y Y Y Y Y YOntario Beer279307 Somersby Apple Cider 500 LTO Carlsberg Canada Inc. Y Y Y Y Y YBR59 Beer 1 257345 Arkell Best Bitter 473 BAMNorth American CraftAgencyR60 Beer 2 31757 Smirnoff Vodka (P.E.T.) 750 Value Add Diageo Canada Inc. Y Y Y Y Y YR61 Beer 3 611566 Coronita ExtraR62 Beer 4 612259Sleeman OriginalDraughtR63 Party Zone 1 178343 Smirnoff Ice CaesarR64 Party Zone 2 4606TRADE COPY ONLY!R65 Party Zone 3 697797Vodka Mudshake -French VanillaSalvador's OriginalMargarita - Pet6 x2076 x3414 x3304 x270Value Add Molson Coors Canada Y Y Y Y Y YLTO1750 Value AddSleeman Brewing &Malting Co.YYYY Y Y Y Y YLTO Diageo Canada Inc. Y Y Y Y Y YLTO Churchill Cellars Ltd. Y Y Y Y Y YKnox & Company Int'lInc.Y Y Y Y Y Y126 Promotional Turn 3

Community Shelf ExtendersCommunity Shelf ExtendersLocation LCBO# DescriptionSize(mL)SupportProgramC1: Community Extender 1 216903 Banff Ice Vodka 1140 BAMAgentBeam GlobalCanadaC2: Community Extender 2 1784 Grand Marnier 750 LTO Diageo Canada Inc.C3: Community Extender 3 328534C4: Community Extender 4 302380C5: Community Extender 5 512988Jackson-Triggs CabernetSauvignonMezzacorona Pinot GrigioTrentino IgtArbor Mist Exotic Fruits WhiteZinfandel750 LTOConstellationBrands Inc.750 LTO Dionysus Wines750 LTOC6: Community Extender 6 315994 Pinnacle Red Liquorice 750 LTOC7: Community Extender 7 108357 Carolans Irish Cream 750 LTOC8: Community Extender 8 215889Gibson's Finest SterlingEditionC9: Community Extender 9 305151 Open Chardonnay VQA 750C10: Community Extender 10 581645Louis Bernard Cotes DuRhone RedConstellationBrands Inc.Beam GlobalCanadaCorby DistilleriesLimited1140 LTO PMA Canada Ltd.LTO, WineFridge750 LTOConstellationBrands Inc.Authentic Wine &Spirits MerchantsTRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 127

Discovery & Green ExtendersDiscovery Shelf ExtendersLocation LCBO# DescriptionGreen Shelf ExtenderSize(mL)SupportProgramAgentD1: Discovery Wines 1 303149 Cottage Block Merlot VQA 750 LTO Dionysus WinesD2: Discovery Wines 2 75663 Alianca Vinho Verde 750 LTO PMA Canada Ltd.D3: Discovery Wines 3 292169Montes Limited SelectionCabernet Sauv Carmenere750 LTOSylvestre Wines &Spirits Inc.D4: Discovery BSM 1 279539 Seagram Cider 473 LTO The Brick Brewing Co.D5: Discovery BSM 2 319459Palm Bay Key Lime CherryTall Can473 LTO Mark Anthony BrandsD6: Discovery BSM 3 273177 Bacardi Oakheart & Cola 473 LTO Bacardi Canada Inc.D7: Discovery Spirits 1 313288 St Remy Reserve Privee 750 LTOSelect WineMerchants Inc.D8: Discovery Spirits 2 173559 Tequila Don Julio Reposado 750 BAM Diageo Canada Inc.D9: Discovery Spirits 3 149567 Tag No. 5 Vodka 750 LTOLocation LCBO# DescriptionSize(mL)SupportProgramMaverick DistilleryLimitedTRADE COPY ONLY!G1: Green Extender 160952Domaine Jean BousquetMalbec Organic750 LTOAgentB. Cojocaru AgenciesInc.128 Promotional Turn 3

IMAGE Shelf TalkersLCBO# Description Size (mL) Agent26997 Brooklyn Lager 6 x 355 Afic Exim (Canada) Corp.119370 Lakefront New Grist Gluten-Free (Sorgum & Rice) 6 x 355 Afic Exim (Canada) Corp.121822 Moosehead Cracked Canoe 6 x 341 The Premium Beer Company Inc.140509 James Ready 5.5 6 x 473 The Premium Beer Company Inc.214049 Girls' Night Out Strawberry Samba 1500 Colio Estate Wines214478 Rosehall Run Sz White VQA Sullyzwicker 750 Vin Vino Wine Merchants237685 Frisky Zebras Sensuous Sauvignon Blanc 750 Colio Estate Wines255091 Muskoka Cream Ale 6 x 355 Lakes Of Muskoka Cottage Brewery268011 Tennent's Export Lager 500 The Premium Beer Company Inc.303776 Rosehall Run Liberated VQA 750 Vin Vino Wine Merchants333591 Innis & Gunn Original 6 x 330 PMA Canada Ltd.337337 Cameron’s Rye Pale Ale 650 Cameron’s Brewing Company338392 Lake Of Bays Rock Cut Lager 473 Lake Of Bays Brewery345017 Muskoka Summer Weiss 6 x 355 Lakes Of Muskoka Cottage Brewery345652 Granville Island Robson Street Hefeweizen 473 Creemore Springs Brewery Ltd.602755 Olmeca Tequila Gold 750 Corby Distilleries Limited911396 Moosehead Lager 6 x 341 The Premium Beer Company Inc.TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 129

Limited Time OffersLCBO#CaseConversion#Description1743 Ruffino Chianti Docg 750 $2.00Size(mL) LTO Display Program1784 Grand Marnier 750 $5.00 Comm. Extender1818 Angels Gate Chardonnay VQA 750 $1.001925 Courvoisier VSOP 750 $3.002089 Lamb's Palm Breeze 750 $1.002691 Tanqueray Dry Gin 750 $1.304606 Vodka Mudshake - French Vanilla 4 x 270 $1.00 Shelf Extender8805 Forty Creek Barrel Select Whisky 1750 $2.00 Shelf Extender12385 Glenfiddich Single Malt 12 Year Old 750 $3.00 Shelf Extender20214 Fontanafredda Barolo Docg 750 $3.00 Shelf Extender26971 Duchy Originals Organic Ale 500 $0.3027128 Flat Roof Manor Pinot Grigio 750 $1.0027235 Sauza Gold Tequila 750 $2.0030072 Chateau Timberlay 750 $1.0031112 Grant's Family Reserve 750 $2.0031898 Calvet Saint Emilion 750 $2.00 Shelf Extender33340 Collavini Pinot Grigio Igt 750 $1.0034595 Patron Silver Tequila 750 $7.00Shelf Extender, WineFridge38505 Smirnoff Vodka 1750 $1.00 Shelf Extender45617 Pelee Island Pinot Noir 750 $1.0053140 Havana Club Dry 7 Years Old 750 $2.00 End Aisle60608 El Dorado 12 Year Old Rum 750 $3.00 End Aisle60707 20 Bees Pinot Grigio VQA 750 $2.0063313 French Cross Dry White Bag in Box 1000 $1.5065359 Strewn Gewurztraminer VQA 750 $1.0068577 Sawmill Creek Dry White Bag In Box 4000 $2.5074583 Tuborg Green Beer 500 $0.2575663 Alianca Vinho Verde 750 $1.00 Discovery Extender78980 Carmen Reserva Cabernet Sauvignon 750 $1.5085316 Blu Giovello Prosecco 750 $2.00 Shelf ExtenderTRADE COPY ONLY!99218 Cavit Collection Pinot Grigio Delle Venez Igt 750 $1.50 Shelf Extender108357 Carolans Irish Cream 750 $2.50 Comm. Extender122689 Henkell Trocken 750 $1.00 Wine Fridge126466 Cc Classic...See# 311928 750 $2.00134197 Girls Night Out Riesling VQA 750 $1.00137117 Russian Standard Vodka 750 $1.00142513 Kittling Ridge Kingsgate Port 750 $1.00145276 The Lucky Country Shiraz 750 $2.00145441 Pelee Island Lighthouse Cabernet Franc VQA 750 $1.00 Shelf Extender147892 El Dorado 6 Yo Deluxe Silver Demerara Rum 750 $3.00 End Aisle149567 Tag No. 5 Vodka 750 $1.00 Discovery Extender130 Promotional Turn 3

Limited Time OffersContinuedLCBO#CaseConversion#Description156125 Stoney Ridge Pinot Noir VQA 750 $1.00160952 Domaine Jean Bousquet Malbec Organic 750 $1.00166033 Mike's Hard Lime 4 x 330 $1.00170019 35 South Cabernet Sauvignon Reserva 750 $2.00Size(mL) LTO Display Program170142 Zonin Ripasso Valpolicella Superiore Doc 750 $2.00 Shelf Extender176834 Aperol 750 $1.00 Shelf Extender178343 Smirnoff Ice Caesar 4 x 330 $1.00 Shelf Extender179135 Diva Malbec-Merlot VQA 750 $2.50186783 Mill Street Lemon Tea 473 $0.15191296 Sapporo Premium Beer 4 x 500 $0.50200436 Appleton Estate Reserve Jamaica Rum 750 $3.00 End Aisle, FSI209221 Absolut Vodka 1140 $1.00 Shelf Extender211185 Rockstar Original 473 $0.25212134 Linden Bay Pinot Grigio 750 $1.00212290 Mount Gay Eclipse 1140 $3.00 End Aisle213975 Truth White VQA 750 $1.00 Shelf Extender214270 Rosemount Diamond Cellar Shiraz/Cabernet 750 $1.00 Shelf Extender214940 Dan Aykroyd Merlot VQA 750 $2.00215889 Gibson's Finest Sterling Edition 1140 $1.00 Comm. Extender216028 Pelee Island Gamay Noir/Zweigelt VQA 750 $1.00216812 Bacardi Gold Rum 1140 $1.00 End Aisle, FSI217174 Black Velvet 1140 $1.50217356 Havana Club Anejo Blanco Rum 1140 $1.10 End Aisle217448 Malibu Coconut Rum 1140 $2.00 End Aisle, FSI217653 Captain Morgan Spiced Rum 1140 $2.00 End Aisle217950 Crown Royal 1140 $2.50 Shelf Extender218891 Dois Amigos Tinto Red 3000 $2.00225615 Brugal Anejo 750 $3.00225698 The Kraken Black Spiced Rum 750 $2.00 End Aisle230797 Fontella Chianti Docg 750 $1.50 Shelf Extender232645 Okanagan Spring Pale Ale 6 x 341 $1.00TRADE COPY ONLY!234294 Crush First Red VQA 750 $1.00234369 Apothic Red 750 $1.50 Shelf Extender240101 Lamb's Palm Breeze Rum 1140 $1.00 End Aisle243055 Beronia Tempranillo Rioja 750 $1.00 Shelf Extender245340 Chapoutier Belleruche Blanc 750 $2.00 Shelf Extender250258 Girls' Night Out Citrusberry Twist 1500 $1.00 Ontario Wine Ppo. Pick253575 Malibu Black Coconut Flavoured Rum 750 $2.00 End Aisle, FSI253872 Santa Rita Reserva Cabernet Sauvignon 750 $1.50 Shelf Extender255133 Copper Moon Pinot Grigio 3000 $3.00257352 Rickard’s Blonde 473 $0.20258665 Robert Mondavi Woodbridge Sauvignon Blanc 1500 $3.00Marketing & Product Guide - RUMn Rhythm 131

Limited Time OffersContinuedLCBO#CaseConversion#Description263574 Errazuriz Estate Sauvignon Blanc 750 $1.50267187 Jose Cuervo Especial Gold 750 $3.00Size(mL) LTO Display Program269027 Bacardi Oakheart Spiced Rum 750 $3.00 End Aisle, FSI270363 Castillo De Almansa Reserva 750 $1.00271098 Keystone Lager 6 x 473 $0.60271809 Lancaster Bomber Ale 500 $0.25271932 Sierra Milenario Extra Anejo Tequila 700 $3.00 Shelf Extender272161 Devil's Cut 750 $2.00273078 Naked Grape White Wine Spritzer 4 x 330 $1.00273177 Bacardi Oakheart & Cola 473 $0.30 Discovery Extender273524 Pyrat XO Reserve Rum 750 $5.00 End Aisle274670 G. Marquis The Red Line Riesling VQA 750 $1.00276618 Crown Royal Black 1140 $3.00 Shelf Extender279307 Somersby Apple Cider 500 $0.25 Shelf Extender279539 Seagram Cider 473 $0.45 Discovery Extender280859 14 Hands Hot to Trot White 750 $2.00 Shelf Extender281063 Skinnygirl White Cranberry Cosmo 750 $1.00281345 Fifth Leg Old Dog New Tricks Shiraz 750 $2.00 Shelf Extender281428 Well’s Banana Bread Beer 500 $0.55283911 Captain Morgan Silver Spiced Rum 750 $1.00 End Aisle, FSI283929 Captain Morgan Black Spiced Rum 750 $1.50 End Aisle, FSI284471 Michelob Ultra 6 x 341 $1.00287540 Dos Equis Lager 473 $0.20288365 Holsten Premium Pilsner 500 $0.25292169 Montes Limited Selection Cabernet Sauv Carmenere 750 $1.50 Discovery Extender294280 Van Loveren Sauvignon Blanc Chardonnay 750 $1.00296152 Skinnygirl Margarita 750 $1.00296889 Moretti Birra 500 $0.25298083 Alberta Premium Dark Horse Whisky 750 $2.00 Shelf Extender298364 Black Velvet Toasted Caramel Whisky 750 $2.00 Shelf Extender302380 Mezzacorona Pinot Grigio Trentino Igt 750 $1.00 Comm. ExtenderTRADE COPY ONLY!303149 Cottage Block Merlot VQA 750 $1.00 Discovery Extender305151 Open Chardonnay VQA 750 $1.00Comm. Extender, WineFridge307330 Samuel Adams Boston Lager 6 x 355 $1.00 Shelf Extender308221 Chateau St. Jean Pinot Noir 750 $2.00310391 The Dreaming Tree Crush Red Blend 750 $2.00 Shelf Extender311852 Mackeson Stout 6 x 330 $1.00311928 Canadian Club Classic 750 $2.00312801 Crown Royal Maple Finished 750 $1.00 Shelf Extender312983 Skinnygirl Bare Naked Vodka 750 $1.50313049 Dr. McGillicuddy's Peach Schnapps 750 $1.50 Shelf Extender132 Promotional Turn 3

Limited Time OffersContinuedLCBO#CaseConversion#DescriptionSize(mL) LTO Display Program313288 St Remy Reserve Privee 750 $4.00 Discovery Extender313338 Torres 5 Brandy 750 $1.00 Shelf Extender315994 Pinnacle Red Liquorice 750 $1.00 Comm. Extender316125 Three Olives Burst 750 $1.00318618 Plantation Grande Reserve 750 $1.00 POD, FSI318667 Mount Gay Eclipse Silver 750 $3.00 End Aisle, FSI318717 George Street Spiced Rum 750 $2.00319244 Black Fly Rum Mojito 4 x 400 $1.00319285 Bacardi Breezer Lime Spritzer 4 x 330 $1.50 Mini Thematic319293 Bacardi Red Grapefruit Jus 4 x 355 $1.50319459 Palm Bay Key Lime Cherry Tall Can 473 $0.20 Discovery Extender319608 Betty's Raspberry Vodka Iced Tea 4 x 355 $0.70320515 Island Squeeze Margarita 296 $0.20320572 Jaw Drop Squeezing Melons 473 $0.25320630 Highball Collective Vodka & Soda With Grapefruit 4 x 330 $1.00 Mini Thematic320648 Highball Collective Rye & Ginger With Green Tea 4 x 330 $1.00320663 Vex Mango Passion 6 x 330 $1.00320671 Skinnygirl White Cherry Vodka 750 $1.50321653 Cayman Jack Toasted Coco Lime 6 x 355 $1.00 End Aisle322362 Beck's 500 $0.20323832 Malibu Cocktails Pina Colada 1750 $2.00323915 Lemon Hart Demerara Rum 750 $2.00 POD, FSI324236 Hop City Big Mouth Pale Ale 473 $0.15 Shelf Extender326975 Kabaca Unoaked Chardonnay VQA 750 $1.00327957 Crazy Uncle Basil And Lime Daiquiri 1000 $1.00 Mini Thematic328419 Carib Lager 6 x 330 $1.00328518 Jackson-Triggs Chardonnay 750 $1.00328534 Jackson-Triggs Cabernet Sauvignon 750 $1.00 Comm. Extender330803 Bowmore 12 Year Old Islay Single Malt 750 $5.00331157 Seagram Black Cherry 80 Calorie 6 x 355 $1.00 Shopping Cart332767 Rene Barbier Mediterranean White 750 $1.00 Shelf ExtenderTRADE COPY ONLY!334169 Bacardi Pineapple Fusion Rum 750 $1.00 End Aisle, FSI337691 Lamb's Palm Breeze Pet 750 $1.00 End Aisle, FSI367672 Gosling's Black Seal Rum 750 $2.00 End Aisle, FSI390260 Appleton Estate V/X 1750 $2.25 End Aisle393405 Pelee Island Monarch Vidal VQA 750 $1.00 Shelf Extender399428 Jackson-Triggs Sauvignon Blanc 1500 $2.00410415 Skyy Vodka 750 $1.00 Shelf Extender426601 Villa Maria Private Bin Sauvignon Blanc 750 $1.50 Wine Fridge428334 Mike's Hard Lemonade 4 x 330 $1.00443903 Havana Club Anejo Reserva 750 $1.50 End Aisle447953 Fireball Whisky Shooter 750 $1.50Marketing & Product Guide - RUMn Rhythm 133

Limited Time OffersContinuedLCBO#CaseConversion#Description454991 Chateau Des Charmes Cabernet/Merlot VQA 750 $1.00460360 El Jimador Tequila Reposado 750 $2.00481838 Folonari Valpolicella Ripasso Classico Doc 750 $2.00Size(mL) LTO Display Program485128 Pelee Island Baco Noir VQA 750 $1.00 Shelf Extender492520 Bacardi 8 Year Old Rum 750 $1.00 End Aisle512988 Arbor Mist Exotic Fruits White Zinfandel 750 $0.50 Comm. Extender535294 Grolsch Premium Lager 500 $0.25537258 Tiger Beer 500 $0.20542977 Rev Pet 4 x 330 $1.00556746 Bodega Francois Lurton Pinot Grigio 750 $1.50 Shelf Extender557108 St Remy XO Brandy 750 $2.00557934 McWilliam's Hanwood Estate Chardonnay 750 $1.00 Shelf Extender557975 Mount Gay Rum Extra Old 750 $5.00 End Aisle563130 Fat Bastard Chardonnay Vdp 750 $1.50 Shelf Extender572156 Fresh Gewurztraminer/Riesling VQA 750 $2.00581645 Louis Bernard Cotes Du Rhone Red 750 $1.00 Comm. Extender582825 Family Series Chardonnay VQA Peller Estates 750 $1.00587907 Trius Merlot VQA 750 $1.00 FSI589069 French Cross Red Cask 4000 $2.00Shelf Extender, WineFridge593905 Kittling Ridge White Zinfandel/Vidal 1500 $2.00 Shelf Extender594168 Pelee Island Merlot 1500 $1.50594184 Pelee Island Late Harvest Vidal VQA 750 $1.50597559 Tito's Handmade Vodka 750 $5.00 Shelf Extender600981 Hpnotiq Liquor 750 $5.00 Shelf Extender601765 Malibu Coconut Rum 375 $1.00602920 Flor De Cana Black Label 5 Year Old Rum 750 $1.00 End Aisle, FSI610188 Osborne Solaz Tempranillo Cabernet Sauvignon 750 $1.00611392 Mott's Clamato Caesar Extra Spicy 6 x 341 $1.25612259 Sleeman Original Draught 6 x 341 $1.20 Shelf Extender613778 Pomtini Vodka & Pomegranate Cooler 4 x 330 $1.00614230 Vex Hard Strawberry Pineapple Lemonade 1000 $0.50614826 Pelee Island Pinot Grigio 1500 $1.50620880 Masi Tupungato Passo Doble 750 $2.00621227 Straccali Chianti Docg 750 $2.00TRADE COPY ONLY!621821 Folonari Pinot Grigio 1500 $2.00 Shelf Extender624544 Yellow Tail Shiraz 750 $1.00627166 Inniskillin Cabernet Merlot VQA 750 $1.50643072 Boris Beer 6 x 250 $0.50657247 Kilbeggan Irish Whiskey 700 $2.00665216 Naked Grape Shiraz 750 $1.00697359 Woody's Mexican Lime 4 x 330 $1.00697409 Woody's Pink Grapefruit 4 x 330 $1.00894014 El Dorado Demerara 5 Year Old Rum 750 $1.50 End Aisle900621 Molson Canadian 6 x 341 $1.00906560 Coors Light 6 x 341 $1.00134 Promotional Turn 3

Value Added ProgramWarehouse AppliedLCBO#CaseConversion#Description3558 Gibson's Finest 12 YearOldSize(mL)VA ApprovedVAMotherCarton#750 Tullamore Dew Irish Whiskey 50 mL 3384188219 Prince Igor Vodka (P.E.T) 750 Prince Igor Extreme 50 mL 89487331930 Seagrams V.O. 1750 Captain Morgan Spiced Rum 2 x 50 mL 50731953082 Alberta Pure Vodka (P.E.T) 1750 Cruzan 2 x 50 mL 341040103747 Maker's Mark KentuckyBourbon750 Maker's Mark Dipped Bottles 293647177808 Appleton Estate V/X 750 Mini Tobasco Sauce 524082208363 Amaro Averna 750 Glass Tumbler 897926217166 Gordon’s Gin 1140 Smirnoff Red 50 mL 298166217745 Captain Morgan WhiteRum1140 Gold Schlager 50 mL 293738254722 Silent Sam Vodka 1140 Gold Schlager 50 mL 320812261768 Canada Gold Whisky(P.E.T)1750 Forty Creek Barrel Select 100 mL 897199437772 Belvedere Vodka 750 Music Download Program 892596697797 Salvador's OriginalMargarita - Pet1750 Salvador's Mojito 50 mL 336545TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 135

Value Added ProgramSales Representative AppliedLCBO#CaseConversion# DescriptionSize(mL) VA Approved67 Smirnoff Vodka 750 Glass117 Bacardi Superior 750 Headphones307 Seagrams V.O. 750 Captain Morgan Spiced Rum 50 mL620 McGuinness Silk Tassel 750 Fireball 50 mL935 Captain Morgan White Rum 750 CM Glass943 Mouton Cadet Rouge 750 Tour France1206 Bacardi Gold Rum 750 Bacardi Oakheart 50 mL1487 Crown Royal 750 Glass with Hockey Stick2196 Captain Morgan Dark Rum 750 CM Glass3558 Gibson's Finest 12 Year Old 750 Tullamore Dew Irish Whiskey 50 mL5173 Paarl Brandy 5 Star 750 Icebery Vodka 50 mL8219 Prince Igor Vodka (P.E.T) 750 Prince Igor Extreme 50 mL10512 Dujardin VSOP Brandy 750 Branded glasses with cocktail recipe21378 Jim Beam White Label Bourbon 750 Devil's Cut 50 mL31757 Smirnoff Vodka (P.E.T.) 750 Glass31930 Seagrams V.O. 1750Captain Morgan Spiced Rum 2 x 50mL41384 Jack Daniel's Tennessee Whiskey 750 Southern Comfort 50 mL53082 Alberta Pure Vodka (P.E.T) 1750 Cruzan 2 x 50 mL57893 Lamb's Palm Breeze (P.E.T) 1750 Wiser's DeLuxe 50ml x 261564 Royal Reserve (P.E.T) 1750 Wiser's DeLuxe 50 mL64295 Cono Sur Bicicleta Shiraz 750 Re-usable Shopping Bag64444 Mount Gay Eclipse 750 Cointreau 50 mL73791 Carlsberg 6 x 330 6-pack Cooler Bin80127 Sailor Jerry Spiced Navy Rum 750 Branded Rock Glass83444 Leyenda Del Milagro Tequila Silver 750 Mini Grenadine with Drink Recipe95935 Grey Goose Vodka 750 Grey Goose Cherry Noir 50 mL103747 Maker's Mark Kentucky Bourbon 750 Maker's Mark Dipped Bottles107169 Raynal Napoleon VSOP 750 Branded Brandy Snifter107359Auchentoshan 12 Year Old Single MaltScotch750 Pocket Mixology booklet112433 Bacardi Black 750 Bacardi Gold 50 mL114934 Golden Wedding (P.E.T) 1750 T-shirt155051 Masi Campofiorin Igt 750 Campofiorin Gift Box157941 Three Olives Bubble Flavoured Vodka 750 Three Olives S'mores Mini173351 Proof Whisky 500 Spice Pack174094 Moretti Beer 6 x 330 Bottle opener179432 Tini Sangiovese Di Romagna Doc 750 Branded BBQ Brush181636 Sobieski Vodka 750 Jigger191866 Pknt Cabernet Sauvignon 750 BBQ Brush192922 Seagram's 83 1140 Captain Morgan Spice Rum 50 mL208363 Amaro Averna 750 Glass Tumbler217034 Schenley O.F.C. 1140 Black Velvet Toasted Caramel 50 mL217083 Golden Wedding 1140 T-shirt217554 Captain Morgan Dark Rum 1140 Captain Morgan Keychain217745 Captain Morgan White Rum 1140 Gold Schlager 50 mLTRADE COPY ONLY!136 Promotional Turn 3

Value Added ProgramSales Representative Applied continuedLCBO#CaseConversion# DescriptionSize(mL) VA Approved224865 Dr. McGillicuddy's Peach Schnapps 1140 Fireball 50 mL225243 Stolichnaya Vodka 750 Jameson 50 mL226316 Hiram Walker Special Old Rye Whisky Pet 1140 Wiser's DeLuxe 50 mL227413 Iceberg Vodka 1140 Just Add Vodka 2 x 50 mL237826 McGuinness Margarita 1140 Fireball 50 mL240143 Lamb's White Rum 1140 Lamb's Black Sheep 50 mL247080 Mouton Cadet Reserve Blanc 750 Tour France250266 Girls' Night Out Darkberry Duet 1500 Softlips Lip Balm251058 The Creemore Collection - Summer 6 x 473 Bottle Cap Cufflinks253302 Luksusowa Vodka 750 Branded Glassware253914 Martini Extra Dry Vermouth White 1000 Bombay Sapphire 50 mL258335 Appleton White Jamaica Rum 1140 Appleton Reserve 50 mL261768 Canada Gold Whisky (P.E.T) 1750 Forty Creek Barrel Select 100 mL267245 Jose Cuervo Especial Gold Tequila 1140 Jose Cuervo Silver 50 mL267302 Crystal Head Vodka 750 Pour spout273540 Angostura Anejo 5 Year Old Rum 750 Angostura Bitters mini277186 Zonin Prosecco Brut 1821 Doc 750 Champagne Stopper286054 Seagram Iced Lemon Tea 6 x 355 6pk can cooler quiver287482 Whyte & Mackay Special Reserve 750 Glayva 50 mL292177 Phillips Butter Ripple Schnapps 750 Finger Moustache292243 Wiser's Spiced Vanilla Canadian Whisky 750 Shot Glass313031 Dr. McGillicuddy's Peach Schnapps 375 Fireball 50 mL319566 Palm Bay Coco Melon Paradise 6 x 355 Wayfarer Sunglasses319731 Malibu Berrylicious 750 Malibu Black 50 mL319921 McGuinness Whipped Cream Liqueur 750 Polar Ice Vodka 50 mL321570 Cayman Jack Blood Orange & Prickly Pear 6 x 355 Carabiner with a compass321638 Cayman Jack Planters Gingered Pineapple 6 x 355 Carabiner with a compass331462 Guinness Black Lager 6 x 330 Bottle Opener342246 Amarula Cream 750 Branded Acrylic Ice Cream Scoop387316 The Balvenie 12 Yr. Doublewood 750 Whisky Stones with Branded Bag437772 Belvedere Vodka 750 Music Download Program456095 Ketel One Vodka 750 Premium Glass500512 Captain Morgan Spiced Rum 750 Funky Socks518688 Sour Puss Apple Liquor 750 Sour Puss Raspberry 50 mL547679 Wodka Zoladkowa Gorzka 750 Branded glassware582973 Bombay Sapphire London Dry 1750 Cazadores 50 mL602615 Angus The Bull Cabernet Sauvignon 750 Gift Box605972 Glenfiddich Single Malt 15 Year Old 750 Whisky Rocks in Branded Box611566 Coronita Extra 6 x 207 Cocktail recipe card & Bulldog Clip615179 Newcastle Brown Ale 6 x 330 Newcastle glasswear669499 Dancing Bull Zinfandel 750 Heinz BBQ Sauce Packet676429 Bavaria Holland Beer 6 x 500 Cool Cooler Bag693093 Miller Genuine Draft 6 x 355 Harley-Davidson Bottle Opener697797 Salvador's Original Margarita - PET 1750 Salvador's Mojito 50 mL902619 Budweiser 6 x 341Spitz Sunflower Seeds sample +voucher927228 Rickard's Red 6 x 341 Rickard's Shandy 473 mLTRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 137

Bonus AIR MILES® Reward MilesLCBO#CaseConversion# Description Size (mL) Display Program BAM653 McGuinness Silk Tassel 1140 201339 De Kuyper Geneva Gin 750 151867 Drambuie 750 152063 Lamb's Navy Rum 750 End Aisle 84622 Newfoundland Screech Rum 750 End Aisle, FSI 85116 Barclay's Brandy 750 85363 Wyborowa Vodka 750 86585 Torres Sangre De Toro 750 58979 Rodet Cotes Du Rhone 750 69902 Courvoisier VSOP 750 3511130 Dewar's White Label 750 811494 Small Cask Brandy 1140 1012476 Prince Igor Vodka (P.E.T) 1140 1215628 Bols Apricot Brandy 750 1029728 Torres Coronas Tempranillo Do 750 531062 Ruffino Orvieto Classico Doc 750 531104 Mill Street Tankhouse Ale 6 x 341 433175 Fuller's London Porter 500 133308 Canada Gold Whisky 750 1235766 Kopke Full Rich Ruby Port 750 538281 Schenley O.F.C.(P.E.T) 1750 1547290 Forty Creek Barrel Select 375 553827 Dan Aykroyd Cabernet Merlot VQA 750 653876 Antinori Toscana Igt 750 654353 Stoneleigh Marlborough Pinot Noir 750 1065284 Black Velvet (P.E.T) 1750 2071647 Polar Ice Vodka (Pet) 750 874047 Dan Aykroyd Sauvignon Blanc VQA 750 Wine Fridge 676521 Antinori Santa Cristina Rosso 750 477198 Hpnotiq Liquor 200 578048 Voga Quattro 750 4TRADE COPY ONLY!79129 Gato Negro Sauvignon Blanc 1500 679301 Mezzomondo Pinot Grigio Chardonnay Igt 750 579327 Mezzomondo Sangiovese Merlot 750 486934 La Trappe Tripel Ale 750 387015 Lamb's White Rum (P.E.T) 1750 End Aisle 1588799 Alberta Pure Vodka Pet 750 893666 Monkey Bay Pinot Grigio 750 694052 Glenmorang...See #298638 750 25112789 Alvear Medium Dry 750 5125187 Cazadores Reposado Tequila 750 15132506 XOXO Pinot Grigio/Chardonnay 1500 Shelf Extender 5138 Promotional Turn 3

Bonus AIR MILES® Reward MilesContinuedLCBO#CaseConversion# Description Size (mL) Display Program BAM134940 Cesari Chardonnay Delle Venezie 1500 5134999 Si Soave - Doc 750 4135566 Polar Ice Vodka 750 8137125 Russian Standard Vodka 1750 15140129 Open Merlot VQA 750 5141952 Pasqua Villa Borghetti Passimento Rosso 750 4142406 J.P. Chenet Limited Release Pinot Noir 750 6143016 Sauvion Carte D'Or Muscadet 750 Wine Fridge 6143164 Cusumano Nero D'Avola 750 5143735 Farnese Negroamaro 750 4145490 Cusumano Syrah 750 5146829 20 Bees Cabernet Merlot VQA 1500 6156190 Fat Bastard Shiraz Vdp 250 2156240 20 Bees Chardonnay Unoaked VQA 1500 6157586 Dona Antonia Ferreira Personal ReservePort750 7160978 Callia Alta Malbec 750 4164731 Graffigna Centenario Shiraz Reserve 750 8164756 Graffigna Centenario Pinot Grigio Reserve 750 6164764 Argento Cabernet Sauvignon Reserva 750 4167213 Sinsations - Decadent Dark ChocolateMartini750 5170134 Banrock Station Pink Moscato Rose 750 6173039 William Premium Cider 473 1173559 Tequila Don Julio Reposado 750 Discovery Extender 30175026 Funf 5 German Riesling 750 4179457 Hennessy Black Cognac 750 25179721 Wiser's Legacy Canadian Whisky 750 20190363 Prince Igor Vodka (P.E.T) 1750 15192658 Flourish Chardonnay Viognier VQA 750 5194118 Enzo Vincenzo Valpolicella Ripasso Doc 750 9195651 Forty Creek Confederation Oak ReserveWhisky750 20TRADE COPY ONLY!195834 Whyte & Mackay Specia Blend 1140 12199851 Okocim Mocne 500 1207647 Chivas Regal 12YO Scotch Whisky 1140 20207688 D'Eaubonne VSOP Napoleon Brandy 1140 20208579 Zenato Rosso Veneto Igt 750 5209064 Absolut Elyx 750 20209981 Tequila Rose Liqueur Pet 1140 10212993 Cousino Macul Antiguas Reserva Cab/Sav 750 6214890 Eastdell Gamay Noir VQA 750 6215020 El Dorado 5 Year Old Rum 1140 End Aisle 12Marketing & Product Guide - RUMn Rhythm 139

Bonus AIR MILES® Reward MilesContinuedLCBO#CaseConversion# Description Size (mL) Display Program BAM215558 Cattos Rare Blended Scotch 1140 12215939 Stock 84 VSOP Brandy 1140 10216226 Alberta Premium 1140 10216663 Appleton Special Gold Rum 1140 12216838 Bacardi Superior 1140 End Aisle 10216903 Banff Ice Vodka 1140 Comm. Extender 10216978 Seagrams V.O. 1140 10217067 Galliano 375 10217125 Sauza Silver 1140 15217190 Grand Macnish 1140 15217273 Mumm Cuvee Napa Brut Prestige 750 12217331 Grolsch Premium Lager 4 x 450 5217471 Canadian Club Reserve 1140 11217687 Canadian Club Premium 1140 11219139 Hardys Butcher's Gold Shiraz Sangiovese 750 7219444 Kawin Cabernet Sauvignon 750 4222349 St Remy A La Creme 750 15223529 Appleton Estate V/X 1140 End Aisle 15223545 20 Bees Grower's Red VQA 1500 8223610 Fielding Pinot Gris VQA 750 6223651 Finca La Linda Syrah 750 5225250 Stolichnaya Vodka 1140 12225680 Cruzan 9 Spiced Rum 750 12226688 Slent Cabernet Sauvignon Merlot 750 4226696 Errazuriz Estate Pinot Noir 750 8229849 Finca La Linda Merlot 750 5231795 Torres Infinite 750 5234526 The People's Wine Pinot Noir 750 7234583 Cave Spring Riesling VQA 750 Shelf Extender 4234815 Art De Vivre Cabernet Sauvignon 750 5237792 McGuinness Long Island Iced Tea 1140 15TRADE COPY ONLY!238378 Growers Peach Cider 6 x 330 5245860 Antoine Moueix Merlot Bordeaux 750 10248872 Trove Riesling Moscato 750 7254631 Stolichnaya Elit Vodka 750 30254870 Umberto Fiore Barbaresco Docg 750 6257345 Arkell Best Bitter 473 Shelf Extender 1257980 Emu Oloroso Cream 750 4257998 Emu Amontillado Medium Dry 750 4259333 McClelland's Single Malt Highland Scotch 750 10259432 Belvedere Pure Vodka 1750 30267781 Voga Moscato Frizzante Igt 750 4140 Promotional Turn 3

Bonus AIR MILES® Reward MilesContinuedLCBO#CaseConversion# Description Size (mL) Display Program BAM268037 D'Oh Piemonte Doc Dolcetto 750 6268417 Zenato Soave Doc Classico 750 6269589 Rocca Delle Macie Chianti Vernaiolo Docg 750 5269845 Cooralook Chardonnay 750 5269894 Si Pinot Grigio 750 4270009 Vina Maipo Vitral Reserva Chardonnay 750 Wine Fridge 8270066 Cono Sur Reserva Chardonnay 750 Wine Fridge 5272690 Pinnacle Whipped 750 10273045 Canadian Club & Cola Mixed 473 1273110 Canadian Club & Ginger Ale 473 1274241 Phillips Vanilla Ripple Schnapps 750 8276816 Fonseca White Port 750 5278689 Brancott Letter Series B Sauvignon Blanc 750 10279299 Dukes Apple Cider 6 x 355 4280149 Sica Baron De Hoen Pinot Gris Reserve 750 5280784 Day Trippers Semillon Sauvignon Blanc 750 4281378 Forty Creek Cream Liquor 750 8286237 Clean Slate Riesling Qualitatswein Mosel 750 Wine Fridge 7286633 Augusta Ale 473 1292730 Lamb's Black Sheep Spiced Rum 750 End Aisle, FSI 8293076 Francois Lurton Janeil Cabernet Sauvignon 750 5293134 Paul Mas Estate Cabernet SauvignonMerlot750 5293498 Brotte La Fiole Cote Du Rhone 750 7298521 Yankee Jim Silver Reserve 6 x 473 4298638 Glenmorangie Original Single Malt ScotchWhisky302570 Casillero Del Diablo Reserva SauvignonBlanc750 25375 5303792 Trius Riesling VQA 750 Shelf Extender 4305383 Palatine Hills Quattro VQA 750 3306076 Bols Blue Curacao 750 10TRADE COPY ONLY!307710 Ebeia Roble Ribera Del Duero Do 750 10308304 Clos Du Bois Cabernet Sauvignon 750 8311993 Canadian Club Reserve 1140 Shelf Extender 11313106 Skyy Vodka 1750 15313643 French Cross Cabernet Sauvignon 750 3313668 French Cross Sauvignon Blanc 750 Wine Fridge 3314039 Tsantali Makedonikos White 1000 4316844 Bombay Sapphire London Dry 750 Shelf Extender 8317768 Inniskillin Oaked Chardonnay VQA 750 6318550 Kronenbourg 1664 Blanc 6 x 330 4318675 Ron Abuelo Anejo Rum Reserva Especial 750 8Marketing & Product Guide - RUMn Rhythm 141

Bonus AIR MILES® Reward MilesContinuedLCBO#CaseConversion# Description Size (mL) Display Program BAM318683 The Kraken Black Spiced Rum 1140 End Aisle, FSI 15326009 Knob Creek Bourbon 750 15329342 Prince Igor Vodka 375 5330308 Dragonheart Cinnamon Vodka Liqueur 750 6331124 Dukes Dry Apple Cider 500 1333070 Islay Mist Scotch 8 Year Old 750 15334151 Bacardi Superior Rum Pet 1140 Hero, FSI 10335398 Foundry Cider 500 2335901 The Glenlivet 18 Year Old Single Malt 750 30336503 Black Tower Rivaner 750 5336743 Yvon Mau Merlot Vdp 750 4340851 Domaine Boyar Cabernet Sauvignon 750 3341529 Rickards Shandy 473 1342386 Sailor Jerry Spiced Rum 375 End Aisle 8348359 Santa Rita Reserva Chardonnay 750 6400754 Iceberg Vodka 750 9404160 McClelland Single Malt Islay Scotch 750 10405753 Robert Mondavi Private Selection SauvBlanc750 8407205 Grolsch Premium Lager 6 x 330 5407551 Philippe De Rothschild CabernetSauvignon Vdp750 5417642 Cave Spring Pinot Noir VQA 750 5427088 Casillero Del Diablo Rsv Merlot 750 8447326 Masi Serego Alighieri Rosso Veronese 750 5453084 Moet & Chandon Imperial Champagne 750 20469643 Rossi D'Asiago Limoncello Snaps 750 10494492 Robert Mondavi Woodbridge Merlot 750 6501544 Whyte & Mackay Special Reserve 1750 20506741 Kronenbourg 1664 500 1512327 Farnese Sangiovese Igt 750 3520718 Sour Puss Raspberry Liquor 375 4TRADE COPY ONLY!524769 Robert Mondavi Private Selection Merlot 750 8525188 Peroni Nastro Azzuro 6 x 330 5526269 Jackson-Triggs Black SeriesGewurztraminer VQA750 5542332 Philippe De Rothschild Merlot Vdp 1500 10556720 Warsteiner Premium Lager 500 1558999 Kittling Ridge Icewine & Brandy 375 Shelf Extender 10560821 Deakin Estate Shiraz 750 5569087 Farnese Chardonnay 750 3569095 Ogier Cotes Du Ventoux 750 6142 Promotional Turn 3

Bonus AIR MILES® Reward MilesContinuedLCBO#CaseConversion# Description Size (mL) Display Program BAM572453 Cesari Merlot Delle Venezie 750 4573337 McClelland Speyside Single Malt 750 10578641 Casillero Del Diablo Reserva SauvignonBlanc750 Wine Fridge 6582395 Hardys Stamp Series Cabernet/Merlot 750 4582411 Gato Negro Merlot 1500 6587816 Forty Creek Barrel Select 200 4588897 Placido Pinot Grigio Delle Venezie Igt 750 Wine Fridge 7588962 Mezzomondo Negroamaro Salento Igt 750 5589028 French Cross Blush Bag In Box 4000 10591693 Argento Malbec 750 4593889 Grappa Rialto 750 6602995 Pravda Vodka 750 15604926 Prince Igor Extreme Vodka 750 Shelf Extender 8605881 Disaronno Originale Amaretto 1140 10616334 Carlsberg Lite 500 1616540 Dos Equis Lager 6 x 355 6619205 Mont Gras Cabernet Sauvignon Reserva 750 5625350 Yellow Tail Merlot 750 5669440 French Cross Shiraz 1500 5676395 Singha Lager 6 x 330 5900266 Alexander Keith's India Pale Ale 6 x 341 4TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 143

Bundled Bonus AIR MILES® Reward MilesBBAMOption LCBO# Description1Size(mL)BAMBBAMAmount273045 Canadian Club & Cola Mixed 473 1 1 2273110 Canadian Club & Ginger Ale 473 1 1 22 113183 Estrella Damm Lager 500 3 34 225656 Bacardi Torched Cherry 750 25 25274266 Bacardi Rock Coconut 750 25 25398552 Bacardi Limon 750 25 25Option 1 - “Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®”Option 2 - “Buy two of the same listed product and receive the Bundled Bonus AIR MILES®”Option 3 - “Buy three of the same listed product and receive the Bundled Bonus AIR MILES®”Option 4 - “Buy two of the three listed products and receive the Bundled Bonus AIR MILES®”TotalBAMTRADE COPY ONLY!144 Promotional Turn 3

NecktagsLCBO#CaseConversion Description Size (mL) NT Approved42 Canadian Club Premium 750 Accolade21097 The Glenlivet 12 Yr Malt 750 Contest48611Robert Mondavi Woodbridge CabernetSauvignon750 Win a Trip to Napa Contest56697 Fresita 750 Product Knowledge57448 Maraschino Excelsior (Girolamo Luxardo) 750 Recipes Cocktail75689 Wayne Gretzky Cabernet Merlot VQA 750Father's Day Contest Win Gretzky ProHockey Jerseys96065 E & J Gallo Brandy 750 Mixed Drink Recipes99408 Robert Mondavi Woodbridge Chardonnay 750 Win a Trip to Napa Contest103341 Canadian Club Premium (Pet) 750 Accolade109959 Jackson-Triggs Black Series Merlot VQA 750 Jackson-Triggs Amphitheatre Info138388 Fresita 200 Product Knowledge157974 Absolut Berri Acai Vodka 750 Recipe159327 Caramilk Cream Liquor 750 Recipe160945 Tilia Malbec 750 Friends of We Care Promotion160994 Trivento Fair Trade Malbec 750 Fair Trade Communication163428 Tilia Cabernet Sauvignon 750 Friends of We Care Promotion168740 Casa Lapostolle Carmenere 750 Friends of We Care Promotion171009 Innis & Gunn Original 750 Product Knowledge186403 Tilia Torrontes 750 Friends of We Care Promotion195610 Canadian Club Sherry Cask 750 New Packaging203737 Fielding White Conception VQA 750 Awards & Accolades215079 Cono Sur Sparkling Brut Nv 750 Accolade229583 Kronenbourg 1664 Blanc 6 x 330 Blancito beer cocktail recipe249078 Southbrook Organic White Connect VQA 750 Firends of We Care Promotion249565 Southbrook Organic Red Connect VQA 750 Friends of We Care Promotion250415 Smirnoff Pineapple 750 Recipe Booklet253492 Smirnoff Coconut 750 Recipe Booklet258509Robert Mondavi Woodbridge CabernetSauvignon1500 Robert Mondavi 100th Anniversary265157 Jacob's Creek Moscato 750 Recipes269829 Grant Burge Summers Chardonnay 750 Friends of We Care Promotion269860 La Posta Cocina Tinto Blend 750 Friends of we Care Promotion269977 Las Rocas Garnacha 750 Friends of We Care Promotion269985Illuminati Riparosso MontepulcianoD'Abruzzo Do750 Friends of We Care Promotion271643 Tequila Tromba 750 Cocktail Book272716 Stolichnaya Vodka 1750 Recipe272831 WKD Original Vodka Blue 4 x 330 WKD CocktailsTRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 145

NecktagsContinuedLCBO#CaseConversion Description Size (mL) NT Approved273516 Ron Zacapa 23 Centenario Rum 750 Tasting Notes & Recipe275412 Smirnoff Fluffed Marshmallow 750 Recipe Booklet277673 Giesen Riesling Marlborough 750 Awards & Accolades284091 Grant Burge Miamba Shiraz 750 Friends of We Care Promotion295105 Alamos Cabernet Sauvignon 750 Friends of We Care Promotion295139 Alamos Malbec 750 Friends of We Care Promotion305524 Chateau Joinin 750 Friends of We Care Promotion320341320358Smirnoff Mango Passionfruit SorbetVodkaSmirnoff Light Raspberry PomegranateSorbet Vodka750 Recipe750 Recipe323972 Ramazzotti Sambuca 750 Win a Trip Contest341602 Cono Sur Bicicleta Pinot Noir 750 Necktag Contest454355 Sutter Home White Zinfandel 750 Cocktail Info477836 Malibu Coconut Rum 750 Recipe526251Jackson-Triggs Black Series ChardonnayVQA750 Jackson-Triggs Amphitheatre Info566182 Smirnoff Raspberry Twist Vodka 750 Recipe BookletTRADE COPY ONLY!146 Promotional Turn 3

Display TableMerchandisingGuidelinesThe following section provides direction onmerchandising Nesting and Promo Tables.If you have any questions, please contactyour store’s Regional Visual Merchandiseror e-mail visual.merchandising@lcbo.com.TRADE COPY ONLY!

Merchandising Display TablesDisplay Table ThemesThe Nesting Table Map is used for all of the Nesting TableLayouts.The products have been selected by CategoryManagement and arranged by Visual Merchandisingaccording to the “like-with-like” and “colour/size/type”principles to accomplish a balanced, easy-to-shop display.Please merchandise the tables according to the themesprovided.These themes have been selected to integrate with thePromotional Theme and to maximize sales potential.Product OrdersFor each Nesting Table, please order two or three cases ofeach of the 12-18 participating products.For each Promo Table, please order two or three cases ofeach of the six to eight participating products.The Store Manager may modify product selections, basedon customer buying patterns and demographics butalternative products should match the theme.Example of colour, size, typeExample of “like with like”TRADE COPY ONLY!148 Promotional Turn 3

Nesting Table BasketsProduct PlacementToo many facings of the same product will make the displayseem cluttered, dulling the impact of the products beingpromoted.By following the basic principle of ‘like product with likeproduct’, you will accomplisha themed, fully stocked and customer friendly fixture.Remember to consider the colour, size and type when buildingyour display.Placing complementary colours next to each other alsoenhances the look of the display. Items on the Display Tablesshould not ‘compete’ with each other.Nesting Table BasketsAll nesting tables must have a basket on each cornerof the table.Select one product to merchandise in each basket tocomplement the theme. Sign the product with metal signholders and black sign inserts.Each medium-sized basket holds two cases of 750 mLproduct or one case of 1000 mL /1500 mL product.Example of basket with signTRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 149

Nesting Table FixturesProduct Theme LocationRUMnRhythumNesting Table ThemegoLOCALMiniThematicVINTAGESEssentialsStore #1 14 1 110 2 1 1 115 117 121 1 122 123 131 135 138 1 141 155 157 1115 1 1 1149 1 1164 1171 1187 1 1 1198 1200 1212 1217 1226 1248 1 1249 1252 1298 1326 1329 1334 1 1 1340 1344 1346 1 1 1 1351 1355 1 1 1 1359 1360 1 1361 1367 1 1371 1 1373 1378 1 1381 1386 1388 Essential390 1 1393 1394 1RUMnRhythumNesting Table ThemegoLOCALMiniThematicVINTAGESStore #401 1 1412 1 1 1416 1 1417 1 1432 1438 1445 1 1 1 1452 1459 1470 1490 1495 1497 1511 1522 1523 1 1532 1542 1544 1545 1555 1556 1 1568 1573 1575 1579 1580 1 1587 1590 1 1601 1605 1617 1619 1623 1624 1627 1631 1 1632 1641 1643 1699 1703 1706 1771 1 1TRADE COPY ONLY!EssentialsStores will receive a sign for specific themes.150 Promotional Turn 3

Nesting Table MapUse for all Nesting Table ThemesQ3 FacingsRBasket1 CaseH I3 FacingsH I3 FacingsBasket1 Case3 FacingsJ K L3 Facings 3 FacingsJ K L3 Facings 3 Facings3 Facings3 Facings3 FacingsG3 FacingsGMM3 FacingsSIGNAGE SOFT DRESSING3 FacingsF3 FacingsFNEDCBA3 Facings3 Facings3 Facings3 Facings3 FacingsBasket1 CasePEDCBATRADE COPY ONLY!3 Facings3 FacingsN3 Facings3 Facings3 Facings3 Facings3 Facings3 FacingsBasket1 CaseOFRONT OF STOREMarketing & Product Guide - RUMn Rhythm 151

Nesting Table Theme: N1 & N4RUMn RhythumLocation LCBO# Description FormatA 177808 Appleton Estate V/X 750 mLB 894014 El Dorado Demerara 5 Year Old Rum 750 mLC 318618 Plantation Grande Reserve 750 mLD 273540 Angostura Anejo 5 Year Old Rum 750 mLE 2089 Lamb's Palm Breeze 750 mLF 4622 Newfoundland Screech Rum 750 mLG 602920 Flor De Cana Black Label 5 Year Old Rum 750 mLH 318675 Ron Abuelo Anejo Rum Reserva Especial NEW 750 mLI 307488 Leblon Cachaca 750 mLJ 367672 Gosling's Black Seal Rum 750 mLK 323915 Lemon Hart Demerara Rum 750 mLL 398552 Bacardi Limon 750 mLM 334169 Bacardi Pineapple Flavoured Rum 750 mLN 500512 Captain Morgan Spiced Rum 750 mLO 80127 Sailor Jerry Spiced Navy Rum 750 mLP 253575 Malibu Black Coconut Flavoured Rum 750 mLQ 318717 George Street Spiced Rum 750 mLR 117 Bacardi Superior 750 mLAlternate ProductsN1 318667 Mount Gay Eclipse Silver 750 mLN1 337667 Havana Club Anejo 3 Anos 750 mLNOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.Re-order# DGN 14028-87Shelf Talkers DMS Re-order# DMS-14038-96TRADE COPY ONLY!152 Promotional Turn 3

Nesting Table Theme: N2goLocal: VQA Pinot Grigio and MerlotLocation LCBO#ABCDEFGHIJKLMNOPQRAlternate ProductsN2N2DescriptionManager’s discretionto select an ASSORTMent of VQA products with thetheme of VQA Pinot Grigio and MerlotNOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.Re-order# DGN 14038-88TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 153

Nesting Table Theme: N3Mini Thematic - RTDLocation LCBO# Description FormatA 319285 Bacardi Breezer Spritzer Lime 4 x 330mLB 319566 Palm Bay Coco Melon Paradise 6 Pk-C 6 x 355 mLC 319442 Mike's Hard Lemonade 6 Pk-C 6 x 355 mLD 321570 Cayman Jack Blood Orange & Prickly Pear 6 x 355 mLE 320630 Highball Collective - Vodka Soda Grapefruit 4 x 330 mLF 333013 Smirnoff Ice VII Original Tall Can 473 mLG 334805 Mott's Clamato Caesar Spicy Tall Can - Seasonal 458 mLH 319608 Betty's Raspberry Vodka Iced Tea 4 x 355 mLI 319251 Seagram's Iced Lemonade 6 Pk-C 6 x 355 mLJ 327957 Crazy Uncle Basil, Honey Lime Daiquiri 1000 mLK 316323 Mott's Clamato Caesar Original Tall Can 458 mLL 320655 Highball Collective - Spiced Rum & Cola with Lime 4 x 330 mLM 319459 Palm Bay Key Lime Cherry Tall Can 473 mLN 273201 Bacardi Breezer Raspberry Citrus Spritzer 4 x 330 mLO 332999 Smirnoff Ice Flavours Green Apple Spritzer 4pk-B 4 x 330 mLP 286054 Seagram's Iced Lemon Tea 6 Pk-C 6 x 355 mLQ 321638 Cayman Jack Planters Gingered Pineapple 6 x 355 mLR 319582 Betty's Peach Vodka Iced Tea 4 x 355 mLAlternate ProductsN3 327965 Crazy Uncle Cola Bitter & Mint Julep 1000 mLNOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.Re-order# DGN 14038-89TRADE COPY ONLY!154 Promotional Turn 3

Promo Table Fixtures - Product Theme LocationsProduct Theme LocationPromo Table ThemesStore # Rosé RTD - “Crisp & Citrus” RTD - “Smooth & Berry” RTD - “Bold & Fruity”5 110 1115 1 1 1187 1 1 1 1212 1252 1 1 1 1253 1 1 1265 1334 1 1 1 1355 1 1378 1 1 1 1388 1445 1 1 1 1491 1497 1573 1590 1 1 1 1617 1619 1 1 1624 1 1 1 1631 1 1 1632 1 1 1703 1 1TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 155

Promo Table ThemesPromotional Table Location MapG3 FacingsH3 FacingsA3 FacingsRosésF3 FacingsSIGNAGEB3 FacingsE3 FacingsD3 FacingsC3 FacingsThe Promo Table Map is used for all four Table Layouts.To merchandise the table properly, 2-3 cases of each productshould be ordered, allowing for 3 or more facings of eachproduct.Location LCBO# Description FormatA 43588 Folonari Pink Pinot Grigio 750 mLB 164343 The Beachhouse Rosé 750 mLC 244616 Sandbanks Rosé VQA 750 mLD 275685 Union Rosé VQA 750 mLE 279661 L'Orangeraie Vin de Pay D'Oc Rosé 750 mLF 317982 Montes Cherub Rosé 750 mLG 317990 Butterfly Kiss Pink Pinot Grigio 750 mLH 622134 La Vieille Ferme Rosé 750 mLRTD - “Crisp & Citrus”Location LCBO# Description FormatA 320630 Highball Collective - Vodka Soda Grapefruit 4 x 330 mLB 29231 Smirnoff Ice 4-Pk-B 4 x 330 mLC 161067 Smirnoff Ice Light Pet 1000 mLD 272757 Smirnoff Ice Flavours Orange Screwdriver 4 x 330 mLE 272765 Black Fly Vodka Citrus Mixed Drink 1600 mLF 319251 Seagram's Iced Lemonade 6 Pk-C 6 x 355 mLG 319293 Bacardi Breezer Jus - Grapefruit 4 x 355 mLH 331165 Seagram Blood Orange 6 x 355 mLAlternate ProductsP1 319616 Skinnygirl Mojito 750 mLRe-order# DGN 14038-91Promo TableTRADE COPY ONLY!156 Promotional Turn 3

Promo Table ThemesRTD - “Smooth & Berry”Location LCBO# Description FormatA 211235 Palm Bay Strawberry Pineapple 6 Pk-C 6 x 355 mLB 273169 Mike's Hard Black Cherry 4 x 330 mLC 225839 Vex Strawberry Smoooothie 6 Pk-B 6 x 330 mLD 614230 Vex Hard Strawberry Pineapple Lemonade 1000 mLE 161356 Seagram's Wild Berry The Original 4 Pk-B 4 x 341 mLF 319608 Betty's Raspberry Vodka Iced Tea 4 x 355 mLG 281063 Skinnygirl White Cranberry Cosmo 750 mLH 53967 Smirnoff Grand Cosmopolitan 750 mLRe-order# DGN 14038-93RTD - “Crisp & Citrus”Location LCBO# Description FormatA 238345 Vex Electric Lemonade 6 Pk-B 6 x 330 mLB 211185 Rockstar Original 473 mLC 542977 Rev Pet 4 Pk-B 4 x 330 mLD 77933 Rev Pet 473 mLE 320572 Jaw Drop Squeezing Melons 473 mLF 272831 WKD Original Vodka Blue 4 x 330 mLG 613778 Pomtini Vodka & Pomegranate Cooler 4 Pk-B. 4 x 330 mLH 211185 Rockstar Original 473 mLRe-order# DGN 14038-92TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 157

Brand Hi Lite Program – Display LocationPromotion Dates: PT3 - PT6 - 2013/2014Turn #3 - P2 - P6 - 2013/2014The first turn for 2013 of the Brand Hi Lite program is starting in PT3. These premiumdisplays extend out of the regular shelving and are crowned by a branded backlit picture.Participating StoresThe following chart explains where the participating stores install the Brand Hi Lites.Product#1 McGuinnessLiqueur#2 Patron#3 Hpnotiq Liqueur#4 Three Olives BurstVodka#5 Fireball CinnamonWhisky#6 Smirnoff LightSorbetStore#21In RumSectionBetweenGin & VodkaIn VodkaSectionBetweenBrandy &ScotchIn WhiskySectionNAStore#187NearFrench Red &White WineBetweenBurdungy &LanguedocNear ItalyRedNear ScotchIn CanadianWhiskySectionNAStore#334In WhiskySectionIn ScotchSectionNear FrenchWinesIn FrenchWinesSectionIn Italy WinesSectionIn Italy WinesSectionStore#346Near Gin/VodkaNear Vodka/RumNear Scotch/RumIn CanadianWhiskySectionNAStore#445Near GiftsNear VodkaNear Vodka/GinNear Rum/Brandy/CognacNear WhiskyStore#590BetweenBrandy/Cognac &ScotchIn WhiskySectionBetween Gin& VodkaIn VodkaSectionBetweenVodka & GiftsNA NA NAPlease advise your store’s Regional Visual Merchandiser if the sections above havechanged due to replanograming or otherwise.TRADE COPY ONLY!158 Promotional Turn 3

Brand Hi Lite Program – Product PlacementContinuedPlease merchandise products selections as indicated on each shelf for all brand hi litedisplays.Brand Hi Lite #1 – McGuinness LiqueurBrand Hi Lite #2 – PatronShelf LCBO # Description Format CasesShelf #1 (Top) 319897Shelf #2 319897Shelf #3 319921Shelf #4 319921Shelf #5 319921McGuinness BlueberryPancake LiqueurMcGuinness BlueberryPancake LiqueurMcGuinness Whipped CreamLiqueurMcGuinness Whipped CreamLiqueurMcGuinness Whipped CreamLiqueur750 mL750 mL750 mL750 mL750 mL2cases2cases2cases2cases2casesShelf LCBO # Description Format CasesShelf #1 (Top) 42911 Patron Silver Tequila 375 mL2casesShelf #2 220707Shelf #3 220707Shelf #4 605048Shelf #5 605048Patron Citronge Extra FineOrange LiqueurPatron Citronge Extra FineOrange LiqueurPatron XO Café TequilaLiqueurPatron XO Café TequilaLiqueur750 mL750 mL750 mL1750 mL2cases2cases2cases2casesTRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 159

Brand Hi Lite Program – Product PlacementContinuedPlease merchandise products selections as indicated on each shelf for all BrandHi Lite displays.Brand Hi Lite #3 – Hpnotiq LiqueurShelfLCBO#Brand Hi Lite #4 – Three Olives Burst VodkaDescription Format CasesShelf #1 (Top) 122952 Hpnotiq Liqueur 375 mLShelf #2 600981 Harmonie Liqueur 750 mLShelf #3 600981 Harmonie Liqueur 750 mLShelf #4 122952 Hpnotiq Liqueur 750 mLShelf #5 122952 Hpnotiq Liqueur 750 mL2cases2cases2cases2cases2casesShelf LCBO # Description Format CasesShelf #1 (Top) 316125 Three Olives Burst Vodka 750 mL2casesShelf #2 316125 Three Olives Burst Vodka 750 mL2casesShelf #3 316125 Three Olives Burst Vodka 750 mL2casesShelf #4 316125 Three Olives Burst Vodka 750 mL2casesShelf #5 316125 Three Olives Burst Vodka 750 mL2casesTRADE COPY ONLY!160 Promotional Turn 3

Brand Hi Lite Program – Product PlacementContinuedPlease merchandise products selections as indicated on each shelf for all BrandHi Lite displays.Brand Hi Lite #5 – Fireball Cinnamon WhiskyBrand Hi Lite #6 – Smirnoff Light SorbetShelf LCBO # Description Format CasesShelf #1 (Top) 125203 Fireball Cinnamon Whisky 375 mL2casesShelf #2 447953 Fireball Cinnamon Whisky 750 mL2casesShelf #3 447953 Fireball Cinnamon Whisky 750 mL2casesShelf #4 314856 Fireball Cinnamon Whisky 1140 mL2casesShelf #1 (Top) 275418Shelf #2 320358Smirnoff FluffedMarshmallowSmirnoff Light SorbetRaspberry Pomegranate750 mL750 mL2cases2casesShelf LCBO # Description Format CasesShelf #3 320341Shelf #4 320341Smirnoff Light SorbetMango PassionfruitSmirnoff Light SorbetMango Passionfruit750 mL750 mLShelf #5 316109 Smirnoff Kissed Caramel 750 mL2cases2cases2casesTRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 161

Questions?Call helloLCBO at (416) 365 - 5932We’re here to help: helloLCBO”English-over-French Information CardPlease be advised that “We’re here to help:helloLCBO” English-over-French Information Cardsare now available for re-order. This InformationCard raises customers’ awareness to the servicethat helloLCBO offers to them at their fingertips.ACTION: Please install the French and Englishsides of the Information Card throughout yourstore based on your store’s FLS designation.Please order additional Information Cards ifneeded (Re-order number DMS001).TRADE COPY ONLY!