12.07.2015 Views

younger? - Doing Business with LCBO

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PT3 - FeaturesRum Descriptors on Bin Tag & Staff Brochure 04This period 3 the focus is all about one of the hottest categories – RUM! For thefirst time ever, the entire store will showcase the <strong>LCBO</strong>’s extensive assortmentof rums spanning 27 countries from around the world. We invite you to indulgeyourself in the category by learning more about this versatile spirit.Introducing the Rum Wheel 07A great new tool to help will guide customers to particular flavour profiles that arecompatible <strong>with</strong> their food and drink preferences.RUMn Rhythm Online Photo Competition 08Customers can upload a photo to rumnrhythm.com and have their friends and socialnetworks vote them to the top from May 27, 2013 to June 10th, 2013. The 3 top votedphotos will be awarded the grand prizes.RUMn Rhythm FSI 29We will be featuring 26 Rums <strong>with</strong> rum cocktails and inspired food recipes in this 36page tribute to our favourite summer spirit.TRADE COPY ONLY!Ready-to-Drink Block Pile Program & Staff Guide 43The RTD Block Pile Program will run from PT2-PT7. Newproduct information, including tasting profiles are included in thecompanion Summer Refreshment Staff Guide.

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