younger? - Doing Business with LCBO

Participation is MANDATORYMini Thematic – Promotional FixtureDetailed Merchandising InstructionsThe Mini-Thematic Program is designedto highlight products which are new, engagingor niche product categories.Fixture Components• Category Sign Holder• Brochure HolderSKU Count• Min. 6, Max. 12Stores are recommended to feature all skusbut a minimum of 6 brands must be featured.Products are not force-allocated. The1-in-1-out rule does not apply on thePromotional Fixture.The mini-thematic brochures feature 8 –12 brands (which vary by thematic). Tosupport the sales and marketing strategy,it is recommended to feature all SKUsparticipating in the program.Signage Components• Category Sign(long or short)• Shelf Talkers• Occasional CustomerTakeawayLocation• Refer to your storefloor planSpecial Instructions• Merchandise productsby like size and colourto create an impactfuldisplay.If bringing in all participating products isnot conducive to your individual store, thefollowing guidelines must be met:• The Promotional Fixture must be fullymerchandised at all times. This may meanincreasing the number of cases per SKU orincreasing the number of SKUs brought in forthe promotion.• A minimum of 6 brands must be featured toensure a healthy looking display that is readyfor-business.• Featured products are not force-allocated.• If a featured product is currently carried byyour store, additional stock is to be orderedto support the secondary display space onthe Promotional Fixture.• If a store is bringing in a featured product tosupport the Promotional Fixture Program,the 1-in/1-out rule does not apply during thepromotional period.• If a store decides to list a featured productAFTER the promotional period hasconcluded, the 1-in/1-out rule does apply.TRADE COPY ONLY!48 Promotional Turn 3