younger? - Doing Business with LCBO

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Promotional Signs - End AislesComponentEnd Aisle Backer CardsDimensions:30” w x 24” hBranded Backer CardEndAisle ProductsRe-orderCode1 Rum Old-Fashioned/ Cocktail Must Have's 14030-012 Captain's Grog/ Today's Wine Discovery 14030-023 El Presidente/ For Whisky Lovers 14030-034 Rum Caesar/ Beer Headquarters 14030-045 Beachcomber's Gold/No-Fuss Cocktails 14030-056 Piña Fria/ Cocktails Must-Haves 14030-067 Watermelon Wave/ Today's Wine Discovery 14030-078 Mojito/ For Whisky Lovers 14030-089 Hand Shaken Daiquiri/ Beer Headquarters 14030-0910 Golden Demarara Swizzle/ No-Fuss Cocktails 14030-1011 Missionary's Downfall/ Cocktails Must-Haves 14030-1112 Spiced Cuba Libre/ Cuba Libre Oscuro 14030-1213 Lamb's Twister/ For Whisky Lovers 14030-1314 Blue Hawaiian/ Beer Headquarters 14030-1415 Papa Doble/ No-Fuss Cocktails 14030-1516 Ron Zacapa Neat Pour/ Cocktails Must-Haves 14030-1617 Caribbean Cosmo/ Today's Wine Discovery 14030-1718 Dark 'n Stormy/ For Whisky Lovers 14030-1819 Planter's Punch/ Beer Headquarters 14030-1920 Cayman Jack Ready to Drink/ No-Fuss Cocktails 14030-20TRADE COPY ONLY!22 Promotional Turn 3
Promotional Signs - End AislesEnd Aisle Products Re-Order Code ImagesGeneric Cocktail Must-Haves 14030-50GenericGenericToday’s Wine Discovery/For Whisky LoversBeer Headquarters/No-Fuss CocktailsRUMn Rhythm Recipe BookMerchandising Instructions• The brochures are to bemerchandised on all End Aislesin the wire brochure holders.• Replenishment is key and we needyour support to ensure that thistake-away is available to customersat all times.• Please re-stock the take-awaythroughout the promotion.14030-5114030-52Start DateMay 26, 2013Take Down DateJune 22, 2013Participating StoresAll End Aisle storesRe-order Code14035-04TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 23
Page 1 and 2: TRADE COPY ONLY!Marketing & Product
Page 3 and 4: Marketing &Product GuideGoals of th
Page 5 and 6: Thematic PromotionRUMn RhythmMay 26
Page 7 and 8: New! Rum DescriptorsRum Descriptor
Page 9 and 10: New Rum WheelIntroducing the Rum Wh
Page 11 and 12: PromotionalSign GalleryAll promotio
Page 13 and 14: Promotional SignsComponent Where to
Page 21 and 22: Promotional Signs - PerimeterCompon
Page 23: Promotional Signs - PerimeterCompon
Page 27 and 28: Promotional Signs - Pod ProgramComp
Page 29 and 30: Promotional Signs - On ShelfSigns
Page 31 and 32: AdvertisingRUMn Rhythm FSIRUMn Rhyt
Page 33 and 34: Advertising FSIFSI Product ListLCBO
Page 35 and 36: Advertising FSIFather’s Day FSITh
Page 37 and 38: New LCBO InitiativeSignature Collec
Page 39 and 40: New LCBO Initiative - Signature Col
Page 41 and 42: New LCBO InitiativeOrganic SymbolPa
Page 43 and 44: New LCBO Initiative - Organic Symbo
Page 45 and 46: Ready-To-DrinkBlock Pile ProgramHis
Page 47 and 48: Ready-To-Drink Block Pile ProgramTR
Page 49 and 50: Mini ThematicFind Your Flavour!Part
Page 51 and 52: Mini Thematic - Promotional Fixture
Page 53 and 54: 25 or Younger?Have Your I.D. Ready(
Page 55 and 56: 25 or Younger? Have Your I.D. Ready
Page 57 and 58: 25 or Younger? Have Your I.D. Ready
Page 59 and 60: Exterior Springer Sign“25 or Youn
Page 61 and 62: Shopping Cart SignsPlease ensure th
Page 63 and 64: Front EndMerchandiserParticipating
Page 65 and 66: Front End MerchandiserReminderStore
Page 67 and 68: Front End MerchandiserCool Convenie
Page 69 and 70: Wine Fridge(Turn 1: May 26 - Septem
Page 71 and 72: Wine Fridge Turn 1 - (PT3 - PT6)Par
Page 73 and 74: Summer Wine ProgramParticipating St
Page 75 and 76:
Seasonal RoséProgramOverviewThe Se
Page 77 and 78:
Seasonal Rosé Program234377 Villa
Page 79 and 80:
Seasonal & NewProduct FixtureProgra
Page 81 and 82:
Seasonal & New Product Fixture Prog
Page 83 and 84:
Seasonal & New Product Fixture Prog
Page 85 and 86:
Gift PackagingParticipating stores1
Page 87 and 88:
Gift PackagingProduct SelectionTo e
Page 89 and 90:
Gift PackagingPreparation Guideline
Page 91 and 92:
Special PromotionsFixturesRe-order
Page 93 and 94:
Ontario Wine ProgramsOntario Wine S
Page 95 and 96:
Ontario Wine SuperstarsSignage comp
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Ontario Wine SuperstarsGROUP 3: VQA
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goLOCAL FSI - GROUP 1: VQA Cube Fix
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goLOCAL FSI - GROUP 2: VQA Gondola
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Beer ProgramsOntario Craft Beer End
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Brewery Spotlight: Renaissance Brew
Page 107 and 108:
Ontario Craft Beer (Quarterly Progr
Page 109 and 110:
ONTARIO SupERST RS“Vintages Super
Page 111 and 112:
BAM & LTO SignageParticipating Stor
Page 113 and 114:
The Early Summer 2013 issue of FOOD
Page 115 and 116:
Participating StoresColumn HeadingS
Page 117 and 118:
Participating StoresThis list is in
Page 119 and 120:
Page 121 and 122:
Page 123 and 124:
Sold Space ProgramsDisplay Programs
Page 125 and 126:
Display Programs - Participating Pr
Page 127 and 128:
Shelf ExtendersRefer to the Partici
Page 129 and 130:
Community Shelf ExtendersCommunity
Page 131 and 132:
IMAGE Shelf TalkersLCBO# Descriptio
Page 133 and 134:
Limited Time OffersContinuedLCBO#Ca
Page 135 and 136:
Limited Time OffersContinuedLCBO#Ca
Page 137 and 138:
Value Added ProgramWarehouse Applie
Page 139 and 140:
Value Added ProgramSales Representa
Page 141 and 142:
Bonus AIR MILES® Reward MilesConti
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Page 145 and 146:
Page 147 and 148:
NecktagsLCBO#CaseConversion Descrip
Page 149 and 150:
Display TableMerchandisingGuideline
Page 151 and 152:
Nesting Table BasketsProduct Placem
Page 153 and 154:
Nesting Table MapUse for all Nestin
Page 155 and 156:
Nesting Table Theme: N2goLocal: VQA
Page 157 and 158:
Promo Table Fixtures - Product Them
Page 159 and 160:
Promo Table ThemesRTD - “Smooth &
Page 161 and 162:
Brand Hi Lite Program - Product Pla
Page 163 and 164:
Brand Hi Lite Program - Product Pla
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younger? - Doing Business with LCBO

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