younger? - Doing Business with LCBO

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New LCBO Initiative - Signature CollectionOverviewThe Signature Collection is a new program for WINES that features hand-selected productsfrom premium wine-growing regions around the world. The program is designed to:• Introduce customers to more premium wines within the LCBO wines portfolio• Encourage customers to experiment, trade up and try new, more premium products risk freethrough this ‘endorsed’ collection• Position these wines as great gifting options, due to their premium price point and promise ofexcellent quality• The Signature Collection products are priced premium relative to the other products withinthe category sets and over deliver in terms of quality/price value.Participating ProductsLcbo Lcbo No DescSize Price Set DescAvailabilityNo IdmL Distinct390872 Wolf Blass Grey Label Shiraz 750 $ 34.95 Australia Red Available P2212761 Stone Dwellers Cabernet Sauvignon 750 $19.95 Australia Red Available269829 Grant Burge Summers Chardonnay 750 $19.95 Australia White AvailableTBC Rodney Strong Alexander Valley Cabernet 750 $ 27.95 California Red Available P6SauvignonTBC Kenwood Zinfandel Sonoma County 750 $ 19.95 California Red Available P8310409 Robert Mondavi Chardonnay Napa Valley 750 $ 25.95 California White Available278689 Brancott Letter Series B Sauvignon Blanc 750 $ 19.95 New Zealand White Available245696 Whitehaven Pinot Noir 750 $ 22.95 New Zealand Red Available45195 Ruffino Chianti Classico Riserva Ducale Docg 750 $ 24.95 Italy Red Available317057 Masi Costasera Amarone Classico Doc 750 $ 39.95 Italy Red Available266965 Bonacchi Brunello Di Montalcino Docg 750 $ 35.80 Italy Red AvailableTRADE COPY ONLY!178541 Batasiolo Barolo Docg 750 $ 29.95 Italy Red Available160143 Castello Di Neive Barbaresco Docg 750 $ 19.95 Italy Red Available332882 Henry Fessy Moulin a Vent 750 $ 19.95 France Red Tbc315226 L'evidence 750 $ 17.95 France Red Available12286 Anselme La Fiole Du Pape Chateauneuf Pape 750 $ 34.95 France Red AvailableRed325142 Bouchard Beaune de Chateau 750 $ 36.95 France Red Tbc289124 Laroche Chablis Saint Martin 750 $ 21.95 France White Available36 Promotional Turn 3
New LCBO Initiative - Signature CollectionLcboNo IdLcbo No DescSizemLPriceDistinctSet Desc337708 Remoissenet Bourgogne Blanc 750 $ 19.95 France White TbcAvailability56580 Bouchard Pere & Fils Pouilly-Fuisse 750 $ 26.90 France White Available319567 Guy Saget Sancerre blanc 750 $ 19.95 France White Tbc335380 Cockburns Vintage Port 750 $ 38.95 Port Red Tbc32656 Marques De Riscal Reserva 750 $ 20.90 Spain Red AvailableKey DatesInstall Date: May 27, 2013Takedown Date: This is a permanent program. Please merchandise signage at all times.Signage ComponentsSignature Collection Pre-printed Shelf Talkers• English (Price/No Price – 6”w x 3”h)• French (Price/No Price – 6”w x 3”h)Reorder #• Signature Collection Pre-printed Shelf Talkers – DMS-14038-79Merchandising InstructionsSignature Collection Pre-printed Shelf TalkersMerchandise the shelf talkers in front of participating products in section.TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 37
Page 1 and 2: TRADE COPY ONLY!Marketing & Product
Page 3 and 4: Marketing &Product GuideGoals of th
Page 5 and 6: Thematic PromotionRUMn RhythmMay 26
Page 7 and 8: New! Rum DescriptorsRum Descriptor
Page 9 and 10: New Rum WheelIntroducing the Rum Wh
Page 11 and 12: PromotionalSign GalleryAll promotio
Page 13 and 14: Promotional SignsComponent Where to
Page 21 and 22: Promotional Signs - PerimeterCompon
Page 23 and 24: Promotional Signs - PerimeterCompon
Page 25 and 26: Promotional Signs - End AislesEnd A
Page 27 and 28: Promotional Signs - Pod ProgramComp
Page 29 and 30: Promotional Signs - On ShelfSigns
Page 31 and 32: AdvertisingRUMn Rhythm FSIRUMn Rhyt
Page 33 and 34: Advertising FSIFSI Product ListLCBO
Page 35 and 36: Advertising FSIFather’s Day FSITh
Page 37: New LCBO InitiativeSignature Collec
Page 41 and 42: New LCBO InitiativeOrganic SymbolPa
Page 43 and 44: New LCBO Initiative - Organic Symbo
Page 45 and 46: Ready-To-DrinkBlock Pile ProgramHis
Page 47 and 48: Ready-To-Drink Block Pile ProgramTR
Page 49 and 50: Mini ThematicFind Your Flavour!Part
Page 51 and 52: Mini Thematic - Promotional Fixture
Page 53 and 54: 25 or Younger?Have Your I.D. Ready(
Page 55 and 56: 25 or Younger? Have Your I.D. Ready
Page 57 and 58: 25 or Younger? Have Your I.D. Ready
Page 59 and 60: Exterior Springer Sign“25 or Youn
Page 61 and 62: Shopping Cart SignsPlease ensure th
Page 63 and 64: Front EndMerchandiserParticipating
Page 65 and 66: Front End MerchandiserReminderStore
Page 67 and 68: Front End MerchandiserCool Convenie
Page 69 and 70: Wine Fridge(Turn 1: May 26 - Septem
Page 71 and 72: Wine Fridge Turn 1 - (PT3 - PT6)Par
Page 73 and 74: Summer Wine ProgramParticipating St
Page 75 and 76: Seasonal RoséProgramOverviewThe Se
Page 77 and 78: Seasonal Rosé Program234377 Villa
Page 79 and 80: Seasonal & NewProduct FixtureProgra
Page 81 and 82: Seasonal & New Product Fixture Prog
Page 83 and 84: Seasonal & New Product Fixture Prog
Page 85 and 86: Gift PackagingParticipating stores1
Page 87 and 88: Gift PackagingProduct SelectionTo e
Page 89 and 90:
Gift PackagingPreparation Guideline
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Special PromotionsFixturesRe-order
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Ontario Wine ProgramsOntario Wine S
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Ontario Wine SuperstarsSignage comp
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Ontario Wine SuperstarsGROUP 3: VQA
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goLOCAL FSI - GROUP 1: VQA Cube Fix
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goLOCAL FSI - GROUP 2: VQA Gondola
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Beer ProgramsOntario Craft Beer End
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Brewery Spotlight: Renaissance Brew
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Ontario Craft Beer (Quarterly Progr
Page 109 and 110:
ONTARIO SupERST RS“Vintages Super
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BAM & LTO SignageParticipating Stor
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The Early Summer 2013 issue of FOOD
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Participating StoresColumn HeadingS
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Participating StoresThis list is in
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Page 121 and 122:
Page 123 and 124:
Sold Space ProgramsDisplay Programs
Page 125 and 126:
Display Programs - Participating Pr
Page 127 and 128:
Shelf ExtendersRefer to the Partici
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Community Shelf ExtendersCommunity
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IMAGE Shelf TalkersLCBO# Descriptio
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Limited Time OffersContinuedLCBO#Ca
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Limited Time OffersContinuedLCBO#Ca
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Value Added ProgramWarehouse Applie
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Value Added ProgramSales Representa
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Bonus AIR MILES® Reward MilesConti
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NecktagsLCBO#CaseConversion Descrip
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Display TableMerchandisingGuideline
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Nesting Table BasketsProduct Placem
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Nesting Table MapUse for all Nestin
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Nesting Table Theme: N2goLocal: VQA
Page 157 and 158:
Promo Table Fixtures - Product Them
Page 159 and 160:
Promo Table ThemesRTD - “Smooth &
Page 161 and 162:
Brand Hi Lite Program - Product Pla
Page 163 and 164:
Brand Hi Lite Program - Product Pla
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younger? - Doing Business with LCBO

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