younger? - Doing Business with LCBO

New! Rum DescriptorsOverviewThis Period the focus is all about one of the hottest categories – RUM! For the first timeever, the entire store will showcase the LCBO’s extensive assortment of rums spanning 27countries from around the world. We invite you to indulge yourself in the category by learningmore about this versatile spirit.Here are just a few things you’re going to want to check out this Period:• New rum descriptors on shelf!• A fun rum wheel to help you sell!• Largest ever spirits sponsorship campaign!• Thematic contest with three grand prizes valued at $20,000!• Enhanced tasting program!• On-line rum FAQ’s (aka Frequently Asked Questions)!• And more…!These initiatives were designed to raise the profile of rum, trade customers up within thecategory and help customers discover new rums. There’s so much to learn about rum, sohave some fun…learn…and share your knowledge with customers.Welcome to the World of Rum and Discover Your Rum Style• The most versatile spirit.• The fascinating mosaic of styles.• There is a rum style to match every personality, mood or occasion.• New tools have been created to help customers find the rum that’s right for them.Introducing the Rum DescriptorBin Tags will now display a two-word descriptor that groups the diverse selection of rums intogroups that have similar aroma and flavour profiles.TRADE COPY ONLY!Please be advised that the new bin tags are to be printed in-store. The new information willbe automatically populated on the bin tags when printing. Additional bin tags can be orderedfrom Central Supply.AMBER RUMRHUM AMBÉRMEDIUM & FRUITYMI-CORSÉ ET FRUITÉJAMAICAAPPLETON ESTATE V/X750 mL bottle$27.75 + 20 ¢ Deposit =$27.951778084 Promotional Turn 3