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RUMn Rhythm Staff BrochureOverviewA handy brochure providing concise and quick-to-read information about these toolsand new products will be shipped to stores. This brochure will help staff to interact withcustomers about rum, so please keep it at hand!TRADE COPY ONLY!6 Promotional Turn 3
New Rum WheelIntroducing the Rum WheelThis Rum Wheel will guide customersto particular flavour profiles that arecompatible with their food and drinkpreferences.How To Use The Rum WheelDetermine whether the customeryou are serving is...New to the rum experience...The Rum Wheel associates rum flavour andaroma descriptors with everyday food anddrink preferences.Looking for new discoveries...Customers that may already have somerum favorites can explore the adjacentcategories.A well-travelled explorer...Rum experts can use the wheel forinspiration and ideas, as they lookfor new and premium rum products.The Rum Wheel will be shippedto stores near the beginningof the promotion.TRADE COPY ONLY!Marketing & Product Guide - RUMn Rhythm 7
Page 1 and 2: TRADE COPY ONLY!Marketing & Product
Page 3 and 4: Marketing &Product GuideGoals of th
Page 5 and 6: Thematic PromotionRUMn RhythmMay 26
Page 7: New! Rum DescriptorsRum Descriptor
Page 11 and 12: PromotionalSign GalleryAll promotio
Page 13 and 14: Promotional SignsComponent Where to
Page 21 and 22: Promotional Signs - PerimeterCompon
Page 23 and 24: Promotional Signs - PerimeterCompon
Page 25 and 26: Promotional Signs - End AislesEnd A
Page 27 and 28: Promotional Signs - Pod ProgramComp
Page 29 and 30: Promotional Signs - On ShelfSigns
Page 31 and 32: AdvertisingRUMn Rhythm FSIRUMn Rhyt
Page 33 and 34: Advertising FSIFSI Product ListLCBO
Page 35 and 36: Advertising FSIFather’s Day FSITh
Page 37 and 38: New LCBO InitiativeSignature Collec
Page 39 and 40: New LCBO Initiative - Signature Col
Page 41 and 42: New LCBO InitiativeOrganic SymbolPa
Page 43 and 44: New LCBO Initiative - Organic Symbo
Page 45 and 46: Ready-To-DrinkBlock Pile ProgramHis
Page 47 and 48: Ready-To-Drink Block Pile ProgramTR
Page 49 and 50: Mini ThematicFind Your Flavour!Part
Page 51 and 52: Mini Thematic - Promotional Fixture
Page 53 and 54: 25 or Younger?Have Your I.D. Ready(
Page 55 and 56: 25 or Younger? Have Your I.D. Ready
Page 57 and 58: 25 or Younger? Have Your I.D. Ready
Page 59 and 60:
Exterior Springer Sign“25 or Youn
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Shopping Cart SignsPlease ensure th
Page 63 and 64:
Front EndMerchandiserParticipating
Page 65 and 66:
Front End MerchandiserReminderStore
Page 67 and 68:
Front End MerchandiserCool Convenie
Page 69 and 70:
Wine Fridge(Turn 1: May 26 - Septem
Page 71 and 72:
Wine Fridge Turn 1 - (PT3 - PT6)Par
Page 73 and 74:
Summer Wine ProgramParticipating St
Page 75 and 76:
Seasonal RoséProgramOverviewThe Se
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Seasonal Rosé Program234377 Villa
Page 79 and 80:
Seasonal & NewProduct FixtureProgra
Page 81 and 82:
Seasonal & New Product Fixture Prog
Page 83 and 84:
Seasonal & New Product Fixture Prog
Page 85 and 86:
Gift PackagingParticipating stores1
Page 87 and 88:
Gift PackagingProduct SelectionTo e
Page 89 and 90:
Gift PackagingPreparation Guideline
Page 91 and 92:
Special PromotionsFixturesRe-order
Page 93 and 94:
Ontario Wine ProgramsOntario Wine S
Page 95 and 96:
Ontario Wine SuperstarsSignage comp
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Ontario Wine SuperstarsGROUP 3: VQA
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goLOCAL FSI - GROUP 1: VQA Cube Fix
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goLOCAL FSI - GROUP 2: VQA Gondola
Page 103 and 104:
Beer ProgramsOntario Craft Beer End
Page 105 and 106:
Brewery Spotlight: Renaissance Brew
Page 107 and 108:
Ontario Craft Beer (Quarterly Progr
Page 109 and 110:
ONTARIO SupERST RS“Vintages Super
Page 111 and 112:
BAM & LTO SignageParticipating Stor
Page 113 and 114:
The Early Summer 2013 issue of FOOD
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Participating StoresColumn HeadingS
Page 117 and 118:
Participating StoresThis list is in
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Page 121 and 122:
Page 123 and 124:
Sold Space ProgramsDisplay Programs
Page 125 and 126:
Display Programs - Participating Pr
Page 127 and 128:
Shelf ExtendersRefer to the Partici
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Community Shelf ExtendersCommunity
Page 131 and 132:
IMAGE Shelf TalkersLCBO# Descriptio
Page 133 and 134:
Limited Time OffersContinuedLCBO#Ca
Page 135 and 136:
Limited Time OffersContinuedLCBO#Ca
Page 137 and 138:
Value Added ProgramWarehouse Applie
Page 139 and 140:
Value Added ProgramSales Representa
Page 141 and 142:
Bonus AIR MILES® Reward MilesConti
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Page 147 and 148:
NecktagsLCBO#CaseConversion Descrip
Page 149 and 150:
Display TableMerchandisingGuideline
Page 151 and 152:
Nesting Table BasketsProduct Placem
Page 153 and 154:
Nesting Table MapUse for all Nestin
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Nesting Table Theme: N2goLocal: VQA
Page 157 and 158:
Promo Table Fixtures - Product Them
Page 159 and 160:
Promo Table ThemesRTD - “Smooth &
Page 161 and 162:
Brand Hi Lite Program - Product Pla
Page 163 and 164:
Brand Hi Lite Program - Product Pla
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