Studying at the FH Aachen - Fachbereich Luft- und ...

KommUniKAtionSdeSiGn
(CommUniCAtion deSiGn)
making information something
that can be experienced, felt and
understood is the exciting mission of
communication design. Whether peculiar,
eccentric, colourful or plain, flamboyant
or to the point, much of the information
we see in everyday life is related to
communication design and advertising.
This includes classic print media, analog
and digital photography, the design of
moving pictures for film and television,
interactive media, and 3D design such as
displays, packages, exhibitions and trade
show booths.
The task of communication designers
is to plan and design visual information in
such a way as to elicit certain behavioural
reactions in the people who experience it,
as well as to impart this information in an
understandable way. As a result, the
designer conveys through composition
information which can establish communication
between the sender and receiver.
The most important feature of a communication
designer’s work is not well-managed
work processes, but rather the ability to
get to the crux of an assignmment and, by
finding appropriate solutions, to complete it
in a practical and creative manner.
This is where the “Aachener Modell 7+3”
comes in: An integral part of the model is
the holistic, design project-based course in
the form of a project-axis, around which
are arrayed all the collateral methodological
and technical offerings of the basic, theoretical
and key qualification areas necessary
for implementation.
The personal development process
which is central to the study of design
bACHelorS deGree ProGrAmmeS
begins on the first day, when students are
immediately required to begin meeting the
demands of creative projects. Together with
students in the other design programme,
Product Design, they implement comprehensive
projects which involve working
on a practical and interdisciplinary level.
Through project-related work, also in
groups made up of students in different
semesters of study, teamwork and cooperation
are encouraged.
In this way, the “Aachener Modell 7+3”
builds the ideal bridge between the proven
elements of the tenets of design and
meeting the demands of expanding education
and job markets, as well as increasingly
short development cycles. It offers a
degree that professionally qualifies students
for the design field, and meets the diverse
and demanding requirements of the profession.
Equipped with these comprehensive
basics, graduates have the foundation for
a wide range of professional opportunities
in advertising agencies, design firms,
“new media” agencies and Internet firms,
industry, publishing houses or as freelance
communication designers. For motivated
graduates, the professional outlook is very
good.
,Faculty:
design
,degree programme:
b.A.
, language of
instruction:
German
, Standard period
of study:
7 semesters
,Academic counsellor:
dipl.-wirt.-ing.
detlef burkel
telephone:
+49 241 6009 51504
e-mail:
dburkel@fh-aachen.de
Studying at the FH Aachen 49