12.07.2015 Views

OFFERING MEMORANDUM CONFIDENTIAL - Coca Cola İçecek

OFFERING MEMORANDUM CONFIDENTIAL - Coca Cola İçecek

OFFERING MEMORANDUM CONFIDENTIAL - Coca Cola İçecek

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• developing customer and point-of-sales marketing activities.• focusing on revenue and profit growth by promoting higher-margin brands and packages;• rolling out advanced channel-focused sales and distribution systems to our international markets where applicable;• refining our business models to restructure acquired operations;• maintaining a competitive edge in information systems; and• continuing to build employee excellence through attracting, developing and retaining highly skilled people andfocusing on ongoing training and education.Business SegmentsOur operations are divided into two business segments, (i) operations in Turkey and (ii) international operations. Theseoperations are supported by centralized functions at our headquarters in Istanbul. On a pro forma basis, our operations in Turkeyaccounted for YTL1,171.4 million (88.1% of total net sales) in 2005, and 86.4% of total unit case sales volume in 2005. See"Unaudited Pro Forma Consolidated Financial Information."Risk FactorsPrior to investing in the Class C Shares, prospective investors should carefully consider the information set forth underthe headings "Risk Factors" and "Forward-Looking Statements," as well as the other information in this offering memorandum,including in the IFRS Financial Statements and related notes.

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