2001 A - TOM Group
2001 A - TOM Group
2001 A - TOM Group
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New Star: The Largest & Most Profitable Operator in Dalian• The largest outdoor media company in Dalian, Liaoning Province• Dalian is the second busiest port city in China and the richest city in thenortheast region• Client base includes domestic and international advertisers:China Telecom, Jitong Telecom, Shanghai Pudong Development Bank,China National Petroleum Corp, Honghe Tobacco, Tsingdao Beer,Mitsubishi …Assets Units Area (sq. m.)Financial Highlights (RMB'M) 2000 <strong>2001</strong>Unipoles 29 6,979Giant Billboards 4 990Lightboxes 21 127Total 54 8,096Revenue 14.6 15.9EBITDA 8.5 10.4EBITDA Margin 58% 65%Profit After Tax 7.8 8.0Net Profit Margin 53% 50%Averageoccupancy rate:90%Source: Management Accounts12
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