2001 A - TOM Group
2001 A - TOM Group
2001 A - TOM Group
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Integrating Outdoor Companies• Unified logos in line with <strong>TOM</strong> corporate identity• Adopt system-wide financial and operating standards• Compare monthly operating results of individual outdoor business units andbenchmark key performance indicators against international best practices• Best performing sales teams conduct training sessions across business units• Developing a coordinated pricing structure• Developing a proprietary Web-based outdoor media asset management systemto standardise client management and optimize the utilization of outdoor mediainventory24
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