2001 A - TOM Group

Southwest International: The Largest Operator in SichuanProvince• The largest outdoor media company in Sichuan Province• Based in Chengdu which is ranked among China’s top 10 cities in termsof outdoor advertising expenditure (RMB263 million)• Highest number of billboards along Chengdu-Chongqing highway• Client base includes domestic and international advertisers:China Mobile, PICC, Jia Ling Motorcycle, Wu Liang Ye, Luzhou Laojiao …Assets Units Area (sq. m.)Financial Highlights (RMB'M) 2000 2001Unipoles 30 10,530Billboards 103 15,498Lightboxes 157 3,343Total 290 29,371Revenue 14.5 28.6EBITDA 6.3 12.3EBITDA Margin 43% 43%Profit After Tax 5.3 9.6Net Profit Margin 37% 34%Averageoccupancy rate:80%Source: Management Accounts16