2001 A - TOM Group
2001 A - TOM Group
2001 A - TOM Group
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Sano: The Largest Outdoor Media Company in Shenyang• The largest bus shelter network in Shenyang, Liaoning Province• Shenyang recorded the highest outdoor advertising expenditure(RMB512 million) in China after Beijing, Shanghai and Guangzhou• Client base includes domestic and international advertisers:Sanjiu Enterprises <strong>Group</strong>, Legend, China Merchants Bank, Intel,Siemens, Motorola, Rado, Marlboro, Carlsberg …Assets Units Area (sq. m.)Financial Highlights (RMB'M) <strong>2001</strong>Bus Shelters 412 2,890Billboards 17 4,186Unipoles 28 738Total 457 7,814Revenue 18.6EBITDA 8.4EBITDA Margin 45%Profit After Tax 6.8Net Profit Margin 37%Averageoccupancy rate:70%Source: Management Accounts14
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