2001 A - TOM Group
2001 A - TOM Group
2001 A - TOM Group
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<strong>TOM</strong> is the Dominant Company for Billboards & UnipolesWhy Focus on Billboards & Unipoles?• Account for ~50% of outdoor ad expenditure in China ()• Lower CAPEX• Longer contract terms – more stableWhy Diversified Assets?• <strong>TOM</strong> acquires the most effective and the best-selling assets in each city• One-stop outdoor advertising solution<strong>TOM</strong>’s Outdoor Media MixTransport2%Billboards44%StreetFurniture23%Unipoles31%Total area: 170,000 m 25
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