2001 A - TOM Group
2001 A - TOM Group
2001 A - TOM Group
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Why Billboards & Unipoles?• In the US, billboards command the highest operating margins and dominate outdooradvertising salesOperating Margin RangeMix of Advertising Expenditure (2000)150 - 55%45 - 50%Others6%020 - 45%Transport17%0Billboards60%0Billboard -BulletinBillboard -30 SheetPosterTransit &StreetFurnitureStreetFurniture17%Source: Morgan Stanley report (January 2002)6
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