2001 A - TOM Group

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Integrating Outdoor Companies• Unified logos in line with <strong>TOM</strong> corporate identity• Adopt system-wide financial and operating standards• Compare monthly operating results of individual outdoor business units andbenchmark key performance indicators against international best practices• Best performing sales teams conduct training sessions across business units• Developing a coordinated pricing structure• Developing a proprietary Web-based outdoor media asset management systemto standardise client management and optimize the utilization of outdoor mediainventory24
A Centralised Asset Management System<strong>TOM</strong> Outdoor Media Asset Management SystemINTERNAL• Media Asset Management• Media Planning & Scheduling• Grading of Outdoor Media• Sales• Proposal & BookingManagement• Campaign Monitoring• Process• Standardisation &Streamlining• Authorisation Control• Management• Management ReportingEXTERNAL• Instant Online Outdoor MediaSearch• Location• Medium type• Performance• Online Proposal & BookingRequest• Online Monitoring of IndividualCampaigns• Media Asset Evaluation• Market Intelligence Sharing25
Page 3 and 4: A Leading Nationwide Outdoor Media
Page 5 and 6: TOM is the Dominant Company for Bil
Page 7 and 8: Immediate Expansion PlanTotal Area
Page 9 and 10: Expansion Strategy: Planned and Sys
Page 11 and 12: Prevailing Terms for Outdoor Media
Page 13 and 14: New Star Transaction HighlightsAcqu
Page 15 and 16: Sano Transaction HighlightsAcquisit
Page 17 and 18: Southwest International Transaction
Page 19 and 20: Bomei Transaction HighlightsAcquisi
Page 21 and 22: Seeout Transaction HighlightsAcquis
Page 23: TOM Outdoor Media GroupCentralised
Page 27 and 28: Offer Full Range Professional Servi

2001 A - TOM Group

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