2001 A - TOM Group

Bomei: The Largest Operator in Xiamen• The largest outdoor media company in Xiamen, Fujian Province• Xiamen is a Special Economic Zone that is expected to be the keybeneficiary of increasing trade between Mainland China and Taiwan• Client base includes domestic and international advertisers:Coca-Cola, Ericsson, Nokia, Huiquan Beer, Honghe Tobacco, BritishAmerican Tobacco, Davidoff …Assets Units Area (sq. m.)Financial Highlights (RMB'M) 2000 2001Giant Billboards 21 5,529Unipoles 9 1,956Lightboxes 60 354Total 90 7,839Revenue 21.0 19.8EBITDA 5.7 6.2EBITDA Margin 27% 31%Profit After Tax 4.6 5.0Net Profit Margin 22% 25%Averageoccupancy rate:71%Source: Management Accounts18