12.07.2015 Views

ICT and e-Business Impact in the Furniture Industry - empirica

ICT and e-Business Impact in the Furniture Industry - empirica

ICT and e-Business Impact in the Furniture Industry - empirica

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<strong>ICT</strong> <strong>and</strong> e-bus<strong>in</strong>ess impact <strong>in</strong> <strong>the</strong> furniture <strong>in</strong>dustry<strong>the</strong> cost of communication, transaction <strong>and</strong> control of quality of outsourced products <strong>and</strong>services. The outsourc<strong>in</strong>g transaction cost is difficult to calculate beforeh<strong>and</strong>. Stokke hasexperienced that outsourc<strong>in</strong>g generates new costs with<strong>in</strong> new areas:Costs of us<strong>in</strong>g <strong>the</strong> price mechanism <strong>and</strong> <strong>the</strong> operations of <strong>the</strong> economic system arema<strong>in</strong>ly <strong>in</strong>formation <strong>and</strong> communication costs.Costs related to contracts: <strong>in</strong>formation seek<strong>in</strong>g, negotiation costs, contract design,control costs, manag<strong>in</strong>g agreements, error adjustment costs, b<strong>in</strong>d<strong>in</strong>g costs.Post-contract related costs: Adjustments of transactions <strong>in</strong> case <strong>the</strong>y are notprocessed as planned, negotiation costs to correct deviation from goals, start-upcosts <strong>and</strong> managerial costs of new solutions, costs of Intellectual Property Rights,human behaviour cost because human is limited rational <strong>and</strong> opportunistic.F<strong>in</strong>ally, Stokke experienced that specific <strong>in</strong>vestments are needed towards <strong>the</strong> warehousesourc<strong>in</strong>g partner. These types of Investments have low or no value outside <strong>the</strong> relation<strong>and</strong> create high control <strong>and</strong> negotiations costs. To <strong>in</strong>crease <strong>the</strong> value of such <strong>in</strong>vestmentsStokke chose <strong>in</strong>ternational st<strong>and</strong>ards for communication-content <strong>and</strong> communication<strong>in</strong>terface.The goal for Stokke has been to f<strong>in</strong>d an optimum e-bus<strong>in</strong>ess solution balanc<strong>in</strong>g <strong>the</strong> costof control with <strong>the</strong> cost of potential losses, as shown <strong>in</strong> Exhibit 5-4.Exhibit 5.9-2: Stokke learn<strong>in</strong>g po<strong>in</strong>ts: m<strong>in</strong>imise transaction costsSource: Stokke ASWhen answer<strong>in</strong>g <strong>the</strong> question: “What would we have done different?” <strong>ICT</strong> Manager PerHenn<strong>in</strong>g Vågen at Stokke identifies several learn<strong>in</strong>g po<strong>in</strong>ts:Spend more time toge<strong>the</strong>r with <strong>the</strong> sourc<strong>in</strong>g partner, def<strong>in</strong><strong>in</strong>g <strong>the</strong> scope of <strong>the</strong>implementation process, <strong>and</strong> <strong>the</strong> importance of Stokkes bus<strong>in</strong>ess process.A lot more tra<strong>in</strong><strong>in</strong>g of sourc<strong>in</strong>g partners employees, to avoid misunderst<strong>and</strong><strong>in</strong>g orlack of action to correct errors.145

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