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ICT and e-Business Impact in the Furniture Industry - empirica

ICT and e-Business Impact in the Furniture Industry - empirica

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<strong>ICT</strong> <strong>and</strong> e-bus<strong>in</strong>ess impact <strong>in</strong> <strong>the</strong> furniture <strong>in</strong>dustryplayers <strong>in</strong> <strong>the</strong> various countries <strong>and</strong> regions, <strong>in</strong> order to avoid situations of e-exclusion. The availability of broadb<strong>and</strong> connection, toge<strong>the</strong>r with <strong>the</strong> developmentof st<strong>and</strong>ards, as po<strong>in</strong>ted out above, are conditions for cooperation <strong>and</strong> activities ofjo<strong>in</strong>t development of furniture enterprises.The macro-economic analysis presented <strong>in</strong> chapter 4, illustrates that <strong>the</strong> <strong>in</strong>novationactivities of furniture firms are l<strong>in</strong>ked to <strong>the</strong> availability of <strong>ICT</strong> skilled resources <strong>and</strong>of personnel with university degrees. It is also well known that design <strong>and</strong> creativityare po<strong>in</strong>ts of strength of <strong>the</strong> European furniture <strong>in</strong>dustry. Efforts should be made ata European <strong>and</strong> national level to encourage synergies between design <strong>and</strong>support<strong>in</strong>g technology <strong>in</strong> order to favour cross fertilisation between <strong>the</strong>se two fields.F<strong>in</strong>ally, <strong>ICT</strong> may have a relevant role <strong>in</strong> protect<strong>in</strong>g <strong>in</strong>novation <strong>and</strong> IPR. Discussionshould be promoted about technologies (such as RFID) that may help EUcompanies to control <strong>the</strong>ir IPR <strong>and</strong> fight counterfeit<strong>in</strong>g.Exhibit 6.3-2: Promot<strong>in</strong>g a favourable environment for <strong>in</strong>novation <strong>in</strong> <strong>the</strong> furniture sectorRationale Possible actions L<strong>in</strong>ks with DG ENTR policyHighly competitiveenvironment at an<strong>in</strong>ternational levelCritical role of <strong>ICT</strong> <strong>in</strong>process <strong>in</strong>novationCritical role of <strong>ICT</strong> <strong>in</strong>customer-driven product<strong>in</strong>novationRole of <strong>ICT</strong>-skilledresourcesAvailability of necessary<strong>in</strong>frastructure (broadb<strong>and</strong>)to all playersEnhancement of skillsSynergies between design<strong>and</strong> technological skillsProtection of IPR(counterfeit<strong>in</strong>g)DG ENTR <strong>in</strong>dustrial policy,<strong>in</strong>volv<strong>in</strong>g:• Innovation centres <strong>and</strong>national / regionalgovernments• <strong>Industry</strong> federations• <strong>Bus<strong>in</strong>ess</strong> supportnetworksImprove e-bus<strong>in</strong>ess skills with<strong>in</strong> <strong>the</strong> furniture <strong>in</strong>dustry<strong>ICT</strong> <strong>and</strong> e-bus<strong>in</strong>ess are rapidly chang<strong>in</strong>g <strong>the</strong> way bus<strong>in</strong>ess is conducted <strong>in</strong> this <strong>in</strong>dustry.Innovative applications require changes <strong>in</strong> organisation <strong>and</strong> work<strong>in</strong>g procedures. Skillsupgrad<strong>in</strong>g <strong>and</strong> tra<strong>in</strong><strong>in</strong>g of personnel are important to assure <strong>the</strong> successfulimplementation of new applications. However SMEs may have difficulties <strong>in</strong> exploit<strong>in</strong>gopportunities related to <strong>the</strong> <strong>in</strong>troduction of new technologies due to <strong>the</strong> lack of <strong>the</strong>necessary skills. Policy may have a role <strong>in</strong>:Promot<strong>in</strong>g entrepreneurial <strong>and</strong> managerial underst<strong>and</strong><strong>in</strong>g of e-bus<strong>in</strong>essapplications. The <strong>in</strong>volvement of all <strong>the</strong> organisation layers <strong>and</strong> strong commitmentof <strong>the</strong> management are essential whenever e-bus<strong>in</strong>ess <strong>in</strong>itiatives are implemented.The experience from <strong>the</strong> usage of CAD <strong>in</strong> <strong>the</strong> Swedish <strong>in</strong>dustry (section 3.2)demonstrates that management support <strong>and</strong> company-specific tra<strong>in</strong><strong>in</strong>g areessential for <strong>the</strong> successful implementation of CAD solution with<strong>in</strong> furniturecompanies.Provid<strong>in</strong>g <strong>in</strong>formation about e-bus<strong>in</strong>ess <strong>and</strong> support to decision-mak<strong>in</strong>g, as SMEsmay have difficulties <strong>in</strong> select<strong>in</strong>g suitable systems <strong>and</strong> solutions. <strong>Furniture</strong> <strong>in</strong>dustryassociations may support <strong>the</strong> shar<strong>in</strong>g of successful e-bus<strong>in</strong>ess practices at sectorlevel, between companies of similar size. Moreover, <strong>the</strong>y should support dialogue<strong>and</strong> cooperation with software providers, with <strong>the</strong> aim to support <strong>the</strong> development<strong>and</strong> diffusion of sector-specific, scalable <strong>and</strong> short-term return solutions159

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