12.07.2015 Views

MAJOR INCIDENT PLAN - NHS Cumbria

MAJOR INCIDENT PLAN - NHS Cumbria

MAJOR INCIDENT PLAN - NHS Cumbria

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

• Depending on the nature of the incident, <strong>NHS</strong> <strong>Cumbria</strong> Communications Lead will provide acommunication hub, co-ordinating communication to the public on behalf of all healthagencies within <strong>Cumbria</strong>• Advice should be sought from the Communications team prior to any proactive work with themedia. If a Communications team member is not available, and work needs to be carried outimmediately, the Chief Executive should be made aware of the situation and/or the directorresponsible for the relevant area of work.• As in non-incident situations, all media contact (proactive and reactive) should be logged assoon as possible.NEWS RELEASES AND STATEMENTS34.3 As appropriate to the incident, managers are encouraged to be proactive in identifyingstories that would be of interest to the media and in drafting news releases. Please use thestandard news release style.• Arial 12• Single spaced• Give a point of contact for more information (This person should be able to answer queriesfrom the media)34.4 All e-mail draft news releases must be forwarded to a member of the CommunicationsTeam, who will circulate, by email to all the local media and within the <strong>NHS</strong> in <strong>Cumbria</strong>.Sometimes it is appropriate to respond to enquiries by journalists by giving them a writtenstatement rather than a verbal response. Statements should be emailed to the journalist whomakes the enquiry on an individual basis only. Please contact the Communications Teamwith all media enquiries.All news releases will be on the www.cumbriapct.nhs.uk website, and hard copies arestored by the Communications team.<strong>NHS</strong> CUMBRIA<strong>MAJOR</strong> <strong>INCIDENT</strong> <strong>PLAN</strong> – FRAMEWORK FOR RESPONDING TO A <strong>MAJOR</strong> <strong>INCIDENT</strong>PAGE 43 OF 46Version 3 (Dec 2008)

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!