Arçelik A.Ş. Sustainability Report 2011

About Arçelik A.fi.Founded in 1955, Arçelik A.fi. operates in consumerdurables and consumer electronics sectors with itsproduction, marketing and after-sales services. Arçelik A.fi.belongs to the largest conglomerate in Turkey, Koç Group,which operates in industries - energy, automotive, consumerdurable goods, finance. Koç Group is among the first 250companies of Fortune Global 500 List in 2011 and is theonly Turkish company in this list.Arçelik A.fi. has 14 production plants throughout the world;in Turkey, Romania, Russia and China. The Companyprovides products and services to its consumers in morethan 100 countries with sales and marketing offices in 20countries and 10 brands (Arçelik, Beko, Grundig, Defy,Altus, Blomberg, Elektrabregenz, Arctic, Leisure, Flavel).While maintaining its leadership in white goods, airconditioning and LCD TVs in Turkey, Arçelik A.fi. continuesits rapid growth in the global arena. Arçelik A.fi. is the thirdlargest company in its sector in Europe. The Company'sBeko brand is one of the top 3 brands in Europe in whitegoods sector. Aside from its domestic leadership,Arçelik A.fi. is also the leader in Romania with its Arcticbrand, and South Africa with its Defy brand.Arçelik A.fi. is one of the key players of its sector in Turkeyand abroad thanks to pioneering and environmentallyfriendlyproducts produced with its own R&D, cutting-edgetechnology, its global brands, strong work force, largenetwork of authorized dealers, services and suppliers.Arçelik A.fi. collects several awards from internationallyacclaimed institutions thanks to its innovative technology,high quality products and production plants. In 2011, ArçelikA.fi. achieved a consolidated turnover of 8.4 billion Turkishlira and obtained an international sales volume of 4.4 billionTurkish lira.Being the clear leader in patent applications in Turkey,Arçelik A.fi. holds more than one third of the internationalpatent applications to WIPO (World Intellectual PropertyOrganization) that are originating from Turkey. Arçelik A.fi.is the only Turkish company, among the first 500 PCT(Patent Cooperation Treaty) filing companies listed by theWorld Intellectual Property Organization, ranking 95 th .Arçelik A.fi., in line with its corporate vision "Respects theGlobe, Respected Globally" focuses on the importance ofbecoming an ever-growing global brand, and developingenvironmentally-friendly technologies by using naturalresources effectively.Arçelik A. fi. continues to manufacture energy and waterefficient products with a competitive edge and pioneeringproducts including the "first"s and "most"s in the sector,thanks to the technological capacity reached as a result ofa 20 years of expertise in R&D.With more than half a century of experience in the industry,Arçelik A.fi. has consistently contributed to “SustainableDevelopment” by pioneering social and environmentalactivities in countries where it operates, in addition tocreating economic value through employment, growth andadded value.For further information please visit: www.arcelikas.comNet sales(TRY Million)Regional Distributionof Net SalesNet Sales by ProductGroup1000080008,437Million Euro 2011Million Euro 201160006,692 6,8526,5926,9364000200002007 20082009 20102011Europe1,437Turkey1,712CustomerElectronics625Other614Net sales - TurkeyNet sales - International(TRY Million)(TRY Million)50005000400030002000100003,428 3,420 3,170 3,4182007 2008 2009 20103,9772011400030002000100003,264 3,4322007 20083,422 3,5192009 20104,4602011Other484White Goods2,3948